Sharyn Rundle-Thiele

Sharyn Rundle-Thiele
Griffith University · Social Marketing @ Griffith

About

228
Publications
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3,338
Citations

Publications

Publications (228)
Article
Purpose Graphic health warnings (GHWs) on tobacco product packaging constitute one component within a multifaceted set of tobacco control measures. This study aims to understand whether consumers’ attention to GHWs will be associated with recall and quit intentions, using Australia as the case for this study. Design/methodology/approach Using the...
Article
Background and Situation Analysis The United Nations has announced serious global water crises at the beginning of the 21st century. In the United Arab Emirates (UAE), the problem of water shortage is more significant than in other parts of the world, due to lack of the natural freshwater resources and extremely harsh weather. All of this compounde...
Article
Advertising appeals effectiveness has long been a point of debate in the literature. This study empirically tests hope and shame online advertisements aimed at enhancing donation quality to charities. Following a sequential research design the current research carries two studies to tests the effect of hope and shame appeal messages on social media...
Article
Purpose This study aims to capture the views of executives about the merit of using the two segmentation approaches (quantitative vs qualitative). Furthermore, this study aimed to examine costs and benefits for two different segmentation approaches, using a minimax simple cost-benefit analysis (CBA) matrix. Design/methodology/approach A total of 1...
Article
Background Segmentation remains underutilised in social marketing research and practice. Simple segmentation tools that are easy to administer and simple for audience members to complete may increase the use of segmentation across the social marketing process. Focus of the Article Segmentation is a foundational marketing principle which allows mar...
Article
Full-text available
The health and economic consequences of seasonal influenza present great costs to communities. Promoting voluntary uptake of the seasonal influenza vaccine among university students, particularly during the COVID-19 pandemic, can deliver protective effects for both individuals and the wider community. Vaccine uptake will be greatest when more of th...
Article
Full-text available
Purpose In social marketing practice, there is no all-encompassing approach that guides researchers and practitioners to build theory-driven social marketing interventions. While the Co-create–Build–Engage (CBE) process offers a roadmap for marketing application, including outlining when and where social marketing’s eight benchmark principles have...
Article
Approximately 1 in 5 Australians experience a mental disorder every year, costing the Australian economy $56.7 billion per year; therefore, prevention and early intervention are urgently needed. This study reports the evaluation results of a social marketing pilot program that aimed to improve the well-being of young adults. The Elevate Self Growth...
Article
Purpose The purpose of this paper is synthesise social marketing literature over the past fifty years and deliver a set of guiding tenets to propel social marketing’s agenda forward. Design/methodology/approach Across three strands, this paper amalgamates theoretical and practitioner evidence from social marketing. This synthesis commences with a...
Article
Background: Health promotion programs and interventions are designed to encourage behavioral changes in children, encouraging them to make safe and healthy life choices. This systematic review seeks to examine how social impact is measured in primary school health promotion interventions. Method: A systematic search and review process was used t...
Article
Full-text available
Background Prevention of obesity is economically and sociologically preferable to treatment, with early intervention key to preventing excess weight gain and obesity. The transition from adolescence to young adulthood is a critical intervention period. An expert-led, top-down model has dominated obesity prevention research and practice with limited...
Article
Purpose Participatory design involves users and other key stakeholders in processes that aim to ensure solutions generated meet their needs. This paper compares the processes and outcomes of two participatory design approaches (design thinking and co-design) to examine their utility in co-creating innovative service solutions for reducing household...
Article
Youth sexual violence and abuse (SVA) are leading public health and human rights issues around the world. Prevention is key to reducing SVA rates and minimising resultant harms. Despite advocacy for more collaborative approaches, knowledge of how to effectively engage young people and key stakeholders in the design, implementation, and evaluation o...
Preprint
BACKGROUND The lack of trust in vaccines is a major contributor to vaccine hesitancy. To help overcome vaccine hesitancy, the Australian government launched multiple public health campaigns aiming to encourage COVID-19 vaccine uptake. This sentiment analysis examines the effect of public health campaigns along with other COVID-19 related events on...
Article
Purpose The purpose of this study is to respond to calls to increase levels of theory application and extend understanding beyond individuals ensuring social and structural environmental considerations are taken into account. Social cognitive theory (SCT) was applied across two settings to examine its potential to explain breakfast eating frequency...
Article
Purpose Theory remains underused in social marketing despite many potential benefits that may arise if theory is concretely and consistently applied. In response to ongoing calls for standardised frameworks and methods, this study aims to present a four-step theory application process with the aim of supporting improved theory use across the entire...
Article
Delivery of behavioural change that benefits both individuals and communities requires individuals and organisations to disrupt current practices. Unique skills and strong networks are needed to enact change with those mastering requisites demonstrating the strongest capacity to deliver behavioural changes that communities need. This study critical...
Article
Positive, negative and coactive appeals are used in advertising. The evidence base indicates mixed results making practitioner guidance on optimal advertising appeals difficult. This study aims to identify the most effective advertising appeals and it seeks to synthesize relevant literature up to August 2019. Following the Preferred Reporting Items...
Article
Full-text available
In the response to the coronavirus pandemic, much attention has been invested in promoting COVID-19 vaccination. However, the impact of seasonal influenza should not be neglected, particularly during the winter influenza surge. Currently, most influenza vaccination campaigns target at healthcare workers or high-risk population groups, while COVID-1...
Article
Improper waste disposal and low rates of household waste diversion through material and organic waste recycling are a global concern. Understanding community perspectives on solid waste management services, outreach activities, and regulatory measures, and the barriers to sustainable practices, is crucial for designing effective waste management pr...
Technical Report
Full-text available
In late 2020, Social Marketing @ Griffith, Griffith University was commissioned by the Queensland Government to lead the community co-design process in Toowoomba. This work was undertaken with the support of Civic Assist, advice on YSVA from a University of the Sunshine Coast expert (Sexual Violence Research and Prevention Unit) and data collection...
Article
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Breakfast is considered an important meal, especially for people who are about to commence a long or demanding workday, and for roles that may involve physical tasks and a requirement to remain alert and vigilant in potentially high-risk situations. This study looks at breakfast consumption influences within two workplace institutional settings, na...
Article
School-based programs may be more effective when an array of stakeholders, including users, are involved during the relevant stages of program co-creation—specifically during key development stages such as design, implementation and evaluation. How such programs can be operationally co-created and tested is less known and is therefore the purpose o...
Article
Full-text available
Background: There is growing concern about the self-administration of supplements, which can often be indiscriminate, counterproductive to health, and serve as a gateway to more harmful drugs and substances. Research suggests that high uptake of performance- and image-enhancing drugs (PIEDs) is correlated with body image to accentuate masculinity....
Article
Koalas are an Australian icon, and their existence is under threat. Environmental protection efforts that centre on people are needed, ensuring the human dimension is considered in conservation efforts aiming to protect wildlife. This article reports process and outcome evaluation results for a social marketing program that aimed to reduce dog and...
Article
Full-text available
In recent years, the relevance of eHealth interventions has become increasingly evident. However, a sequential procedural application to cocreating eHealth interventions is currently lacking. This paper demonstrates the implementation of a participatory design (PD) process to inform the design of an eHealth intervention aiming to enhance well-being...
Article
Background This paper aims to extend the application of social marketing to social and environmentally beneficial behavior change providing a three-step process—Co-create-Build-Engage (CBE). The key strength social marketing brings to the social change space is the development of something of value that moves and motivates people to voluntarily cha...
Article
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Background: Social media offers a cost-effective and wide-reaching advertising platform for marketers. Objectively testing the effectiveness of social media advertising remains difficult due to a lack of guiding frameworks and applicable behavioral measures. This study examines advertising appeals' effectiveness in driving engagement and actions o...
Article
Full-text available
Background There is limited evidence for successful weight gain prevention interventions targeting young adults. Developing effective interventions necessitates a theoretical model that can identify barriers and enablers for healthy eating and physical activity among young adults to support weight management. This study empirically examines the uti...
Article
Full-text available
Background Examination of the format and framing of the graphic health warnings (GHWs) on tobacco products and their impact on tobacco cessation has received increasing attention. This review focused on systematically identifying and synthesizing evidence of longitudinal studies that evaluate different GHW formats and specifically considered GHW in...
Article
Purpose This study aims to review social marketing interventions reported in peer-reviewed literature from 2010 to 2019 that were conducted in low- and middle-income countries (LMICs). This paper seeks to further contribute to understanding on the health of the social marketing field, synthesising studies to examine the extent of use of social mark...
Article
Full-text available
Research has a critical role in supporting the implementation of farming practices that are appropriate for meeting food and climate security for a growing global population. Notwithstanding progress towards more sustainable agricultural production, the rate of change varies across and within regions and is, overall, too slow. Understanding what is...
Article
A growing body of research is extending our knowledge of how marketing delivers a positive impact on our society by changing people’s behaviour to benefit themselves and the environment. While the benefits of applying social marketing benchmark criteria (SMBC) are verified, how and when to apply what benchmarks remain unanswered. Extending from the...
Article
Full-text available
Inconsistencies are evident in definitions and interpretations of theory, application of theory, and reporting of theory use within the behaviour change field impeding cumulative knowledge advancement. Standardised frameworks and methods are needed to support the definition, application, and reporting of theory, and to assist researchers in underst...
Article
Co-design empowers people, giving them a voice in social marketing program design; however, approaches have mostly excluded expert knowledge. An abductive approach to co-design allows for inclusion of expert knowledge, providing theoretical guidance while simultaneously investigating user views and ideas extending understanding beyond known effecti...
Article
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Purpose Social marketing theories have habituated to a theoretical and methodological focus that is criticised for being myopic and stigmatising. Following recommendations to redirect focus theoretically, the purpose of this paper is to apply an observational methodology to understanding how project stakeholders interact to examine whether consider...
Article
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Addressing the need for collaborative involvement in health intervention design requires application of processes that researchers and practitioners can apply confidently to actively involve end-users and wider stakeholder groups. Co-creation enables participation by focusing on empowering a range of stakeholders with opportunities to influence the...
Article
Obesity and diet-related health problems are complex, multi-factorial issues. Individual food choices are shaped by the wider context, and food environment level change is needed to support individual behaviour change. The food service sector can play an integral role, changing aspects of the food environment and contributing to improved consumer h...
Article
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Nutrition plays a critical role in health and job performance in physically demanding roles. Studies have shown Australian military personnel do not consume diets suited to their roles. A range of foods are provided in military dining facilities; however, personnel still need to make appropriate choices for healthier eating and to optimise performa...
Article
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Improved fertilizer management practice in sugarcane production is a key component in plans to improve Great Barrier Reef (GBR) water quality. Research focused on understanding the wider systemic factors that drive behavioral change in agriculture is currently limited, with the dominant focus on individual farmer and psycho-social factors. Adopting...
Article
Decentralized waste sorting and composting can divert almost two-thirds of household waste from landfill. However, national rates of composting and recycling remain low in many parts of the globe. This review critically evaluates the design and efficacy of behaviour-change interventions to influence households to sort and compost organic waste. The...
Article
Objective Regular breakfast skipping is related to unhealthy dietary behaviours, such as consuming an overall poorer quality diet, lower rates of physical activity, both of which are linked to a higher body mass index. Adolescent breakfast-skippers struggle with mental focus, sleep issues and lower grades. Solutions that can be implemented to overc...
Chapter
Food waste costs the city, and hence rate payers, money and impacts the wider environment through food production, transport, waste collection and landfills generating methane which contributes to a climate change. Australian Councils are charged a kilogramme per household fee for waste collection, and food waste is the heaviest component in a gene...
Article
Full-text available
Festival service quality is a precursor to competitive advantage and survival, delivering a positive influence on attendee satisfaction and intentions to repatronise again in future. Evidence has been built in large-scale festival settings with mixed constructs and findings reported. Less is known about small-scale festivals, which operate within m...
Article
Littering is an important issue in the public policy domain and contributes significantly to environmental problems. Identifying and understanding the factors that influence littering behavior is therefore critical for designing effective interventions for reducing littering. Littering is not only a concern for Western-developed societies, but also...
Preprint
Research focused on understanding wider systemic factors driving behavioral change is limited with a dominant focus on the role of individual farmer and psychosocial factors for farming practice change, including reducing fertilizer application in agriculture. Adopting a wider systems perspective, the current study examines change and the role that...
Chapter
ABSTRACT Many school-based alcohol and drug education programmes have not been tested using optimal research designs such as randomised control trials (RCT). High-quality research is needed in order to design evidence-based alcohol education programmes that can achieve desirable outcomes for local communities and schools. Researchers increasingly s...
Article
The significant challenges associated with adapting and delivering the co-design process with Bottom of the Pyramid (BoP) citizens are considered in this article, which tests a new “Empathy Building” step within the Trischler et al. seven-step co-design process model. A sequential, three-study mixed-method research design was applied to co-design a...
Article
Purpose This study aims to demonstrate how banks can align their CSR investment to community needs and citizen preferences. A grounded theory inductive approach is applied to deliver a community-centred process that banks can apply to inform CSR investment decisions. Design/methodology/approach This study employed a sequential mixed-method researc...
Article
Purpose Females are underrepresented in Science, Technology, Engineering and Mathematics (STEM), both in the workforce and in universities. Low self-efficacy and limited access to role models are key factors preventing retention of female STEM students enrolled in university degrees. This paper aims to report on one social marketing pilot programme...
Article
Purpose Females are underrepresented in Science, Technology, Engineering and Mathematics (STEM), both in the workforce and in universities. Low self-efficacy and limited access to role models are key factors preventing retention of female STEM students enrolled in university degrees. This paper aims to report on one social marketing pilot programme...
Article
Tourism, whilst delivering economic benefits, can deliver environmental harm. Although several measures to mitigate tourism's environmental effects have been documented, a shared responsibility that encompasses the tourism industry and tourists themselves is needed to limit environmental damage. This paper demonstrates how social marketing can be a...
Article
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This pilot study explores 31 Danish adolescent user experiences for the newly developed virtual party simulation app-Virtual Reality (VR) FestLab. The main objective of this study was to investigate usability for VR FestLab, which aims to improve alcohol resistance skills for Danish adolescents. A secondary objective was to understand gameplay expe...
Article
Purpose The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the marketing mix. However, there is very limited empirical testing assessing the effectiveness of the original marketing...
Article
Eating behaviors are complex and have particular significance for military personnel who require sound nutrition to support health and physical fitness for job performance. Policies and guidelines for the provision of nutritionally appropriate food/drink on base and in the field do exist; however, many military personnel have poor dietary habits, a...
Article
Full-text available
This paper investigates eating behaviours and motivations of early career military trainees from two pathways (officer cadets and army recruits) to understand whether, and to what extent, healthful eating behaviours were present, and what motivates eating in general and healthful habits specifically. The study also sought to understand whether grou...
Article
This paper presents the design process of a Danish educational virtual reality (VR) application for alcohol prevention. Denmark is one on the countries in Europe with the highest alcohol consumption among adolescents. Alcohol abuse is a risk factor for a variety of diseases and contributes as a significant factor to motor vehicle accidents. The app...
Article
Background Evidence indicates behavior change is more likely when more social marketing benchmark principles are applied. Yet, transparent and clear reporting of the application of benchmarks to change behavior is rare. Focus of the Article The aims of this study were (1) to verify the efficacy of social marketing in reducing food waste and (2) to...
Article
Full-text available
Collaborative knowledge generation and involvement of users is known to improve health promotion intervention development, but research about the roles and perspectives of users in the co-creation process is sparse. This research aimed to study how young people perceived their involvement in a co-creation process focussed on the development of a ga...
Article
Full-text available
Background: Adolescent alcohol consumption is an issue of ongoing concern and programs targeting parents have been identified as an important component in minimizing and preventing alcohol related harm in adolescents. This paper aims to evaluate existing parent based alcohol education programs with a focus on understanding parent specific outcomes...
Article
Social marketers are often operating with scarce financial and human resources preventing costly quantitative segmentation methods from being applied. This paper explores the utility of applying qualitative research to identify groups that can be used for social marketing planning and program implementation. Drawing from a single water use case, si...
Preprint
Background. Adolescent alcohol consumption is an issue of ongoing concern and programs targeting parents have been identified as an important component in minimizing and preventing alcohol related harm in adolescents. This paper aims to evaluate existing parent based alcohol education programs with a focus on understanding parent specific outcomes...
Preprint
Background. Adolescent alcohol consumption is an issue of ongoing concern and programs targeting parents have been identified as an important component in minimizing and preventing alcohol related harm in adolescents. This paper aims to evaluate existing parent based alcohol education programs with a focus on understanding parent specific outcomes...
Article
Full-text available
Purpose Food waste is a systemic problem, with waste occurring at all stages in the supply chain and consumption process. There is a need to unpack which strategies, approaches and tools can be applied to reduce the amount of food wasted. Understanding the extent of social marketing principles used offers insights into the additional means that can...
Article
Shared clothes represent one example of the sharing economy whereby users provide a variety of clothes to people at fees representing mutual value through online platforms. Sharing creates a more circular economy and represents one form of sustainable consumption. Many studies have proposed environmental concern as a key influencer of customer inte...
Preprint
Full-text available
Background. Adolescent alcohol consumption is an issue of ongoing concern and programs targeting parents have been identified as an important component in minimizing and preventing alcohol related harm in adolescents. This paper aims to evaluate existing parent based alcohol education programs with a focus on understanding parent specific outcomes;...
Article
Purpose Responding to the call for an extension of social marketing scope and application, this paper aims to outline implementation of a multi-stream, multi-method formative research approach to understanding human trafficking in the global South context of Nigeria. Design/methodology/approach Data were collected using a multi-method, multi-strea...
Article
Purpose Social marketing has been applied to alcohol education, changing adolescents’ knowledge, attitudes and intentions toward binge drinking for the better. However, there remains limited research in the social marketing literature examining multi-stream models considering social-contextual factors and individual differences in the applied conte...
Article
Full-text available
Purpose The purpose of this paper is to present an innovative reflexive process evaluation method for a social marketing programme featuring an innovative virtual reality (VR) simulation experience for adolescents. Design/methodology/approach A process evaluation framework focusing on three key elements – context, implementation and mechanisms of...
Article
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Purpose Calls for theoretically informed interventions and a more reflexive stance are apparent in social marketing. Moving from a “prove” to “improve” mentality requires evaluations that learn from experience gained to identify improvements to inform future programme success. This paper considers the value of inclusion of stakeholders in process e...
Article
Full-text available
While co-design with users has evolved as a promising approach to service innovation, it remains unclear how it can be used in public service contexts. This article addresses this knowledge gap by applying a co-design framework during the ideation stage of six public service design projects. The findings provide insights into (a) recruiting and sen...
Article
Purpose Behavioural change practice has focussed attention on understanding behaviour; failing to apply dynamic approaches that capture the underlying determinants of behavioural change. Following recommendations to direct analytical focus towards understanding both the causal factors of behaviour and behavioural change to enhance intervention prac...