Siti Mazidah Mohamad

Siti Mazidah Mohamad
Universiti Brunei Darussalam · Geographical and Environmental Studies

PhD

About

22
Publications
10,596
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77
Citations
Introduction
She is a youth geographer researching youth's mobilities, everyday socio-spatial practices, engagements and realities reflected through various new social media platforms. Her main research interest lies at the intersection of geographies of young people, geographies of digital media and popular culture, and geographies of religion. She has a special interest in affective labour/ practice and mobilities framework.
Additional affiliations
February 2008 - present
Universiti Brunei Darussalam
Position
  • Lecturer
Education
January 2010 - April 2014
Durham University
Field of study
  • Human Geography
September 2006 - September 2007
University of Leeds
Field of study
  • Geographical Information Systems
September 2004 - July 2005
Loughborough University
Field of study
  • Geography (Study Abroad Programme)

Publications

Publications (22)
Article
We have witnessed the growth and spread of celebrity culture worldwide, from A-list celebrities to ordinary individuals turned micro-celebrities. However, celebrity studies are still lacking in exploring celebrity culture in the global South that has recently seen growth in their micro-celebrities afforded by rising individualism, commodification,...
Chapter
In the age of the ever-expanding Internet, peer engagement encouraged youths to mutually become spokespersons for one another amidst the slew of cultural rhetoric and are responsible for defining identities and subjective norms through the now electronic word-of-mouth. Initially, there existed a conundrum of what qualifies as a Muslim woman in Mala...
Article
Full-text available
Bruneian youth are actively searching for opportunities to empower and mobilize themselves economically and socially. Creative industry, an industry that requires passion, creative expression, and individuality, offers them the platform for self-exploration, self-discovery, and self-expression. In a span of just a few years, we witnessed our youth'...
Article
Full-text available
This paper offers an insight into the role of young people in shifting risk perception of the current global pandemic, COVID‐19, via social distancing narratives on social media. Young people are creatively and affectively supporting the social distancing initiatives in Brunei Darussalam through the use of social media platforms such as Instagram,...
Article
Full-text available
International migration is a highly contested topic and has become a critical part of the global security agenda due to the growing fear of terrorism notably after 9/11. There is a lack of relevant baselines and a gap in scholarly work that shows the direct connection between migration and security. This paper aims to identify the circumstances und...
Presentation
Full-text available
Digital social transactions in the forms of exchanges of knowledge and social interactions have led to the creation of new patterns of socialisation, self-consciousness, self-identification and self-mobilities, which open up new social and economic opportunities for youth. In this period of uncertainty and precarious insecurity, youth are taking ad...
Presentation
Full-text available
The paper demonstrates the contemporary form of Hallyu 2.0 affective cultural transfer by Hallyu 2.0 Influencers and the audience affective engagement with the cultural material shared by the influencers on social media.
Article
Full-text available
Emphasis on authenticity, everydayness, relatability, ordinariness, and networking on Instagram by the young and ordinary at the expense of their privacy has helped them gain ‘micro-celebrity’ status. Such celebrification is influential in shaping the attitudes of young female Muslims towards perceived quality and status-seeking behaviours. In Brun...
Presentation
Full-text available
Paper presented at Session 5: Technical Discussion: Youth Employment and Entrepreneurship.
Article
Full-text available
Purpose The purpose of this paper is twofold: first, it intends to engage in skill gain–lose debate in the contemporary global skill mobility context; and second, it looks into whether Southeast Asia (SEA) is losing by experiencing skill deficiency due to over outflow of talents. Design/methodology/approach Primary data were collected through in...
Chapter
Full-text available
Online presence in Brunei Darussalam is not an uncommon sight. Sixtynine per cent of the total population in Brunei is connected to social media monthly and there is a growing individuals’ disposition to self-disclosure on popular social media platforms such as Instagram, Facebook and Twitter. Unchecked self-disclosure can result to overexposure of...
Chapter
Full-text available
This chapter reports the results of a study of Acacia Mangium and Acacia Auricaliformis, which are exotic plantation tree species from Australia that have invaded, and spread within, natural habitats in Brunei Darussalam. There are four types of Acacia trees that are spreading in Brunei, mostly within the coastal areas, the deep forest areas as wel...
Article
Full-text available
Today, as societies adapt to new technologies, new ‘spaces’ are created and explored, and although these are not initially intended for religious purposes, they become a space for the performance of religiosity. What we now witness are religious activities and practices conducted in a manner which differs from before. Also, these take place in a sp...
Chapter
Full-text available
Abstrak Artikel ini mengongsikan penemuan penyelidikan mengenai amalan hijab di kalangan wanita-wanita Melayu di Brunei Darussalam antara tahun 2014 dan 2017. Imej-imej wanita Melayu Brunei dalam menggayakan pelbagai jenis/warna/rekaan tudung sehari-hari dan juga yang dikongsikan di akaun media sosial peribadi dengan menonjolkan trend baru dalam pr...
Article
Full-text available
This working paper proposes an advancement of geographies of religion by putting forward three interconnected key areas for consideration in future research. It starts by briefly looking at the past and current discourse within this field in an attempt to lay out the field’s future directions. The three key areas that this paper proposes to explore...
Presentation
Full-text available
The first decade of the twenty-first century has seen the outburst of renewed interest in the concept and in the practical elements of cosmopolitanism. Cosmopolitanism, generally accepted as openness to differences, is regarded as fundamental in navigating our increasingly socially, culturally and religiously diverse and globalised world. The renew...
Presentation
Full-text available
This paper puts forward three key areas for consideration in emerging geographies of religion. First, techno-religious space - online sites or spaces have been used by young people to communicate with others and to share their everyday life with their friends and/or followers. These spaces are inherently social, cultural, and religious. It is obser...
Article
Full-text available
As observed, online sites/spaces have been used by users for communication purpose and for sharing everyday life with their friends/followers. Online spaces are inherently social, cultural and religious. It is observed that religious practices have also been transferred online, performed through everyday uploads on social media sites such as Facebo...
Thesis
Full-text available
This thesis analyses the potential of Facebook as well as offline social interactions and experiences in cultivating cosmopolitan sensibilities and the performance of cosmopolitanism in both online and offline spaces.This thesis analyses the potential of Facebook as well as offline social interactions and experiences in cultivating cosmopolitan sen...

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Projects

Projects (13)
Project
Tik Tok, a video-sharing social networking service, took the world by storm. With an existing high social media penetration, Brunei Darussalam has further witnessed the explosion in the number of social media users signing up to Tik Tok. Despite being lauded as a global viral phenomenon and the growing (and sudden) interest in this social media platform locally, there has been a lack of research conducted on Bruneians Tik Tok use. Hence, this research aims to understand the reasons behind this growing interest and capture the nuances and complexities in Tik Tokers' use and experience in the country. It seeks to unpack the different layers of social processes and practices happening via the app's everyday use. It investigates social connectivity, identity formation and performativity at both the individual and societal levels, and everyday conflicts and negotiation processes manifested via different social practices, including the creative sharing of music videos, social connectivity, self-performativity, micro-influencing, and advocating social justice and grassroots activism. This research will provide researchers and relevant stakeholders with the current local Tik Tok use and engagements and the social practices that are locally contextualised, which is hoped to springboard further research on Tik Tok in Brunei Darussalam.
Project
Social media sites have become the window to the local and global societies' everyday experiences, adaptations, and management of the new normal during the COVID-19 pandemic. Creative communities are among these social media sites were users express their feelings, perspectives, and concerns via their creative artwork during this period. This work demonstrates the local creative contents tagged with #artcovidbn produced and circulated on Instagram that capture individual experiences, collective struggles and lived experiences of the public in Brunei Darussalam during the pandemic. While offering insights into the current situation at the micro-scale, the three pan-demic phases – familiarization of the new normal, managing and coping with the new normal, and normalizing the new normal – are captured the progression of COVID-19 and the implications of the pandemic in Brunei Darussalam. Furthermore, the local creative artworks could offer a glimpse of the global geographies of COVID-19. Keywords: Brunei Darussalam; creative; art; social media; pandemic
Project
This research aims to examine the consumption and transaction of social media content on COVID-19 among public in Brunei Darussalam and the impact of their social media transaction on their risk perception of COVID-19.