Sivapalan Achchuthan

University of Jaffna · Department of Commerce

Abstract Background Despite the high usage of mobile phones in daily life in developing countries like Bangladesh, the adoption and usage of mHealth services have been significantly low among the elderly population. When searching previous studies, the researchers have found that no studies have empirically investigated whether the quality of life...

This study aims to systematically review the extant literature on online food delivery. The literature on online food delivery is synthesised in terms of theories, contexts, methods adopted and analytical techniques used. The literature review suggests that online food delivery research has transitioned from website-based food delivery to online to...

Rising income and the aspirations of the middle-class have resulted in the emergence of a new category of luxury brands popularly known as "masstige brands". Researchers have attempted to establish masstige branding and masstige marketing as a differentiated research domain from luxury marketing. As an attempt to this end, the current study, which...

This study proposes and empirically investigates a moderated mediation mechanism to enhance consumer loyalty via retail service quality (RSQ) practices. The results revealed that the impact of physical aspect, reliability, personal interaction, and policy on customer loyalty is significantly mediated by the affective commitment to the retailers. Fu...

Young people in India might be expected to contribute substantially to the demand for organic food. Yet little empirical research has been undertaken on the factors that drive organic food purchase of young Indians, and how organic food purchase intentions translate into purchase behavior. Drawing on the theory of planned behavior and informed by c...

Despite the increasing popularity of green hotels, there is a dearth of research and literature on consumer attitudes toward green hotels. The purpose of this study is to investigate consumer intention to visit a green hotel in Sri Lanka by examining the effect of biospheric and egoistic values on consumer attitudes toward green hotels and desire f...

Pro-environmental consumer behaviours are increasingly desirable. However, many studies report that gaps exist between consumers’ attitudes toward green products and their purchasing behaviours. Understanding these gaps is important to foster market demand for green products. Two sets of distinct consumer value systems offer insights into green con...

The purpose of this study is to propose and empirically investigate a moderated mediated model for enhancing customer loyalty to retail stores with the underpinnings of retail service quality (RSQ) practices. We hypothesise that the five dimensions of RSQ positively influence customer loyalty. Affective commitment to retail stores operate as mediat...

Thailand’s booming tourism sector significantly contributes to the country’s economy. Sex tourism is also popular in Thailand, where male sex workers are more at risk to HIV threats than their female counterparts. Social marketing campaigns have been useful in addressing several problematic behaviours, such as smoking, binge drinking, unprotected s...

Purpose – Enhancing retailing service quality (RSQ) serves as a basic strategy for gaining competitive advantage in the retailing industry and enables retailers to make a loyal customer base. The purpose of this paper is to propose and empirically investigate a comprehensive mechanism for enhancing customer loyalty to retail stores via service qual...

Inculcating pro-environmental purchase behavior is beneficial to both individuals and the society at large. The TPB has been generally applied to understand and examine pro-environmental purchase behavior. However, as the underpinnings of this theory are not adequate to understand the entire process of the development of pro-environmental purchase...

Inculcating pro-environmental purchase behavior is beneficial to both individuals and the society at large. The TPB has been generally applied to understand and examine pro-environmental purchase behavior. However, as the underpinnings of this theory are not adequate to understand the entire process of the development of pro-environmental purchase...

This study directed towards green consumerism in the Sri Lankan context. The Topic is new and considered as the emerging one in the marketing paradigm. Meanwhile, this study focuses on examining the purchase intention under the concept of green consumerism among young consumers in the Sri Lankan stand point. Four antecedents as environmental attitu...

Entrepreneurship plays a vital role in the economic development of a country. Economic growth is positively impacted by the emergence of a new business creation. In this context, this research focuses on the intention of youth in seeking microcredit based on the Theory of planned Behavior .The problem for this study is a general observation that th...

The main objective of the study is to explore the relationship between Entrepreneurial Motivation (EM) and Entrepreneurial Intention (EI). Secondary literature reviews and primary data collections methods were used to conduct the study. Stratified proportionate sampling method was adopted to select the respondents. Correlation analysis was used to...

This Study presents a new model of entrepreneurial motivation and examines the impact / influence of entrepreneurial motivation on self employment intention. Both quantitative and qualitative approach were utilized in this study, in the quantitative approach, the desirability of self employment, feasibility of self employment, tolerance for risk an...