Silvia María Corzo

Silvia María Corzo
Universidad de Navarra | UNAV · Department of Communication



How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more


Publications (4)
Digital media are constantly trying to provide attractive and useful content to their users. They have to do it with caution, in order to respect the identity of the publications and their business strategy. This implies constant editorial decision-making. To support these critical decisions, the most widespread tools today, those that allow a bett...
Since the beginning of the 21st century, Latin American media panorama is undergoing deep transformations. As in other regions of the world, an increasingly influential actor is emerging in the market: digital native publications. This chapter explores the increasing importance of digital native news media in Central America. Based on the analysis...
Conference Paper
Full-text available
Innovation in communication technologies has generated changes not only in the way journalists work but also in how the audiences of a journalistic company are known and perceived. Today, many media use web analytics to examine the profile of their audiences and thus generate content that matches up their preferences and interests. Based on in-dept...


Cited By


Projects (2)
Funded by the Ministry of Science, Innovation and Universities of Spain, this coordinated project (ref. RTI2018-093346-B-C31) explores, both quantitatively and qualitatively, the digital native media in Spain. Accounting more than a thousand titles in 2018, they are a type of news media in clear expansion, amounting already more than a third of the total digital media in our country. Despite this growth, digital native media remains largely unexplored by scholar research. The present project fills this gap: it plans to identify and characterise the existing models of digital native news media, in order to provide strategic references both for the consolidation of this sector of the journalism industry, and for its knowledge by the international scholar community. In brief, the general objective of the project is to study the market structure, business strategies, technological models, narrative formats, and innovation strategies in digital native media in Spain, to evaluate their regenerative potential in Spanish news media market. This project aims to carry out a detailed typological analysis of digital native media throughout Spain, with the purpose of characterising the diversity of their technological, economic and editorial models, and identifying the most successful variants. The project wants to explore in depth their structure and strategies, in order to identify and disseminate good practices that serve as a reference to the Spanish media industry.
Con este proyecto se analiza en qué medida se utilizan las métricas web a la hora de definir y conocer a las audiencias. Asimismo, se investiga cómo las métricas, en caso de utilizarse, influyen en la toma de decisiones y en la construcción de la agenda de los medios nativos digitales.