Silvia Sanz Blas

• Bachelor of Business Administration
• University of Valencia

Purpose This study aims to broaden the extant body of knowledge on brand love (BL) by examining scarcely researched direct and indirect psychological, emotional and affective antecedents. Using the media system dependency theory, BL theory and the attachment theory as frameworks, an explanatory model of BL in online brand communities is proposed....

The present research analyses the changes that the Covid-19 pandemic has generated in the attitudes and behaviour of tourists in relation to sustainability and their perception of crowding. The aim is to understand the new needs and feelings of consumers so that companies and tourist destinations are able to adapt their offer to the new demands. Fo...

The existing research on the impact of crowding on visitors' experiences has yielded mixed results, mainly due to inadequate conceptualization and measurement of the phenomenon. To address this issue, we adopted a mixed‐methods approach. We first conducted a qualitative study (Study 1, focus group based) to understand (i) how consumers perceive cro...

Numerosos autores han señalado la influencia de la imagen turística en el comportamiento del consumidor en todas sus etapas. Este hecho pone de relieve la necesidad de estudiar la incidencia de la imagen tanto en la calidad percibida y satisfacción obtenida con la estancia como en las intenciones futuras de comportamiento, con el fin de incrementar...

La relevancia del turismo sol y playa en la actividad económica de un determinado municipio junto a la importancia de garantizar su sostenibilidad, son factores que obligan a reflexionar sobre la necesidad de llevar a cabo una gestión eficiente que asegure la buena marcha del negocio turístico, su calidad y supervivencia en el tiempo. Por este moti...

El entorno actual no puede entenderse sin a atención a las nuevas tecnologías de información y comunicación, y en especial al desarrollo de las redes sociales. Estas últimas son vitales para entender todos los procesos de comunicación, y en especial sus usos son muy relevantes para el aprendizaje de las nuevas generaciones.Este trajo enfatiza en la...

El entorno actual no puede entenderse sin a atención a las nuevas tecnologías de información y comunicación, y en especial al desarrollo de las redes sociales. Estas últimas son vitales para entender todos los procesos de comunicación, y en especial sus usos son muy relevantes para el aprendizaje de las nuevas generaciones.Este trajo enfatiza en la...

La última década ha traído retos para el sector turístico, relacionados tanto con las nuevas necesidades y expectativas de los turistas originados a raíz de la Covid19, como con la creciente concienciación y preocupación por la sostenibilidad del turismo. El objetivo del presente trabajo se centra en poner de manifiesto la contribución que pueden y...

La presente investigación se centra en la adicción de los jóvenes universitarios a la red social TikTok, analizando las posibles consecuencias negativas que en el ámbito de la educación derivan de su uso inadecuado y excesivo. La muestra está formada por estudiantes universitarios de universidades públicas y privadas, que muestran un elevado uso de...

La última década ha traído retos para el sector turístico, relacionados tanto con las nuevas necesidades y expectativas de los turistas originados a raíz de la Covid19, como con la creciente concienciación y preocupación por la sostenibilidad del turismo. El objetivo del presente trabajo se centra en poner de manifiesto la contribución que pueden y...

La presente investigación se centra en la adicción de los jóvenes universitarios a la red social TikTok, analizando las posibles consecuencias negativas que en el ámbito de la educación derivan de su uso inadecuado y excesivo. La muestra está formada por estudiantes universitarios de universidades públicas y privadas, que muestran un elevado uso de...

The research aims to explore and compare the framing of the disruptive innovation phenomenon by the business media and the academic literature. For this purpose, 1160 news articles available on the Factiva database and 228 academic papers published in the Web of Science in the last 20 years were content analysed through an automated text-mining met...

The aim of this research is to delineate the co-creation of emotional value in a guided tour experience from a customer-dominant logic perspective by exploring the interactions among tour guides’ emotional labour, tourists’ emotional intelligence and emotional participation. Two theoretically plausible roles of tourists’ emotional intelligence are...

Despite the increasing academic interest in the sensory dimension of the tourist experience, the quantitative empirical research in the field is limited by a lack of measurement instruments for evaluating the sensory stimuli perceived by tourists during a destination visit. The study addresses this gap by developing a composite index to assess the...

El presente trabajo persigue como objetivo analizar las percepciones, actitudes e intenciones de uso por parte de los estudiantes, tanto de la tecnología móvil como de aplicaciones educativas móviles que brindan al estudiante un entorno amigable y permiten medir en tiempo real la adquisición de conocimientos y participación en el desarrollo de las...

Las redes sociales y plataformas de opinión permiten que las relaciones individuos-medios sean cada vez más amplias y diversas. Su estudio desde la perspectiva de la Teoría de la Dependencia al Medio permite ampliar el alcance de las relaciones de entendimiento, orientación y entretenimiento. En concreto, estos medios como fuente de entendimiento y...

El estudio y uso de las redes sociales en educación es incipiente en la literatura. No obstante la academia observa un crecimiento importante de trabajos dedicados a este análisis. El presente trabajo se concentra en las características y el posible uso de la red social Twitch en educación. No obstante, el trabajo intenta incidir en su utilización...

El uso de la tecnología móvil en la enseñanza superior en la última década se ha visto acelerado por la pandemia del covid19. Investigar el uso de diferentes tipos de tecnología móvil con fines didácticos ha sido un tema de continuo interés por parte del mundo académico. Dada la proliferación de estudios en este ámbito, la presente investigación pr...

With the development of technological innovations, Big Data is transforming the socio-economic world, impacting almost every organization and person. The transformations associated with the development of Big Data have important consequences for the sustainability of organizations, regions, and the society as a whole, and as such, they have been sp...

El presente trabajo tiene por objetivo comparar el discurso sobre el fenómeno de innovación disruptiva en los medios de comunicación con los temas tratados por la investigación académica en este ámbito. Para ello, se ha consultado la base de datos de prensa internacional Factiva, de la cual se han recopilado 865 noticias relacionadas con el tema. P...

El objeto de este artículo es realizar un pequeño análisis de la situación de la literatura de Crowding y Overtourism en el sector turístico. Además, el trabajo hace un repaso especial a esta literatura enfatizando en la literatura de cruceros. Utilizando como base la Web of Science, el estudio realiza un breve análisis bibliomético de esta literat...

Una de las tipologías turísticas que pueden generar mayores problemas de masificación turística es el turismo de cruceros, dada la gran cantidad de personas que desembarcan en un puerto de escala para la visita del destino. Por este motivo, el presente trabajo tiene por objetivo analizar la percepción de masificación turística del turista de crucer...

This research explores the creation of relational worth in an online social community through the lens of social capital theory. Virtual structural embeddedness and relational embeddedness as dimensions of social capital are assessed through the concepts of media dependency and parasocial interaction. Both constructs are regarded as antecedents of...

This paper examines consumers’ behaviours towards mobile advertising alerts offered by branded mobile apps in the fashion industry. While consumer-driven factors have attracted much attention, little research has examined the impact of data-driven mobile advertising alerts on consumer continuance intention for branded mobile apps. This paper analys...

The multisensory approach to understanding consumer behavior has received increasing attention as a factor shaping individuals’ perception, attitude, and behavior. However, previous studies have scarcely investigated the role of senses on destination experiences as places of consumption. The aim of the research is to uncover tourists’ meaningful mu...

The purpose of the present research is to assess the perceptions of authenticity and crowding of cruise tourists visiting a port of call and its influence on their future behavioural intentions. The research was carried out in the city of Valencia, because it is one of the main Spanish cruise ports and is a representative city of the Mediterranean...

La Gamificación es una creciente area de investigación en la literature de Educación, debido a la necesidad y relevancia de nuevas metodologías innovadoras para enfrentar el nuevo entorno de aprendizaje. Sin embargo existe una carencia de investigación sobre la importancia y el desarrollo de la literature de Gamificación en el campo de la Educación...

Purpose Today’s society interest in mobile photography drives consumers’ and brands’ growing usage of Instagram. This paper aims to address the consequences of excessive use of Instagram on the negative feeling of losing information when not connected and the emotional fatigue resulting from an overcharge with new information. The mediating role of...

The main aim of this study was to examine the differences in the interrelationships between destination image-satisfaction-behavioural intention across cruise tourists with varying visit characteristics (length of stay and type of visit arrangement) and familiarity. The data for the study was obtained through interviews with cruise passengers visit...

The present research deepens in the understanding of brand bonding in Facebook brand communities, drawing on value creation behaviours, the parasocial interaction paradigm and the attachment theory. Building up on these theories, our proposed conceptual model posits a direct relationship between value creation behaviour and brand community bonding,...

The sustainability of cruise tourism has been questioned in relation to its negative effects on ports of call, among which crowding has recently become more pronounced. However, an understanding of how crowdedness influences cruise tourists’ experience onshore is lacking. The study analyzed online reviews on onshore experiences in the main European...

Integrating the theoretical foundations of symbolic interactionism, parasocial interaction, direct affect transfer, push and pull motivational framework, and narrative transportation, this study investigates the determinants of tourists’ intention to visit a destination using Heidi, a famous literary and television series persona, as a stimulus. Pl...

The aim of this paper is to shed light on the elements underlying cruise tourists’ evaluation of shore excursions, approaching them as an interaction of expressive and instrumental components. To fulfil the aim of the investigation, a thematic content analysis of 1296 online reviews was conducted using the text-mining software Leximancer. The resul...

The first 50 eprints of the paper are available for free at: https://www.tandfonline.com/eprint/GvJSPsXDuykTFMwyg4tk/full The study aims to examine the sentiment differences in the content of cruise tour online reviews across North Americans and Europeans, as representing the two largest cruise markets. Dictionary-based sentiment analysis has bee...

Castellano Se analiza la creciente importancia social y cultural del running a partir de las aportaciones cincuenta investigadores e investigadoras de la Universitat de València y de otros especialistas en la materia bajo la coordinación del profesor y atleta Víctor Agulló Calatayud. El territorio valenciano presenta el mayor índice de práctica...

This paper provides a deeper understanding of the role of social influences on positive eWOM behaviour (PeWOM) of heavy-users of online communities. Drawing on Social Interaction Utility Framework, Group Marketing and Social Learning Theories, we develop and test a research model integrating the interactions between the social climate of a website...

Purpose The purpose of this paper is to analyse the impact of the following variables: brand fan page dependency; parasocial interaction; attitude towards brand fan pages in enhancing users’ participation in Facebook as a mobile social network (m-WOM). Design/methodology/approach An empirical study was carried out by means of online interviews w...

In the present context of booming cruise demand, the study aims to advance the knowledge on port of call performance from cruise passengers’ perspective. The aim of this investigation was twofold: (1) to examine the structural links among port of call perceived quality–satisfaction–future intentions (revisit and word-of-mouth (WOM) behaviour); and...

FREE eprints of our paper if you click on the following link: http://www.tandfonline.com/eprint/F93Azd2XuIcwgzyTRBVg/full This research aims to study the moderating effects of cruise passengers’ gender, age, education, and prior experiences on a Mediterranean port of call destination image formation and the influence that image and passenger satis...

Purpose The purpose of this paper is to analyse the role of perceived value on post-acceptance behaviour for users of advanced mobile messaging services (AMMS). The paper also compares differences in the influence of perceived value on satisfaction and of satisfaction on loyalty to AMMS in Spain and Greece, to test the moderating effect of culture....

Online travel communities are regarded as a key communication channel for web-based marketing in the travel industry (Bilgihan et al. 2016; Filieri 2015). The aim of this paper is to gain insight on key drivers of customer loyalty to websites selling accommodation services in online travel communities. We go beyond satisfaction, taking into account...

Purpose This paper aims to define and demonstrate the importance of crowdsourcing for the improvement of diverse functions of hotels, the advantages and disadvantages of this technique and, specifically, the relevance of crowdvoting for enhancing hotel sales, and diverse hotel performance dimensions. Design/methodology/approach A total of 45,103...

Recognizing the importance of the study of guided tour experiences and being aware of the cross-cultural variations of services’ perceptions, the purpose of this article is to examine if cruise tourists from the two main generating markets (Europe and North America) perceive differently a port of call guided tour based on the content of the eWOM ge...

Purpose The purpose of this paper is to analyse the role of emotions and social influences on loyalty formation towards online travel communities. Design/methodology/approach The individual (perceived risk) and social (subjective norm and social presence) antecedents of emotions as well as the impact of emotions on attitude and loyalty towards onl...

While mobile device receives increasing attention as a practical tool to remotely check patients’ health, little research has shed light on physicians’ acceptance of this information and communication technology. This study attempts to fill this research gap by examining how Japanese and Spanish physicians perceive a series of factors associated wi...

The study aims at exploring the importance of guided tours in cruise tourists experience while visiting a port of call and analyzing qualitative (electronic word of mouth from Tripadvisor) and quantitative (personal interviews with tourists) data. The results obtained from the electronic word of mouth analysis suggest that taking a guided tour is a...

The aim of the study is to examine how destination knowledge acquired by cruisers through different information sources (online versus others) can moderate destination image formation and the relationship of image–satisfaction–behavioural intentions in a port of call. A multiple group analysis with partial least square method was carried out using...

The aim of this two-phase research is to evaluate the perceptions and adoption of mobile phone-based diabetes monitoring (MDM) systems among physicians in Spain. In comparison with Okazaki et al.'s [2012] MDM adoption model based on DeLone and McLean's [2003] information systems success model, we propose an alternative model based on technology acc...

The aim of this study is to examine the moderating effects of cruise passengers’ gender, age, education, and prior experiences on a Mediterranean port of call. We analyze the process of image formation and the influence that image and passenger satisfaction has on future behavioral intentions. The partial least squares technique (PLS) is applied to...

Groups are more creative than individuals; therefore, they also contain more knowledge, and this assumption represents the central principle of crowdsourcing.The term “crowdsourcing” is a contraction of the words crowd (a large number of people) and outsourcing (the use of external assistance or help). The crowdsourcing concept was popularized and...

This work aims to analyse the influence of message-driven factors - informativeness, ubiquity, frequency and personalisation - on consumer attitude and behaviour - opening and forwarding - Towards mobile advertising messages. A theoretical model was developed and empirically tested using a sample of 355 Spanish teenager mobile users. Findings show...

Most cruise tourism studies have been restricted to one geographical region, the Caribbean, to a single cruise line, and to onboard experiences. Despite their relevance there has been little research on the Mediterranean region, on specific ports of call and on off-board experience. Furthermore, in the cruise context, there have been no studies on...

Conocer cómo se comporta el consumidor en los entornos virtuales es fundamental para potenciar el desarrollo e implantación de decisiones estratégicas de marketing que sean eficaces en la comercialización de bienes y servicios en Internet. El presente trabajo tiene como objetivo conocer la importancia de la cultura en el comportamiento de compra on...

Purpose – The purpose of this paper is to analyse the determinants of social network use behaviour using Theory of Planned Behaviour (TPB) and Uses and Gratifications Theory. Design/methodology/approach – A quantitative study was carried out with data gathered by personal interview using a structured questionnaire. Relationships proposed in the th...

It is fundamentally important to understand the ways in which consumers behave in virtual environments in order to encourage the development and implementation of marketing strategies that are effective in marketing goods and services on the internet. the object of this study is to understand the significance of culture in individual online purchas...

Mobile phone has made possible to develop useful applications for health care and generate greater well-being. The aim of this paper is to combine the technological features of the personality of the user with the traditional TAM model into a single model of adoption of mobile applications in the field of health and well-being. The results show tha...

Social Networking Sites (SNS) are gaining momentum as powerful tools of marketing communications. Mobile phones are becoming one of the most popular devices for accessing Social Networking Sites. In Spain, 44% of Social Networking Sites users access these sites on a daily basis while 79% of them access these sites on a weekly basis. Furthermore, it...

La labor del profesorado es clave para desarrollar el nuevo modelo educativo. Al profesor, le corresponde iniciar tanto la función educativa que introduzca y forme al alumno en la disciplina técnica objeto de estudio, como la función formativa, tendente a preparar al estudiante para desenvolverse debidamente tanto en el terreno profesional como hum...

The ease of website comparison and strong price competition encourage users to constantly switch tourism service providers. The present work analyses how satisfaction, trust, and commitment can help to strengthen loyalty towards websites selling accommodation services. Moreover, special attention is paid here to evaluate the moderating effects of g...

Purpose – With the rapid expansion of social networking sites, researchers and practitioners are challenged to understand drivers of customer loyalty in fan pages. The purpose of this paper is to identify the main drivers of Facebook fan page loyalty in order to promote the creation of affective links and long-term relationships with users. Design...

This study addresses what factors influence and moderate Japanese physicians' mobile health monitoring (MHM) adoption for diabetic patients. In light of the multilevel sequential check theory, the study tests whether novelty seeking, self-efficacy, and compatibility moderate the effects of overall quality, net benefits, and perceived value of MHM o...

Background: The gradual but steady shift toward telemedicine during the past decades is a clear response to important health problems that most industrialized countries have been facing. The growing elderly population and changing dietary habits have led to an increase in people with chronic diseases and overall health care expenditures. As more c...

Social media have become one of the strongest growing Web 2.0 services worldwide as they are a powerful tool for consumers to recommend products and services. The influence of social networking sites in purchase behaviour and their growing use by consumers justify the need to further study key drivers of users’ behaviour. Although there is now a si...

The aim of this study is to analyze the factors determining loyalty towards online tourist services supplier with a model which integrates the influence of trust in tourism websites with the conceptual framework of the Theory of Planned Behaviour (TPB). The hypotheses were tested on a sample of 305 airline travel tickets online purchasers, with the...

Introduction Online buyers worldwide Key drivers of global consumer shopping behavior online The case of Spanish e-shoppers Conclusions and managerial implications References

This paper considers drivers of online airline ticket purchasing behaviour, and analyses the influence of attitude, subjective norm and perceived behavioural control on such decisions in two cultures. A number of hypotheses are examined using a sample of online shoppers in Spain and The Netherlands. We find that perceived control, subjective norm a...

Purpose The aim of this paper is to analyse the determinants of social networking site loyalty, paying special attention to the roles of user attitude, perceived risk and satisfaction. Design/methodology/approach The impact of uses and gratifications of social networking sites, attitude, perceived risks and satisfaction on social networking site l...

Purpose The purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising acceptance. Design/methodology/approach A proposed model of affective (irritation and entertainment) and cognitive (perceived usefulness) antecedents of attitude toward mobile advertising and...

Patients with type 1 and type 2 diabetes often find it difficult to control their blood glucose level on a daily basis because of distance or physical incapacity. With the increase in Internet-enabled smartphone use, this problem can be resolved by adopting a mobile diabetes monitoring system. Most existing studies have focused on patients' usabili...

The traditional focus on the study of cause–brand fit in cause-related marketing (CrM) is that it is a mediator variable between consumer perceptions and subsequent responses. However, the literature is not conclusive on this point. This study adopts a new perspective, considering cause–brand fit as a moderator variable rather than a direct anteced...

Mobile advertising has gained momentum among advertisers during the last years becoming an emergent sec- tor in nowadays advertising practise. As a consequence of this advertisersinterest - and also the dynamism of the market - advertisers have been experimenting with quiet of strategies and tools - from SMS and MMS to Blue- tooth or QR Codes - as...

Mobile social networking sites have become one of the fastest growing Web 2.0 services worldwide both in developing and developed countries and have a major interest for the information systems research community. This chapter aims to give managers and students insight into the mobile social networking industry and the different drivers and barrier...

The main purpose of this paper is to analyse the role of information quality as a mechanism for reducing virtual shopping perceived risk and inducing greater online purchase intent. In this way, a theoretical model is presented which explains the inverse relation of information quality (referred to product and transaction-associated services) and p...

Purpose The purpose of this paper is to analyze the role of interactivity with television (TV) personalities and audience members as mediating variables between teleshopping genre dependency and teleshopping behavior, and to identify the moderating effects of televiewers' instrumentalist behavior on teleshopping. Design/methodology/approach The Me...

This paper analyses the role of satisfaction, trust, frequency of use and perceived risk as antecedents of consumer loyalty to banking websites. While the literature usually focuses on the direct effects of these variables, special attention is paid here to evaluate their moderating effects on the relationship between satisfaction and loyalty. The...

The rapid growth of online banking reflects its advantages over conventional branches. Many consumers, however, still only use online banking services sporadically, mainly to check balances and they avoid higher risk transactions. The aim of this study is to analyse the factors determining intensity of online banking services use, with a model whic...

Nowadays, television media has evolved into an important channel of direct selling that brands and advertisers are exploiting. Many technological changes (e.g., digital television appearance or the integration of Internet in the TV medium and mobile technology) have increasingly led to consumers see television as a channel for purchasing products a...

SMS sent in response to programmes, advertising and television competitions are currently an important source of income for mobile phone operators, television chains and producers. This present work aims to analyse the role of the attitude and individual-media variables which encourage televiewers to use this messaging service to participate in tel...

The main purpose of this research is to analyze the role of consumer identification with the company and consumer involvement with the social cause in consumer behavioural responses to Cause-related Marketing. A theoretical model was empirically estimated based on data taken from 595 consumers of insurance and personal hygiene products and using st...

Purpose The purpose of this paper is to analyse key drivers of consumer acceptance of short messaging services (SMS) to participate in TV programmes. Design/methodology/approach The technology acceptance model (TAM) and the theory of planned behaviour (TPB) have been integrated for the determinants of the acceptance of mobile data services incorpo...

This work attempts to identify the determinant variables that make some Internet users not to buy airline tickets online. The Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) have been used as the conceptual reference framework, with the addition of the influence of perceived risk and trust. The results of the empirical s...

This research shows the mediating role of Consumer-Company identification in the way CSR and CA associations perceived by consumers in a CrM campaign influence behavioural responses referred to the brand (i.e. purchase intent) and the social cause (i.e. support to Non-Profit Organisation). For this, a theoretical model was estimated empirically bas...

El envío de mensajes cortos a programas, anuncios o concursos de televisión se ha convertido hoy en día en una fuente importante de ingresos tanto para los operadores de telefonía móvil como para las cadenas y productoras televisivas. El objetivo del presente trabajo es analizar cómo contribuye la actitud y la relación individuomedio en que el tele...

This paper extends the area of online consumer research by looking into the antecedents of Internet banking services usage. With this aim, an integrated model is proposed to analyse the influence of satisfaction, trust and E-loyalty on E-banking services use decision-making. The hypotheses are tested with a sample of 254 Spanish users of Internet b...

Este trabajo complementa las investigaciones realizadas en el área del comportamiento del consumidor en Internet, profundizando en el análisis de los antecedentes del uso de servicios bancarios online. Con este objetivo, se propone un modelo integrador de las implicaciones de la satisfacción, lealtad y confianza en la decisión de utilizar servicios...

El objetivo del presente trabajo es analizar los factores que influyen en el uso de buscadores y su incidencia en el comportamiento de compra en Internet. El análisis de resultados obtenidos a partir de una muestra representativa de 485 compradores por Internet españoles, pone de manifiesto que los consumidores que consideran la comodidad, reduccio...

Although online sales of airline tickets are growing, many travellers are still reluctant to use the web as a purchase channel. Given the cost advantages of online sales for airlines, it is useful for them to know the main drivers and barriers affecting the use of the Internet to purchase tickets. This study analyses the influence of risk, perceive...