Simon Brooks

Swansea University | SWAN · School of Management

While there are a significant number of large and successful fashion brands accessible online, there has been a notable rise in the number of entrepreneurial online-only fashion retailers. These retailers are leveraging their social commerce capabilities for the co-creation of economic value and social value. Research is growing in terms of both co...

The UK Government-funded National Health Service (NHS) is experiencing significant pressures owing to the complexity of challenges to, and demands of, healthcare provision. This situation has driven government policy level support for transformational change initiatives, such as Value-Based Health Care (VBHC), through closer alignment and collabora...

Corporate sustainability introduces multiple tensions or paradoxes into organisations which defy traditional approaches such as trading-off contrasting options. We examine an alternative approach: to manage corporate sustainability with a paradoxical lens where contradictory elements are managed concurrently. Drawing on paradox theory, we focus on...

A growing body of literature has examined the influence of social media upon customer equity. Stemming from a social customer relationship management perspective, this research aims to find factors which could be relevant to customer equity in the area of online fashion brand's social media through qualitative inquiry. Focus group research reveals...

Organizational learning is one type of value created by scenarios and strategic foresight within companies. However, relatively little attention has been devoted to what and how individuals – such as managers and strategists – learn from participation within strategic scenario processes. The paper focuses on the learning effects of scenario process...

There are potentially a number of features which may be worthwhile, prima facie, surfacing in relation to the field as it stands. Central to the concerns of much research is the issue of actual impact of the work and examinations conducted in the field. In some cases, impact may take the form of commenting and revealing issues and practices occurri...

Political pressure to reduce the number of higher education institutions in Wales has been sustained for over a decade by three successive ministers for education, two of whom, Jane Davidson and the current incumbent, Leighton Andrews, have left the Welsh sector in no doubt about the strength of their personal commitment to the policy of reconfigur...

The Department for the Economy and Transport (DE&T) at the Welsh Assembly Government (WAG) has taken on leadership of the corporate social responsibiity (CSR) policy agenda in Wales. The key aim of DE&T is to establish a clear, focused and accessible policy on CSR that is relevant and appropriate to the economy and people of Wales. This paper repor...

Purpose The purpose of this paper is to argue that the corporate social responsibility (CSR) discourse has taken a wrong turn in its historical development, which risks a restriction of our thinking. Design/methodology/approach The paper has two main sections followed by a concluding discussion. First, the way in which even proponents of CSR have...

The discourse of strategy is an ongoing project, as evidenced by recent attempts to introduce a sociological element to research and practice by the European academy in response to perhaps more traditional epistemologies rooted in rational economic thought.This paper proposes that the development of strategy from its rational roots has seen increas...

This article presents the preliminary results of an ongoing study into the socially responsible activities of small to medium-sized enterprises (SMEs) in south Wales. The aims of this article are to examine the nature of socially responsible activities among SMEs and to explore the meanings that SMEs attach to the construct known as Corporate Socia...

This paper examines how high-performance management (HPM) strategies might increase operational and service efficiency in a large UK ambulance National Health Service (NHS) Trust.Ambulance services are faced with a government imposition of response times and increasing numbers of emergency calls. This paper reports on the change barriers as perceiv...

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