Sisca Sisca

Sisca Sisca
  • Master of Management
  • Lecturer at Sekolah Tinggi Ilmu Ekonomi Sultan Agung

About

35
Publications
28,513
Reads
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105
Citations
Introduction
I became a research practitioner in the field of management and business. Currently, I'm also collaborating to write several books in the fields of management, marketing management, HR management, operational management, entrepreneurship, organizational behavior, and information technology.
Current institution
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Current position
  • Lecturer

Publications

Publications (35)
Article
Full-text available
The purpose of this study is to examine: 1. The overview of intellectual capital and financial distress in retail sub-sector companies listed on the Indonesia Stock Exchange. 2. The influence of intellectual capital on financial distress in retail sub-sector companies listed on the Indonesia Stock Exchange. This study employs a library research des...
Article
Full-text available
Masyarakat Indonesia dikenal sebagai multikultural dengan keberagaman yang menjadi kekuatan namun juga sumber dilema yang harus dihadapi karena munculnya isu-isu sosial dan konflik akibat ketidaksepahaman terhadap keberagaman yang ada. Isu-isu sosial dan konflik yang muncul akibat ketidaksepahaman terhadap keberagaman diantaranya konflik antarsuku,...
Article
Consumer loyalty is very important for businesses and organizations because loyal consumers will generally show attitudes and behavior that are profitable for a particular business.The purpose of this research was to determine the effect of service quality and consumer satisfaction on consumer loyalty at Bengkel Dian Service Pematang Siantar both s...
Article
The research objective is to determine the impact of principal leadership and school culture on teacher performance. The approach used in the research design is a qualitative descriptive approach and a quantitative descriptive approach. This study uses a test of validity, reliability, normality, simple linear regression, correlation and determinati...
Article
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The implementation of community service activities with the theme Strengthening Financial Literacy to Increase Awareness of Financial Planning and Management among Young People aims to make the younger generation and especially young people of the Samiddha Bhagya Temple Pematang Siantar City who as members of the community have better financial lit...
Article
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The Covid-19 pandemic has had a major impact on economic growth in Indonesia, one of which is for Micro, Small and Medium Enterprises (MSMEs). Thus, MSMEs need to improve their business performance in a sustainable manner to achieve the desired economic growth, one of which is through the adoption of green innovation. The purpose of this study was...
Article
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Micro, Small and Medium Enterprises (MSMEs) are economic drivers in both developed and developing countries, including Indonesia. In an effort to improve the performance of MSMEs, it is necessary to pay attention to the application of knowledge sharing within these MSMEs. The purpose of this study was to analyze the relationship between the applica...
Article
Full-text available
Digitalization has changed human behavior in carrying out various activities, one of which is consumer behavior in shopping. Nowadays, many consumers often make purchases of products online. However, certain products actually require a more in-depth product evaluation before consumers decide to buy the product, which can only be done by shopping of...
Article
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With the rapid development and use of information technology in various fields, who can say that information technology is the main pillar that provides added value to society in the development process towards a developed nation? Moreover, information technology has entered all fields or sectors, especially transportation. One transportation servi...
Article
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The purpose of the study was to determine the effect of work facilities on teacher performance in online learning at Erlangga Private Junior High School Pematangsiantar. This research uses quantitative descriptive analysis method and documentation method. The data analysis technique started from normality test, simple linear analysis, correlation c...
Book
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Improving the performance of MSMEs can be done with innovations based on digital entrepreneurial technology. Changes in entrepreneurial activity with digitalization will change the MSME business pattern which is generally still traditional and at the same time increase entrepreneurial activity. Digital technology for entrepreneurship and MSMEs is t...
Article
Persaingan bisnis yang semakin ketat dewasa ini menuntut perusahaan untuk selalu berinovasi dalam mengembangkan produk yang dihasilkan dengan didukung oleh penetapan harga yang sesuai agar dapat meningkatkan kepuasan konsumen dan mempertahankan pelanggan yang telah mereka dapatkan sebelumnya. Tujuan penelitian ini adalah untuk mengetahui peran harg...
Article
Tujuan dari pelatihan ini untuk menambah wawasan kepada anggota LKP Tami Boga dalam pemahaman tentang pentingnya pengelolaan inovasi terhadap produk. Dengan penerapan inovasi terhadap produk diharapkan untuk ke depannya anggota LKP Tami Boga ketika sudah selesai dalam menjalani pelatihan di LKP Tami Boga akan mampu menghasilkan produk-produk yang m...
Preprint
Penggunaan sistem informasi manajemen dalam bidang teknologi informasi dapat membuat semua hal atau dapat menimbulkan efek yang jauh lebih mudah dan membuat semua kegiatan menjadi lebih mudah, lebih terarah, lebih konsisten, lebih jelas, lebih efektif, efisian dan murah. Peran, fungsi, manfaat dan penggunaan media teknologi informasi (terutama peng...
Article
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Transformational leadership is one type of leadership that is currently being discussed. This type of leadership is considered to be able to encourage voice behavior from members of an organization to produce useful opinions to create change for the better future for the organization. The purpose of this study was to investigate the influence of tr...
Article
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This study aims to determine the effect of financial rewards, job intrinsic values, and labor market considerations on the interests of accounting students’ career as public accountant and to determine the role of the work environment as moderators. This research is a type of quantitative research. The research sample is final year accounting major...
Article
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Batik has a high artistic value, which reflects the icon of Indonesian culture itself. As an ancestral heritage, Indonesian people continue to preserve batik to this day by maintaining the beauty of the colors and various patterns that are influenced by the characteristics of various regions. There is one city in Indonesia known as the city of bati...
Article
Full-text available
Digitization has become something that is inherent in our daily habits, one of which is shopping habits. In addition to shopping for fashion products by visiting offline stores directly, consumers are also given the opportunity to purchase fashion products online whenever and wherever they are. This study aims to determine the effect of consumer de...
Article
Full-text available
This study aimed to determine the effect of liquidity, leverage, and capital intensity on tax aggressiveness. The population in this study are all companies listed in the IDX during the research period: 2017-2020 and not in the banking sector. The sampling technique used is purposive sampling. The sample obtained is as many as 13 companies, with th...
Article
Full-text available
Objective. The purpose of this research is: To know the description of consumer perceptions, purchasing decisions, and consumer satisfaction at PT Garuda Makmur Sentosa Pematangsiantar. To determine the effect of consumer perceptions and purchasing decisions on consumer satisfaction at PT Garuda Makmur Sentosa Pematangsiantar. Research Methods. The...
Article
Tujuan penelitian ini adalahuntuk mengetahui peran citra merek dalam memediasi pengaruh kualitas produk terhadap peningkatan kepuasan konsumen Produk Es Krim Aice. Penelitian dilakukan dengan membagikan kuesioner kepada konsumen Produk Es Krim Aice  sebanyak 80 orang. Pengujian data dilakukan melalui analisis deskriptif kualitatif dan analisis des...
Article
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Dewasa ini, bisnis kuliner sudah sangat menjamur di mana-mana. Di Kota Pematangsiantar sendiri terdapat ratusan tempat kuliner dengan berbagai variasi jenis makanan yang dapat dipilih oleh konsumen, seperti rumah makan, cafe, dan coffe shop. Bisnis coffe shop dinilai tidak hanya menawarkan makanan dan minuman saja, tetapi juga menawarkan fasilitas...
Article
Pelatihan Guru sangat penting dilaksanakan untuk mengembangkan dan memperbaharui kualitas pengajaran di kelas. Guru kreatif adalah guru yang mampu menciptakan kegiatan belajar mengajar yang menyenangkan dan tidak monoton. Guru yang kreatif harus mampu memilih metode, teknik dan media pembelajaran yang tepat sehingga mampu meningkatkan kemauan anak...
Article
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Tujuan penelitian ini untuk mengetahui gambaran dan pengaruh komunikasi interpersonal terhadap kinerja pegawai pada Badan Penanggulangan Bencana Daerah Kota Pematangsiantar. Metode penelitian mix method. Hasil penelitian diperoleh bahwa komunikasi interpersonal dan kinerja pegawai sudah baik, serta terdapat pengaruh yang positif dan signifikan anta...
Article
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Riset ini untuk mengetahui gambaran OCB, karakteristik individu, dan kinerja pegawai pada kantor Pelayanan Kekayaan Negara dan Lelang Kota Pematangsiantar serta bagaimana pengaruh OCB dan karakteristik individu terhadap kinerja pegawai pada kantor Pelayanan Kekayaan Negara dan Lelang Kota Pematangsiantar baik secara simultan dan parsial. Riset ini...
Book
Full-text available
Buku Pemasaran Pariwisata (Tourism Marketing) ini mengulas tentang bagaimana cara memasarkan suatu destinasi pariwasata menggunakan prinsip, analisis, dan strategi pemasaran terkini. Buku ini ditujukan sebagai rujukan teori pariwisata bagi mahasiswa dan pengajar. Sekaligus sebagai inspirasi pembelajaran bagi pelaku industri perjalanan dan pariwisat...
Article
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The purpose of this study are: 1. To find out the description of quality control and the products quality produced at CV Bina Tehnik Pematangsiantar. 2. To find out the implementation of quality control to improve the products quality produced at CV Bina Tehnik Pematangsiantar.The results of the study can be summarized as follows: 1. The process of...
Article
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The result of this research can be concluded as follows: 1) Work experience, teamwork, and employees performance in this company are good.. 2) The result is Ŷ= 8,538 + 0,475 X1 +0,292 X2, means that there are positive influence between work experience and teamwork on employees performance. 3) The correlation result of r=0,784means that there are mo...
Article
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The purpose of this study are: 1. To determine the description of work discipline and communication and the employee’s performance at Kantor Badan Pertanahan Nasional (BPN) Kota Pematangsiantar. 2. To determine the influence of work discipline and communication on employee’s performance at Kantor Badan Pertanahan Nasional (BPN) Kota Pematangsiantar...
Article
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Penelitian ini bertujuan untuk membuktikan dan menganalisis pengaruh Leverage (DER) dan Profitabilitas (ROE) terhadap Nilai Perusahaan (Tobin’s Q) pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia, serta ingin membuktikan dan menganalisis Kebijakan Dividen (DPR) mampu memoderasi hubungan antara Leverage dan Profitabilitas terhadap N...
Article
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Pride Education Centre (PEC) Pematangsiantar merupakan salah satu usaha yang bergerak dalam bidang jasa pendidikan. Karena masih belum lama resmi menjadi sebuah sekolah TK Plus, maka masih banyak orang yang belum mengetahui atau sedikit orang yang mengenal terhadap keberadaan Pride Education Centre (PEC). Oleh karena itu, Pride Education Centre (PE...
Article
Full-text available
As for this research problem formula is how To determine the influence of motivation and career development on employee job satisfaction in PT Alamjaya Wirasentosa Depo Pematangsiantar. Research Method used in this writing is library research and field research. The population in this research is the employee of PT Alamjaya Wirasentosa Depo Pematan...

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