Sonja Vučenović

Sonja Vučenović
University of Novi Sad · Department of Trade, Marketing and Logistics

Doctor of Business Administration

About

15
Publications
1,695
Reads
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73
Citations
Citations since 2016
15 Research Items
73 Citations
2016201720182019202020212022051015202530
2016201720182019202020212022051015202530
2016201720182019202020212022051015202530
2016201720182019202020212022051015202530

Publications

Publications (15)
Article
The development of electronic retailing as a new retail marketing channel based on the Internet appears in contemporary theory and practice. In such market conditions, there is a research problem in which the level of development of the retail market and increasing concentration and competition in the market impact the development of electronic ret...
Conference Paper
Considering the constant improvement of technological possibilities, there is no doubt that the Internet has been gaining the title of one of the most attractive channel of direct interactive marketing. Regardless, certain weaknesses are attributed to digital medias, whose power results in a negative impact on consumer's attitudes. In line with tha...
Article
Full-text available
This paper investigated the role and importance of e-retailing in traditional marketing channels in the selected countries of the Danube region. The main aim of the research was to highlight the economic benefits of e-retailing in traditional retail institutions analyzing the revenue from the sale of e-retailing in traditional retailers' business a...
Article
Full-text available
The COVID-19 pandemic has entirely changed the patterns of behavior in the market. Physical distance, quarantine measures, safety and security protocols, and shortages along the entire supply chain, have particularly affected the placement of food products. In this regard, the paper aims to define the impact of various indicators on the placement o...
Article
Full-text available
This paper aims to define indicators that predict and shape the pro-environmental behavior of manufacturers, transport companies, wholesalers and retailers as participants in the fast-moving consumer goods (FMCG) supply chain in the Western Balkans region. The main task is to determine the indicators which participants of FMCG supply chain consider...
Article
Full-text available
This work aims to define the impact of different indicators on the sustainability of food placement in the retail sector, during periods of crisis and emergencies, such as the COVID-19 pandemic. An empirical survey conducted in the Western Balkans (WB) region showed that indicators such as developed infrastructure, consistency, and transparency of...
Article
The paper aims to define the target market on the Internet, characteristics of consumers and especially loyal customers of e-retailing in the Danube Region countries. Empirical research about consumer shopping on the Internet was conducted on a sample of 816 consumers from Danube region countries. The results have shown that the respondents recogni...
Article
Full-text available
One of the basic measures of the World Health Organization (WHO) in the fight against the COVID-19 pandemic is a lockdown policy with reduced contacts and physical distance. This presents a challenge, especially for fast-moving-consumer-goods (FMCG) supply chains, which are characterized by a large number of physical contacts between employees in p...
Chapter
Retail sector is about to face changes in the functioning of supply chains. The biggest challenge for retail management is how to achieve sustainable (green) supply chains and at the same time be efficient and profitable in the market. Production and distribution are already adapting to the trends of reducing energy consumption and thus affecting t...
Article
Full-text available
In recent years the countries of the Western Balkans region have been facing an exodus of labour, which represents a complex social problem. Given the fact that the largest number of employees is engaged in the service industry, especially in the retail sector where 10% of all working population is employed, it is necessary to define the indicators...
Article
Full-text available
The Internet of Things (IoT) or Internet of everything gives new opportunities to retailers by linking each consumer with the retail facility and the activities it performs in the purchasing process by connecting to Internet and combining physics and the virtual world. In the modern world, the amount of business data is growing steadily, raising th...

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