Sivapalan Achchuthan

Sivapalan Achchuthan
University of Jaffna · Department of Commerce

PhD , Southern Cross University, Australia

About

21
Publications
34,569
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
89
Citations
Introduction
I am a research-focused academic and more interested in researching in the domain of behavioural commerce. I have published the articles in reputed Management journals, which were ranked by Australian Business Dean Council and indexed in Social Science Citation Index, Scopus, Pro Quest, Ulrich’s, EBSCOhost etc. For the last five years, I have been teaching several Marketing and Business units of behavioural commerce in Sri Lankan State Universities (Sabaragamuwa University of Sri Lankan and University of Jaffna). My teaching experience involves unit coordination, lecturing and curriculum development.
Additional affiliations
March 2016 - present
University of Jaffna
Position
  • Lecturer
October 2013 - February 2016
Sabaragamuwa University of Sri Lanka
Position
  • Lecturer
June 2012 - May 2013
Center For Excellence, Jaffna, Sri Lanka
Position
  • Research Assistant

Publications

Publications (21)
Article
Full-text available
Abstract Background Despite the high usage of mobile phones in daily life in developing countries like Bangladesh, the adoption and usage of mHealth services have been significantly low among the elderly population. When searching previous studies, the researchers have found that no studies have empirically investigated whether the quality of life...
Article
Full-text available
This study aims to systematically review the extant literature on online food delivery. The literature on online food delivery is synthesised in terms of theories, contexts, methods adopted and analytical techniques used. The literature review suggests that online food delivery research has transitioned from website-based food delivery to online to...
Article
Full-text available
Rising income and the aspirations of the middle-class have resulted in the emergence of a new category of luxury brands popularly known as "masstige brands". Researchers have attempted to establish masstige branding and masstige marketing as a differentiated research domain from luxury marketing. As an attempt to this end, the current study, which...
Article
Full-text available
This study proposes and empirically investigates a moderated mediation mechanism to enhance consumer loyalty via retail service quality (RSQ) practices. The results revealed that the impact of physical aspect, reliability, personal interaction, and policy on customer loyalty is significantly mediated by the affective commitment to the retailers. Fu...
Article
Full-text available
Young people in India might be expected to contribute substantially to the demand for organic food. Yet little empirical research has been undertaken on the factors that drive organic food purchase of young Indians, and how organic food purchase intentions translate into purchase behavior. Drawing on the theory of planned behavior and informed by c...
Conference Paper
Full-text available
Despite the increasing popularity of green hotels, there is a dearth of research and literature on consumer attitudes toward green hotels. The purpose of this study is to investigate consumer intention to visit a green hotel in Sri Lanka by examining the effect of biospheric and egoistic values on consumer attitudes toward green hotels and desire f...
Article
Full-text available
Pro-environmental consumer behaviours are increasingly desirable. However, many studies report that gaps exist between consumers’ attitudes toward green products and their purchasing behaviours. Understanding these gaps is important to foster market demand for green products. Two sets of distinct consumer value systems offer insights into green con...
Conference Paper
Full-text available
The purpose of this study is to propose and empirically investigate a moderated mediated model for enhancing customer loyalty to retail stores with the underpinnings of retail service quality (RSQ) practices. We hypothesise that the five dimensions of RSQ positively influence customer loyalty. Affective commitment to retail stores operate as mediat...
Article
Full-text available
Thailand’s booming tourism sector significantly contributes to the country’s economy. Sex tourism is also popular in Thailand, where male sex workers are more at risk to HIV threats than their female counterparts. Social marketing campaigns have been useful in addressing several problematic behaviours, such as smoking, binge drinking, unprotected s...
Article
Full-text available
Purpose – Enhancing retailing service quality (RSQ) serves as a basic strategy for gaining competitive advantage in the retailing industry and enables retailers to make a loyal customer base. The purpose of this paper is to propose and empirically investigate a comprehensive mechanism for enhancing customer loyalty to retail stores via service qual...
Article
Full-text available
Inculcating pro-environmental purchase behavior is beneficial to both individuals and the society at large. The TPB has been generally applied to understand and examine pro-environmental purchase behavior. However, as the underpinnings of this theory are not adequate to understand the entire process of the development of pro-environmental purchase...
Article
Full-text available
Inculcating pro-environmental purchase behavior is beneficial to both individuals and the society at large. The TPB has been generally applied to understand and examine pro-environmental purchase behavior. However, as the underpinnings of this theory are not adequate to understand the entire process of the development of pro-environmental purchase...
Article
Full-text available
This study directed towards green consumerism in the Sri Lankan context. The Topic is new and considered as the emerging one in the marketing paradigm. Meanwhile, this study focuses on examining the purchase intention under the concept of green consumerism among young consumers in the Sri Lankan stand point. Four antecedents as environmental attitu...
Article
Full-text available
Entrepreneurship plays a vital role in the economic development of a country. Economic growth is positively impacted by the emergence of a new business creation. In this context, this research focuses on the intention of youth in seeking microcredit based on the Theory of planned Behavior .The problem for this study is a general observation that th...
Conference Paper
Full-text available
The main objective of the study is to explore the relationship between Entrepreneurial Motivation (EM) and Entrepreneurial Intention (EI). Secondary literature reviews and primary data collections methods were used to conduct the study. Stratified proportionate sampling method was adopted to select the respondents. Correlation analysis was used to...
Conference Paper
Full-text available
This Study presents a new model of entrepreneurial motivation and examines the impact / influence of entrepreneurial motivation on self employment intention. Both quantitative and qualitative approach were utilized in this study, in the quantitative approach, the desirability of self employment, feasibility of self employment, tolerance for risk an...

Questions

Questions (32)
Question
Common method bias is apparent in cross-sectional survey research. Are there significant ways to minimise the common method bias in cross-sectional survey research? Please provide me with the sources.
Question
Is there any template or protocol for systematic literature review? Scholars are predominantly focusing on systematic-review and meta-review. Is there any template or protocol for systematic literature review?
Question
Is it justifiable to use both SEM and FsQCA for the unique (same) theoretical framework? Scholars are focusing on FsQCA to validate the results from SEM further.
Is it justifiable to use both SEM and FsQCA for the unique (same) theoretical framework? How?
Question
Social desirability bias is a significant challenge in Survey-based studies. Are there any significant ways to minimise the social desirability bias in Survey research, particularly in the field of consumer behaviour and insights?
Question
Which one is most suitable technique (Pooled or Fixed effect) for the panel data analysis?
Pooled vs Fixed effect
Question
Are there any possibilities to measure the Customer satisfaction or Loyalty through secondary data specially extracted from the annual report of the company itself?
Question
What is Post- Disciplinary era?  
Question
Can we use Structural equation modelling (Using AMOS) to test the model fit for the Accounting Research with using Ratio Scale?
If yes, please guide me with the evidences from reputed journal
For Example,
Corporate governance practices and its influence on capital structurer
Variables measuring Corporate Governance
CEO Duality (Nominal Scale)
Board Size (Number, Ratio Scale)
Board Meeting (Number, Ratio Scale)
Ownership Structurer (%, Ratio Scale)
Proportion of independent directors (%, Ratio Scale)
Variables measuring Capital Structurer
Debt to Equity Ratio (Ratio Scale) To solve the above problem, can we use the Structural equation modelling (Using AMOS) to test the model fit
Question
Does it make sense to treat Marketing Information System as a distinct subject within the overall bounds of Marketing
Question
What would be the impact of the results of US Presidential Election held in November, 2016 on the world economy and South Asian Economy?
Question
Factors (Unobserved variables) measuring with summated items can be factorized like items in EFA or Not.
Please justify the above questions.
Question
Briefly explicate the concept " Green Marketing Myopia" and also explain how this myopia can be resolved systematically via Research 

Network

Cited By

Projects

Projects (2)
Project
Does customer brand equity strengthen the association between corporate governance and firm value?
Project
Does customer centric approach strengthen the association between corporate governance and firm performance?