Shiheng Zeng

Sun Yat-Sen University | SYSU · School of Tourism and Management (STM)

This study seeks to answer whether digital devices influence habitual running and explores the kinds of conditions in which these devices are effective, as well as the underlying reasons. A mixed methods approach was used to collect and analyze the data. The quantitative research investigated the moderating effect of digital running device usage on...

Amid deepened cooperation among countries along the New Silk Road, increasingly more Chinese people have become enthusiastic about travelling to destinations along the route. To clarify aspects of the growth of Chinese outbound tourism as a new trend in the tourism market, this chapter provides an overview of changes in the Chinese outbound tourism...

Purpose:This study proposed a research model to examine the effect of the service quality of the sport tourism industry on Chinese tourists’ satisfaction and future intention and subjective well-being in Jeju Island. Methodology:Data were recruited from 349 Chinese tourists, who participated in sport activities in Jeju Island. Findings:The findings...

Purpose The purpose of this paper is to explore both the cognitive and affective images and examine the effects of destination image through both aspects on satisfaction levels and tourist loyalty. Design/methodology/approach Data collection was conducted using the convenience sampling method. The on-site survey was carried out with Chinese touris...

The aims of this study were to investigate the influences of destination image, place attachment and satisfaction on Chinese tourists’ loyalty and compare the differences between film and non-film tourists. The results revealed that film tourists have significant higher values of cognitive image, place identity, place dependence, social bonding, sa...

We examined South Korea's destination image for Chinese tourists and compared the differences between visitors who had come to that destination because of exposure to movies or television dramas filmed at their destination (film tourists) and those who were nonfilm tourists. A survey of 311 Chinese tourists, consisting of film tourists (n = 132) an...