Sonja Lahtinen

Tampere University | UTA · Faculty of Management and Business

Purpose: This study aims to identify and analyze the different roles corporate social responsibility (CSR) can play in corporate strategy. By acknowledging that one of the biggest challenges for companies in committing to sustainability is the strategy work, the authors outline specific strategic initiatives to achieve these roles and the strategic...

This study explores, from managers' perspective, transformative management activities in mobilising sustainability transformations. Sustainability transformations are fundamental changes in cultures, structures and practices that move socio-technical systems towards more sustainable forms of production and consumption. Sustainability managers acros...

The ways in which companies address sustainability today shape the future for businesses, societies, and ecosystems at large. Yet, companies keep addressing the world’s most serious evolving challenges with varying degrees of concern, urgency, and strategic importance for as long as their role in relation to sustainability remains unclear. To devel...

The purpose of this research is to explore how consumers co-create sustainable corporate brands (SCBs) by framing brands with a newly-adopted sustainability orientation. The qualitative data were generated from four focus groups consisting of altogether 25 Finnish millennial consumers. The data were analysed using thematic analysis and the resultin...

The purpose of this paper is to analyse the transformative role of societal corporate brands from consumer perspective. Recently, many corporate brands have extended their role from the business sphere to operate actively in society. The paper explores this role shift as jointly shaped with consumers. The theoretical framework is founded upon brand...

Managers are increasingly searching for new ways to manage sustainability programs, because conventional management activities are proving ineffective in targeting societal challenges and bringing about systemic change. This research provides an alternative approach of transformative management activities in mobilizing sustainability transformation...

The role of CSR in the boardroom may be limited to minimizing the negative environmental, social and economic impact. The value of CSR for corporate strategy, business and society remain unrealized. The purpose is to identify and analyze the different roles that CSR can take in corporate strategy. The findings help companies to leverage CSR in a br...

The purpose of this study is to build a conceptual model for understanding brand meanings in wearable sports technology. Wearable sports technology is a complex concept, because it integrates characteristics of clothing related issues like aesthetics and comfort as well as properties of electronic devices such as usability. Due to the lack of previ...

The purpose of this study is to describe and analyse the brand meanings in the context of wearable sports technology. The theoretical framework is built on the concept of wearable sports technology and the contemporary literature of brand meanings. In order to generate deeper knowledge about brand meanings in the context of wearable sports technolo...

The purpose of this study is to describe and analyze brand meanings in the context of luxury fashion among young Chinese women. The theoretical framework for this study is built from two streams of literature. The first part elucidates the concept of luxury and further introduces the three dimensions of luxury brands based on previous research: the...

The purpose of this study is to build a conceptual model for understanding brand meanings in wearable sports technology. Wearable sports technology is a complex concept, because it integrates characteristics of clothing related issues like aesthetics and comfort as well as properties of electronic devices such as usability. Due to lack of previous...

Considering the increasing availability of luxury fashion brands to a wider range of consumers than ever before, the luxury fashion sector is transforming itself from the traditional conspicuous consumption model to incorporate a variety of different meanings. Luxury fashion brands are often defined by social meanings, such as conveying prestige to...

The current market for luxury fashion brands is experiencing great changes. Considering the dynamic growth in the luxury market and the increasing availability of luxury fashion brands to a wider range of consumers than ever before, the luxury fashion sector has transformed itself from the traditional conspicuous consumption model to incorporate a...