Shasha Zhao

Shasha Zhao
University of Surrey · Surrey Business School

PhD in International Business (Alliance Manchester Business School)

About

18
Publications
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Introduction
My current research focuses on innovation and knowledge management of multinationals in and from emerging economies, and implications on sustainable development.

Publications

Publications (18)
Article
Full-text available
The COVID‐19 pandemic has prompted an unprecedented reaction in several multinational enterprises (MNEs). These MNEs have adopted social innovation approaches to meet the needs of vulnerable societal groups by swiftly innovating their business models; drastically changing their product offerings and customer bases; and producing COVID‐19 necessitie...
Chapter
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The term “heritage” seems to have different meanings. Hewison (The heritage industry: Britain in a climate of decline. Methuen, 1987) states that heritage is derived from past images of history transmitted into current reality. Park (Annals of Tourism Research 37:116–135, 2010) describes heritage as an essential part of national representation and...
Article
Full-text available
In line with the recent shift of R&D internationalization towards developing Asia, this Perspective paper reviews, contextualises, and evaluates the evolving patterns of creation, transfer, and assimilation of knowledge in multinational enterprises (MNEs). A typology is proposed consisting of four stylized nodes: West (industrialized mature economi...
Article
Full-text available
[Forthcoming] Knowledge is critical to the survival of emerging economy multinationals (EMNEs), who are confronted by a lack of internal competitive capabilities and external challenges associated with diverse institutional environments. They thus must manage and orchestrate their knowledge globally for ultimate catch up. This article systematicall...
Article
Full-text available
Online in Thunderbird International Business Review. This perspective article highlights some major implications of the recent pandemic (Covid-19) on global value chains (GVCs) and how the pandemic can accelerate the adoption of digital and industry 4.0 technologies in GVCs, with attention paid to multinational enterprises (MNEs) and small-medium...
Article
Full-text available
Innovation performance of multinational corporations (MNCs) derives from access to and utilization of a combination of explorative and exploitative knowledge across heterogeneous settings. These settings increasingly encompass flagship industries in emerging economies. There is limited research, however, that scrutinizes the processes of knowledge...
Article
Full-text available
Intensified competition means that multinational enterprises (MNEs) are increasingly concerned with locating innovation activities in the most appropriate locations. This had led to emerging economies in the South becoming an important destination of R&D-related foreign direct investment (FDI), departing from their traditional role as low-cost prod...
Article
Although counterfeiting has been discussed in the literature, research focusing on the newly-emerged upper-middle class from emerging economies remains scarce. The aim of this exploratory study is to uncover the new upper-middle class consumers’ attitudes towards counterfeiting in China. Qualitative research method was adopted to provide richer and...
Chapter
Full-text available
In this chapter, the conceptualization of healthy city including its characteristics and societal benefits are discussed. To build and sustain healthy cities, a well-established approach found in literature is reviewed. Furthermore, more recent literature has been calling for more effective city-level systems to deal with constant and fast-changing...
Presentation
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A panel talk I gave at AIB Copenhagen on Globalization of R&D in the Era of Ferment.
Article
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Emerging economies have become new destinations for knowledge sourcing, forcing Multinational Enterprises (MNEs) to reconfigure their global innovation strategies and structure. While foreign subsidiaries located in emerging economies were conventionally viewed as having market or efficiency seeking roles, they have started to evolve towards knowle...
Chapter
Full-text available
This chapter explores the dyadic relationship between headquarters and in terms of their perceptions of decision-making loci and associated organisational structure. By comparing the responses of parents of Greek Multinational Enterprises (MNEs) and their subsidiaries, we find evidence in favour of a perception gap in terms of decision-making betwe...
Article
Full-text available
Past evidence suggests that constructive misalignment is particularly problematic in International Business (IB) education, though this paradigm has received limited research attention. Building on the literature of three independent teaching methods (threshold concept, problem-based learning, and technology-based learning), this study contributes...
Article
Full-text available
Purpose The purpose of this paper is to engage in a comprehensive review of the research on information technology (IT)-mediated international market-entry alliances. Design/methodology/approach This paper provides a theory-informed conceptual framework of IT-enabled cross-border interfirm relationships and performance outcomes. It integrates pers...
Article
Full-text available
The life-blood of most organizations is knowledge. Too often, the very mechanisms set up to facilitate knowledge flow militate against it. This is because they are instituted in a top-down way, they are cumbersome to manage and the bridges of trust fail to get built. In their thirst for innovation, the tendency is for firms to set up elaborate tran...

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Projects

Projects (7)
Archived project
Guest-editing this SI in Critical Perspectives on International Business Special issue forthcoming in CPoIB in early 2020
Project
To compare and contrast similarities and differences in modes of knowledge-seeking, location choices, and performance.
Archived project
An editorial for an Special Issue in Critical Perspectives on International Business Guest-edited issue - forthcoming in CPoIB, 2020. An editorial is also forthcoming - full text in publication list