Sjoukje Goldman

Sjoukje Goldman
Amsterdam University of Applied Sciences/Centre for Applied Research on Education · Centre for Applied Research on Economics and Management

MSc

About

3
Publications
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Citations
Introduction
Since March 2016 I am a Ph.D. candidate at Vrije Universiteit, Amsterdam, working at the Amsterdam University of Applied Sciences. My Ph.D. project aims to better understand the effect of differences between countries on online cross-border shopping and selling (i.e. cross-border e-commerce). In cross-border e-commerce, online retailers aim to expand their webshop's sales activities to foreign markets. The first study of this PhD research focuses on the combination of strategic orientations and digital marketing activities that determine the success of online retailers in foreign markets. It is an international study among small retailers in 20 European countries comparing online retailers that expand from a developed or a less-developed e-commerce market to foreign markets.

Publications

Publications (3)
Article
In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared between e-retailers originating in both dev...
Conference Paper
Full-text available
In cross-border e-commerce, electronic retailers (e-retailers) aim to extend their sales activities via the Internet beyond national borders. Unlike large companies, small and medium-sized enterprises are struggling with their international online expansion. This phenomenon is not limited to countries with a developed e-commerce market; e-retailers...
Conference Paper
Full-text available
In cross-border e-commerce, electronic retailers (e-retailers) aim to extend their sales activities via the Internet beyond national borders. Unlike large companies, small and medium-sized enterprises are struggling with their international online expansion. This phenomenon is not limited to countries with a developed e-commerce market; e-retailers...

Projects

Project (1)
Project
In this PhD project we aim to answer two research questions: (1) How do differences between countries (cultures) impact the decision to cross-border e-retailing?, and (2) How do differences between countries (cultures) impact performance in cross-border e-retailing?