Simone Cerroni

Simone Cerroni
Università degli Studi di Trento | UNITN · Department of Economics and Management & C3A

Professor

About

29
Publications
1,855
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
136
Citations
Introduction
My research currently focuses on decision making under risk and uncertainty. I mainly investigate people's preferences for food products and/or polices when they face health risks related to food consumption. I'm particularly interested on the impact on risk information on food choices. This of course relates to the formation of subjective beliefs, risk attitudes and time preference. I use stated choice techniques within lab and flied experiment to examine these research themes.
Additional affiliations
January 2022 - present
Università degli Studi di Trento
Position
  • Professor (Associate)
Description
  • Associate Professor in Agri-food and Environmental Economics
December 2018 - December 2021
Università degli Studi di Trento
Position
  • Professor (Assistant)
Description
  • Assistant Professor in Agri-food and Environmental Economics
December 2015 - present
Queen's University Belfast
Position
  • Lecturer
Education
September 2008 - April 2013
Università degli Studi di Trento
Field of study
  • Economics and Management
September 2008 - September 2009
Università degli Studi di Trento
Field of study
  • Economics and Management
October 2004 - October 2007
Tuscia University
Field of study
  • Forestry

Publications

Publications (29)
Article
Full-text available
Intelligent and active packaging could allow consumers to control cognitive reactions linked to the risk of consuming food products contaminated by microbiological pathogens and thus mitigating negative consequences of food safety incidents. However, despite advances in technology, consumers’ reactions and willingness to pay for active and intellig...
Article
Full-text available
This artefactual field experiment explores consumers’ willingness-to-pay (WTP) price premiums for fish products to avoid the risk and uncertainty of purchasing inauthentic produce. The influence of subjective probabilistic beliefs, risk and ambiguity preferences is investigated. Participants’ WTP is elicited using experimental auctions, while behav...
Article
The feasibility and efficiency of public policies aimed at decarbonizing tourism also depend on tourists’ attitudes and acceptance. This paper investigates tourists’ preferences and willingness to pay (WTP) for decarbonizing strategies applied to transportation and hotel accommodation. Two discrete choice experiments were conducted in the Dolomites...
Article
Food values are supposed to be stable. This paper tests this assumption by comparing food values before and during the coronavirus-19 pandemic. While the ranking of food values remains very similar, there are some interesting differences in the relative importance that consumers attached to food values before and during the pandemic. A substantial...
Article
Full-text available
Covid-19 has significantly affected people's food purchasing and consumption habits. Fears of disruptions in the food supply chain have caused an increase in the quantity and type of food bought by households. However, increases in food purchases could give rise to food waste with negative ramifications for the environment in terms of greenhouse em...
Article
Recent high-level reports state the population should decrease meat consumption to reduce greenhouse gas (GHG) emissions, as well as improve public health. This calls for new strategies to change dietary habits, especially as many consumers are reluctant to eat less meat. This study tests the effect of labelling a meat-based ready meal with differe...
Article
Subjective probabilities as well as risk and uncertainty preferences influence many farmers’ decisions. Few contextualized field experiments were recently conducted to elicit farmers’ risk preferences. Contextualized field experiments use non‐abstract framings that are familiar to subjects. Despite adding of context can undermine internal validity,...
Conference Paper
This paper is the first empirical application of the choice matching (CM) method. The CM was recently developed to elicit honest responses using discrete choice questions. An artefactual field experiment was conducted to test whether the CM applied to a DCE survey reduces hypothetical bias and preference uncertainty, while improving the statistical...
Article
Consumers’ food choices often deviate from rationality. This paper explores whether deviations from rationality impact home-grown values elicited using either bid- or choice-based value elicitation techniques. The paper focuses on second-price Vickrey auctions and discrete choice experiments, which are widely used to value innovative private goods...
Preprint
Subjective probabilities as well as risk and uncertainty preferences influence many farmers’ decisions. Few contextualized field experiments were recently conducted to elicit farmers’ risk preferences. Contextualized field experiments use non-abstract framings that are familiar to subjects. Despite adding of context can undermine internal validity,...
Article
Outcomes of food policies are highly uncertain. Therefore, the public’s support for these policies depends on individuals’ beliefs and the provision of scientific information. Using data collected from a discrete choice experiment survey, we explore whether new information regarding a food-safety policy influences respondents’ support, while contro...
Article
This paper tests if Second Price Vickrey Auction (SPVA) and Discrete Choice Experiment (DCE) are isomorphic and whether lack of isomorphism is due to value-elicitation, value-formation or both. We conduct an artefactual field experiment that combines induced-value (IV) and home-grown (HG) procedures using SPVA and DCE. IV preferences are elicited f...
Conference Paper
This paper investigates the extent to which subjective probabilities as well as risk and ambiguity preferences affect farmers’ decision to adopt a new technology, namely the use of a new variety of potato which has superior nutritional quality. A framed field experiment is conducted with a random sample of Scottish potato farmers. They are asked t...
Conference Paper
We run an artefactual field experiment that combines induced-value (IV) and home-grown (HG) procedures using Second Price Vickrey Auction (SPVA) and Discrete Choice Experiment (DCE). We test if lack of isomorphism is due to value-elicitation, value-formation or both. We use two experimental treatments, one per elicitation method. In each treatment,...
Article
Choices over non-financial policy-lotteries can be modelled using expected or non-expected utility theories. This paper considers two underlying theories of choice under risk: expected utility (EUT) and rank-dependent expected utility theory (RDEUT). Using data collected from a discrete choice experiment, we estimate discrete mixture models to test...
Article
Policies to improve food safety are often highly uncertain. Public support for a policy then will generally depend on how people process information about risky outcomes on the basis of their probabilistic beliefs. We implement a discrete choice experiment where each alternative is featured as a binary lottery, and test whether respondents fully re...
Article
Food safety policy programs often involve communication campaigns that inform the general public about reductions in the risk of experiencing negative outcomes in the future. Using a stated-choice survey, we find that people do not fully accept scientific risk estimates, but they adjust these to conform with their own subjective estimates. Interest...
Article
Using the contingent valuation method, this study investigates the preferences of local people for a wind farm that is planned in the Province of Rome. We estimate the reductions in their bimonthly electrical bills over a period of time that respondents are willing to accept as compensation for the installation of the wind farm. Our results suggest...
Article
Risk estimates for the presence of pesticide residues in apples are elicited in the laboratory by applying the Exchangeability Method (EM), which allows investigation of the magnitude of differences between valid and invalid observations. Results suggest first, that consumers are not primarily concerned with the presence of pesticide residues in ap...
Article
Several attempts have been made to use risk or probability in a stated choice experiment, but none we know of incorporates subjective probabilities. We use the exchangeability method (EM - see Abdelloui et al., 2011; Cerroni, Notaro and Shaw 2012; Cerroni 2013) to elicit subjective probabilities. These are then used to test whether subjects mentall...
Article
Risks are an essential feature of climate change impacts. We explore whether knowledge that climate change might be the source of pine beetle impacts on public or private forests affects subjective risks of damage that are elicited using the exchangeability method (EM). In one main treatment, subjects are only told that there is a chance of the pin...
Article
Using a laboratory experiment, we investigate whether incentive compatibility affects subjective probabilities elicited via the exchangeability method (EM), an elicitation technique consisting of several chained questions. We hypothesize that subjects who are aware of the chaining strategically behave and provide invalid subjective probabilities, w...
Article
The study of climate change perceptions of people Many studies in psychology suggest that laypeople perceive climate change as a moderate risk. While the climate changes were described as an abstract phenomenon in previous investigations, here we describe climate change as the source of a concrete environmental risk, similar to the pine beetle infe...
Conference Paper
Full-text available
The validity of risk estimates elicited through the Exchangeability Method (EM) has been theoretically questioned because the use of chained questions may undermine the incentive compatibility of the game even when subjects are rewarded with real monetary incentives. In this paper, we examine the validity of stated risks elicited via the EM by usin...
Article
Using a laboratory experiment, we investigate the validity of stated risks elicited via the Exchangeability Method (EM) by defining a valuation method based on de Finetti’s notion of coherence. The reliability of risk estimates elicited through the EM has been theoretically questioned because the chained structure of the game, in which each questio...
Article
This paper proposes a series of variations in designing the location of a wind farm on Monti della Tolfa. These project solutions aim at mitigating the visual impact caused by the wind aerogenerators. Besides the usual location of the wind aerogenerators on the skyline, these alternatives within the project design relate to the placement of wind tu...
Article
The public acceptability of climate change mitigation and adaptation policies can determine their success or failure. Given scientific controversy about climate change, public support for these actions is strongly influenced by laypeople's perceptions of climatic variations and their consequences. This study will investigate the perceptions of pest...

Network

Cited By

Projects

Projects (4)
Project
The project provides application of the choice matching method eveloped by Cvitanic et al. (2019) to elicit honest responses in stated preference research. In theorym the method elicit honest responses using any type of discrete choice question.
Project
The project investigates the extent to which subjective probabilities as well as risk and ambiguity preferences affect farmers’ decision to adopt a new technology, namely the use of a new variety of potato which has superior nutritional quality. Field experiments are conducted with a random sample of Scottish potato farmers. They are asked to sign contracts with a nameless potato packer. The proposed contracts are very similar to the one farmers are commonly offered.
Project
This project investigates demand revelation, value elicitation and value formation properties of techniques that are most commonly used to elicit home-grown preferences, namely are discrete choice experiments (DCEs) and experimental auctions (EAs). Economic experiments combining home-grown and induced-value elicitation procedures are used. The empirical application focus on demand for healthy and environmentally sustainable food products.