Smitha Nayak

Smitha Nayak
Manipal Academy of Higher Education | MAHE · Business Management Program

PhD

About

29
Publications
976
Reads
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33
Citations
Additional affiliations
September 2015 - present
Hochschule Reutlingen
Position
  • PostDoc Position
September 2014 - January 2016
Manipal Academy of Higher Education
Position
  • Professor (Associate)

Publications

Publications (29)
Article
Full-text available
The study focus on the role of self-expressive branding, brand love, brand trust and brand commitment on brand loyalty. It also identifies the strength of mediating effect of variable brand commitment between brand love and brand trust. Also measures the strength of mediating effect of variable brand commitment between brand trust and brand loyalty...
Article
Full-text available
This research attempts to integrate the Virtual Try-On technology, an application of image integrative technology, and the technology acceptance framework to examine the influence of interactivity and customer involvement on the online shopping experience. It attempts to empirically test the conceptual model to establish how the virtual trial of ap...
Article
Full-text available
The significance of Institutional Effectiveness is pivotal to the functioning of an academic institution. The mushrooming of private institutions in the Indian higher education space necessitates exploring its antecedents to ensure quality higher education is imparted by the institution. The purpose of this research endeavor is to explore the impac...
Article
Full-text available
Government expenditure is linked to the economic growth and is the driving force of the every country. In the post liberalization era, India has been exposed to the dynamics of the world economy due to which India has witnessed a significant impact of Government spending on its economic growth. The objective of this paper is to investigate the effe...
Article
Impulse buying is an important area of consumer behaviour. The process of impulse buying is influenced by various external, situational, and internal stimulus factors. The extant literature review suggests that various external and situational factors are studied in great detail; however, studies on various internal stimulus factors are rare. Hence...
Chapter
Scholars, in the field of management education, have questioned the efficacy of current focus of business education in creating effective managers. Gulf between theory and practice, undue emphasis on conceptual knowledge, and lamentable attention to knowledge assimilation are cited as the prominent reasons for significantly low level of managerial...
Article
Aim: To obtain insights into the influence of attitude towards pregnancy among women on maternal care seeking behavior, in the rural landscapes on India. Method: The present research approach adopted a descriptive research design and a cross sectional approach. The present study has adopted a correlation type of investigation as we examine the rela...
Article
There is a paradigm shift in the nature of employee –employer bonding in the present dynamic business context. It is moving from a strong long term relationship to an instable short term association. This change is primarily observed among highly skilled knowledge workers of the information technology industry as they seek the best organizational e...
Article
Background A strong body of evidence suggests the presence of positive association between autonomy and health-seeking behaviour among women. It has been examined that women’s autonomy is a significant influencer refining the dismal state of maternal health. The paper also tries to probe the influence of dimensions of women’s autonomy and the other...
Chapter
Full-text available
Scholars, in the field of management education, have questioned the efficacy of current focus of business education in creating effective managers. Gulf between theory and practice, undue emphasis on conceptual knowledge, and lamentable attention to knowledge assimilation are cited as the prominent reasons for significantly low level of managerial...
Article
Today technology has brought in a paradigm shift in our lives. It has paved way to globalization, however, it has been pointed out that the benefits of globalization, has not penetrated down to the lower segment of the population. Research in the area of health economics has also reinforced that healthy population is a primary input to economic dev...
Article
Today technology has brought in a paradigm shift in our lives. It has paved way to globalization, however, it has been pointed out that the benefits of globalization, has not penetrated down to the lower segment of the population. Research in the area of health economics has also reinforced that healthy population is a primary input to economic dev...

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