Siran Mukerji

• MA (Public Administration), MBA (HRM), MA (Distance Education), PhD
• Additional Director (Professor Scale) at Indira Gandhi National Open University

There is a huge untapped reservoir of employment opportunities in agriculture which requires cultivating the young generation of farmers, food entrepreneurs, etc. Due to agricultural innovations made at the global and national level, the young population can leverage technology, leading to increase in productivity, efficiency and output and address...

The present study concentrates on assessing the ongoing method of capacity building of teachers in higher education institutions of India. It has been conceptualized with the objective of making a comprehensive study of the prevailing techniques of capacity building and skill enrichment for the teachers in higher education institutions of the count...

The Handbook of Research on Transnational Higher Education is a unique compilation of the most recent research done by higher education professionals in the areas of policy, governance, technology, marketing, and leadership development. This publication succeeds in highlighting the most important strategies and policies for professionals, policymak...

International Journal of Technology and Educational Marketing (IJTEM) presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the advancements and innovations in technology and educational marketing. Targeting educational planners, administrators, researchers, educational technologists, educational specialist...

The integration of new technology and global collaboration has undoubtedly transformed learning in higher education from the traditional classroom setting into a domain of support services, academic programs, and educational products which are made available to learners. The Handbook of Research on Transnational Higher Education is a unique compila...

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strate...

This paper examines branding and how the concept adds value to organizations beyond the usual focus of consumer product marketing. In particular, the focus of exploring branding conceptualizations associated with successful higher education brands in a UK context makes a contribution to a little researched but increasingly topical area. The UK focu...

The importance of the Internet as commercial platform is by now universally recognized, and businesses increasingly adopt online marketing channels at the cost of traditional ones. The social media, being second generation (Web 2.0) internet applications, allow interaction, one-to-one communication, customer engagement, and user generated content....

In this paper, the author examines how the rapid penetration of Social Network Sites (SNSs) into everyday life affects higher education marketing. Among unique features offered by SNSs are unprecedented trackability of students’ interests, immediacy in responses, targeted personalization of marketing efforts, and low institutional financial obligat...

This article uses a real case to illustrate that marketing educational programs through technology is affected by one’s philosophies positively or negatively, depending on the philosophies adopted. Seven philosophies are discussed in relationship to marketing educational programs via technology. Connections between the seven philosophies and differ...

Online learning takes place among learners of all ages in both formal and informal contexts. Due to the fact that traditional age students learn differently from non-traditional age students, especially in the virtual environment, educators are encouraged to employ either pedagogical or andragogical assessment methods accordingly. Using pedagogical...

In this paper, the author shares a detailed process for soliciting and securing exemplar faculty members, who are ready to redesign and offer their course in a high quality online environment. The goal is to help faculty create highly engaging online learning opportunities as good as or better than their current face to face classes. Interested fac...

Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outco...

With social network sites growing in popularity, many organisations have started to use this platform to market themselves. However, marketing on social network sites is different from traditional marketing. Its value lies in engaging members of the social network and generating shared cultural meaning of the advertised brand rather than promoting...

This paper reviews the developments taking place in the Higher Education (HE) industry. The focus of the research is to identify the main variables used to segment universities in Egypt. The research is qualitative in nature as the dimensions for segmentation were derived based on a series of in-depth interviews followed by two focus groups. Percei...

The ODL institutions need to have a competitive strategy so as to provide quality education at an affordable cost. This makes India a special case of investigation, wherein a network of over 10 open universities and 104 institutes of open and distance education (IODE) are providing access and equity to education. Challenge and competition in the ed...

The ODL institutions need to have a competitive strategy so as to provide quality education at an affordable cost. This makes India a special case of investigation, wherein a network of over 10 open universities and 104 institutes of open and distance education (IODE) are providing access and equity to education. Challenge and competition in the ed...

Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve a competitive advantageous international position. Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues...

This chapter highlights the importance of educational marketing through modern innovative technologies. It explores how teachers who mark Rwandan primary and secondary examinations perceive the Rwanda National Examinations Council and what the implications are for the effective management of the examinations system. The chapter highlights the Rwand...

A transnational partnership between the University of Malta in Malta and San Diego State University in the United States resulted in an agreement to commence a Masters degree in Integrated Marketing Communications. The degree is fully delivered in Malta, a Mediterranean island state and a full member of the European Union. In Malta, the program is...

The objective of this case study is to illustrate how text mining of open-ended responses from a student survey could yield valuable information for improving student experience management (SEM). The concept of student SEM was borrowed from the notion of customer experience management (CEM), which aims for ongoing improvement of customer relations...

executive summaryOver the last few years, Southern State University (SSU) has experienced a decline in enrollment and state funding. However, one aspect that holds promise, based on past enrollment data, is the potential movement towards providing online degree programs. While SSU provides rewards and encouragement for the development of online cou...

EXECTIVE SUMMARYThe purpose of this study is to examine the current conditions of higher education services in three Asian markets and to explore effective market strategies and supportive government policies to further promote Hong Kong’s higher education in the region. It is evident from the findings that the visibility of Hong Kong’s higher educ...

In the framework of a collaboration agreement between the University of Valencia (UV) and the London School of Economics (LSE), students from both universities have had an opportunity to take part in an interdisciplinary project based on a real decision making process in the context of cultural management.In this chapter we describe this interdisci...

Academic freedom is acknowledged to both define the university and to protect its status. A commitment to academic freedom must be reflected in organisational structures and attitudes. However, many of the uses to which universities are put by the state, and the choices made by universities themselves, can erode the effective protection of academic...

E-learning and distance learning technologies have accelerated tremendously during the last decade. Changes in development and delivery include altered instructional methods and the expansion of support services for e-learning activities. Many business and political leaders speculate that globalization is indeed connecting international political,...

The transformations being experienced by Spanish universities faced with the challenge of adapting to a changing environment and increasingly discerning and segmented demand highlights the importance of knowing the needs and wishes of students as main customers. The present study attempts an in-depth examination of the viability of student percepti...

The case suggests that a school organization adapts itself to the environment and survives external competition through a series of self-organizing processes of differentiation and integration. Differentiation is the process through which the school develops its own identity and core competencies through trial and error, whereas integration is the...

The international problem facing small high schools in rural communities of providing access to educational and vocational opportunities that approximate those available to urban students has been addressed by repositioning these institutions as sites within teaching and learning networks in the Canadian province of Newfoundland and Labrador. Four...

Sustainable development of a country largely depends on education, which is one of the most important dimensions of development. Open and distance learning (ODL) means working towards achieving sustainability in human development by providing educational opportunities to people all across the country. Many significant measures have been initiated b...

Executive SummaryA key capacity in twenty-first century markets is being able to convert information to knowledge. This information is frequently a written form in e-text contexts. Individuals able to read, comprehend, and execute the information more effectively can use more efficiently the resources available in the marketplace. The study examine...

A historically white school in a city setting in South Africa is faced with the demand from a newly democratically elected government to transform and become an agent of change in making its pupil profile more representative of the demographics of the country as a whole. This demand is driven by significant national contextual change from a positio...

This case focuses on the challenges and trends of Chinese higher education. It analyzes the challenges that the Chinese higher education faces and discusses a couple of issues of internationalization of higher education, and finally, the case points out the future trends that Chinese higher education might encounter.

Efforts to promote the distinctiveness of online programs in an increasingly competitive market have led to a focus on instructor expertise and instructional quality. The part-time instructor, who is most often charged with facilitating online courses, is commonly viewed as a liability to the integrity of the instructional process. However, little...

Guest editorial - Preface: Innovations and applications of Information Technologies (IT) for teaching and learning have brought amazing transformation in education and the society. IT is now one of the major enabling forces for mobilizing the people and creating greater awareness for education amongst them by enhancing the learning opportunities....

This chapter examines international collaboration in distance education in Sub-Saharan Africa (SSA), focusing on efforts aimed at utilizing technology. It identifies a number of significant collaborative endeavors. The collaborative efforts observed have a similar goal of pooling together ICT resources and expertise towards improving educational ou...

Technology holds the key for bridging the gap between access to quality education and the need for enhanced learning experiences. "Cases on Technological Adaptability and Transnational Learning: Issues and Challenges" contains case studies on divergent themes of personalized learning environments, inclusive learning for social change, innovative le...

Technology holds the key for bridging the gap between access to quality education and the need for enhanced learning experiences. This book contains case studies on divergent themes of personalized learning environments, inclusive learning for social change, innovative learning and assessment techniques, technology and international partnership and...

Technology is essential for access to learning and development of a knowledge society. Cases on Interactive Technology Environments and Transnational Collaboration: Concerns and Perspectives provides a comparative and comprehensive analysis of technologically enabled educational environments and various issues concerning education and collaboration...

An increasing number of global institutions look to advancements in technology to enhance access to learning and development and, in doing so, seek collaborative opportunities to maximize the benefits of educational technology. Cases on Technology Enhanced Learning through Collaborative Opportunities analyzes and evaluates how organizations and ins...

Whether by synergy or by synthesis, development and technology are becoming synonymous in every domain. Cases on Transnational Learning and Technologically Enabled Environments reports on national and international initiatives undertaken to adapt advancements in information and communication technology and successfully face the challenges posed by...

Rural schools in many countries face problems in providing educational opportunities to children and youth for a variety of reasons. There has been the tendency in many countries to migrate to urban areas, often in search of better economic opportunities. The resulting shift from rural areas to urban/suburban areas has placed increased pressures on...

The main purpose of this case is to describe the process by which an initially limited-range practical experience, within the frame of a given course in an aerospace engineering degree, might be expanded to become the mother-course itself. Particularly, the practical experience is a Model Rocket Workshop (MRW), where students design, simulate, buil...

India, one of the largest country in Asian continent, with a population of over one billion has been striving towards achieving sustainable development in all the spheres of the society through scientific and technological, socio-cultural and economic progress. It has been trying to bring about radical changes in the society through various modes a...

Education can develop intellectual capability in people, which may in turn lead toward development of a more humane society. Open and distance learning (ODL) has provided one means of achieving social objectives democratically. In India significant success has been achieved through a network of 10 open universities and 104 institutes of open and di...

Higher Education with international quality parameters has been one of the most important and challenging aspects of discussion for policy makers in the field of higher education in the Gulf Cooperation Council (GCC) Arab States of the Gulf. As evident, there are 62 universities in the GCC countries, with highest number of 21 in the Kingdom of Saud...

India has witnessed tremendous development in educating and training its vast human resource of over one billion through sustained effort of conventional and distance mode of education. In pursuit of making Right to Education a reality, the Government has been initiating efforts for developing the educational infrastructure and training human capit...

Labour although an important segment of the developing society remains a part of the disadvantaged group due to lack of awareness about education, general health and their individual rights. India has significantly low cost of labour and possesses a large labour community with total labour force in 1999-2000 as 406.5 million. The growth rate of lab...

Special issue. Incl. bibl., abstracts.