Sonia Cruz Ros

Sonia Cruz Ros
University of Valencia | UV · Department of Business Administration

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34
Publications
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982
Citations

Publications

Publications (34)
Article
Luxury brands have engaged in social media use, becoming exposed to a wider market but confronting the exclusivity and uniqueness linked to these brands. This paper explores the role of a personality trait and a brand characteristic in brand love by social media users in the luxury fashion industry. Specifically, the individual's materialism (measu...
Article
Literature supports the relevance of knowledge sharing in a company. Considering that social media plays an important role in this process, this paper analyzes the antecedents and consequences of the use of enterprise social media platforms according to the employee's perception. Based on the Motivation-Opportunity-Ability framework and using two d...
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Innovation can provide sustainable competitive advantages to service companies that consider the absorption of external knowledge a key strategic issue. Using the four dimensions of absorptive capacity, this study examined the impact of absorptive capacity on innovation in service delivery processes and explored how this innovation influences busin...
Article
Nowadays, owing to the changing nature of the work environment, with its ever-increasing demands, the quality of working life and its relationship with the individual’s wellbeing are recognized worldwide as vital for the workforce. This study analyzes the role of employees’ perception of five quality of working life attributes (specifically workpla...
Article
Purpose The purpose of this paper is to investigate the factors that determine two forms of crowdfunding campaign success: success in securing the necessary financial resources and personal success in terms of the entrepreneur’s satisfaction. Specifically, it studies factors linked to the relationship between entrepreneurs and funders (co-creation...
Article
This special issue is an outcome of the 2017 Global Innovation and Knowledge Academy (GIKA) Conference, which took place at ISEG School of Economics and Management, Lisbon, Portugal, between June 28th and 30th, 2017. As the seventh of its kind, the 2017 GIKA Conference continued to attract the attention of scholars from around the world, receiving...
Article
Social entrepreneurship is an outstanding phenomenon that links entrepreneurship, social change, and economic development, which increasingly attracts the attention from scholars and policy makers alike. As in any other new venture, including social enterprises, motivated employees and the effect of their teamwork is considered the best way to deli...
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The aim is to analyze, define and examine the connections between social entrepreneurship and the generation of social value, considering the concept of leakage as a measure of social value creation and distribution for the hospitality industry. The paper also proposes an exploratory-theoretical framework of policies to promote social entrepreneurs...
Article
This study analyzes how family involvement leads to high performance in SME-family businesses (SME-FB). This research considers family involvement in management and firm governance, development of family governance, firm size, generations in FB, and ownership concentration. Results show three combinations that lead to high performance: 1) a large-e...
Article
From the competence-based view, this study contributes to understanding how service firm capabilities affect firm performance. The study examines managerial capabilities, organizational capabilities, marketing capabilities , and service quality capabilities. This study investigates whether interaction between these capabilities and their contributi...
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Innovation can become a sustainable competitive advantage for service firms. However, there is lack of empirical research on how marketing capabilities support innovation. This study differentiates between operational and dynamic marketing capabilities, the latter related to strategic marketing, marketing planning and market knowledge skills. Based...
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In the last decade some frameworks have tried to explain how to devise strategies for innovation in value by determining the needs of customers and non-customers, also creating new industries in which competition becomes irrelevant (Hax, The delta model. Reinventing your business strategy. New York: Springer, 2010; Kim and Mauborgne, Blue ocean str...
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Purpose With a view to contributing to a better understanding of the interactions between design dimensions, the authors aim to present a formal model that analyzes the internal fit relationship between centralization and formalization, taking into account organizational technology and the “systems approach”. Design/methodology/approach Based on t...
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Purpose – This paper seeks to extend knowledge on the impact of different marketing capabilities on various measures of organisational performance in the context of family‐run small to medium‐sized enterprises (SMEs). Design/methodology/approach – Aspects regarding marketing capabilities in family‐owned SMEs and their impact on superior performanc...
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This study shows that the relationship between marketing capabilities and firm financial performance can be better understood when it is drawn using stakeholder satisfaction as an additional variable, in the context of the service industry. Results from 152 Spanish service organizations indicate that superior marketing capabilities lead to higher l...
Article
Self-regulation is a complex process that involves consumers’ persistence, strength, motivation, and commitment in order to be able to override short-term impulses. In order to be able to pursue their long-term goals, consumers typically need to forgo immediate pleasurable experiences that are detrimental to reach their overarching goals. Although...
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The present work analyses how quality management improves organizational performance through the generation and enhancement of distinctive competences in service companies. Considering the two most recent and wide known quality approaches: Quality Assurance and Total Quality Management, the present piece of work carries a research about what kind o...
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Desempeño / Percepción directiva / Competitividad / Stakeholders / Delphi
Article
En este trabajo se realiza un estudio comparativo entre los dos principales enfoques de gestión de la calidad actuales —el aseguramiento de la calidad y la gestión de la calidad total—, con el fin de determinar si existen diferencias significativas respecto a cuáles son los motivos y objetivos que persiguen las empresas a la hora de implantar un si...
Article
Purpose Continuous improvement is a primary principle in total quality management. It is applied to all aspects of the organisation including products, processes, and even the management of the firm. In this context, quality management self‐assessment is a useful tool for fostering the continuous improvement of the whole company, comparing its acti...
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Es indiscutible hoy en día que las acciones desarrolladas por la empresa en materia de calidad sientan, al menos parcialmente, las bases sobre las cuales descansará la mejora de su posición competitiva a largo plazo. En este trabajo se analiza la repercusión de la gestión de la calidad sobre los resultados empresariales desde una perspectiva que co...
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RESUMEN Esta tesis doctoral se centra en el estudio de los diferentes enfoques de gestión de la calidad y sus repercusiones sobre el desempeño organizativo tomando como referencia la perspectiva basada en los recursos y capacidades. Se comparan el enfoque de aseguramiento de la calidad y la gestión de la calidad total analizando en profundidad los...
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Suggests that the implementation of TQM systems in the tourist industry is still a recent phenomenon to which little research has been dedicated. Examines problems in initiating total quality management systems in Valencian hotel firms according to the evaluation criteria of the European Quality Award, comparing results with both customers’ and man...
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The changing role of gender has been studied from the perspective of several fields of knowledge. In advertising in particular the international literature has shown great interest in two directions: describing the reflection in advertising of the roles of both genders; and evaluating their effects on attitudes towards the products advertised and t...
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Este trabajo pretende crear y validar una escala que sirva para la medición del constructo "carácter orgánico de la estructura organizativa", de gran utilidad y actualidad para el análisis competitivo de las empresas. Partiendo de la iteratura este constructo está formado por 8 dimensiones, que se corresponden con los parámetros sistema técnico, cu...
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Full-text available
In the last two decades, an impressive amount of academic work has shown the relevance of capabilities as an important source of competitive advantage. Capability-based competition is the consequence of two managerial choices: First, what capabilities the organization is going to develop. And second, how many resources devote to the development of...
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Contenido: 1) Parte I Lecciones aprendidas, arrancando el camino hacia la calidad, conceptos y enfoques: 1) Fuentes del conocimiento en gestión de la calidad; 2) teoría de la administración y desarrollo de la gestión de la calidad; 3) Conceptos de calidad; 4) Enfoques de gestión de la calidad; 5) La gestión de la calidad total. -- Parte II De la fi...

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