Soha Abutaleb

• PhD
• Professor (Assistant) at German University in Cairo

Purpose The current study is exploring factors affecting social and sharing behavioral intentions. The paper proposes a new theory, the consumer social behavior theory, which aids in understanding social behaviors. This is through the convergence of the theory of planned behavior (TPB) and norm activation theory (NAT) to foster the understanding of...

The sharing economy is now considered as a major building block for transitions to sustainability. It is also seen as a disruptive innovation facilitated by advanced technologies, mainly the Internet that significantly impacts the way businesses are developed and operated (Ferrell et al.,2017; Heinrichs, 2013; Ritter and Schanz, 2019). The concept...

The paper aims to investigate the impact of motivators and hinderers of collaborative consumption on intentions to use carpooling applications through using Norm Activation Theory. The motivators and hinderers are economic benefits, trust, environmental consciousness, Internet capability. It is a conclusive descriptive research. To verify the resea...

The current study aims to interpretively explore the notion of collaborative consumption in the Egyptian context. It is an exploratory study that aids in providing insights about the concept of sharing and collaborative consumption and how it is perceived in an emerging market. The paper also aims to provide implications for marketing researchers a...

The current paper aims to examine consumer attitudes towards carpooling as a collaborative consumption practice. The paper contributes to academic research through extending the theory of planned behavior to include four main determinants of attitudes and behavioral intentions towards carpooling. These determinants are economic benefits, trust, sus...

Purpose The purpose of this paper is to examine consumer intentions toward carpooling as a collaborative consumption practice. The paper uses the theory of planned behavior (TPB) in studying consumer intentions toward carpooling. It extends the theory to add personal norms as a major component in examining consumer intentions. It also adds two main...

Purpose - The topic of sustainability marketing and its relation with macromarketing has vastly developed and gained attention by many researchers. The purpose of the current study is gaining a better understanding of the relationship between macromarketing and sustainability marketing and how it cascades on different stakeholders. Methodology - Co...

Purpose The purpose of this paper is to explore the role of religiosity in online collaborative consumption contexts. It analyzes the impact of religiosity in influencing consumer life decisions and behaviors. The proposed framework is based on the norm activation theory (NAT) with religiosity added to it based on the extant literature. The paper a...

The topic of sustainability marketing and its relation with macromarketing has vastly developed and gained attention by many researchers. The purpose of the current study is gaining a better understanding of the relationship between macromarketing and sustainability marketing and how it cascades on different stakeholders. There are no studies that...

In 2006, a pharmaceutical company in Egypt called ADSY Pharmaceuticals had its market sales enormously affected as a result of not offering physicians incentives to sell their vaccines. Reports of several sales representatives showed that they were unable to sell their vaccines due to unethical requests for incentives by physicians. This was a comm...