Shrikant Waghulkar

• Savitribai Phule Pune University

Talent acquisition is experiencing a revolution because to generative AI (Artificial Intelligence), which enhance automates repetitive activities, offers data-driven insights, and personalization. Because of this change improves decision-making, stimulate diversity, and streamlines the hiring process. Some of the major trends in the industry are AI...

Machine learning (ML) is transforming the financial services industry by driving innovation in fraud detection, risk management, customer personalization, and more. This chapter explores the strategic significance of ML, its key applications, and future trends shaping its adoption. Integration with blockchain technology enhances security and automa...

This chapter explores the impact of predictive analytics and AI on judicial decision-making, tracing the evolution of technology in law from early data analysis to advanced AI techniques. It covers core concepts and applications, such as case outcome predictions, sentencing, and AI-powered legal research tools. The benefits of AI—enhancing accuracy...

In today's financial landscape, fraud detection is a pressing concern that demands advanced technological solutions to protect assets and uphold consumer trust. This chapter examines the transformative role of machine learning (ML) in enhancing fraud detection mechanisms. It begins by outlining various types of financial fraud, such as credit card...

This chapter will aim at discussing the function of recommendation systems and its added values in the context of personal marketing communications with special focus on sales promotion in the current society especially when it comes to use of AI in recommendation systems. Starting with the introduction of recommendation systems and the theory it w...

In the modern business landscape, the confluence of digital technologies with supply chain management (SCM) has ushered in an era of unprecedented change and opportunity. The concept of SCM, once rooted in traditional logistics and operational efficiency, has evolved into a sophisticated, technology-driven discipline. It is essential to leverage ad...

By Customizing the shopping experience to individual users, AI-powered personalization plays a crucial role in mobile commerce, ultimately improving consumer satisfaction and increasing sales. This chapter highlights the several technologies and strategies employed in this field and gives an outline of AI-powered personalization in mobile commerce....

In the food industry, consumer preferences constantly keep on changing and as a business; it is inevitable to have robust supply chain to meet the changing market demands. This dynamic consumer behaviour drives different market trends and demand for expected personalised experiences while using products and services. This chapter will discuss these...

This chapter explores the concept of Society 5.0, which envisions a world where advanced technologies like Artificial Intelligence and Computational Intelligence are seamlessly connected to enhance human welfare and solve societal problems. It begins with an introduction to Society 5.0, highlighting its principles and goals. The chapter then discus...

This chapter reviews the historical interactions between Computational Intelligence (CI), Artificial Intelligence (AI), and the emergence of Society 5.0, starting with the evolution of AI alongside CI advancements. It explores Society 5.0's vision of a technologically advanced, human-centered society and examines AI and CI's profound impacts on soc...

The chapter explores the crucial role of interdisciplinary collaboration in modern data-driven marketing. It highlights the significance of bridging the gap between data scientists and marketing professionals, emphasizing effective communication and mutual understanding of each other's expertise. Exploring cross-disciplinary research opportunities,...

This chapter aims at exploring the evolving landscape of marketing in view of emerging technologies, consistently changing methodologies and integration of data science and marketing. This chapter will drive in understanding the impact of AI, blockchain, IoT, and AR/VR on marketing strategies, in conjunction with the emerging techniques like sentim...

This chapter will explore the transformative potential of quantum computing in revolutionizing supply chain transparency. Beginning with an introduction to quantum computing principles and the current challenges in supply chain management, the discussion progresses to examine the fundamentals of quantum computing and its practical applications in s...

This chapter delves into the transformative influence of genetic information on precision marketing, exploring the opportunities and challenges it presents. Beginning with an overview of precision marketing and its evolution towards personalization, the chapter examines the types and methods of collecting genetic data for marketing purposes. It hig...

This study investigates the perceived impact of wine consumption on menstrual wellbeing among female consumers, aiming to fill a significant gap in current research on women's health and lifestyle factors. Wine, known for its diverse compositions including antioxidants like resveratrol, presents a unique context for exploring potential health benef...

This chapter delves into the captivating intersection of AI and wishlists, exploring how e-commerce undergoes a transformative shift with innovative strategies and enhanced consumer experiences. A critical examination of existing literature unveils a multifaceted relationship between AI and wishlists, presenting a myriad of opportunities that redef...

The chapter will give an in-depth exploration of role of OTT platforms in facilitating digital inclusion in the Global South, which will cover various aspects like economic impact, digital inclusion, challenges, recommendations, and future prospects. It will also explore how OTT platforms have contributed to bridging the digital divide, fostering a...

Contemporary studies on digital transformation of various well-known companies have heightened the competitive positioning of ̳a successful business does not solely rely on the technologies they implement, but, more prominently, builds on the strategies which their leaders deploy‘. However, there is a broad gap between managements‘ intention and ap...

In this Modern Era, the Major usage of social media is changing its old traditional mainstream from entertainment to the world of opportunity to work and trade. In the Emerging banking industry where customers' interaction plays a major and necessary role, Now a days, these digital communication is becoming a Predominant and strong communication ch...