Soo Yeong Ewe

Monash University (Malaysia) · School of Business

Background of the special issue Food and beverage (F&B) operators, including restaurants, cafeterias, cafés, bars and pubs, fast food joints, catering services, and food delivery platforms, actively seek to enhance their appeal and presence as well as to increase sales by partnering with food bloggers, social media influencers, and reviewers to...

Purpose This study aims to investigate the influence of brand familiarity, consumer green consciousness (GC) and chronic regulatory focus on consumer attitudes, buying intentions and willingness to pay more for eco-friendly products in a comparison between eco-friendly and non-eco-friendly products among Generation Z consumers. Design/methodology/...

The COVID-19 pandemic altered buyers’ concerns and resulted in more complex demand for high-involvement goods, such as financial products. These changes seem likely to persist after the pandemic. Additionally, other unforeseen events, although likely not as pervasive as the pandemic, could occur at any time. In this context, the ability of salespeo...

The personal selling process (PSP) has experienced dramatic changes due to the COVID-19 pandemic, including the transition from face-to-face presentations to online presentations and from paperwork to e-processes, and from the delivery of printed product materials to the provision of softcopies. Sudden changes to the PSP have affected salespeople d...

The prolonged COVID-19 pandemic is expected to have unprecedented long-term structural and transformational impacts on business and consumer behavior worldwide. This chapter features cases in Indonesia and Malaysia to illustrate the impact of COVID-19 on consumer behavior, and provide insights into marketing opportunities during the pandemic and be...

High social media penetration in Indonesia (60% of its population) and Malaysia (81% of population) has compelled businesses to adopt social media marketing strategies for many purposes. The real-time, interactive, and borderless features of social media enable businesses to engage and connect with customers, share information, build brand image an...

Purpose This study examines the effect of a regulatory-focused prime (i.e. a brochure with a picture and message) on the recommending behavior of investment advisers in the context of an investment decision. Design/methodology/approach Three experiments were conducted with 468 participants, mostly from the financial services industry. Study 1 exam...

This research demonstrates, across four experiments, that investors behave differently when a prior investment is perceived as a failure rather than as a loss. The research shows that individuals consistently prefer a conservative investment option in the condition of failure rather than a loss even though the risky option offers a chance to break...

This study aims to examine the effect of regulatory-focused visual cue on investment adviser's recommending behavior. Using two experiments with 368 participants, the study demonstrates that after viewing a promotion-focused image and message, investment advisers tend to recommend investment plan with higher return potential. In contrast, investmen...

This study examines the role of regulatory focus and additional information on risk preferences in investment choice using an experimental approach. The findings reveal that situational regulatory focus plays an important role in influencing investment choice. In particular, a congruent promotion-focused image and related message increases risk-tak...

Purpose – The purpose of this paper is to clarify the relationship between the sub-components of network externalities (NE), investigates the mediating role of the perception of innovation characteristics and explores the potential moderating effects of technology anxiety within an integrative framework using the theories of diffusion of innovatio...