Shubham Jain

Norwegian University of Science and Technology | NTNU · Department of Computer and Information Science

Pulsed-wave Doppler ultrasound is a widely used technique for monitoring pregnancies. As ultrasound equipment becomes more advanced, it becomes harder to train practitioners to be proficient in the procedure as it requires the presence of an expert, access to high-tech equipment as well as several volunteering patients. Immersive environments such...

In e-Governance, information and communication technologies such as virtual reality are used to aid communication between government and citizens, and engage citizens in government policies and strategies. The aim of this study is to explore virtual reality as a tool to engage citizens in social issues such as mobility, climate change and sustainab...

New digital technologies furnish retail managers with new means to enhance consumer experiences in omnichannel retailing. Conceptual academic literature and industry emphasize the promising use of immersive digital displays and their potential benefits for retailers. In this research, we present the design of a personal shopping assistance system t...

Novel digital technologies such as mixed-reality furnish retailers with new means to enhance consumer experiences in omnichannel retailing. This study investigates the relationship between technology acceptance determinants, customers’ experience, and behavioral shopping intentions. We developed a mixed-reality shopping assistant application for Mi...

A qualitative study using semi-structured interviews was conducted with 35 participants to collect users' feedback and perceptions about the mixed-reality shopping assistant system

A qualitative study using semi-structured interviews was conducted with 35 participants to collect users' feedback and perceptions about the mixed-reality shopping assistant system

Mixed reality has been identified as one of the technologies that can be deployed in omnichannel retail to improve the customer shopping experience. The article presents a mixed reality based digital shopping assistant which aims to provide retail customers with a holistic shopping experience. Design science research methodology is used to develop...

To keep up with their competition from e-commerce, traditional retailers are transitioning into an omnichannel retail that places the customer's shopping journey at the center of the business model by creating digital services that enhance the customer experience. A key service is in-store digital assistance. However, due to the scarcity of the req...

As the retail sector transitions into an omnichannel model, most brick and mortar stores are struggling to keep up with the competition by digital retail formats. Offline retail is still lacking the means to enrich the shopping experience in-store to make it more convenient, personalized and engaging. To this end, we introduce a novel in-store reco...

In the 1990s, many retailers went bankrupt in an attempt to transition from traditional to online retail and currently, retailers are facing the same challenges evolving into the omnichannel model due to lack of tools and knowledge to facilitate the transition. Retail managers need to understand the different dynamics and aspects of customer experi...

Immersive 3D environments have been a major research area in different scientific domains such as Human-Computer Interaction, display devices, etc. Mixed Reality (MR) technologies are one of the most interesting section of immersive environments that has a huge potential of deployment in a diverse range of industries, Retail being one of them. Reta...