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Sonal Fernandopulle

Sonal Fernandopulle
UCL Sri Lanka · Academic

Master of Business Administration
MBA in Marketing, BA (Hons) Business Administration, Adip.Bmgt

About

4
Publications
6,243
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1
Citation
Introduction
My research interests include Brand Management, Consumer Behavior, Strategy and the global competitive environment, international business, Academic portfolio management, brand loyalty, environmental protection, and strategic marketing.
Skills and Expertise
Strategic Management
Strategic Planning
Marketing Management
Business Consulting
International Business Management

Publications

Publications (4)
"The impact of textile upcycling on consumers' perception to deliver the sustainable brand message in the UK fashion industry." Sonal Fernandopulle
Research
Full-text available
  • Jun 2022
Sustainable fashion can be identified as a fashion that involves protecting one or several aspects of social and natural environmental sustainability such as textile upcycling and fair trade manufacturing processes. Mainly the new textile producing process is largely associated with a big amount of energy consumption and new materials usage. Accord...
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Digital Marketing and Communication "Building long term relationships with customers is essential for any sustainable business, and this applies equally to online elements of a business" (Chaffey & Ellis-Chadwick, 2012)
Research
Full-text available
  • Jan 2022
According to the argument proposed by Chaffey and Ellis-Chadwick (2012) suggests that managing long-term relationships with customers are as necessary for E-businesses through online services as it takes an important place in traditional businesses. In summarized research by Reichheld & Schefter (2000) which reflects consumer behavior and online bu...
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Figure 4 Mind map displayed the potential risks of T5
Figure 6 Four Tiered Approach of T5
Analyzsing the Cause and Effect of Hethrow T5 Project and Operations Failures Author -Sonal Fernandopulle
Research
Full-text available
  • Jul 2021
In today’s world information system failure is one of big issue can be happened on airport and that failure can be directly impact on their day to day operations. In other hand information system failure can be directly impact to the society by delaying all day to day works of the passengers. However, this Business Report is to evaluate information...
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Figure 2 Attitudes, Habit, Loyalty and Brand Equity Model (Jensen and...
Figure 3 Customer Loyalty (Aaker, 1991)
Figure 5 Conceptual framework (Irum Khan, 2017)
Figure 6 Conceptual framework of influence of CSR on consumer purchase...
THE IMPACT OF THE COVID-19 PANDEMIC ON THE EUROPEAN COSMETICS INDUSTRY AND HOW ITS INFLUENCE WITH ENVIRONMENTAL PROTECTION PROBLEMS WHICH EFFECTS TO BRAND LOYALTY
Thesis
Full-text available
  • Dec 2020
There is a more important to conduct studies about the environmental protection problems to understand how it is effects to the brand loyalty of European cosmetics companies specially in Covid-19 pandemic because environmental protection has made a trend in the society which is help customers to identify the best companies. And also this study is a...
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