Sheena Lovia Boateng

University of Ghana | Legon · Department of Marketing and Entrepreneurship

Cloud computing adoption and utilization is gaining prominence in most developing countries. Its adoption is influenced by several factors, which can constitute a limitation rather than an advantage for firms. This research, therefore, explored the issues surrounding the adoption of cloud computing by small and medium-sized enterprises (SMEs) in a...

This briefing on the gig economy is a concise and understandable consolidation of emerging issues from ongoing research on the gig economy by the authors, policy associates, and contributors. The briefing highlights current developments that have several implications including the need for a holistic impact assessment of gig work (there are some po...

For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future. This book presents this shared strategic vision to guide future coordinated actions of African enterprises, entrepren...

This study examines the mediating role of online trust in enhancing calculative commitment and customer loyalty through online relationship marketing activities (engagement and interactivity). The study draws on signaling theory. Data were gathered from 429 retail bank customers in Ghana and analyzed using confirmatory factor analysis and structura...

This study examines the mediating role of online trust in enhancing calculative commitment and customer loyalty through online relationship marketing activities (engagement and interactivity). The study draws on signaling theory. Data were gathered from 429 retail bank customers in Ghana and analyzed using confirmatory factor analysis and structura...

Purpose Online technologies have, in recent times, revolutionized the process of relationship building between firms and their customers. Nonetheless, there is a limited focus and theorization when it comes to explaining the link between online relationship marketing (ORM) activities and their impact on firm relationship marketing (RM) objectives....

Studies looking at the nature of technology adoption from a multi-dimensional perspective have remained below expectation especially in African countries. This study, therefore, sought to explore the nature of e-learning adoption in the University of Ghana using a multi-stakeholder approach. A quantitative survey approach was adopted for this study...

This study sought to explore the technological, organizational, and environmental determinants of e-learning adoption in University of Ghana using a multistakeholder approach. Another construct (nature of the course) was added to the traditional constructs of the technology-organization-environment framework. Using survey research, e-learning stake...

Purpose – The purpose of this paper is to investigate the determinants of e-learning adoption (ELA) among students in the University of Ghana. Design/methodology/approach – A quantitative research approach comprising of a survey of 337 students was adopted. Data were collected using questionnaires designed in conjunction with 13 factors (computer...

The pervasive use of information technology has implications for consumer relationship management among financial services organisations. There is a need for increased understanding of how digital channels might influence the development and maintenance of firm–customer relationships and in particular the role of the Internet upon commitment and tr...

Video is one of the most diversified and distinct virtual learning mediums that capture and present information and offer a sensory learning environment, which enables learners to understand more and retain information better. This study sought to assess the perceptions and attitudes of students at the University of Ghana towards the use of videos...

The purpose of this paper is to explore the issue of sustainability, as it is practised by firms operating within developing economy contexts. It defines sustainable strategic corporate social responsibility (CSR) and proposes a framework that outlines the stages involved in the proficient performance and disclosure of sustainable strategic CSR ini...

Economic integration has become predominant in international business markets, due to its ability to facilitate the formation of trade relationships, as well as the achievement of greater economic development among participating nations. NAFTA is one of the popular examples of economic integration, and one of the most intricate international trade...

Research paradigms form a critical part of research, defining what is to be studied by a researcher and how it is to be studied. Marketing researchers have engaged in philosophical debates on paradigms arguing on which paradigm best fits marketing science. The purpose of this paper is to discuss the ontological, epistemological and methodological d...

Corporate Social Responsibility (CSR) is increasingly becoming a global practice for firms in both developing and developed countries. Its ability to contribute to corporate sustainability and stakeholder welfare has been well-documented and touted. However, it has been arguably noted that CSR is rarely embraced at all levels of organizations. Stud...

Emerging markets have in recent times become a great source of interest for companies due to the unique value that they have to offer. In spite of this, marketing products or services in emerging markets can pose a distinct set of challenges, apart from being a source of great opportunity that firms need to consider in order to succeed. Results can...