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Som Sekhar Bhattacharyya

Som Sekhar Bhattacharyya
Indian Institute of Management (IIM) Nagpur

Fellow Program in Management

About

149
Publications
16,802
Reads
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1,191
Citations
Citations since 2017
110 Research Items
1058 Citations
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20172018201920202021202220230100200300
20172018201920202021202220230100200300

Publications

Publications (149)
Article
Purpose The purpose of this research was to study the impacts of adoption of additive manufacturing (AM) for spare parts procurement, specifically in the context of supply chain resilience (SCR) especially regarding efficient spare parts inventory management. Furthermore, key narratives in the adoption of AM toward better SCR are explored. Design/...
Article
Technology is becoming pivotal for firms while interacting with customers. While extensive research exists on how deployment of firm resources, such as technology, leads to competitive advantage (CA), research on the interaction between technology-led firm capabilities deployed at firm customer interaction and CA is limited. We theorize regarding a...
Article
Full-text available
Purpose-Academic dialogue related to 'organizational performance' in strategic management has primarily centred around the industrial organization theory (IO) and resource-based view (RBV). Both perspectives, though conceptually dialectic, have served as primary competing theories governing research studies in the domain of strategic management. Ho...
Article
In the current era of digital business ecosystem, firms have been looking for fresh perspectives to frame its business strategies and create value for customers. Competitive advantage can be generated only when the value created by a firm for its customers exceeds the cost of creating such value. Creating value for customers in health insurance has...
Article
Purpose The purpose of this study is to explore circular economy (CE) initiatives and apply the stimulus-organism-response theory to find the socio-political drivers and enablers of CE in the pharmaceutical industry. CE as a concept was relatively not studied much with respect to socio-political interests from operations management perspectives. Th...
Article
Full-text available
Purpose The purpose of this study was to ascertain organizational factors that impacted the performance of social enterprises. Design/methodology/approach For this research study, a structured close-ended survey questionnaire was prepared based upon literature inputs. The data was collected from 370 executives in social enterprises in India. The d...
Article
Purpose The purpose of this paper is to study individual sustainability competencies and its linkage toward building innovation capabilities. This study explores the interrelations between individual-level competencies with organizational-level capabilities. Design/methodology/approach Thematic content analysis is used to analyze the qualitative i...
Article
Purpose The purpose of this study was to ascertain how real options investment perspective could be applied towards monetization of customer futures through the deployment of machine learning (ML) and artificial intelligence (AI)-based persuasive technologies. Design/methodology/approach The authors embarked on a theoretical treatise as advocated...
Article
Purpose The purpose of this study was to comprehend the current state of green supply chain management (GSCM) and its drivers and enablers in the pharmaceutical supply chains (PSCs). Design/methodology/approach This study developed a model consisting of the factors green drivers, green enablers and green practices. For this study, data were collec...
Article
Purpose Academic dialogue related to ‘organizational performance’ in strategic management has primarily centred around the industrial organization theory (IO) and resource-based view (RBV). Both perspectives, though conceptually dialectic, have served as primary competing theories governing research studies in the domain of strategic management. Ho...
Article
Theoretical Basis During the COVID-19 pandemic micro-, small- and medium-sized businesses were hit hard. This was specially so in the restaurant business where physical lockdown and social distancing norms were challenging. Thus, small business performance was a concern (Akpan, Udoh, & Adebisi, 2020). This case study addressed this theoretical aspe...
Article
Purpose The purpose of this paper is to comprehend the nature of online reviews received on various social networking sites and internet-based platforms regrading organizational corporate social responsibility (CSR) initiatives. Design/methodology/approach Given the novelty of this field, a qualitative exploratory research study was carried out. F...
Chapter
Healthcare has been a principal theme of social engagement by Indian firms. This has been done as a part of both core business activities as well as a part of Corporate Social Responsibility (CSR) initiatives. India has been home to a substantial section of Bottom of Pyramid (BoP) customers. Healthcare for BoP customers had thus become a dominant t...
Article
This research study ascertained how street corner small shops (called kirana shops in India) in Indian urban landscape adopted resource-based view (RBV) and dynamic capabilities view (DCV) perspectives to strategize regarding unlocking initiatives, process, operational change, and business continuance post COVID-19 pandemic and economic lockdown. T...
Article
Competitive advantage has been a perpetual area of research in strategic management in different forms. Business strategies in organizations have been underpinned to the objective of attaining competitive advantage. This study explores the academic literature to track the theoretical and chronological evolution of the notion of ‘competitive advanta...
Article
Purpose The purpose of this research was to study senior and middle-level executive perspectives on ethical decision-making exploring stakeholder cross-impact analysis (SCIA). Given the complexities of business today, stakeholder identification, prioritisation and complexities of reciprocal stakeholder influences have become very important. Various...
Chapter
Due to the present customer voice in a digital world, keeping a watchful eye on what customers were expressing on social media became a necessary firm imperative. For this study, the authors found that rather than using FGDs and survey research, digital tools like the applications of social media listening could serve as a valuable platform for gat...
Article
Full-text available
The purpose of this research was to identify the strategic groups present in the Indian logistics industry and discuss the mobility barriers across the strategic groups. Secondary research was performed by collecting data from online sources and results were vetted by experts in supply chain management through convergent interviews. The research id...
Article
Full-text available
India had undertaken several logistics development agendas.Initiatives were aligned to improve the logistics infrastructure in India. Advancement in technology had also benefited the logistics sector. Logistics Performance Index (LPI) has been a multi-dimensional evaluation criterion developed by the World Bank to assess logistics capabilities of c...
Article
Purpose The purpose of this study is to identify the major factors influencing the adoption of health-care wearables in generation Z (Gen Z) customers in India. A conceptual framework using push pull and mooring (PPM) adoption theory was developed. Design/methodology/approach Data was collected from 208 Gen Z customers based on 5 constructs relate...
Article
Purpose The purpose of this study is to understand the concept of “Low Code No Code” applications and study its scope of application for web designing, rapid application development (RAD) and supply chain digitization (SCD). Design/methodology/approach A qualitative exploratory study was conducted for this exploratory study. A semi-structured open...
Article
Investing in advertising, research and development (R&D) and human resource management and development (HRMD) enabled firms to achieve competitive advantage and improve profitability. Indian economy witnessed the event of ‘Demonetization’ in November 2016 that created short term cash shortage. The study aimed at understanding the relationship of ad...
Article
Purpose The purpose of this study is to identify antecedents of adoption and post-adoption switching of online pharmacy applications (OPA) in Indian society. A push-pull-mooring (PPM) model was formulated to evaluate the impact of various constructs upon “consumers’ switching intention” (CSI). Design/methodology/approach An online questionnaire wa...
Article
Competitive advantage of firms has been a dynamic notion evolving with changing business realities. Emerging technologies have entered the gamut of resources which firms need to actively forecast and manage for competitive advantage. This study explored the idea of competitive advantage in the context of health insurance firms and how emerging tech...
Article
Purpose The purpose of this paper was to ascertain how social entrepreneurs were required to recognize their new ventures’ scope and scale of operations. The firm boundary was based upon two dimensions, namely, the scope of the offering and its scale. The objective of this research was to ascertain the thinking regarding this of social entrepreneur...
Article
During the COVID-19 pandemic, the telemedicine industry evolved rapidly in India. The purpose of this case research was to map the evolution of the telemedicine industry in India. This was studied from the perspectives of present business models and customer engagement methods practised in India by different telemedicine firms. The research case st...
Article
Purpose The purpose of this paper is to identify and predict the key factors that influenced the usage intention of over the top (OTT) services by consumers. This was done by applying the modified unified theory of acceptance and use of technology 2 (UTAUT2) model. Design/methodology/approach An online survey questionnaire assessed the proposed mo...
Article
Purpose Emerging technologies have been transforming most industries. A wide range of emerging technologies such as blockchain, internet of things (IoT), artificial intelligence (AI), machine learning (ML), robotics and many others have changed the way in which firm value chain activities or processes were executed traditionally. The mining industr...
Article
Purpose The purpose of this study is to ascertain how corporate social responsibility (CSR) managers are justifying the adoption of automation technologies in India, which is simultaneously creating job loss. Design/methodology/approach Indian firms to become and maintain superior levels of competitiveness in the marketplace had initiated the adop...
Article
Emerging technologies (ETs) like blockchain technologies (BCT), internet of things (IoT), artificial intelligence (AI), machine learning (ML), and others offered promising new avenues to improve productivity, efficiency, and convenience in supply chain management (SCM) functions. The authors conducted a structured literature review to identify the...
Article
The world has been witnessing the advent of a wide range of emerging technologies like machine learning, big data analytics, artificial intelligence, blockchain technology, internet of things, and others. In supply chain management (SCM) functions, these technologies have increasingly been playing a decisive role in improving the overall success of...
Article
The Indian ecommerce industry has been growing substantially because of changing mindset of the Indian customers and ease of shopping online. A large number of sellers had registered on online marketplaces so that the sellers could reach a larger pool of customers. The goal for sellers was towards increasing sales substantially with optimal efforts...
Article
The purpose of the research was to study how the onset of COVID-19 pandemic fuelled shift towards digitalization in the education ecosystem. The study consisted of responses from 316 engineering students collected during the COVID-19 pandemic physical lockdown in India from March to May 2020. The collected data was analysed using structural equatio...
Article
Purpose The purpose of this paper is to study the phenomenon of abrupt shift by both doctors and patients to telemedicine during the coronavirus (COVID-19) pandemic and associated economic lockdown in India. The study explored various drivers of telemedicine technology awareness, adoption and usage. These drives were studied from both the doctors a...
Article
Full-text available
The COVID-19 pandemic highlighted the necessity of good quality and adequate quantity of healthcare infrastructure facilities. Healthcare facilities were provided for COVID-19 facilities with improvisation and supplementary lateral infrastructure from other sectors. However, the main point of contemplation going into the future was regarding how to...
Article
Online reviews provided important information towards affecting consumers' online shopping behavior. However, little research had been done in India how reviews influence young consumers' online buying behavior and review sharing. Millennials are experimental in nature and also are influenced by peers. The purpose of this research was to study the...
Article
Strategic social advantage in firms has emerged as a concept that balances the social and fiscal goals of firms. Towards this end, restructuring organizational designs to reduce societal inequalities is gaining prominence. Disruptive technologies are transforming the social and economic context of businesses. Given this background of altered techno...
Article
COVID-19 pandemic, the associated economic lockdown and the norms of social distancing have disrupted the business world. Most managers have struggled to make sense of the chaos and complexity around. Health insurance industry mangers are at the forefront of this challenge as new products and services covering COVID-19 had to be launched fast. This...
Article
Full-text available
Strategic agility (SA) has become an established construct in strategic management literature. SA has been an existential element in firms for superior firm responsiveness towards market requirements. The presence of SA in organizations resulted in achieving competitive superiority. However, there has been dearth of literature regarding the enabler...
Article
Purpose The coronavirus pandemic (COVID-19) and the associated economic lockdown provided a jolt to businesses around the world and the global economy. Amid the ongoing uncertainty, circumstances varied across business sectors and regions, but the common goal for business organizations was to respond effectively, devising strategies to survive the...
Chapter
Due to the present customer voice in a digital world, keeping a watchful eye on what customers were expressing on social media became a necessary firm imperative. For this study, the authors found that rather than using FGDs and survey research, digital tools like the applications of social media listening could serve as a valuable platform for gat...
Chapter
Supply chain management (SCM) has become a critical business function. SCM has become such a specialized function that dedicated firms on SCM has emerged. Startups in SCM domain target to reduce the inefficiencies through technological interventions and innovative business models. This chapter focuses on 10 Indian supply chain startups. These start...
Article
Strategic management (SM) of new business ventures (NBV) has been gathering steam in SM literature over the years. SM in the context of an NBV has its own set of challenges and growth propositions. Given this fact, SM for NBVs require a dedicated treatise in terms of conceptual treatment. The author in this conceptual work develops and integrates p...
Article
Purpose The growth of the international business is a new global reality of emerging economy firms. The increasing international footprint of business firms is transpiring into firms being embedded in the nest of the international business landscape. corporate social responsibility (CSR) initiatives cater to stakeholders. Given this, it is imperati...
Article
Purpose Multisided platforms (MSPs) have become omnipresent. Millennial consumers have taken well to MSPs. It has become imperative to explicate the process of adoption of MSPs by millennials. The purpose of this study is to comprehend the factors that lead to the adoption of MSPs by millennials beyond the factors identified in the technology accep...
Article
Purpose Today, big data (BD) is considered as a crucial investment for firms to stay competitive. However, the human resource (HR) function within small- and medium-sized enterprises (SMEs) has been slow to adopt this innovation. Drawing on the organizational learning theory (OLT), this study aims to propose that BD can improve HR functions, especi...
Article
Purpose The Indian automotive industry was witnessing a transition from conventional vehicles to greener battery-operated electric vehicles (EVs). However, the acceptance of these EVs was still muted and brought significant challenges for the industry. Literature regarding the adoption of EVs was scarce in the Indian context. It was thus imperative...
Article
Purpose The author, with the help of a conceptual and integrated review of inter-firm collaborative strategies literature, developed an integrated perspective framework regarding inter-firm collaborative business strategies (IFCBS). The purpose of this study is to attain a holistic comprehension regarding IFCBS. Design/methodology/approach The aut...
Article
Purpose Business firms operate in society not only for market gains but also for generating positive social externalities. Civil society organisations (CSO) have helped society to develop across various spheres of influence. The concept of corporate social responsibility (CSR) ushered in an era wherein both business economic objectives as well as s...
Article
Purpose The purpose of this study is to provide an explication of micro foundations of Corporate Social responsibility (CSR). CSR, as a study domain, has been accommodating individual centric aspects. Extant literature delved into firm aspects like regulation, the role of individuals such as leaders and managers in shaping the agenda and practice o...
Article
This article aims to understand the impact of the relationship between operations leader employee orientation (LEO) and leader information orientation (LIO) on leader long-term orientation (LLTO). The relationship is mediated by leader inclusivity orientation (LINCO) and moderated by leader technology orientation (LTO). The data were collected from...
Article
Purpose The purpose of this study is international business strategy (IBS) has evolved into a complex and vast domain of study. Given this fact, the author first proposed a set of screens that a firm’s IBS manager was required to assess before venturing into a foreign country. Then the author developed an integrated IBS framework to secure a holist...
Article
The advent of Web 2.0-based Internet technologies coupled with mobile digital telecommunication devices have altered the landscape of interaction between a firm and its stakeholders. Increasingly firms are interacting with their stakeholders through electronic means such as group e-mails, batch Short Messaging Services (SMSs), short text posts, soc...
Article
Purpose Corporate Social Responsibility (CSR) deliberated regarding business firms' actions for doing well to society and natural environment. Specifically, CSR has been about firms contributions towards stakeholder management. As world economy has prospered over the last couple of centuries, business firms have had also increased its footprints in...
Article
Modern-day business landscape has been com and chaotic. These are forcing firms to explore and experiment to secure and sustain market advantage. Often collaborative strategies such as strategic alliance (SA) and joint ventures (JVs) are pursued. Corporate social responsibilities (CSR) initiatives have been carried out by firms to justify and legit...
Article
The authors studied strategic aspects pertaining to adoption drivers, challenges and strategic value of Additive Manufacturing Technology (AMT) in the Indian manufacturing landscape. An exploratory qualitative study with semi-structured in-depth personal interviews of experts was completed and the data was content analysed. Indian firms have identi...
Chapter
Strategic Alliances (SAs) have been formed by firms to attain strategic objectives which alone firms were unable to secure. Typically, firms formed SAs to gain market share or to seek innovation and research and development capabilities form the partnering firm. In the extant literature, market seeking SAs have been viewed as defensive while innova...
Chapter
Venture capital (VC) provides a platform to empowered individuals with financial constraints to transform their ideas into business models and attain commercial success. This article reviewed the growth and trends of VC industry across various regions such as the United States of America (USA), Europe, China, and India. Initially, VC firms flourish...
Article
Full-text available
Emerging economies like India has been characterized with a substantial ‘bottom of the pyramid’ (BOP) population. BOP has also been one of the most promising market segments for business growth. Firms serving specifically the BOP customer segment was thus engaged in serving a social cause as well because BOP consumers (a weaker segment of society)...
Article
Purpose The purpose of this study is to provide a comprehensive understanding regarding corporate turnaround. An integrated discussion regarding different corporate failure factors, conditions, symptoms followed by turnaround strategies and its results have been provided. Design/methodology/approach Authors have done a comprehensive systematic and...
Article
Purpose Social health insurance framework of any country is the national identifier of the country’s policy for taking care of its population which cannot access or afford quality healthcare. The purpose of this paper is to highlight the strategic imperatives of digital technology for the inclusive social health models for the BoP customers. Desig...
Article
The authors develop a scale to measure individual perspectives on Corporate Social Responsibility (CSR) constructs based on microfoundation theory. To develop the microfoundation based CSR scale, the research methodology involved two stages (qualitative research followed by quantitative research). In qualitative research, Focused Group Discussion (...
Article
Purpose International Business Strategies (IBS) literature deliberated on the strategic planning and strategy implementation of home country firms in foreign markets. IBS had become a very potent growth strategy for firms. IBS as a body of knowledge had become substantial in the last few decades of research. To this end, and as a complex field of s...
Article
The purpose of this research article is to comparatively study Indian firms' international cultural challenges of doing business in Bedouin and Chinese business cultures. In this research, the author based on in-depth exploratory qualitative personal interview with 22 Indian international business experts and explores the cultural nuances of intern...
Article
Purpose The purpose of this paper is to develop a framework on international corporate social responsibility (ICSR). This ICSR framework would help portray the nature and process of internationalization of CSR activities of a firm. Further, this review paper presents a typology on the internationalization of corporate social responsibility (CSR) ac...
Article
Purpose This study aims to explore the impact of the adoption of wearable technology products for Indian health insurance firms. It identifies the key dynamic capabilities that health insurance firms should build to manage big data generated by wearable technology so as to attain a competitive advantage. Design/methodology/approach A qualitative e...
Article
Purpose This study proposed and tested three comprehensive models of the usage intention of proximity mobile payment services after a government regulation, by integrating the theory of planned behaviour (TPB) and the norm-activation model (NAM). The purpose of this paper is to investigate the effects of moral norms, merchant pro-activeness and per...
Article
Technology plays an important role in reducing inequalities in health care delivery and enhancing quality of life. Health insurance firms require a potent technology policy to understand social determinants of health insurance that can lead to more innovative approaches to social inclusivity initiatives. This paper explicates critical factors of te...
Article
Purpose The world is witnessing the advent of a wide range of technologies like machine learning, big data analytics, artificial intelligence, blockchain technology, robotics, additive manufacturing, augmented and virtual reality, cloud computing, Internet of Things and such others. Amidst this concoction of diverse technologies, the future of work...
Article
Full-text available
The enactment of the Companies Act of 2013 in India mandating CSR spending is a regulatory pressure from the government. Institutional theory suggests that such regulatory pressure has an impact on firm heterogeneity and consequently on the competitive advantage of a firm. On the other hand, a firm's resources and capabilities like R&D expertise, a...
Chapter
Born global firms are coming up mostly from the developed world (read Uber, Facebook, Airbnb, and such others). In this chapter, the author attempts to find out why born global firms (BGFs) are not originating from India. The author undertakes an exploratory study to answer the research questions. Seventeen expats working in India were interviewed...
Chapter
Mergers and acquisition (M&A) has been a dominant form of firm growth strategy and a very potent tool of securing strategic growth in business landscape. However, M&As have generally been attributed with a significant amount of failure and value destruction. The author in this exploratory research undertook 24 in-depth interviews using a semi-struc...
Article
Internationalization of business has become an emergent reality of emerging economy firms like from China and India. Through internationalization initiatives, firms expand its product market scope beyond domestic boundaries. Sociological theory of the firm posits that firms are embedded in society. Given the tenets of stakeholder theory, a firm has...
Article
Full-text available
Purpose Consumers shopping motives may differ across products/services categories, retail formats and channels. In the context of m-Apps-based commerce, this study aims to explore different shopping motives of consumers in three different categories of app, namely, food delivery, ride sourcing and digital payments. Using motivation literature, the...
Article
Research on the adoption of systems for big data analytics has drawn enormous attention in Information Systems research. This study extends big data analytics adoption research by examining the effects of system characteristics on the attitude of managers towards the usage of big data analytics systems. A research model has been proposed in this st...
Article
Baltic countries, namely, Latvia, Lithuania and Estonia, the former Soviet states, are making a mark in the world economy. Like India, Baltic countries are contesting with other emerging economies to gain a share of the global market. Given this context, it is insightful to study how emerging economy firms are faring in transitional economies. The...
Book
Operating in one of the fastest growing economies in the world, Indian business organizations are constantly faced with new challenges. The demands of globalization and the potential disruption of evolving technologies can make effective management difficult. Leadership theories in a business context have been developed mostly by researchers in the...
Article
Purpose The purpose of this paper is to propose a conceptual real options theory framework for the firms to use options to mitigate both investment risks and retention of the trained human resources. Design/methodology/approach This conceptual paper is built with logical argumentation. Findings The growth of IT firms has created a demand for q...
Article
Subject area This case can be used in courses on strategic management for second year masters’ level management students (with a focus on strategic analysis of internet-based business models in India) and entrepreneurship (with a focus on business growth). The primary focus of the case is how an internet-based business model in the food industry t...
Article
The purpose of the study is to develop a model on Marketing Operations Interface Quality (MOIQ) and Competitive Aggressiveness (CA). The model is developed by establishing the relationship between MOIQ and CA with Enacting Organisational Environment (EOE), Management Support (MS) and Human Resource Management Development (HRDM). The study is conduc...

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