Shiro Yamaguchi

Shiro Yamaguchi
University of Marketing and Distribution Sciences · Department of Human Health and Wellbeing

PhD

About

32
Publications
10,080
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47
Citations

Publications

Publications (32)
Article
Full-text available
In response to the lack of evidence for visualizing the monetary value of professional sport teams' CSR-related social impact, this study aimed to calculate the social impact of a Japanese professional soccer team's corporate social responsibility (CSR) activity (i.e., community soccer/physical activity program) by using a social return on investme...
Article
Full-text available
This study conceptualizes the perceived risk of participating in trail running events from a trail runner’s perspective. To this end, we modified the Twenty Statements Test, asking: “What is the risk?” Respondents were required to respond with 10 statements beginning with “The risk is.” Relevant data were obtained from online panels (N = 93) regist...
Article
Purpose This study extends the event leverage model and applies the community development theory to explore how event managers can leverage recurring, non-mega sporting events for sustainable socio-economic development. Design/methodology/approach The authors conduct a survey comprising 6 semi-structured interviews by targeting recurring participa...
Article
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Most social impact research considers the pre- and post-event social impacts of sporting events to investigate the effects of these events on residents' or consumers' intention or attitude. This study focused on the qualitative differences between pre-event expected social impacts (T1) and post-event experienced social impacts (T2). Then, it invest...
Article
This study aimed to examine whether residents perceived impacts related to non-mega sporting events (NMSE) varied in overall attitude and event support between pre-event and post-event. In order to verify the impacts of NMSE, this study used the framework of triple bottom line, which was classified impacts as economic, socio-cultural, and environme...
Article
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By focusing on risk management of trail running events, this study aimed to (a) identify event organizers' risk and risk countermeasures, and (b) examine these relationships between the risk and risk countermeasures. This study conducted semi structured interviews with six event managers engaged in risk management for the trail running events. The...
Article
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We have been conducting regional revitalization projects for and in Shinonsencho, Hyogo Prefecture since 2018. The aim of these projects was to discover the community resources of Shinonsencho from the perspectives of university students and experience the attractions of Shinonsencho as tourists. Other aims included promoting each student's mutual...
Article
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The purpose of this research note was to examine relationships between ideal positive affect and repurchase intention among professional sport event spectators based on the affect valuation theory. This research note focused on spectators of Osaka Evessa, which actively promotes high-arousal entertainment at home games, and tested the hypothesis th...
Article
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Although several studies have demonstrated a significant influence of destination image on behavioral intention of sport event participants, the comprehensive assessment of participant-based brand equity for a destination (PBBED) in the context of sport events participation has been limited. The purpose of this study was to examine the influence of...
Article
Full-text available
The purpose of this study was to examine the relationships of re-participation intention, word-of-mouth, and affect among cycle sport event participants based on the affect valuation theory. An online survey was conducted for the participants in a cycle sport event, and 110 participants completed the survey. Results of multiple regression analyses...
Chapter
The concept of volunteering grew widely in Japan after the Great Hanshin-Awaji Earthquake in 1995. Since then, the image of volunteering in Japan has been closely linked to altruism. Increases in volunteering in the country can be seen after each earthquake such as the Great East Japan Earthquake in 2011 and the Kumamoto Earthquake in 2016. Large-s...
Article
The purpose of this study was to investigate the stakeholder management process at the pre-games training camps of a national team using PMBOK (Project Management Body of Knowledge). Awaji city in Hyogo Prefecture, which accepted the pre-games training camps of the England national under-20 football team, was chosen as the case for this study. In t...
Article
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The purpose of this study was to examine the relationships between motivation of the cycling event participants and management cooperation, re-participation intention, and word-of-mouth. An online survey was conducted with the participants of the cycling event, and 110 participants completed the survey. The scale measuring motivation was comprised...
Article
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Japan will host the 2019 Rugby World Cup, the 2020 Tokyo Olympic Games, and the 2021 Kansai World Masters Games. To ensure the success of these events, understanding each event’s impact is extremely important for governments and organizing bodies. However, the structure and influencing factors of event impact are poorly understood in Japan, despite...
Article
Full-text available
The purpose of this study was to examine the relationships of re-participation intention, word-of-mouth, and affect among cycle sport event participants based on the affect valuation theory. An online survey was conducted for the participants in a cycle sport event, and 110 participants completed the survey. Results of multiple regression analyses...
Article
Full-text available
On June 11th, 2017, the Japan Sport Agency announced the outdoor sports promotion declaration. To promote outdoor sports in Japan, the Japan Sport Agency and local governments have been working on the sustainable development of nature-based sport tourism. However, the population of outdoor sports including skiing and snowboarding has decreased. In...
Article
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The purpose of this research note was to examine the establishment process of sport commission in Japanese municipalities. Our results of semi-structured interviews conducted with the personnel of sport commission of Saitama, Niigata, and Fukuoka cities indicated that the establishment process including decision making process, essential conditions...
Research
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The purpose of this study was to enhance the understanding of service quality at sport fan events by developing a conceptual framework and measurement scale specifically designed for the assessment of consumer perceptions. To develop a measurement scale of service quality at sport fan events (SSQSFE), three experimental studies including a focus gr...
Article
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Participation in outdoor recreation has declined in Japan, especially among adolescents. For example, in 2013 no outdoor recreation activities were ranked in the top 20 most frequently participated sports by Japanese adolescents. Conversely, in Canada where sport promotion policies are well established, participation in outdoor recreation increased...
Article
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Although the fit between a sponsor and an object (e.g., event, sponsored organization, and endorser) in sport has been shown to be an important construct in predicting sponsorship effects, little attention has been given to understand the concept of sponsor fit. The purpose of this study was to review the literature on sponsor fit at sporting event...
Article
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This study aimed to examine the theoretical relationships between service quality, past experience, destination image, and behavioral intentions in the spring training camp of a professional baseball team in Japan. The results indicate that the service quality of spring training camps was divided into five factors: (1) place, (2) enjoyment, (3) inf...
Article
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In September 7, 2013, Tokyo has been chosen to host the 2020 Olympic and Paralympic games. In order to host the event, MEXT and related sport associations have been developing the sport environments such as to establish new sport facilities for top athletes. However, little attention has been given to conduct the development of sport environments a...
Article
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The purpose of this study was to examine similarities and differences in outdoor recreation constraints between Japanese adolescent proactive and reactive response groups (Jackson et al., 1993). To do so, this study conducted a questionnaire survey of undergraduate students at Kobe University. Based on their frequency of participation in outdoor re...
Article
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The purpose of this study was to determine if personality fit between a sporting event and main sponsor effects the sponsorship outcomes of consumer's attitudes toward sponsor and purchase intentions using the concept of brand personality. Data were collected from 250 spectators at the HP JAPAN WOMEN'S OPEN TENNIS 2010 in Osaka. The data analyzed u...
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Given the Basic Act of Sport and the Sport Basic Plan, it is reasonable to state that it is time to reconsider lifelong sport in Japan. Therefore, this report examined the three following examples by focusing on the relationship between lifelong sport/leisure and community: (a) the world recognized tourist destination-Jasper, Alberta; (b) the Commu...
Article
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Despite the increasing study of spectator sports, little attention has been given to the study of fan services in Japan. The purpose of this study was to examine the hypothesized model, which explains the relationships between event satisfaction, team identification and attendance intentions. Data were collected from 211 participants at the Kobelco...
Article
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The purpose of this study was to replicate the applicability of the Gwinner and Bennett model (2008) which examined the effects of brand cohesiveness and sport identification on sponsor fit in a sponsorship in a Japan context. This study analyzed also focusing on the impact of sponsor fit on two important consumer behavioral outcome; attitude towar...

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