Sook Fern Yeo

Verified

Sook Fern verified their affiliation via an institutional email.

Learn more

Verified

Sook Fern verified their affiliation via an institutional email.

Learn more

• BBA (Hons) Management; MBA (Multimedia Marketing); Doctor of Philosophy (Service Innovation)
• Assistant Professor / Deputy Dean Research & Industrial Collaborations at Multimedia University

Purpose SARS-CoV-2 medications are produced to cure and prevent COVID-19 patients from heavily ill. However, this medical industry cannot maintain its business sustainability and success if there is uncertainty about consumer purchase intention because purchase intention has significant associations with actual product purchases. Therefore, all med...

Self-service technologies (SSTs) are electronic interfaces that let users generate services without the assistance of a direct service representative. Many in-person service encounters are being replaced by self-service technology in an effort to improve the accuracy, convenience, and speed of service transactions. SST is the most adopted method an...

A society risks experiencing inadequate educational services from higher education institutions if severe shortages of lecturers persist. Addressing such a critical social issue necessitates prioritizing lecturer satisfaction, as it is intrinsically linked to lecturer retention, reduced turnover rates, institutional cohesion, lecturer well-being, p...

Small and medium-sized enterprises (SMEs) play a crucial role in fostering economic growth and sustainability, requiring a deliberate emphasis on innovation and applying knowledge to navigate ever-changing markets. This study, grounded in resource-based view (RBV) theory, explores the synergy of entrepreneurial leadership and team diversity, explor...

The players' performance is the outcome of various influential factors that count toward desired values and outcomes in a diverse situation. In this regard, a conducive environment, social support, skills, knowledge, experience, and passion have been considered as leading factors that influence the players' performance in diverse manners. Thus, coa...

Student readiness and employability skills are essential to secure and succeed in the industry. Students' readiness plays a crucial role in employability 4.0. This study aims to identify the indirect effect of students' readiness towards employability 4.0 in work-based learning. This research explores employability skills 4.0 from the perspective o...

During the Covid-19 pandemic, online teaching has been opted for continuity of education in light of healthcare protocol and social distancing. This study aims to examine the factors that influence primary school teachers’ attitude towards online teaching based on Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This study also...

Smart classrooms which are facilitated by advanced technology have become a digital learning platform for all university students. Despite their significance in higher education, the number of students adopting the current technology has remained significantly low; thus, universities have to find new solutions to convince their students to quickly...

Individual leadership styles, including entrepreneurial leadership (EL), vary and encompass creative urges, risk-taking, decision-making, and a proactive mindset. This research explores how entrepreneurial leadership (EL) can positively impact entrepreneurial success (ES). It also highlights the positive influence that EL has on ES and investigates...

Purpose To help banks maintain competitive advantages, bank workers must develop superior financial products and services that meet customers’ needs and expectations, and developing customer service quality also merits closer attention. Research emphasizes that developing customer service quality has direct associations with not only individual car...

he hospitality industry has been revolutionized by smartphone applications, transforming guest interactions and streamlining hotel operations. This study focuses on smartphone app adoption in Malaysian hotels, particularly on service innovation and customer engagement. Through a comprehensive process involving literature review, interviews with ind...

Extension projects are the social responsibilities of a state university. This project assessed the impact of the extension project of the Hospitality Management Department to the Persons- with-Disability beneficiaries in Malaybalay City using the input-process-output- outcome model of the theory of change. The researchers used a qualitative resear...

The phenomenon of brain drains, characterized by the migration of highly skilled workers from less developed to developed countries, has become a pressing concern in Malaysia. This study investigates the factors influencing brain drain from the perspective of students in Malaysia. Using a convenience sampling method and Google Forms-based online su...

Artificial intelligence (AI) is used in the field of talent acquisition in human resources; it has emerged as a focal point in modern recruitment techniques. Companies are increasingly using AI-based algorithms to innovate and streamline their employment procedures. This technology has numerous benefits; it considerably increases the efficiency and...

Employability skills are essential for job placement in the industry. Students need to enhance relevant employability skills for IR 4.0 based on their work sector, as the required skills differ for each sector. However, there is a skill gap between academic institutions and the industry needs. The previous research precited that the skill gap would...

Research at garment manufacturer PT. Nina Venus Indonusa II. The research sample amounted to 80 people. This type of research is quantitative. The results of quantitative research using SPSS version 25. The results can be concluded: (1) Education has a positive and partially significant effect on employee performance. It is proven from the tcount 2...

The study delves into the combination of gaming strategies into organizational talent acquisition and development techniques, aiming to discover each theoretical underpinning and realistic applications at the same time as addressing ability-demanding situations. Through a radical examination of the literature and empirical findings, the study unvei...

The COVID-19 outbreak has become a public health emergency of international concern. The seriousness of this virus has warranted the World Health Organisation (WHO) to set the procedure, that must be followed by all countries around the world to prevent the spread from spreading widely. The economic activities related to the tourism industry in Mal...

This study investigates the mediating role of Green Intellectual Capital (GIC) in the relationship between Corporate Social Responsibility (CSR) and Sustainable Social Performance within the context of Islamic banks in Pakistan. The population of interest comprises bank employees, including managers, operation managers, operations officers, and cas...

Purpose Lacking lecturers in higher education is an international issue where society faces insufficient educational services to enlighten one’s future, and lecturer work satisfaction also merits higher attention. Work satisfaction is closely associated with turnover rates, lecturer retention, overall university cohesion, lecturers’ well-being, pro...

This study investigates the impact of rookie independent directors (RIDs) on agency costs. Utilizing a sample of Chinese listed firms, we employ panel ordinary least square estimations. Our findings reveal that increased RIDs is positively associated with agency costs, suggesting that rookie independent directors may exacerbate agency conflicts wit...

The dynamics and volatility of market conditions require entrepreneurs to exercise their utmost perseverance and fortitude to progress forward. Despite the emerging evidence that associates their motivation with business continuity, little is known about whether quality of life and resilience bear any mediating effects on this connection. Guided by...

To maintain business survival and continuous research and development in the medical product industry, investigating the factors that influence the public's intention to buy Sars Covid medications is a primary mission for all the related medical institutions. This research aimed to examine how product attributes (country of origin and perceived qua...

A significant portion of prior research has indicated that internet gamers’ impulsivity is a risk factor and effect of Internet Gaming Disorder (IGD) in which IGD cases are gradually increasing globally. Besides, a male is more prone to develop IGD and being impulsive compared with a female historically referring from the evolutional perspectives....

As unemployment rates have been on the rise over the past few years, Malaysian graduates have had difficulties finding work. The rising unemployment rate is a serious worry since it might harm Malaysia’s educational system’s reputation and, as a result, cause some employers to lose faith in the abilities of our local graduates. Therefore, the issue...

To overcome the current competitive market environment, obtaining high customer loyalty is a key success of retaining customers as loyal customers display high commitment to continue their support with the current service providers. Therefore, banks need to continue offering superior financial products and services to their customers to ensure high...

Performance appraisal practices and organizational citizenship behavior are critical to leading employee recognition. This study examines the impact of performance appraisals on organizational citizenship behavior among employees at Jordanian private universities. A total of 170 administrative employees from Jordan's private universities participat...

The purpose of this study is to examine the impact of human resource development on the performance of outsourcing employees at PT Binajasa Abadikarya, focusing specifically on employees in Bali and Nusa Tenggara. This quantitative research involved 94 respondents, selected through purposive sampling based on the Slovin formula. Data collection inc...

The recent pandemic has forced Malaysian universities to implement technological e-learning platforms to replace the physical classroom, encouraging a growing spur of online learning users. Webex by Cisco’s market share is decreasing as compared to Google Meet, Zoom and Microsoft Teams. This implies a low acceptance rate of Webex due to limited per...

This quantitative research scrutinizes how career competency (CC), career resilience (CR), and career success (CS) interrelate among higher learning faculty in academia, specifically within government-owned universities in Kano State, Nigeria. The study focuses on resilience’s mediation between competency and success, employing robust quantitative...

In the era of banking 5.0, providing electronic banking service value to the users is a key to maintaining customer satisfaction which results in high customer retention. So far, a wider utilization of e-banking services such as internet banking (e.g., cardless ATM and smartphone banking) and e-banking cards with microchip sensors (e.g., master, cr...

This empirical study investigates the impact of brand equity and credibility on 140 consumers' purchase decisions regarding fast-moving consumer goods (FMCG) in Malaysia during the enduring COVID-19 turbulence. Statistical analysis using PLS-SEM demonstrates brand equity and credibility each directly and positively influence purchase decisions. Fur...

As customer service quality becomes an important factor that is responsible for the firms’ overall successes, many organizations are trying to seek all related clues which can help them to enhance it. Thus, this research aimed to examine how job stress, job satisfaction, and organizational commitment affected customer service quality among bank emp...

In today’s digital age, digital marketing has become an integral part of our daily lives. The internet, mobile applications, social media and other digital communication tools have become ubiquitous and are used by billions of people worldwide. This study aimed to investigate the factors that affect consumer purchase decisions in digital marketing....

The concept of smart tourism technologies (STTs) has emerged as the most crucial element in the tourism industry. Its emergence enables the integration of modern informational tools and tourist resources which in turns offers more valuable information to tourism industry’s stakeholders, in terms of timely data and interconnection. STTs also help mi...

Background During the COVID-19 pandemic, Malaysian consumers were more likely to purchase food online and have it delivered to their doorstep. To stay afloat, many restaurants were pushed to provide online food delivery services (OFDS), and this sector has grown tremendously. However, will the trend persist after the pandemic? This study aims to lo...

Background: The objective of the study was to determine the impact of unethical behavior of the officials of different departments on citizens' trust with reference to good governance in Pakistan. The livelihood, way of life, and general standards of living of the general masses take all benefits from good governance. It is generally acknowledged t...

The aims of this study were to examine the influential factors on the intention to accept healthcare wearables among Malaysians. This study situates itself within the realm of technology acceptance, particularly focusing on healthcare wearables in Malaysia. The purpose of this study is in line with the Strategic Thrust in 11th Malaysia Plan to impr...

This study aims to enhance business sustainability in the context of Higher Education Institutions (HEIs) by utilizing AI and forecasting techniques. It explores the development and comparison of prediction models, including the use of dashboard development, to support decision-making processes within HEIs. The study covers various aspects, includi...

In recent years, the proliferation of digital payment methods has transformed the financial landscape. This study investigates the determinants that drive e-wallet adoption among Malaysian youth, shedding light on critical factors shaping their preferences and behaviors in the realm of digital transactions. The independent variables adopted for thi...

For those who are concerned with their health and appearance, fitness is crucial. In order to sustain its current clientele and draw in new ones, fitness centre must constantly upgrade their offerings and gym equipment. A crucial component of the success of any organization, including sports, is customer happiness. studies on consumer satisfaction...

This research investigates mobile social networking site addiction among the Z-generation, focusing on the roles of enjoyment, information value and social influence. Data were collected from 221 respondents using a non-probability purposive sampling method. Statistical analysis was performed using Statistic Package for Social Science (SPSS) versio...

Unified Payment Interface (UPI) is a straightforward payment tool or feature developed by the instant payment service system. The service allows their customers to interconnect and transfer funds between different banks without having to go to the bank to handle these events. The main objective of this study is to investigate factors influencing co...

One of the main challenges boutique hotels and resorts face is the direct outreach to tourists and customers. As a result, these independent hotels often resort to online platforms such as Agoda and Airbnb to expand their customer base. However, this approach comes at the cost of losing revenue to Online Travel Agencies (OTAs) that solely focus on...

Branded applications have lately piqued the attention of a growing number of businesses looking to connect with and meet the needs of their target customers. This study aims to examine the factors influencing consumers’ continuance intention towards the mobile branded apps. The participants were recruited over an online survey questionnaire using a...

Although face recognition payment system has not yet been implemented in Malaysia, the technology is currently in use in other sectors in Malaysia. The main objective of this research is to better understand Malaysian customers’ intention to use the facial recognition payment system. The six independent variables included in this study are perceive...

In today's technology-driven era, there is an increasing emphasis on efficient and user-friendly methods to elevate user satisfaction. UCSI University, Kuala Lumpur, currently relies on a manual facility reservation process, necessitating either in-person or email submissions. This outdated approach frequently leads to double bookings and underutil...

With the global digitalisation, big data has received growing attention from academicians and practitioners. However, only a few empirical studies examined the benefits of big data predictive analytics (BDPA) and its influence on supply chain collaboration (SCC) and supply chain performance (SCP). Addressing the identified gaps of the implementatio...

As the world continues to grapple with the COVID-19 pandemic, higher education institutions have been forced to adapt and innovate in order to continue providing quality education to their students. One of the most significant changes has been the adoption of hybrid learning models, which combine tradi- tional in-person classroom instruction with o...

The Stimulus-Organism-Response (SOR) theory, introduced by Mehrabian and Russell in 1974, has become a dominant theoretical model in the service industry to determine consumer behaviour. However, systematic reviews and meta-analyses of the theory are rare, and most research produces only empirical data. This research paper aims to compile and analy...

Entrepreneurs are economic leaders contributing to the country's economy and national development. Therefore, governments and academic institutions in the West and Asia take the initiative to provide students with the necessary knowledge and skills. This research aims to identify predicting factors that inspire entrepreneurial intention among Malay...

As businesses increasingly embrace digitalization, the transformative impact of technology becomes evident, making various aspects more streamlined and manageable. This, in turn, has the potential to alleviate workloads and contribute to Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) principles. The primary obj...

Recent reviews of the literature indicate the need for empirical studies on cross-project defect prediction (CPDP) that would allow aggregation of the evidence and improve predictive performance. Most empirical studies predict defects at granularity levels of method, class, file, and module/package during the coding phase, and thereby avoid externa...

Social networking services (SNS) have multiple benefits. The ease of communication through SNS has led to an increase in their popularity and number of users. As a network continues to grow, users are overwhelmed by the need to pay more attention to the overwhelming volume of social demands to stay connected with friends and family. As a result, ma...

ATK test kits have been used widely to test for the Covid-19 virus. This has led to a significant demand and strong repurchase intentions for consumption by many people, including Thai people. From the marketing management perspective, repurchase intentions have been regarded as a competitive advantage which can greatly support firms not only to pr...

The rise of online learning has brought about a close connection between micro-credentials and lifelong learning, employability, and new models of digital education. Micro-credentials are considered instrumental in transforming higher education today. This study aims to examine the extent to which micro-credentials have been adopted in Malaysia, fo...

The agriculture sector, worldwide, faces grand challenges that significantly threaten food security and environmental sustainability. Smart farming technologies (SFTs) have emerged as a promising solution to mitigate these challenges and achieve the balance between productivity increment and environment safety, yet their adoption rate remains relat...

A B S TR AC T In the 21st century, the Internet has undergone unprecedented growth in technology and accessibility, contributing to the achievement of various Sustainable Development Goals (SDGs) related to digital inclusion and technological advancement. This era witnessed the ubiquitous presence of personal computers in daily life, enabling peopl...

In the professional activity of a bank teller, the palette of emotional states is extremely large, but the dominant state is the state of emotional tension, which depends on the nature of the performed actions, professional experience and motivation of the employee. This study examines the consequences of occupational stress on employee motivation...

Peer-to-peer (P2P) lending has evolved into a viable alternative investment option that is predicted to develop rapidly as technology solutions improve and people become more digitally connected. As a result of their increased exposure to digital technology, millennials have emerged as the most fascinating target group for P2P lending platforms. A...

Purpose: The main aim of this study is to develop a working framework that represents patients' screening decision for oral cancer based on dental service quality. This is done by evaluating the various dimensions of dental services offered by dental clinics and the impact it has on patient's decision to undergo future oral cancer screenings. Desig...

Purpose: This research is looking at the variables influencing students' insights of online purchasing during the COVID-19 pandemic. The city's lockdown and commercial centre closures during COVID-19 impacted daily life, business, and activities. Today, online business is a powerful method to reduce physical business activities. In this pandemic, m...

Purpose: The present study aims to explore the predictors of the psychological well-being of the gig workers in Malaysia. Design/methodology/approach: Data were collected via an online questionnaire from 30 respondents through snowball sampling. Findings: The result shows low income is the main predictor of psychological well-being, followed by les...

The Sustainable Development Goals and circular economy are two critical aspects of the 2030 Agenda for Sustainable Development. They both seek to reduce the waste of natural resources and enhance society’s social, economic, and environmental goals. This study aims to identify, develop, test, and verify the significant antecedents that affect the ad...

Rapid technology developments and the advance in the digital economy created good value for electronic banking. Online banking which is also known as e-banking becomes essential in year 2020 due to Covid outbreaks which can reduce the customer and employee interface and ensure all the transactions can continue conducting with cashless. Consequently...

Micro-credentials are officially recognized records that demonstrate the completion of learning objectives during shorter, less time-consuming educational or training events. They concentrate on validating competency-based knowledge, outcomes, and/or skills using trustworthy assessments and open standards, which can improve graduates' chances of fi...

Digital bank is an emerging trend in the global banking industry. Digital bank is the digitisation of every scheme and activity carried out by both the financial institution and its customers included. Malaysia is a cash-based society, so digital banking will be a disruptive digital transformation for Malaysians. Hence, the purpose for this study i...

Malaysian tourism industry has suffered losses of over RM100 billion due to the COVID-19 outbreak, as China and Singapore cancelled their tours to Malaysia. To counter this, the National Tourism Policy (2020-2030) must focus more on domestic travel and digitalisation to strengthen sustainable tourism and drive economic growth. The aim of the study...

The usage of social media has raised dramatically not only globally, also in Malaysia. The usage of social media gave the retailer an opportunity to promote and sell their products on social media. The selling becomes more interesting when social media also offer the live streaming function where the retailer can show, present, explain, and interac...

The number of mobile shopping among online consumers has risen and shopping through mobile devices has become a common activity around the world. Nowadays, consumers are more relying on recommendations online, especially from social media influencers. Therefore, the product or brand presented by the social media influencers will directly impact the...

The COVID-19 pandemic led educational establishments to close, severely disrupting entire educational system. This study intends to identify the crucial elements that impact people's decision to engage in e-learning during COVID-19. 200 tertiary students were surveyed in a cross-sectional fashion to get the data, which was then analysed using SPSS....

Purpose This study aims to investigate the factors that influence young consumers' purchase intention towards dietary supplements (DS) in Malaysia. Design/methodology/approach The supplement industry in Malaysia has been growing rapidly recently due to a paradigm shift in healthcare management, from curative to prevention. Thus, it has sparked int...

Purpose Refractory materials are now used in all major industries that demand high-temperature resistance, including petrochemicals, steel, cement and aviation. Businesses must decrease operating costs, enhance product technology, sell well and manage corporate risks in decision-making, notably supplier selection, to be more competitive. The study...

he objective of this study is to examine the challenges created by blockchain technology to the agriculture stakeholders. Besides that, it is also noteworthy to understand that two important theories underlie the integration towards achieving the objectives of developing the blockchain technology for smart agriculture are the Grounded Theory and wi...

The global trend toward a cashless society involves cashless transactions via electronic media. Furthermore, the emergence of the coronavirus has enhanced contactless payment awareness in numerous nations, including Malaysia. Even though e-wallet usage in Malaysia has drastically increased, however, it is realised that the transaction volume of ewa...

Sustainable development has been one of the biggest challenges the world has ever faced in recent decades. The term sustainable development is a dynamic process which brings together global and local concerns while linking social, economic, and environmental issues in order to resolve the needs of both current and future generations. It is therefor...

This study is a preliminary study of factors affecting the mental health of Malaysian students during the Covid19 pandemic. Mental health can be a major public health issue for students worldwide, with up to 20% of the population suffering from some form of mental illness. Malaysia accounts for about 30% of global suicides, and other mental disorde...

This study is a preliminary study of factors affecting the mental health of Malaysian students during the Covid19 pandemic. Mental health can be a major public health issue for students worldwide, with up to 20% of the population suffering from some form of mental illness. Malaysia accounts for about 30% of global suicides, and other mental disorde...

Purpose: The mental health situation among adolescents in Malaysia has reached a worrying state with the rising number of cases. Despite a significant increase in the literature on mental health, there is a lack of studies that focused on mental health awareness. Therefore, this study aimed to investigate the factors affecting Malaysian youth's me...

Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Malaysia consumer decisions in nano-based PCN products...

Music genre classification has a significant role in information retrieval for the organization of growing collections of music. It is challenging to classify music with reliable accuracy. Many methods have utilized handcrafted features to identify unique patterns but are still unable to determine the original music characteristics. Comparatively,...

Software design patterns have a proven impact on the quality of software applications and the development process of an application. The success of design patterns in the software industry has attracted mobile game developers and researchers to apply patterns in the context of mobile games. Researchers have already proposed different frameworks and...

Many companies have adapted digital technology to continue their businesses during the enforcement of movement control order due to the COVID-19 pandemic. The main objective of this research was to examine the effect of teleworking on working adult’s job satisfaction during COVID-19 pandemic. There were four independent variables which were communi...

To date, many urban centers are plagued with a variety of environmental and social issues which weakens the quality of life of its residents. As a result, there is a trend of outmigration, where urban residents are moving away from these urban centers, contributing to the decline of these traditional economic centers. Maintaining a strong residenti...

Technology development has recently seen a meteoric rise, particularly in online social networking sites. This has changed due to the continued development of wearables and the introduction of upgrades. The wearable technology revolution has developed considerably more rapidly than the preceding mobile technology revolution. It has become one of th...

Nowadays, many sellers have started to participate in s-commerce. This has opened a new opportunity for sellers to sell the company's products and services. Due to the unique environment in social media, online sellers need to thoroughly focus on improving consumer engagement in s-commerce. The main objective of this study is to determine the influ...