Soo Kang

Soo Kang
Colorado State University | CSU · Department of Food Science and Human Nutrition

About

46
Publications
28,215
Reads
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1,710
Citations
Citations since 2017
15 Research Items
920 Citations
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2017201820192020202120222023050100150
2017201820192020202120222023050100150
Introduction
Soo K Kang currently works in the Hospitality Management Program at the Department of Food Science and Human Nutrition, Colorado State University. Their most recent publication is 'Original Research'.

Publications

Publications (46)
Article
Full-text available
This study examined the wine tourists’ perceptions of the country’s image and the motivations and expectations of experiences in Georgia as a wine tourism destination. A survey of tourists in the most important wine region—Kakheti—resulted in 227 usable questionnaires. Using factor analyses, four dimensions were assigned to the country’s hedonic an...
Article
Changes in perceptions and laws on recreational cannabis use have shifted significantly in recent years. Yet research in this field is still scarce. This study explores residents’ perceptions on impact and support for cannabis tourism using cannabis user status and voting intention as moderators. Results from a quantitative survey distributed to Or...
Article
Purpose The present study aimed at classifying cannabis festival attendees based on their motivation and travel activities, profiling the resultant latent groups with demographic and travel characteristics and examining the association between the groups. Design/methodology/approach With a quantitative-exploratory approach, this study collected 39...
Article
Limited attention has been given to the investigation of how cultural worldview (CW) affects tourists’ behavioural intention in heritage tourism sites. Thus, this study aims to examine the role of CW in predicting heritage tourists’ behavioural intention by employing two seminal behaviour models, the theory of reasoned action (TRA) and theory of pl...
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The cannabis tourism market has seen tremendous growth in recent years. However, research activities by academic scholars and industry professionals have barely scratched the surface to explore this emerging tourism segment. This study addresses the gap by comparing resident perceptions on cannabis tourism in two states, Colorado and Oregon. A quan...
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This study investigated the behavioral intention of tourists participating in dark tourism site associated with their views on war (VOW). By employing a mixed-method approach, the study extracted the underlying dimensions of VOW and tested the extended Theory of Planned Behavior (TPB) in conjunction with visitors’ VOW. The study found positive and...
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Purpose The purpose of this paper is to understand how festival quality, satisfaction and intention to return among cannabis festival attendees were interrelated by using the 2018 Mile High 420 Cannabis Festival in Denver, Colorado, USA. Design/methodology/approach This study employed an online survey with festival attendees to the 2018 Mile High...
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Full-text available
Article
Full-text available
Colorado became the first state in the United States that passed the legalization of recreational (retail) marijuana with Amendment 64 in 2012. With this unprecedented tourism environment, it is imperative to understand different perspectives of stakeholders involved. In particular, residents’ view is important in that their attitude and behaviors...
Article
Traveling and teaching around the world for 106 days sounds adventurous or even romantic. The Semester at Sea (SAS) program introduces students to many different cultures through coursework and intensive in-country experiences with the aim of cultivating global citizenship. From the collaborative learning atmosphere that results from the unique rel...
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Full-text available
Often compared with the Gold Rush, the marijuana industry is already a multibillion-dollar phenomenon and is expected to generate 22 billion dollars in sales in the United States by 2020. Two years have passed since the legalization of recreational marijuana begun in Colorado. This unprecedented change has created numerous business opportunities as...
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Full-text available
The purpose of this study is twofold: a) to examine whether different segments classified by volume segmentation based on both usage and expenditure, heavy and light gamblers, have different perceptions of casino service quality (CSQ); and b) to identify what characteristics lead to any differences among segments in terms of demographics, behaviora...
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The purpose of the study was to investigate relationships between cultural worldview (CW), cultural experiential dimensions, and satisfaction among international travelers who stayed at Hanok, a traditional house in South Korea. Findings of the study show that respondents' CW and experience were significantly different with respect to the responden...
Article
Dual Dimensions of Attitudinal Loyalty and Behavioral Loyalty among Hotel Customers Abstract This study examined the correlations between two additional loyalty concepts, individual’s propensity to be brand loyal and brand specific loyalty, and identified a significant attitudinal loyalty dimension(s) in predicting behavioral loyalty among hotel gu...
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Full-text available
This study compared perceptional differences in impact and support between visitors and volunteers at a well-being expo event. Little research has been done with event volunteers and furthermore on how event attendees and volunteers differed on their perceptions. The results of the study showed that significant differences were found between these...
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The purpose of this study was to propose and test a quality–value–attitude model by examining the antecedents and relationships among these three constructs at the Shanghai Expo 2010. The results of the structural equation modeling revealed that controllable service quality characteristics, such as program content, staff, and convenience, significa...
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The purposes of this study were to profile hospitality graduates' employment status and to determine the levels of overall job satisfaction of hospitality graduates. The research sample represented 320 individuals who graduated from the hotel and restaurant management program at a Midwest university. Overall, respondents' job satisfaction from with...
Article
This study examined the effect of environmentally friendly perceptions on the behavioral intention of visitors at the Boryeong Mud Festival in South Korea. The results of the on-site survey (N = 400) reveal that three environmentally friendly perceptions formed positive and significant causal relationships with the constructs in the extended model...
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The Silk Road has a twenty-five century long history as a network of communication and trade routes from Asia to Europe. This study aims to investigate whether there are significant differences between pre- and post-travel images of Central Asia and whether the incongruence between pre- and post-travel image constructs influences tourists’ satisfac...
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The purpose of this study was to examine the motives of Chinese nationals who attended the Expo 2010 in Shanghai, China, and to understand their perceptions about service quality, satisfaction, and behavioral intentions. The results of this study revealed six motivation factors and three mutually exclusive clusters based on their motives. In partic...
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The primary purpose of this study was to explore differences in residents' perceptions of casino development between South Korea and Colorado. The communities surveyed are former depressed mining areas with significant historic characteristics. The secondary purpose was to investigate whether social exchange theory is appropriate to explain residen...
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This study compared residents' community attachment in two rural gaming communities in Colorado, USA and Gangwon Province, South Korea by examining whether residents' socio-demographic variables were related to their community attachment and whether residents' community attachment affected their perceived impacts, benefits and support for casino ga...
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This study investigated trip motivation of 800 Chinese mature travelers residing in metropolitan areas based on travelers' decision autonomy in planning domestic trips. A two-step cluster analysis was conducted to segment respondents into mutually exclusive groups according to their autonomy on destination selection, financial source, and trip arra...
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The purpose of this research is to assess the impacts of Colorado's community-based, limited-stakes casino gaming after 12 years of operation. Current residents’ perceived impacts, benefits, and support of community development due to gaming were examined in the three Colorado gaming communities of Black Hawk, Central City, and Cripple Creek. Resul...
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This study segments inbound travelers to Hong Kong with a CHi-square Automatic Identification Detector (CHAID) technique. Seven predictors are used to derive market segments based on their likelihood of revisiting Hong Kong. The CHAID analysis produces six segments based on respondents’ travel purpose, age, income, and repeat visit status. Each seg...
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This study investigates college students' perceptions of smoking bans and their knowledge of smoking bans implemented in a college town. A total of 180 college students enrolled in two hospitality management classes participated in the study. While the majority of students were strongly supportive of smoking bans in general, results of the study in...
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Interpersonal influence is known to contribute to an individual’s psychological formation (e.g., personal value, norm, attitude, perception). Reference group influence in the services sector, however, has received limited attention, with most works conducted in the setting of tangible products, not of services. In particular, reference group influe...
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The purpose of this study was to identify students' perceptions of two hospitality courses-Hospitality Cost Control and Hospitality Law-taught by academic faculty members and industry practitioners (i.e. a lawyer and a certified public accountant). Three specific research questions were: (1) to examine whether students' perceptions differ on import...
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As travel agents face increased competition, it is important for them to identify characteristics of their best clients. Identifying expectations and selection criteria most important to the various user segments can assist agency managers in developing strategies to attract and retain clients who contribute the most to their revenues. Data from 38...
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This study investigated dyadic consensus on the family vacation destination selection process, emphasizing spousal conflict arousal dimensions, influencing strategies used, and satisfaction of the decision and the decision-making process. Four underlying dimensions of spousal conflict arousal were derived from a factor analysis. Results of a discri...
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Tourism education in Korea, mandated by the Higher Education Act, has evolved rapidly in response to the tourism industry's growth and labor demands for the last four decades. As tourism education has matured and become increasingly recognized as a legitimate academic field of study, the Korean tourism education has attempted to generate future qua...
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The purposes of this study were to explore spousal interpersonal-conflict level and resolu-tion modes used in determining a family vacation destination and to assess spouses'satis-faction about the destination selected and the process of how the decision was made. Data were collected from 149 husband and wife households that were visited by intervi...
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Understanding family/spousal vacation decision making is important to tourism marketers. Twenty-five years ago, Jenkins divided the process into multiple subdecisions, such as where to visit or how much to spend, and studied how a sample of U.S. families allocated their decision-making responsibility for these decisions between the spouses. The cur...
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As online travel purchases increase, travel intermediaries must change to meet con-sumer demands. A survey was conducted to identify travelers' selection criteria and expectations of traditional travel agents. Responses from 382 individuals were compared by their methods of purchasing travel arrangements, including those who purchased online, offli...
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The purposes of this study were to identify the tourist image of a US state with limited comparative advantages and to suggest using the knowledge of the existing image to develop its competitive advantages. Telephone interviews were conducted with 417 individuals in 12 US states. Both the structured and unstructured queries showed that the state h...
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The purposes of this study were to extend the scope of family vacation decision-making re-search by profiling various family vacation segments based on decision-making patterns, and to provide a systematic evaluation of the segments based on their profitability (i.e., ex-penditure per travel party and per person), accessibility (i.e., the degree to...
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This study explored perceptual and behavioral differences in service quality, satisfaction, and intention to revisit between Asian and Western family independent travelers (FITs) and to profile each group by its demographic and vacation characteristics as well as its family vacation decision-making modes. Qualified FITs (n = 183) from seven major s...
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This study examined leisure travelers'interests in 11 tourism niche offerings and provided psychographic and demographic profiles of individuals interested in the various niches. Telephone interviews were conducted with 417 respondents in 12 U.S. states. The activities that received the highest interests were outdoor recreation, local fairs and fes...

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