Soo Yeong Ewe- PhD
- Senior Lecturer at Monash University Malaysia
Soo Yeong Ewe
- PhD
- Senior Lecturer at Monash University Malaysia
About
30
Publications
41,332
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227
Citations
Introduction
Skills and Expertise
Current institution
Additional affiliations
February 2018 - June 2022
Education
January 2014 - November 2016
Publications
Publications (30)
Purpose
This study advances network brokerage theory by examining both benefits-driven and altruistic brokerage behaviors within the mutual fund retail markets of emerging economies.
Design/methodology/approach
Using a methodological combination of netnographic observations and in-depth interviews with fund investors, social influencers, sales age...
Purpose
The study explores the impact of food influencers on consumer behaviour in the social media context. It assesses the interplay between the number of followers an influencer has and the type of content this influencer communicates to the audience. Doing so, the research contributes to the strategic refinement of influencer marketing practice...
Social media has transformed business practices, especially during and after the COVID-19 pandemic, and organizations have increasingly acknowledged the impact of social media on their businesses. In the sales context, studies on older salespeople’s adoption of social media to increase their sales performance remain scarce in the literature. Using...
This introduction to the book “Marketing Case Studies in Emerging Markets: Contemporary Issues” examines the dynamic world of marketing in emerging markets. It defines these markets, contrasts global classifications, and underscores their economic significance. The book presents rich case studies across various themes, including crisis management,...
The electric vehicle (EV) is widely recognized within the automotive industry as a pivotal technology for the future of vehicle power systems, as it helps reduce pollution and protect the environment. It has emerged as a key priority for major global car manufacturers and is anticipated to revolutionize road transportation systems. However, the ado...
Tourism and hospitality industry in Indonesia and Malaysia has been badly impacted by the COVID-19 pandemic, including the dramatic drop of total sales and profit. The hotel operators have been facing various challenges and struggling to survive. As a result, there were many new marketing strategies implemented in the hotel industry to survive and...
Plastic pollution has always been a global concern, as it threatens the sustainability of the environment. Malaysia, an emerging market, is not exempted from this threat. To address this alarming issue, policymakers worldwide have advocated adopting a circular life cycle for plastics. In this regard, plastic recycling has received increasing attent...
The rapid growth of the food delivery industry in Thailand has brought various challenges affecting the environment and the stakeholders in the industry. These challenges intensify energy consumption, plastic waste, and poor well-being and protection for food delivery riders. This book chapter illustrates how the remarkable trend of food delivery s...
A rapidly aging population, combined with technological advancement, is creating strong latent motivators for older women to learn and use technology. While many past studies have provided insights into older women’s perceptions and impacts of their technology adoption, the psychological capabilities underpinning their motivation to learn are often...
The present study investigated the importance of psychological capabilities to support financial product salespeople in overcoming challenges and sustaining motivation and work performance during and after COVID-19 pandemic. Furthermore, this study suggests useful ways to develop the psychological capabilities. By using an interpretive phenomenolog...
Background of the special issue
Food and beverage (F&B) operators, including restaurants, cafeterias, cafés, bars and
pubs, fast food joints, catering services, and food delivery platforms, actively seek to
enhance their appeal and presence as well as to increase sales by partnering with food
bloggers, social media influencers, and reviewers to...
Purpose
This study aims to investigate the influence of brand familiarity, consumer green consciousness (GC) and chronic regulatory focus on consumer attitudes, buying intentions and willingness to pay more for eco-friendly products in a comparison between eco-friendly and non-eco-friendly products among Generation Z consumers.
Design/methodology/...
The COVID-19 pandemic altered buyers’ concerns and resulted in more complex demand for high-involvement goods, such as financial products. These changes seem likely to persist after the pandemic. Additionally, other unforeseen events, although likely not as pervasive as the pandemic, could occur at any time. In this context, the ability of salespeo...
The personal selling process (PSP) has experienced dramatic changes due to the COVID-19 pandemic, including the transition from face-to-face presentations to online presentations and from paperwork to e-processes, and from the delivery of printed product materials to the provision of softcopies. Sudden changes to the PSP have affected salespeople d...
The prolonged COVID-19 pandemic is expected to have unprecedented long-term structural and transformational impacts on business and consumer behavior worldwide. This chapter features cases in Indonesia and Malaysia to illustrate the impact of COVID-19 on consumer behavior, and provide insights into marketing opportunities during the pandemic and be...
High social media penetration in Indonesia (60% of its population) and Malaysia (81% of population) has compelled businesses to adopt social media marketing strategies for many purposes. The real-time, interactive, and borderless features of social media enable businesses to engage and connect with customers, share information, build brand image an...
Purpose
This study examines the effect of a regulatory-focused prime (i.e. a brochure with a picture and message) on the recommending behavior of investment advisers in the context of an investment decision.
Design/methodology/approach
Three experiments were conducted with 468 participants, mostly from the financial services industry. Study 1 exam...
This research demonstrates, across four experiments, that investors behave differently when a prior investment is perceived as a failure rather than as a loss. The research shows that individuals consistently prefer a conservative investment option in the condition of failure rather than a loss even though the risky option offers a chance to break...
This study aims to examine the effect of regulatory-focused visual cue on investment adviser's recommending behavior. Using two experiments with 368 participants, the study demonstrates that after viewing a promotion-focused image and message, investment advisers tend to recommend investment plan with higher return potential. In contrast, investmen...
This study examines the role of regulatory focus and additional information on risk preferences in investment choice using an experimental approach. The findings reveal that situational regulatory focus plays an important role in influencing investment choice. In particular, a congruent promotion-focused image and related message increases risk-tak...
Purpose
– The purpose of this paper is to clarify the relationship between the sub-components of network externalities (NE), investigates the mediating role of the perception of innovation characteristics and explores the potential moderating effects of technology anxiety within an integrative framework using the theories of diffusion of innovatio...
