Siti Nurhayati

Research methods are one way to compile final assignments for students, through good research methodology training will impact the consolidation of students in the world of scientific writing. This community service activity aims to improve the quality of students' scientific writing, prepare students to complete their final assignments and motivat...

ABSTRAK Peranan BUMDes sebagai instrumen penguatan ekonomi desa dan instrumen kesejahteraan masyarakat untuk mendorong pemerintah desa dalam mengembangkan potensi desanya sesuai dengan kemampuan dan kewenangan desa. Selanjutnya sebagai instrumen kesejahteraan masyarakat dengan melibatkan masyarakat didalam pengelolaan BUMDes akan mendorong ekonomi...

The purpose of this study is to find out about green innovation which is divided into green product innovation and green process innovation on innovation performance and competitive advantage, as well as knowing the managerial environmental concern relationship as a mediation in the relationship between green innovation and innovation performance a...

Buku “Batikpreneur” yang ditulis oleh Dr. Wenti Ayu Sunarjo, M.M.; Prof. Dr. Siti Nurhayati, M.S.; dan Arum Ardianingsih, SE, M.Acc, Ak, CA ini berisi teori dan aplikasi yang terkait dengan kewirausahaan dibidang batik. Pembahasan dimulai dari “bangkitnya UMKM batik dan perannya dalam mendukung perekonomian daerah; karakteristik wirausaha batik den...

People are increasingly experiencing changes due to technological developments, such as those in payment methods using e-money. However, technological uncertainty still remains for users. The credibility of e-money agents could help convince users and increase the intention to use e-money. This research used survey questionnaires to collect data fr...

People are increasingly experiencing changes due to technological developments, such as those in payment methods using e-money. However, technological uncertainty still remains for users. The credibility of e-money agents could help convince users and increase the intention to use e-money. This research used survey questionnaires to collect data fr...

This study aims to understand the performance of SME’s product innovation by relating it to the foresight concept of SME owners or managers and the moderating effect of competitive intensity. It employs a quantitative research method by using a survey. This paper studies SMEs from the West Java Province of Indonesia in three industrial sectors: foo...

Since the Covid-19 pandemic was announced by the World Health Organization (WHO) on March 11, 2019, this has caused many economic shocks, both at the individual, household and company scale, as well as affecting the economy of a country and the world. One of the activities that has been significantly affected is hospitality. More than 3 months sinc...

Since the Covid-19 pandemic was announced by the World Health Organization (WHO) on March 11, 2019, this has caused many economic shocks, both at the individual, household and company scale, as well as affecting the economy of a country and the world. One of the activities that has been significantly affected is hospitality. More than 3 months sinc...

This study aimed to explore the relationship between dynamic capabilities (internal and external integration) and sustainability performance on three pillars: environmental, social, and economic aspects of a newly established community named the "Urip Joyo" village of tempeh community, Pekalongan City, Indonesia. During the analysis, sample collect...

The impact felt during the spread of the corona virus was very large, especially on the country's economy, one of the most vulnerable sectors is MSMEs which are the driving force of the country's economy. Consumers began to limit their consumption due to deteriorating financial conditions. Moreover, consumers really want satisfaction when choosing...

The purpose of the research was to investigate the characteristics of technology users, their knowledge about the technology and whether that affected technology adoption, and, through the measurement utilitarian value as a mediator, to find out whether the behavior toward mobile payment technology adoption is considered most effective during the C...

This study aims to examine the differences of the factors that can influence the Organization Citizenship Behavior (OCB) between those applied to conventional companies and those applied to public service organizations. The object of research under study is PT. Pismatex Pekalongan and regional public hospital Bendan Pekalongan City,where the unit o...