Shaohua Yang

• Doctor of Philosophy (Tourism Marketing) USM/University of Glasgow
• Associate Professor at Anhui University of Technology

Purpose This viewpoint paper aims to advance the discourse on self-congruity theory within senior tourism research by proposing future research agendas. It critically examines the application and evolution of self-congruity theory in the tourism domain, with a particular focus on theoretical, contextual and methodological perspectives. Design/meth...

Purpose This study adopts the stimulus–organism–response model to examine relationships between the retail environment and customers’ emotions (i.e. pleasure and arousal), prestige sensitivity and word-of-mouth (WOM) intentions towards two luxury retailers: Luxury Brand A and Luxury Brand B. Design/methodology/approach Data were obtained from a sa...

The increasing popularity of user-generated content (UGC) as a type of secondary data is evident in many social science disciplines, including tourism. Although tourism research can enjoy numerous advantages from adopting UGC as a data source, relevant limitations must be acknowledged-especially for interdisciplinary studies combining tourism with...

This study examines the triggering mechanism of hotel guests’ engagement in word-of-mouth (WOM) by integrating guest experience, well-being perception, one-to-one WOM intention, one-to-many WOM intention and many-to-many WOM intention. A survey was conducted with 306 experienced guests of the resort hotel sector in China. Partial least squares stru...

Guests' experience in an experiencescape (e.g., resort hotel) is a critical pathway for them to cultivate hedonic and eudaimonic well-being from the perspective of positive psychology. Nonetheless, the mechanism between guests' experience, hedonic and eudaimonic well-being, altruism and electronic word of mouth (eWOM) intention remains unexplored....

Customer retention possesses strategic significance in achieving an essential competitive advantage for hotel enterprises. This study aimed to introduce the psychological mechanism of customer retention by investigating the mediating roles of hedonic well-being and tourism autobiographical memory on the theoretical basis of the stimulus-organism-re...

Purpose This study determines the nexus between spiritual leadership and psychological safety (PS). The authors explore the mediating role of PS and knowledge sharing to offer insights on how spiritual leadership can be advanced to better understand and support intellectual capital. Design/methodology/approach Data were collected using convenience...

The emerging phenomenon of suicide tourism has aroused intense debate among scholars, especially in terms of defining physician-assisted suicide (PAS). However, the conceptualization of suicide tourism remains unclear. Given relevant concerns, this opinion piece seeks to provide insight into whether PAS should be included in the tourism discipline....

Purpose Using a qualitative approach, this cross-disciplinary study integrating modern slavery, tourism and marketing expertise outlines Chinese outbound tourists' perceptions of and reactions to issues related to child sex tourism. Design/methodology/approach In total, 27 in-depth interviews were conducted, and data were analysed. Manual coding w...

Destination image is essential to tourists' loyalty and has been discussed in length among researchers and marketers in the tourism industry for decades. Based on a literature review, the destination image model, including cognitive image, affective image, and conative image, has been firmly established as an acceptable means to gain an understandi...

To demonstrate how green innovation (GI) effectively occurs, this study examines the effects of green intellectual capital (GIC) on GI from the perspective of green supply chain integration (GSCI). Based on a natural-resource-based view and knowledge-based view, the authors constructed an intermediary model of GIC-GSCI-GI, and analyzed the effects...

Drawing upon self-congruity theory and Hofstede's notion of uncertainty avoidance, this paper empirically investigates the roles of destination personality, destination image, self-congruity, uncertainty avoidance, and revisit intention in two cities: Auckland, New Zealand and Glasgow, UK. Data were collected from a sample of 318 Chinese tourists i...

Purpose Drawing upon the stimulus-organism-response (S-O-R) model, this paper aims to investigate the effects of stores’ environmental components (i.e., lighting, cleanliness, scent, design, layout, music, and employee interaction) on Chinese consumers’ emotions and intentions to purchase luxury brands. Design/Methodology/Approach Data were collec...

This research intends to empirically examine the relationship between destination personality, destination image, destination self-congruity and revisit intention among Chinese tourists traveling in Glasgow. This study draws quantitative data from 226 Chinese tourists who travelled in Glasgow city, the UK. Data analysis is conducted through an appr...

Purpose The relationship between sex and tourism remains ambiguous in the tourism literature. Few studies have examined the underlying motivations behind sex-driven travel, and little is known about factors inhibiting tourists' procurement of commercial sex when traveling. Therefore, this study explored male Chinese tourists' perceived constraints...

Purpose This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender. Design/methodology/approach Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to e...

The aim of this article was to propose a framework based on the theory of self-congruity and on Hofstede’s uncertainty avoidance. The framework was to combine destination personality, self-congruity, uncertainty avoidance, and tourists’ revisit intention. The present conceptual paper proposed an integrated model of self-congruity which incorporates...

Although the constructs of country image and destination image are useful in predicting tourists' travel intentions as evidenced by prior research, less academic attention has been paid to the role of the media in tourism literature, especially to negative or misleading media coverage. Due to the 2019 novel coronavirus (COVID-19) outbreak in Wuhan...

The aim of this conceptual article is to propose a comprehensive model that explains the impact of different relational variables on tourists’ behavioral intention (i.e., revisit intention and recommendation intention) and the relationship between those relational variables. Based on the existing studies and findings, the proposed model is strongly...

The present study investigated and developed an integrated theoretical relationship with the inclusion of destination image and the self-congruity to observe the moderating role of the trips' purposes based on New Zealand's tourism destination. The purposive sampling technique and face-to-face surveys were conducted in New Zealand. Subsequently, 31...

Purpose - The 2019 novel coronavirus (COVID-19) outbreak is projected to have adverse consequences on the global tourism and hospitality industry. This paper aims to examine how the outbreak may alter Chinese tourists’ lifestyle choices, travel behaviour and tourism preferences in the short and long term. Design/methodology/approach - This paper i...

The aim of this research is to examine the mediating effects of self-congruity between destination brand personality, to revisit intention and heed the moderating effects of gender between self-congruity. Therefore, data were collected through a survey from 226 Chinese outbound tourists in Glasgow city, United Kingdom and was analyzed to provide ev...

The loyalty of tourist has been a recurring theme in the field of tourism destination and has been studied for over two decades (Dimanche & Haviz, 1994). If the tourists’ experience at a destination is understood as a product, their level of loyalty can be reflected in their behavioral intention to revisit the same destination (Oppermann, 2000). In...

The understanding of Chinese outbound tourists’ behaviour toward revisit New Zealand: A Conceptual Development Abstract Exporting tourism industry is the key factor contributing to economic growth in New Zealand aside from agricultural and horticultural industry. The Chinese market is the biggest for New Zealand tourism exports. Based on the data f...

Purpose – This paper aims to evaluate employee’s perception regarding information pollution and determined the factors that lead to perceived infollution. In the case of this study, a four-dimensional scale of perceived infollution is presented. In addition, this study quantified information pollution in contrast to using the measurement tools of i...

Information generation is increasing rapidly on a global scale. The exponential advancement in information technology and communication has accentuated the problem of effective information management. Yet, employees' cognitive ability to process information has not increased in parallel with information generation. With the exponential rise of info...

People’s health awareness has extended from the food industry to the personal beauty industry. Consumers have increased their interest in natural ingredients, sustainable packaging, and other green elements of cosmetics. This research explores consumer attitudes toward green cosmetics. Data were collected through qualitative research instruments (f...

This study aimed at investigating the possibilities of gig economy and how mobile devices play a critical role in this. The ability of the Australian people to venture out in this idea and the way it takes shape through mobile devices have also been understood. Through a qualitative method of data collection, 5 Australian freelancers have been inte...

Africa is no longer behind in the race of acquiring global share of foreign direct investment (FDI) compared to other developing regions. This study uses FDI dataset of 27 sub-Saharan African (SSA) countries and examines what drives the recent trend of higher FDI flows to Africa. A variety of empirical techniques (e.g. cross-section OLS, panel fixe...

The aim of this paper is to investigate whether polytechnics should rely solely on international agents to recruit international students or not. To analyse the use of agents to recruit international students by tertiary institutions in New Zealand, this study attempts to find effectiveness and shortcomings of using international agents as a market...