Sheel Nidhi Tripathi

Bharti Vidyapeeth's Institute of Computer Applications and Management · BA JMC

Social media is a platform where one can expand one's social presence, inflate contacts, develop relations, grow and remain informed and connected. It is opening the horizons of communications and has given a new way to connect and communicate with the world. It has made communication easier. As we know that in today's 'tech world' social media has...

(eWOM)-Electronic Word of Mouth is visible in a variety of media including user-generated content, online product reviews, private emails, and social media posts. The present study on the Impact of eWOM on the Online Purchase Decision of the Indian Consumers aims to examine the impact of electronic word-of-mouth (eWOM) on the online purchase decisi...

This study delves into Canva’s innovative SEO strategies that contributed to its remarkable success. The world is getting smaller with the concept of Informatization and Digitalization. Social Media has proved itself to be a milestone in this leash. It is the most important channel of communication in today's 'Techno-Society'. It is expanding and...

The integration of social media into the education system has transformed how educators teach, how students learn, and how knowledge is disseminated. This paper provides an analytical study of the role of social media in upgrading the education system, with a particular focus on its contribution to achieving the vision of "Viksit Bharat 2047." Thro...

NEP 2020 seeks to promote global citizenship and a strong sense of patriotism. In line with "Vasudhaiva Kutumbakam" ideals, the policy emphasizes the significance of cultivating critical thinking, ethical reasoning, and appreciation for variety. It promotes students to see education as a tool for making constructive contributions to society as well...

AI-DRIVEN PERSONALIZED NEWS RECOMMENDATION SYSTEM TO ANALYZE USER PREFERENCES AND BEHAVIORS, DELIVERING TAILORED NEWS CONTENT BASED ON INDIVIDUAL INTERESTS AI-Driven Personalized News Recommendation System to analyze user preferences and behaviors, delivering tailored news content based on individual interests ABSTRACT: Artificial intelligence (...

The use of social media to rally support for a cause has been widely embraced as a powerful tool for effecting real-world social and political change via #activism. Using this social networking platform for registration has helped real-world social movements and huge protests become more organised and successful. Multiple social and political organ...

SEO referred as Search Engine Optimisation is a common tool used by digital marketers to make their websites more visible to people who are enhancing their online shopping /knowledge pattern.To understand it more empirically the best way to describe SEO is a cherry on a cake.It will help the organisation website to reach on the top through maximum...

In recent years, sustainability has become crucial aspect of organizational success, due to growing concerns over environmental degradation and social responsibility. In this context, role of human resource has emerged as pivotal force in promoting sustainability within organizations of future. This paper explores evolving role of HR in driving sus...

The National Education Policy (NEP) 2020 is a comprehensive framework that aims to reform the education system in India at all levels. One of the key aspects of the NEP 2020 is the integration of Vocational Education into Higher Education, which aims to enhance the employability of graduates and bridge the gap between Academic learning and Industry...

This paper is a contemporary study on how the Media is projecting Women in today's time and what is actually required or expected from the media. We are still talking about equal chances and equal representation and coverage to Women in all the ways possible. This is not limited to Women as a homemaker or like a mere subject anymore. Women are doin...

The Research talks about the use of Digital Media and its impact on the Academic Performance of the Students. This study made use of a quantitative survey research design. The study area is the Tecnia Institute of Advanced Studies-New Delhi. The sample for this study is 150 respondents who were randomly selected. The sampling technique adopted fo...

Advancements in Digital Technologies have dramatically altered the practice of Journalism, Satellite smart phones, internet, digital audio recorders and laptops allow instantaneous communication between most destinations in the world. The result is the convergence of the new technologies on one platform. The Digital Media emerged as an important to...

Abstract The rapid global spread of misinformation and false information which we call “infodemic”, during Covid-19 is as severe as the Pandemic itself. But, we must not ignore the fact that Mediahas undoubtedly played a major role by not only bringing awareness but also pacifying the masses during the Pandemic on misinformation specially. From...