Snežana Milićević

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• Full Professor
• Professor (Full) at University of Kragujevac

Overtourism is a major challenge in tourism today, which manifests itself in destinations exceeding their carrying capacity and leading to negative economic, environmental and socio-cultural consequences. This phenomenon is due to inadequate tourism management and global trends that promote cheaper travel, the popularity of short trips and seasonal...

The Trstenik vineyard is located on the Zupa wine road and possesses many wineries which are open for visitors, many hectares of vineyards, two wine festivals and many culturally historical monuments in its immediate surroundings. The purpose of the research is to inquire into the opinions of tourists regarding the possibilities for the development...

Wine tourism has become a major driver of sustainable rural development, promoting economic growth, preserving cultural heritage, and supporting environmental protection in wine-growing regions worldwide. This paper explores the interface between wine tourism and sustainable rural development, highlighting the multiple benefits and challenges assoc...

In response to increasing environmental concerns, the global tourism industry is at a critical crossroads, requiring a shift to sustainable practices for long-term viability. This paper explores the concept of eco-friendly destinations. Using detailed global case studies of Slovenia and its capital Ljubljana, Gothenburg (Sweden) and Costa Rica, suc...

Rural tourism is an activity that directly and indirectly contributes to the development of rural areas. It encompasses various activities and services provided by rural residents on their properties to generate additional income. Rural tourism signi cantly stimulates entrepreneurship, fosters the establishment of small family businesses, and contr...

Purpose. The paper aims to examine the local populace's perceptions towards the possibilities and approaches of developing rural tourism in the rural areas of the Vrnjačka Banja municipality. The goal of the study is to contribute to the understanding of rural tourism development and the promotion of sustainable rural development while actively inv...

The future of tourism after one of the greatest health crises caused by the novel coronavirus is uncertain. Fear of infection and health concerns increased during the pandemic. The restrictive measures have limited international travel, which led to great expectations of an end to the pandemic for freer movement and safe travel. The great consequen...

As new tourist destinations appeared on the tourist market during the Covid-19 pandemic, which attracted a large number of tourists due to their openness, the aim of this paper was to examine the motives that were the main factors in deciding to travel to one of these destinations. and Neum. Gradić in Bosnia and Herzegovina was the subject of an of...

Natural resources are the base of tourism development and competitive position in the tourism market of many tourist destinations. At the same time, the issue of their use in the function of tourism development is very complex and must be based on the idea of sustainability. The paper examines the importance of natural resources for the competitive...

The aim of this research is to determine the level of importance and performance (usage level) of hotel crisis management measures during the different phases of a crisis: Before-Crisis phase, During-Crisis phase, and After-Crisis phase, and to determine the significant gap between these two levels by surveying the managers of the high-category hot...

Овим уџбеником аутори желе да актуелизују разумевање специфичних облика туризма тако што га доводе у блиску вези са концептом искуствене економије која карактерише савремени туризам. Самим тим различити облици туризма се посматрају из перспективе потенцијала који одређени облици туризма и искуство који они пружају имају када је у питању лична и кол...

Having a qualified and trained workforce is an imperative for operating in the hotel management and tourism industry. Companies should show they care about their employees by giving them opportunities for promotion and development. The aim of this paper is to compare the staff training and development programs in the national hotels in Serbia with...

Vojvodina has long been known as an area of high-quality and varied food. In this regard, gastro tourism in its capital is one of the most attractive tourism products. That is the reason why our research was conducted in Novi Sad, aimed to examine the satisfaction of domestic and foreign tourists with the gastro offer of this city. The results of t...

The electronic music festival Lovefest, which has been held in Vrnjaţka Banja since 2007, gathers a great number of domestic and international visitors. In addition to the positive impacts, which are primarily reflected in the generation of income that is important for the tourism economy and to the local population of Vrnjaţka Banja, this event cr...

The COVID -19 pandemic made 2020 a devastating year for the tourism industry. To stop the spreading of the virus the restrictive measures such as lockdowns, have affected many economies, from which tourism suffers directly and greatly. The purpose of this study is to analyze the state of tourism at the international level and tourism in the Republi...

Tourism destinations tend to create and represent the integrated product of tourism appropriately. The target market can often be outside the national borders. In such circumstances, modern promotion in tourism requires flexibility, as well as the creation of optimum communication strategy. Such strategies include the combination of the Internet an...

Purpose of this paper is to determine how students perceive the image of their faculty on social networks, but also to analyse their experience and attitudes towards faculty social media strategy. The research was implemented using descriptive statistic techniques, as well as non-parametric tests such as Mann-Whitney U Test, Kruskal-Wallis H Test a...

Sustainable tourism, as an integral part of sustainable development, emerged as a logical outcome of preventing the uncontrolled and excessive use of tourism resources and attractions. This study analyzes whether mountain tourism development in Serbia can be sustainable and feasible in the long term. Given the heterogeneity of mountains in Serbia i...

Research background: Tourism has become a favorable industry for many countries, considering the benefits it generates. The important part in reaching sustainability in tourism is to know how the local population perceives the effects of tourism. Tourism brings economic benefits, and on the other side it involves some economic costs, including gove...

The International Carnival of Vrnjci is a manifestation that has been organized for 15 years in Vrnjačka Banja. As a manifestation that gathers a large number of tourists and visitors, besides its positive impacts, attention should be paid to the level of satisfaction of the local population in Vrnjačka Banja with this manifestation, which is the a...

This paper explores motives for visiting national parks in Serbia. The results were obtained from the responses of 840 visitors who were surveyed while they were staying in Serbia’s national parks during June 2020. The aim of the paper is to examine whether the motives for visiting the parks correlate with visitors’ sociodemographic characteristics...

Contemporary business trends influence tourism destinations to use advantages that modern information technology provides. Geographic information systems (GIS) could be used for those purposes, especially in area of marketing management. In this regard, the subject of this paper is to determine if GIS application in destination marketing has positi...

Electronic music festivals have become events that gather a large number of visitors, and they might represent one of the great motives for young people to visit a destination. As they may be a way of creating tourism growth, then residents' satisfaction and attitudes towards such festivals, must be considered in order to reach sustainable tourism...

The purpose of this paper is to analyze the impact of the Information and communication technology (ICT) on the competitiveness of the republics of former Yugoslavia (Serbia, North Macedonia, Montenegro, Bosnia and Herzegovina, Croatia and Slovenia) as tourism destinations. This paper relies on the correlation analysis and panel regression method....

SAŽETAK Internet promocija kao element marketing miksa ima važnu ulogu u savremenim turističkim kretanjima. Turisti su sve više usmereni na savremene tehnologije, pa subjekti turističke ponude moraju što brže i potpunije odgovoriti na ovaj "zahtev" tržišta. Sa jedne strane se postavlja pitanje koliko je neko spreman da uvodi "inovacije" u svoje po...

The focus of the research presented in the paper is the method for evaluating and assessing tourism events and its applicability which is illustrated with the visitors" assessment of the Festival of pop music in Vrnjačka Banja (the Festival). The primary data collected for the purpose of the Festival evaluation were gathered by survey method on a s...

Th e demand for the tourism products is aff ected by many diff erent factors, such as tourism supply, economic, socio-psychological as well as demographic factors. Th e aim of our study was to analyze the impact of demographic characteristics on tourist's attitudes about the tourism product of Vrnjačka Banja. Th is spa is the most visited tourist d...

In 2017, 2018, and 2019, excursions for tourists in nature conservation areas were organized at various sites in Serbia, with the aim of observing rare bird species. Considering that bird watching is an underdeveloped form of sustainable tourism development in the Serbian tourism market, the aim of this study was to examine the profile of tourists...

Serbia is traditionally a wine-growing region and it is slowly approaching those countries that have benefited from the development of this type of tourism. The subject of this paper is the analysis of the Trstenik vineyard district, whose wine-growing areas, although within a small municipality in Central Serbia, are one of the largest in the coun...

Goč Mountain has a wealth of natural resources, which represent the most important prerequisite for the development of ecotourism. However, the natural resources of this mountain are inadequately utilized for tourism. The aim of the research is to examine the views of tourists on the possibilities for the development of ecotourism on the mountain G...

The tradition of winemaking on the territory of Serbia dates back to ancient times. Today the activities related to wine production are on the rise, as is the number of wineries, and they participate in the valorization of wine tourism activities as an important Serbian tourist product. The aim of this paper is to assess the business excellence of...

The agricultural-industrial exhibition in Pancevo in 1905 was a great success. The rest was noted that there were guests from all sides, even from Washington. All exhibitors were pleased, and the City made good money. The number of guests who came from Belgrade was about 19.000, which was then the number of inhabitants in all of Pancevo. The exhibi...

The modern tourist market is characterized by almost daily changes on the side of tourist demand, thanks to the needs of tourists as extremely demanding consumers. The tourist offer is extremely complex and a large number of service providers have to respond to the high demand of tourist demand in order to achieve the competitiveness of one destina...

Changes in the tourist demand side have influenced the emergence of specific forms of tourism, but also the formation of special accommodation capacities for tourists who enjoy an active holiday in nature, among which glamping as a glamorous camping occupies an important place. The tourism market has witnessed the increasing growth of models such a...

During 2017, the Society for bird protection in Serbia has organized free trips for domestic tourists in the protected nature reserves in northern Serbia. Their main task was to educate tourists about rare bird species in Serbia and explore the possibility for the development of bird watching, as a specific form of tourism. Since these forms of tou...

Research question: This paper investigation whether a relationship exists between ICT as well as between the Internet and tourism demand (inbound and outbound) in EU. Motivation: Our goal was to explore if there exists a strong link between observed determinants. The paper draws on research of Garin-Munoz and Perez-Amaral (2011). Their research ind...

The aim of the paper is to determine the possibilities for improving rural tourism on the mountain Goč, as well as how this type of tourism can affect the quality of life of the rural population in this area. The methods used in this paper include fieldwork and cabinet research. The survey was carried out on random sample by sending a questionnaire...

Privredni razvoj, uticaji turizma na ekonomiju i monetarnu politiku, razvoj destinacija poput planinskih, primorskih, gradskih i ruralnih, uticaji na domicilno stanovništvo i učesnike kretanja, predstavljaju stalnu temu u debatama širokih globalnih ekonomskih i demografskih naučnih struktura. Često se kao faktor revitalizacije određenih regija navo...

During 2017, the Society for bird protection in Serbia has organized free trips for domestic tourists in the protected nature reserves in northern Serbia. Their main task was to educate tourists about rare bird species in Serbia and explore the possibility for the development of bird watching, as a specific form of tourism. Since these forms of tou...

Human resources are the important factor of the destination competitiveness because they are one of the most important elements that influence the perf business success of enterprises in the tourist destination. The purpose of this paper is to analyze the specificity of human resources in the tourism and their impact on the competitiveness of Europ...

Modern technologies, primarily information and communication technology (ICT), have a leading role in determining the future direction and pace of the tourism industry development as well as the establishment of new relations in the tourism market between supply and demand sides. Influences of modern technologies on tourism development and its form...

Serbia is a country of significant but still insufficiently used tourist potential, uneven development of tourism, and a high concentration of tourist traffic. This implies a focus on a small number of tourist destinations that are commercially profiled. Serbia is characterized by a lack of a systematic approach to the development of tourism. This...

The principal aim of this paper was to explore destination competitiveness factors of Jablanica District (Serbia), by examining the attitudes of tourists. For research purposes, 32 attributes of destination competitiveness were rated with two parallel five-point Likert type scales-one by which tourists rated the importance of the attribute and the...

Development of rural tourism in Vojvodina affects the survival of village and livelihoods of its people. Despite the numerous problems that villages of Vojvodina face, an example of good practice is the village of Skorenovac in the municipality of Kovin in Banat. Local culture, traditions and legends of the distant past, and a unique way of life of...

Tourism represents the fastest growing branch of economy, which is focused on the realization of economic effects. In the previous period of tourism development, no account was taken of natural resources and the environment. Contemporary trends indicate the existence of a growing demand for preserved natural resources and ecologically clean environ...

The most visited national parks of Serbia are Kopaonik and Tara. The aim of the paper is to compare these two national parks as tourist destinations and to highlight the importance of tourism planning in national parks. Data on the current state of tourism in the Tara National Park and Kopaonik National Park were collected through a review of relev...

Иа­ко је иде­ја о на­стан­ку пр­ве ту­ри­стич­ке аген­ци­је у Југо­сла­ви­ји по­сто­ја­ла још сре­ди­ном 19. ве­ка, би­ло је по­треб­но ви­ше од 60 го­ди­на да се 1923. го­ди­не у Бе­о­гра­ду осну­је пр­ва ту­ри­стичка аген­ци­ја, „Пут­ник”. На­ста­нак ту­ри­стич­ке аген­ци­је ини­ци­рао је број­на пу­то­ва­ња, ка­ко до­ма­ћих, та­ко и стра­них ту­...

About the Conference SITCON 2017 It is our great pleasure to present the proceedings of the third international scientific conference in the field of tourism and hospitality - SITCON 2017 (Singidunum International Tourism Conference), held on June 8, 2017 at Singidunum University in Belgrade. The principal aims of the conference were to provide a...

Modern technologies, primarily information and communication technology (ICT), have a leading role in determining the future direction and pace of the tourism industry development as well as the establishment of new relations in the tourism market between supply and demand sides. Influences of modern technologies on tourism development and its form...

1 Економско-трговинска школа "Паја Маргановић", Панчево 2 Универзитет Сингидунум, Факултет за туристички и хотелијерски менаџмент, Београд 3 Универзитет у Крагујевцу, Факултет за хотелијерство и туризам у Врњачкој Бањи Сажетак: Током анализе стручних радова о почецима развоја туризма у свету, дошло се до закључка да у домаћој литератури не постоје...

Many tourism destinations have enacted and implemented laws to protect residents as consumers that are relevance to tourists as consumers. In literature, consumer protection is not explicitly considered and analyzed in the area of destination competitiveness by researchers. This research article investigates the impact of consumer protection on des...

Rural tourism and diversification of economic activities are now an integral part of sustainable development of rural areas and regions of Šumadija and Pomoravlje. Development of rural tourism improves the economic position and social activity of the population of rural areas. Šumadija and Pomoravlje region has significant natural and human resourc...

The principal aim of SITCON 2016 conference is to provide a considerable scientific contribution in the domain of marketing and management regarding tourism destination competitiveness, placing special emphasis on the quality aspect in tourism. The conference provides an ideal platform for the exchange of ideas and dissemination of best practices a...

Travel agencies play a very important role in the tourism market. Contribution of travel agencies is a result of the role that they have in tourist traffic and travel facilitation. They appear as mediators between tourists that require a range of services and business entities that provide those services. Their main task is, therefore, to connect a...

Although the competitiveness of a tourism destination is an important research subject explored by a large number of authors, the impact of information and communications technology (ICT) on the destination competitiveness has not been given special attention. This research article investigates the impact of ICT on destination competitiveness using...

1 Универзитет у Крагујевцу, Факултет за хотелијерство и туризам у Врњачкој Бањи Сажетак: Градови су већ вековима уназад традиционална места за окупљање великог броја људи. Сам градски туризам јавља се као нуспродукт уско мотивисаних облика кретања, као што су културни и религиозни, бањски, приморски туризам. Градски одмори су постали савремени трен...

Development of rural tourism in Vojvodina affects the survival of village and livelihoods of its people. Despite the numerous problems that villages of Vojvodina face, an example of good practice is the village of Skorenovac in the municipality of Kovin in Banat. Local culture, traditions and legends of the distant past, and a unique way of life of...

In an era of intense competition, the tourism industry must continually search for new creative ideas to meet the needs of different consumer segments in order to ensure their loyalty. Innovations are a very important factor in the competitiveness of the tourism market, for individual tourism enterprises, so as well as for whole tourism destination...

In terms of global tourism business, tourism constantly faces crises that affect its development. At the beginning of the XXI century, several significant crises have had a negative effect on the world tourism industry, starting with the terrorist attacks on the USA, epidemics, the global economic crisis, natural disasters, political crises, etc. T...

Tourism stimulates the work of a large number of small and medium companies, who provide increase of the number of employees. By following the trends, high education institutions try to provide expert cadre who will be future transmitters of trends in the field. In order to preserve and enhance the quality of education in this area it is necessary...

The attractiveness of rural areas is the basis for development of tourist offer of rural tourism destination. Bearing in mind that the villages are ecologically and environmentally preserved integrities, it is a sustainable form of tourism, which contributes to the development of rural economy. Villages that foster traditional values are of attract...

Rural areas represent a significant potential for tourism development. Rural tourism includes visits to rural areas by tourists who want to establish contact with nature, get to know the culture and the tradition of the place they stay at, and also participate in everyday activities of the rural population. Serbia is a country that has numerous vil...

Tourism development means improving the quality of services, enriching the offer with new elements, improving the infrastructure, attracting more customers and retaining them. Various skills are needed in this respect, such as technical skills, interpersonal communication, organizing, problem solving, time management, etc., which can not be develop...

2(1): 38-48. 1 Универзитет у Крагујевцу, Факултет за хотелијерство и туризам у Врњачкој Бањи Сажетак: Док савремени економски трендови у свету стварају бројне проблеме у виду незапослености, интензивнијег рада и стреса на послу, што условљава и друштвене промене, истовремено ти исти трендови стварају простор за ширење туристичке гране која се данас...

Modern business environment creates new trends, not only on a global level but also on the level of individual enterprises. The accent used to be on the internationalization of production processes and sale of raw materials and final goods, however the internationalization of services is gaining on importance nowadays. The subject of this paper is...

Informacione tehnologije predstavljaju ključni faktor razvoja I napretka savremenog društva. Zahvaljujući kontinuiranom unapređivanju informacionih tehnologija, funkcionisanje velikih poslovnih sistema je znatno olakšano. Efikasnost u pogledu obavljanja poslovnih operacija, direktan kontakt sa klijentima, fleksibilnost u radu, niži troškovi poslova...

Informacione tehnologije predstavljaju ključni faktor razvoja I napretka savremenog društva. Zahvaljujući kontinuiranom unapređivanju informacionih tehnologija, funkcionisanje velikih poslovnih sistema je znatno olakšano. Efikasnost u pogledu obavljanja poslovnih operacija, direktan kontakt sa klijentima, fleksibilnost u radu, niži troškovi poslova...

This paper analyzes how research and development is priority for Serbia and achievement of our country in the separation of GDP for research and development. The aim of this paper is to show that there is a connection between macroeconomic performance of national economies and their Global Competitiveness Index, which is proved by the example of Se...

European Union (EU) represents the integration of democratically regulated European countries. The idea of unification has emerged from the desire of political ideologies to create strong force, which would govern the policy and the economy, not only at the level of the member states, but also at the global level. Membership in the EU provides a nu...

Quality management in tourism is a complex process. As a segment of the service sector, tourism is consisted of a large number of economy and non-economy activities, participating in the creation of tourism products and services. On the other hand, the tourism demand becomes more sophisticated and more demanding in terms of meeting the needs and mo...

Туризам је водећа светска услужна индустрија. Крајем прошлог века постало је јасно да туризам има значајан утицај на повећање запослености, девизни прилив, уравнотежен регионални развој и да индиректно генерише користи за друге привредне делатности. Основу за развој туризма представљају природне атрактивности. Са развојем масовног туризма дошло је...

Пословни туризам представља један од најбрже растућих сегмената туристичке индустрије. Глобализација, економска кретања, развој науке и информационе технологије као и ширење пословања на међународно тржиште условили су потребу за разменом знања, информација и искустава. Континуирани раст светске привреде и дешавања на глобалном нивоу предодредили с...

Европска унија представља интеграцију европских, демократски уређених земаља. Идеја о европском уједињењу произашла је из тежње политичких идеолога да створе снажну силу, која би управљала политиком и економијом не само на нивоу земаља чланица, већ и на нивоу света. Чланство у Европској унији пружа велики број предности, како за привредни раст, так...

The aim of this paper is to present specificities and differences of medical tourism destinations at the international tourism market. Special attention is drawn to the analysis of different profiles of demand and their motivations for visiting medical destinations. The work will also highlight the condition of medical tourism in Serbia, especially...

Planina Goč, sa svojim izuzetno bogatim prirodnim resursima, predstavlja značajan segment turističke ponude Vrnjačke Banje. S obzirom na značaj ruralnog turizma, sela planine Goč poseduju neiscrpan izvor mogućnosti za kreiranje i plasman novog turističkog proizvoda. Stalna inovacija proizvoda, težnja za autentičnim iskustvima i doživljajima, povrat...

In a contemporary business environment enrepreneurship has become one of the main market forces, since it represents a source of ideas, actions, inovations, creativity, as well as a constant tendency towards change. Many researches such as Mises, Klein, Kirzner and others have been attempting to define entrepreneurship. Considering the results of t...

One of the biggest economic changes by the end of the past century in Europe was a privatization of state owned properties. This was a big challenge, since there have been numerous unsuccessful examples which have destroyed economic activities and left many people without a job. On the other hand, successful privatizations have contributed to furth...