Sladjana Nørskov

• Ph.D. | Professor (Associate)
• Professor (Associate) at Aarhus University

Purpose – Deliberate change is strongly associated with formal structures and top-down influence. Hierarchical configurations have been used to structure processes, overcome resistance and get things done. But is deliberate change also possible without formal structures and hierarchical influence? Design/Methodology/Approach – This longitudinal, q...

Online communities are attractive sources of ideas relevant for new product development and innovation. However, making sense of the “big data” in these communities is a complex analytical task. A systematic way of dealing with these data is needed to exploit their potential for boosting companies’ innovation performance. We propose a method for an...

With the aim of contributing to the existing knowledge of brand community members and their willingness to share ideas, we investigate whether and how brand community innovators’ (i) lead user characteristics, (ii) brand community identification, (iii) brand knowledge, (iv) brand loyalty and (v) preferences regarding the brand owner’s interference...

Purpose – This paper investigates two questions. First, are movie-based online community evaluations on par with film expert evaluations of new movies? Second, which group makes more reliable and accurate predictions of movie box office revenues: film reviewers or an online community? Design/methodology/approach –Data were collected from a movie-b...

Purpose – This paper aims to examine the impact of product innovation attributes (complexity, relative advantage, compatibility, trialability and observability) on brand equity, and whether these attributes exert a different effect on low- versus high-equity brands. The moderating role of consumer innovativeness in this relationship is investigated...

The study explores whether the introduction of robots in job interviews influences candidate’s assessment and hiring recommendation, and applicant’s fairness perceptions. Competence ratings is examined using Howard and Ferris’ (Journal of Applied Social Psychology 26(2):112–136, 1996) model of job interview in a social and situational context, and...

Mobile telepresence robots (MTRs) allow communication and mobility to interact from a distant location. In health care settings, these robots are used to enhance interactions between physicians, patients, and family members. MTRs can thus be effective in improving quality and efficiency in health care; however, the interactions that MTRs afford nee...

This study examines whether a social robot can enable team creativity and increase team performance depending on its speaking style. The aim is to provide insight into human teams' creativity and performance when exposed to different ways of speaking by a social robot, that is, when the robotic creativity facilitator is using different acoustic-pro...

This paper discusses organizational and HRI research on the topic of creativity in order to draw attention to some underexplored ethical dimensions of both fields. Through an examination of the relationship between emotional labor, the affect-creativity link, and social robots aimed at augmenting human creative outputs or skills, we argue that rese...

This Perspective Paper discusses a special case of digitalization, namely social robots. Adding sociophysical and agentic properties to robots is likely to trigger new organizational and work dynamics. Despite high market expectations and increasing interest in robotics-related and broader interdisciplinary outlets, robotic technologies have attrac...

This research examines the perceived fairness of two types of job interviews: robot-mediated and face-to-face interviews. The robot-mediated interview tests the concept of a fair proxy in the shape of a teleoperated social robot. In Study 1, a mini-public (n=53) revealed four factors that influence fairness perceptions of the robot-mediated intervi...

For better or worse, digital technologies are reshaping everything, from customer behaviors and expectations to organizational and manufacturing systems, business models, markets, and ultimately society. To understand this overarching transformation, this paper extends the previous literature which has focused mostly on the organizational level by...

A more comprehensive conceptualization of performability, beyond pure economic, technological, and environmental performance, is needed. Adopting and using a technological innovation in its socio-cultural context is likely to have performative impacts well beyond techno-economic and environmental conditions. Examples, as discussed in this chapter,...

It is well established in the literature that biases (e.g., related to body size, ethnicity, race etc.) can occur during the employment interview and that applicants’ fairness perceptions related to selection procedures can influence attitudes, intentions, and behaviors toward the recruiting organization. This study explores how social robotics may...

In the wake of robotics and the extensive use of IT for critical HR tasks such as personnel selection, the adoption of robots seems to be the next logical step for future e-HRM practices. Based on state-of-the-art literature in the field of human-robot interaction (HRI), two types of robots are discussed: (i) embodied physical agents and (ii) embod...

The prospects of extensive integration of social robots into practices where they become players in the human game of recognition (in its various conceptual nuances) raise numerous questions related to the socio-ontological, (machine-)ethical, and socio-political issues. Some of those are addressed in our editorial and this special issue.

Social robotic solutions are currently being developed and tested on a large scale. From workspace collaborators to caretakers of our children and elderly to intimate companions—social robots are imagined to enter into virtually all spheres of social interaction. They are heralded as solutions as well as cautioned against with respect to a variety...

Ideas are essential for innovation and for the continuous renewal of a firm’s product offerings. Previous research has argued that online communities contain such ideas. Therefore, online communities such as forums, Facebook groups, blogs etc. are potential gold mines for innovative ideas that can be used for boosting the innovation performance of...

In a task-executing environment of self-assignment, tasks that are less challenging but still important (for the overall work) face a risk of not being delivered on-time or executed at all. Based on longitudinal qualitative data collected over a period of four years, we seek to answer how deliberate changes are accomplished in an actor-oriented and...

This paper addresses the application of observation to online settings with a special focus on observer roles. It draws on a study of online observation of a virtual community, i.e. an open source software (OSS) community. The paper examines general and specific advantages and disadvantages of the observer roles in online settings by relating these...

An organization's ability to create, retrieve, and use knowledge to innovate is a critical strategic asset. Until recently, most textbooks on business and product development argued that managers should keep their new ideas to themselves and protect knowledge from getting into competitors' hands. Seeking, developing, and protecting knowledge is a c...

Purpose The aim of this paper is to investigate the role of online networking during the innovation process, including its role(s) in communication, cooperation and coordination. The paper neither implicitly assumes that online computer‐based networking is a prerequisite for the innovation process nor denies the possibility that innovation can emer...

In this paper we examine alternative strategies to innovation, in which sharing and co-operation play a critical part. The paper addresses the involvement of users in opening up the innovation process, which in turn gives the participating actors an interesting alternative for product development. We identify and classify four archetypal strategies...

From a wider perspective, the production and exchange of knowledge is the result of a dynamic and chaotic process of local actions and exchanges of knowledge which spread and interact in unpredictable and uncontrollable ways. At the micro level, however, it is possible to identify fundamentally different models of agency and hybrids thereof. One is...