Shih-Chih Chen

National Kaohsiung University of Science and Technology · Department of Information Management

This study investigates the impact of generative AI on social media marketers’ job attitudes and performance, examining the roles of person-organization fit (PO-fit) and person-job fit (PJ-fit). As generative AI transforms marketing practices, understanding its effects on employees is crucial. A survey of 340 social media marketers using generative...

Data has evolved into one of the principal resources for contemporary businesses. Moreover, corporations have undergone digitalization; consequently, their supply chains generate substantial amounts of data. The theoretical framework of this investigation was built on novel concepts like big data analytics—artificial intelligence (BDA-AI) and suppl...

Purpose The theoretical background bases on the big data analytics-artificial intelligence (BDA-AI) technologies and supply chain ambidexterity (SCAX) in the firms to assess their sustainability endeavors such as green supply chain management (GSCM) to improve their green communication and corporate image. Design/methodology/approach Around 220 pa...

Purpose As a high-reward strategy to differentiate social platforms, value co-creation is increasingly becoming a tool to enhance customers' social attachment. However, there is still a lack of academic understanding of the value co-creation that enables users to build social attachment with social platforms. To address this challenge, we develop a...

In recent years, there has been significant advancement in virtual reality (VR) technology development. VR headsets have become lighter, offer higher resolution, and possess more powerful computational capabilities. Previous research has indicated that the level of immersion in operating technological products can positively impact user experiences...

To achieve sustainable development of e-commerce and promote customers’ online shopping conduct, companies develop online shopping platforms to enhance customers’ online shopping behavior. The growing significance of technology in advertising has sparked intense interest in the worlds of education and business to create enjoyable experiences for on...

Purpose This study aims to measure the integrated impact of big data analytics and artificial intelligence (BDA-AI) adoption by using the ChatGPT generative AI online platform as a BDA-AI tool on the operational and environmental performance. Design/methodology/approach This study considers Taiwanese professionals who engage with ChatGPT; the samp...

With COVID-19 spreading around the world, schools have switched classes from in-person to online courses. At the same time, research on the intention to switch learning styles has received attention. Therefore, this study is based on decomposed planned behavior theory, adding perceived COVID-19 risk and infectivity, to explore the factors that infl...

Since 2019, major travel destinations worldwide have issued travel-related restrictions against COVID-19. There is much research on tourism, but few studies have been conducted to explain the relevance of revisiting intention from the perspective of the epidemic or the dramaturgical theory. The purpose of the research is to explore the impact of cu...

In the current dynamic market, businesses have recognized the pivotal role of data and sustainability technologies in attaining competitive advantage. Big Data Analytics-Artificial Intelligence and Green Supply Chain Management are significant sustainability promotion strategies. The research collected data from 220 employees in the Taiwanese man...

This study is based on the traffic accident data of Taoyuan City from the government's open data. The study compiled the data set of traffic accidents in Taiwan from 2012 to 2017, and six classifiers were applied to evaluate the effectiveness of traffic accident prediction with the number of injuries as the prediction target. In order to verify the...

Purpose This study aims to empirically analyse the influence mechanism of perceived interactivity in real estate APP which affects consumers' psychological well-being. With the growing application of human–machine interaction in real estate APP, it is crucial to utilize human–machine interaction to stimulate perceived interactivity between humans a...

Objectives: Task-Technology Fit (TTF) is mainly used to determine the users’ performance based on the tasks and technological attributes. This study integrated and evaluated TTF with the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). This paper aims to compile and analyze the literature on t...

Plain Language Summary In recent years, investing in cryptocurrencies has become a fad worldwide. However, fewer studies have explored the intention of using cryptocurrencies. Different from traditional financial commodities, cryptocurrencies have a unique appeal. Therefore, this study uses technology mindfulness, technology readiness, and financia...

Purpose This research proposes and examines a theoretical model grounded in anthropomorphism theory considering the curvilinear and linear relationships between service robot anthropomorphism and consumer usage intention and explores the mediating effect of perceived risk. Design/methodology/approach To examine the developed model, two complementa...

Many companies are utilizing short-form video platforms to enhance the value co-creation between brands and consumers and ultimately create brand equity. However, there is a research gap in the present literature regarding the significance of consumers' participation in short-form video platforms affecting corporate brand equity. The present study...

This study establishes a connection between existing literature on corporate environmental, social, and governance (ESG) matters, information disclosure, and green bonds by employing the issuance of green bonds to indicate investors' acknowledgment of a company's sustainable activities. Prior research has not adequately addressed the relationship b...

Value co-creation profoundly affects brand experience, human interaction rules, and customer behavior performance and is a recurring theme in research in the field of virtual brand communities. Studies have determined an influence model for value co-creation, but there is a dearth of research on the impacts of value co-creation activities on brand...

When patients depend on ventilators for a long period of time, it will increase the risk of complexity and the risk of death. Thus, medical professionals try to help patients to wean off from the ventilator as soon as possible to minimize the adverse effects of the respiratory machine. This study analyzed historical clinical data to evaluate and im...

In today’s competitive environment, higher education needs to find an effective way to convey its brand to prospective students. Given that the “digital native” (Gen Z) is becoming college aged, social media marketing has become an essential approach to engage with them. However, blasting out recruiting content on its social feeds just isn’t workin...

The COVID‐19 pandemic has spread worldwide, resulting in crises in public health and sustainable development. Aimed at understanding the determinants of conscious green purchasing behavior (GPB), this paper developed a comprehensive framework linking the moderating effect of negative environmental affective reactions (NEAR) to COVID‐19 based on the...

This study examined the extent to which perceived organisational support (POS) predicts career exploration via the mediation effect of career adaptability. Grounded in career construction theory, the study employed an online survey with 611 Chinese undergraduate students. The survey employed POS, career adaptability and career-related exploration s...

This paper investigates the impact of human capital, social capital, career planning behavior, protean career orientation and core self-evaluations on students’ academic and life satisfaction in China, with the mediation effect of perceived employability and moderation effect of perceived labor market conditions. Data were collected by distributing...

This study explores whether team-organization fit (T-O fit) and team-job fit (T-J fit) play a mediating role between team personality, team job satisfaction, and team performance. Conscientiousness and openness to experience are common antecedents of team personality. Additionally, T-O fit and T-J fit are derived from person-environment fit theory,...

The global tourism industry is growing rapidly and has become one of the most important engines of economic and social development. However, COVID-19 pandemic has hit the global tourism industry, and the performance of hospitality sectors, such as airlines and travel services, has avalanched. As a result, many countries are now relying on domestic...

The financial crisis of 2007–2008 and the COVID-19 pandemic have caused many enterprises to suffer great losses. Thus, companies have to take measures such as pays cut, furloughs, or layoffs, which caused dissatisfaction among employees and triggered labor disputes. Therefore, this study explores the service-oriented organizational citizenship beha...

Purpose In this era of smartphone applications, brands are actively developing applications to occupy the consumer’s mobile phone space, adding many practical functions to their applications to increase brand exposure or consumer interest in the brand. Augmented reality (AR) has evolved rapidly in the past decade because of technological breakthrou...

The increase in nonrenewable energy (non-RE) has been a growing concern for low-income individuals’ quality of life, health, economy, and environment. At the same time, the use of non-RE is also a great concern for the whole population as we are breathing the same environment. The photovoltaics (PV) solar panel is one solution to decrease low-incom...

This study determines gender differences in the generation logic for green purchasing intention within the framework of bounded morality and bounded self-interest and determines the causes of the attitude–behavior gap from a new perspective. Empirical analysis of 977 sample data points is used to test the influencing mechanism of gender heterogenei...

Under the background of global cross-border mobile commerce (m-commerce) integration, the importance of cross-border payment research is becoming increasingly prominent and urgent. The important value of this study is to empirically research the influence power of key elements in using two different mobile payment (m-payment) platforms in Korea. Th...

The great popularity of cloud services, together with the increasingly important aim of providing Internet context-aware services, has spurred interest in developing diverse agriculture applications. This paper presents a cloud-based service built by incrementally integrating state-of-the-art models of deep learning, photography, object recognition...

As the concept of corporate social responsibility advances, it is crucial to recognize the broad roles of sustainability and the Sustainable Development Goals (SDGs) influencing the implementation of corporate social responsibility (CSR) initiatives. This research contributes to the expanding field of CSR, sustainable innovation ambidexterity (SIA)...

Due to subjective evaluation and qualitative characteristics, the assessment processes of loyalty often cannot use the crisp value to express the final value. That makes the evaluation of online store performance usually filled with uncertainty and ambiguity. The loyalty assessment of electronic shopping is complex, and online stores' strategy and...

The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes the mediating effect of customer trust on the relationship between CSR and corporate image. Thi...

Due to the impact of COVID-19, universities are forced to suspend their classes, which begin to depend on the usage of online teaching. To investigate the relationship among e-learning self-efficacy, monitoring, willpower, attitude, motivation, strategy, and the e-learning effectiveness of college students in the context of online education during...

As prevail of mobile networking, social media became ubiquitous in either work or our personal life. Based on Media Synchronization Theory and transformational framework, this study proposed a research model and examined how the social media' attributes impacting the work effectiveness through the work-oriented or social-oriented usage. The data of...

Under the impact of COVID-19, medical telelearning education is increasingly becoming urgent to resolve the contradiction between the physical isolation of medical students and the need for on-site clinical teaching. In this study, the push-pull-mooring (PPM) theory is integrated into a comprehensive model as a conceptual PPM framework: push factor...

The purpose of this paper is to examine how supply chain ambidexterity facilitates assistance for green supply chain management and to build on previous work by evaluating how networking capability helps to explain the impact of supply chain ambidexterity on GSCM. This study focuses on the top-level management of different manufacturing companies l...

The successes of the digital market depend on customers’ intentions to purchase and reuse products or services. Previous studies have extensively discussed customer shopping value and customer learning, but most studies have analyzed the influencing factor as a single entity and seldom investigated the combination of two factors based on the instit...

The purpose of this study is to explore trust repair strategies and the outcomes in mobile (m-)commerce. Consumer trust in m-commerce is a calculus-based form of trust; service failures, “inaction” and “excessive actions” are the typical trust decline situations. Three strategies of the fulfillment of consumers’ psychological contract for compensat...

In addition to the rapid development of global information and communications technology (ICT) and the Internet, recent rapid growth in cloud computing technology represents another important trend. Individual continuance intention towards information technology is a critical area in which information systems research can be performed. This study a...

Green human capital (GHC) is regarded as one of the primary attributes individuals need to develop in the era of environmental degradation. Many existing studies indicate that it is probably an important indicator of employees’ satisfaction in the workplace. Thus, based on trait theory and ability–motivation–opportunity theory, the current study ex...

By using Web 2.0, backpackers can easily collect travel information and plan their trips. In this study, the theory of planned behavior and the technology acceptance model were integrated with interpersonal influence, electronic word-of-mouth, flexibility, personal innovativeness, and critical mass to measure their effects on behavioral intentions...

Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers’ intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can build trusted food trace...

Social media has been playing an important role in marketing strategy. As a part of social media, social networking sites (SNS) can be utilized by enterprises to create direct communication and good relationships with their customers. Therefore, enterprises using SNS have to select the right marketing content to enhance strong customer relationship...

This study develops a model based on perceived effectiveness of e-commerce institutional mechanisms (PEEIM) and trust-based mechanisms to explain how PEEIM, product monetary value (MV), product evaluation cost (PEC), and enjoyment influence trust online vendor (TV) and how they affect purchase intention (IP) and reuse intention (IR) in e-shopping....

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social...

In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers’ intention to buy green products. The effect of nine determinants (i.e., individual benefits, social benefits, willingness-to-pay, environmental responsibility, e-word-of-mouth, values, self-competence, convenienc...

The research aims to examine the extent to which the perceived organizational support (POS) predicted career related self and environmental exploration via the mediation effect of career adaptability. Multi-group comparisons based on the gender, majors and places of origin were also performed to evaluate the differences among these variables. An in...

In recent years, to attract global manufacturers, media reporters, and consumer attention, a popular term in search engines has been virtual reality (VR). In addition to video, entertainment, education, and medical, VR can be used in electronic commerce (E-commerce). Currently, most E-commerce platforms present products using 2D images, text-based...

This research proposed a model based on the goal‐framing theory in an attempt to understand the effect of residents' egoistic and altruistic appeals on green purchasing behavior, with the hope to promote green purchasing behavior and close the green motivation‐behavior gap. A total of 504 usable samples were collected in China, and confirmatory fac...

Background To better understand nursing students' high attrition rates, especially for male student nurses, it is important to understand their academic satisfaction and compare it based on gender. Objectives To examine the relationships between proactive personality, core self- evaluations, types of support (emotional/instrumental/informational s...

Using an additional device (i.e., smartphone) while viewing TV is becoming one of the most popular forms of media multitasking, and the motivations of the TV–smartphone multitasking are worthwhile to investigate. Extant studies on gratifications derived from media consumption mainly examined the consumption of a single medium and few studies evalua...

With the intensification of globalization and the widespread adoption of the internet, cross-border e-commerce has become a popular way of shopping. In order to investigate the sustainable development of the cross-border online purchase intention, we propose the framework that uses electronic word of mouth, perceived value, website design quality,...

With the rapidly expanding Internet economy, new business operation models are emerging. Entrepreneurship and innovative business models have become a point of special interest in the Internet era, and are also drawing attention from scholars. This study used three perspectives to explore issues that require understanding in the Internet age in ord...

Mobile payment (m-payment) enables consumers to perform their payment tasks via a mobile technology platform. In this study, we summarized, evaluated, and expanded upon the literature about m-payment usage intention by synthetically integrating the advantages of three information systems theories into an integrated model, which details the compleme...

It is well recognized that tourists’ environmentally responsible behavior is a prominent contributor to the sustainable development of tourist destinations. Based on the original Value-Identity-Personal norm (VIP) model and self-efficacy theory, this study proposes an extended VIP model for exploring the generalized determinants of tourists’ enviro...

Virtual Reality (VR) is a technology that uses a specialized user interface to connect people to the virtual world, where they can enjoy a multitude of visual, auditory, olfactory, and tactile experiences. In this study, the analytic hierarchy process method is used to analyze the following four factors that affect consumers’ purchase decisions wit...

Studio is critically important for design education, but few attempts have been made to demonstrate the parallels between studio factors and design performance. This paper adopts a coherent set of analyses to investigate the major studio factors and attempts to quantify the networking interactions among them. First, it describes how architectural s...

Survey items used in this study. (DOC)

With the prevalence of Internet, social media has become an important means for online marketing events. Individuals and companies both create fan pages on online platforms and develop business opportunities using social media. While many past studies have investigated social media, few have mentioned the effects of social media marketing activitie...

Purpose The purpose of this paper is to develop a research model that explains team performance based on social cognitive theory and social exchange theory. In the model, team performance indirectly relates to three kinds of leadership (i.e., charismatic, autocratic and considerate) via the full mediation of collective efficacy. At the same time,...