Shahrokh Nikou

Shahrokh Nikou
Åbo Akademi University

P.hD. (Econ & Bus. Adm.)

About

102
Publications
126,880
Reads
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1,431
Citations
Introduction
Shahrokh Nikou is currently employed at Åbo Akademi University, Faculty of Social Sciences, Business, and Economics. His research focuses on digitalisation, digital disruption (innovation), literacy, customer behavior, and entrepreneurship.
Additional affiliations
March 2015 - present
Åbo Akademi University
Position
  • Lecturer
February 2013 - February 2015
Åbo Akademi University
Position
  • PostDoc Position
November 2011 - December 2011
Xi'an Jiaotong University
Position
  • Researcher
Education
September 2009 - November 2012
Åbo Akademi University
Field of study
  • Business Administration (Information Systems)
September 2006 - July 2009
Åbo Akademi University
Field of study
  • Computer Sciences

Publications

Publications (102)
Article
Digital platforms need to attract both application developers and end users. Existing literature suggests various strategies related to openness, flexibility, and generativity to attract application developers. However, how consumers make decisions on adopting platforms has not been studied. This paper studies which characteristics of digital platf...
Article
This paper proposes an approach denoted visual conjoint analysis (VCA). Conjoint analysis is commonly used in marketing to understand consumers’ decision criteria, particularly why consumers prefer and select certain products and their variations. Yet, little efforts have been made to provide visual means for exploring and visualizing preferences a...
Article
Smartphones are becoming increasingly penetrated among people. Social networking is one of the most popular applications that are being widely used through smartphones. The current research aims to understand Chinese users’ behaviour and identifies factors that impact intentions toward the usage of the social network services via handheld devices....
Article
Purpose Objective of this paper to evaluate mobile services on a limited set of characteristics, e.g. usage context, the Innovativeness of the service, efforts required of users for using the service, the usefulness of the service and the likelihood with which it will be used, in order to show that distinction between services is highly relevant fo...
Article
Purpose The purpose of this paper is to assess the relationship between elderly people's health literacy skills and those people's decision to make use of digital health service platforms. Despite the substantial influence of digitisation on the delivery of healthcare services, understanding how health intervention strategies might help empower eld...
Article
Full-text available
Purpose Information and digital literacy have recently received much interest, and they are being viewed as critical strategic organisational resources and skills that employees need to obtain in order to function at their workplaces. Yet, the role of employees' literacy seems to be neglected in current literature. This paper aims to explore the ro...
Article
Full-text available
Literature on minorities' health-related information seeking shows that minorities, like non-minorities, require access to accurate and timely information, but they also need information in a range of languages and from a variety of sources. Health-related information seeking behaviour of Persian-speaking minorities living in Finland, explicitly fo...
Article
Purpose Organizations nowadays require services supplied by shared service centers (SSCs) to achieve organizational responsiveness. Previous contributions focused on distinct qualitative-explorative factors for explaining successful SSC implementation but failed to consider the interdependencies and combined effects between factors. Design/methodo...
Article
Purpose: The purpose of this study is to examine the nature of the relationship between emotional intelligence and materialism by exploring how subjective well-being mediates this link. Design/methodology/approach: Data was collected from surveying 1,000 Lithuanians within random sampling, and structural equation modelling (SEM) techniques using S...
Conference Paper
In the digital-based economy, digitalisation, entrepreneurial networks, and business strategy are three important interdependent components of entrepreneurship process. Accurate, reliable, and timely information is also vital to effective decision-making of the entrepreneurs. Often, owing to limitations in their resources and capabilities, entrepre...
Article
Full-text available
This paper aims to investigate the effects of personal characteristics such as gender, income, education and age on consumer materialism. Research hypotheses are based on both existing marketing literature and an additional integration of gender studies literature in order to further the study of materialism. By using random sampling and surveying...
Article
Purpose The aim of this study is to assess the impact of personality traits and sense of coherence (SOC) on concealing information needs out of shame. The study also investigates the link between concealed information needs and the use of experiential information for psychological wellbeing. Design/methodology/approach A Partial Least Square ‐ Str...
Conference Paper
This paper aims to investigate the effects of personal characteristics such as gender, income, education and age on consumer materialism. Research hypotheses are based on both existing marketing literature and an additional integration of gender studies literature in order to further the study of materialism. By using random sampling and surveying...
Conference Paper
Description: This is the first representative study in Lithuania revealing the links among consumer materialism, subjective well-being and emotional intelligence.
Article
Drawing on the escape theory, we propose that emotional intelligence is negatively linked to materialism and compulsive buying. Our research demonstrates that the ability to manage one's emotions is associated with lower levels of materialism and compulsive buying. We also show that materialism functions as the mechanism underlying the emotional in...
Conference Paper
A narrative review of the literature on the importance of affective factors in the information retrieval (IR) behaviours of entrepreneurs is presented in this paper. Through the lens of Media Richness Theory, we examine the importance of the richness of information and medium to the success of the IR process. The results show that IR system does no...
Article
Purpose Building on construal level theory (CLT), this study explores mental representations of entrepreneurial intentions (EIs) with different foci (i.e. social and commercial) among university students from Generations Y and Z. Design/methodology/approach Using a sample of university students from the United States contacted through the Entrepre...
Article
Full-text available
Artificial Intelligence (AI) must be directed at humane ends. The development of AI has produced great uncertainties of ensuring AI alignment with human values (AI value alignment) through AI operations from design to use. For the purposes of addressing this problem, we adopt the phenomenological theories of material values and technological mediat...
Article
Full-text available
Purpose This paper aims to explore the perspectives of university students on the learning management system (LMS) and determine factors that influence user experience and the outcomes of e-learning. Design/methodology/approach This paper employs a mixed-method approach. For qualitative data, 20 semi-structure interviews were conducted. Moreover,...
Article
Full-text available
Digital technologies fundamentally transform teaching and learning in higher education environments, with the pace of technological change exacerbating the challenge. Due to the current pandemic situation, higher education environments are all now forced to move away from traditional teaching and learning structures that are simply no longer adapta...
Conference Paper
Full-text available
t In response to the global COVID-19 situation, quarantine measures have been implemented at the educational institutions around the world. This paper aims to determine the antecedent factors predicting the university students’ satisfaction with e-learning systems during the COVID-19 situation. We used structural equation modelling (SEM) and evalua...
Conference Paper
Full-text available
Female refugees and immigrants face various challenges in accessing, using, and sharing information during their integration process. In the context of COVID-19, this study aims to identify the user information satisfaction of female refugees and immigrants living in Finland and Sweden. Using a dataset comprising 232 respondents, the research model...
Conference Paper
Full-text available
Information and communication technologies (ICTs) must be designed and used for humane ends. The rapid adoption of Artificial Intelligence (AI) has raised the critical question of whether we can ensure AI's alignment with human values to guide its design and use. We perform a selective literature review with the specific search terms of the papers...
Conference Paper
Full-text available
Research has shown that business model innovation (BMI) can create competitive advantages and enhance firm performance. However, many small and medium-sized enterprises (SMEs) fail to supreme their performance. BMI can create unexpected consequences for businesses and their ecosystem. Therefore, knowing how and under what circumstances BMI affects...
Conference Paper
Full-text available
When it comes to engaging with health information in their daily lives, people face different challenges. In the context of COVID-19, the aim of this study is to determine whether health information literacy can assist people in making informed health-related decisions. An empirical study was conducted to investigate such an effect. Building on a d...
Conference Paper
Full-text available
The low level of health literacy skills often found in elderly people has been associated with a significant risk of poor access to health services and poor health status and makes it more likely that they will be prevented from obtaining and understanding the basic health information and services needed to make appropriate health decisions. Theref...
Conference Paper
Full-text available
Digitalisation and its impact on businesses-including access to information through digital sources-have been rapidly recognised from different research disciplines. Digitalisation helps entrepreneurs to gather and manage information, to create intensive resources, to reduce transaction costs, and to gain rapid access to the flow of information. A...
Conference Paper
Full-text available
Higher education institutions have increasingly been challenged in providing their core services of teaching and learning during the COVID-19 pandemic crisis. As such, many higher education institutions, if not all, have shifted towards distance learning and e-learning using learning management systems. In this paper, based on a comparative study a...
Article
Full-text available
Introduction. This paper presents empirical research on whether young people’s perceived information literacy influences their perceived service quality of a youth information and counselling agency. Method. An online survey was distributed and 3,287 responses of young people between fifteen and twenty-nine years old were collected from sixteen dif...
Article
Full-text available
This paper focuses information literacy (IL) from a methodological perspective, addressing quantitative IL measures, suitable for evaluating the role of IL in supporting work activities. So far, IL in workplace contexts has mostly been studied using qualitative methods, designed for studying situational and context-dependent practices. Therefore it...
Article
Full-text available
Purpose: During the COVID-19 pandemic, educational institutions were forced to shut down, causing massive disruption of the education system. This paper aims to determine the critical factors for the intention to participate in e-learning during COVID-19. Design/methodology/approach: Data were collected by surveying 131 university students and str...
Article
Full-text available
Purpose Immigrants, asylum seekers and refugees living in Europe face a number of challenges in accessing or using health information and healthcare services available in their host countries. To resolve these issues and deliver the necessary services, providers must take a comprehensive approach to better understand the types of health information...
Article
Full-text available
Although research has shown that business model innovation (BMI) can create a firm's competitive advantage and enhance its performance, many small and medium-sized enterprises (SMEs) fail to obtain the expected outcomes when innovating their business model. Business Model Innovation (BMI) leads to irreversible fundamental changes in key components...
Article
Full-text available
Purpose Prior research has reported the indirect implications of firm's dynamic capabilities on their competitive firm performance. Our attention now turns to open innovation since it has been confirmed to be an influential factor contributing to the superior performance of technological firms. So far there has been little research on assessing the...
Article
Information and communications technology (ICT) and digital technologies are being actively used for education, and the ICT-enabled education market continues to grow. The recent COVID-19 pandemic situation is undoubtedly very stressful, because all teaching and learning activities have been forced to move online. This is an international comparati...
Conference Paper
Full-text available
To increase organisational responsiveness, firms nowadays seek various approaches in delivering global shared business services. Today, global operating firms apply a plural sourcing model that consists of both in-house and outsourced business services. As such, service governance is needed to manage interdependencies between vendors, both in-house...
Conference Paper
Information and communication technologies (ICTs) must be designed and used for humane ends. The rapid adoption of Artificial Intelligence (AI) has raised the critical question of whether we can ensure AI's alignment with human values to guide its design and use. We perform a selective literature review with the specific search terms of the papers...
Article
Full-text available
Purpose – Immigrants, asylum seekers and refugees living in Europe face a number of challenges in accessing or using health information and healthcare services available in their host countries. To resolve these issues and deliver the necessary services, providers must take a comprehensive approach to better understand the types of health informati...
Article
Full-text available
Introduction. Information literacy and digital literacy skills have become increasingly important capabilities in the digital world, as such it is of the utmost importance to assess how individual’s literacy skills impact people’s intention to use digital technology. Method. In this paper, based on the current literature, we design our research and...
Article
Significant research explores effectiveness of entrepreneurial curriculum, teaching innovations and programs, but less often studied is the role of entrepreneurship educators. The way that the educator sees his or her role relative to the students is of critical importance because this directly influences pedagogy choices, expectations for students...
Chapter
In an information-based society, having accurate and timely information can influence the success of entrepreneurs in their business. Often, due to limitations in their resources and capabilities, entrepreneurs rely on their social capital to satisfy their information need. Moreover, trust and respect are two fundamental factors that not only influ...
Conference Paper
As a means of renewal and adaptation to a changing market, a well-designed business model (BM) is able to create and deliver value propositions that are attractive to customers. Research has shown that business model innovation (BMI) can create competitive advantages and enhance firm performance. However, many small and medium-sized enterprises (SM...
Article
Digital technologies, such as online healthcare portals, enable elderly people to live independently at home for a longer period of time. Independent living, in this context, refers to the freedom elderly people have to live their lives in ways that they find important. Borrowing from the capability approach (CA) framework from Nobel Prize winner A...
Article
Full-text available
A major issue in the digital age is how to safeguard the security of the massive amount of data being stored, processed and transferred through digital channels. Organisational communication research into data security shows that people are the weakest link. Non-compliant behaviour can lead to security breaches. Existing studies have focused above...
Chapter
Trust has been a vital research topic in entrepreneurship research. Many researchers argue that trust gives the entrepreneurs legitimacy within the market, and it is considered as a factor for information behaviours. Meanwhile, respect is also mentioned as a fundamental for trust and a necessity for building entrepreneurial networks. Despite their...
Chapter
New opportunities for learning and teaching are introduced as the aftermath of the emergence of new digital technologies. Concurrently, change is taking place within the concept of literacy, as different dimensions of literacy have emerged. Information- and digital literacy are prominent examples of this, as their significance in the 21st century h...
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Full-text available
Purpose Information literacy is defined as discrete abilities that a person requires to have in order to find, assess, use and share information. As information literacy skills play a prominent role in the students' academic achievement, students and in particular international students coming to continue their postgraduate studies in other countri...
Conference Paper
Educational environments, such as universities, have been deeply affected by technologically driven change. In fact, educational technologies are becoming progressively common, and scholars have stated that there is an expectation for these technologies to be a part of formal learning environments. Hence, university staff are expected to use digita...
Conference Paper
Full-text available
The present study aimed to analyse the role of digital literacy on the intention to use digital technology by professionals in the creative industries. There is consensus among academic literature and governmental reports that creative activities are essential for economic and socio-cultural development. Therefore, there is a need for ongoing resea...
Conference Paper
Digitalisation impacts in the higher education environment and specifically on using digital technologies for learning purposes has increasingly changed such activities. In an information-based society, where individuals are overloaded with the sheer amount of information and digital tools and devices, literacy skills of an individual play an impor...
Article
Full-text available
Purpose Due to the convergence of rapid business developments and digitization challenges, service orientation is back on the research agenda as a concept to improve firms’ business services. Yet, little is known about the type of determinants that are relevant and to what degree they affect a firm’s service-oriented strategy. Design/methodology/a...
Conference Paper
Learning Management Systems (LMSs) are widely used in higher education. Eye-tracking technology is one technology that could help objectively evaluate the influence of familiarity with an LMS on the usability and user experience (UX) of the LMS. This study utilized such technology to measure user efficiency, user effectiveness, eye-movement pattern...
Chapter
Internet-based applications, such as social media, offer potentially effective and efficient vehicles to access, use, and distribute information as well as means to network with other actors. However, for realizing this potential, critical competencies are information and digital literacy. In this chapter we discuss the importance of information li...
Conference Paper
The need for a systematic approach to work with artificial intelligence (AI) is current and rapidly growing. It is important that Information Systems researchers get ahead of public sentiment and be able to provide proactive commentary about the current state-of-the-art, as well as solutions for future systems. One critical question is how can we e...
Article
Purpose By drawing on various theoretical approaches and a gender perspective, this paper aims to examine business model (BM) experimentation as a step towards BM experimentation capabilities as an outcome and, as such, a key antecedent to firm performance. Design/methodology/approach In this paper, using a unique data set of 444 European small an...
Chapter
As digitalisation disrupts businesses ever more profoundly, the concern is growing about how creative workers and designers use digital technologies in their day-to-day practices. This study investigates factors that influence the intention of creative workers to use digital technology. The relationships between digital literacy, perceived usefulne...
Article
Purpose The purpose of this paper is to revisit the conceptualization and measurement of entrepreneurial intentions. Significant studies anchored in the Theory of Planned Behavior use causal statistical approaches to entrepreneurial intentions. This methodological approach, leads to the conclusion that there is a single pathway for all groups of pe...
Article
Smart home technology, an application of Internet of Things (IoT), provides households with e.g., comfort, control and convenience. The technology has been around for sometimes, but its prevalence is not yet widespread, and thus the potentials have largely been underestimated. The purpose of this paper is to develop a comprehensive model that can e...
Article
Digital transformation is requiring companies to rethink and innovate their business models (BMs). However, small- and medium-sized enterprises (SMEs)have scarce time and resources for experimenting with their BMs and implementing new strategies. This paper examines whether SMEs that undergo digital transformation perform better if they allocate mo...
Conference Paper
Considering the speed at which new digital technologies are evolving, this paper aims to investigate the impact of digital transformation on multiple dimensions of literacy. An empirical research using antecedent factors of adoption is conducted to investigate the relationships between factors influencing digital immigrants’ and digital natives’ in...
Article
The automotive industry is experiencing a phase of rapid innovation, with emergent technologies underpinning the realisation of self-driving cars, increased use of data and data analytics, sensors to enable car components to connect to the Internet-of-Things and the use of alternative energy sources, such as electric vehicles. Such innovations enab...
Conference Paper
Internet of Things (IoT) is an umbrella term used for Internetworking physical devices such as vehicles, buildings, home appliances, and other physical objects to the Internet. This technology innovation allows for different objects or devices to be connected to each other, thus transforming the objects from "dumb" to "smart" devices. A central que...
Article
Social media research focuses predominantly on the link between attitude, behaviour and intention, and rarely takes value systems into account. Values are expected, through intervening variables, to affect intention directly or indirectly. Starting from the Theory of Trying, the aim of this study is to investigate how value systems affect digital n...
Chapter
The relevance of understanding entrepreneurial intention has been and still is a highly relevant research problem. Traditional approaches in this domain utilize theories rooted in the Theory of Reasoned Action, and rely on tools offered by regression analysis-based approaches. In contrast to this widely used combination, in this article we reason w...
Article
Full-text available
Purpose: This paper explores how digital technologies have forced small-to-medium-sized enterprises (SMEs) to reconsider and experiment with their business models (BMs) and how this contributes to their innovativeness and performance. Design/methodology/approach: An empirical study was conducted on 338 European small-to medium-sized enterprises (S...
Conference Paper
The positive and negative effects of playing video games have been actively discussed for as long as the games have existed. Until recently, game playing has been accused of having mostly negative effects on one's wellbeing, especially on health. However, the tone of the discussion has recently started to change. For example, healthcare professiona...
Chapter
Existing literature on control in software development considers only the principal-agency relationship between controller and controlee and this view does not hold true between ecosystems leader and partners, which are independent organizations. This chapter aims to study the critical role played by inter-organizational control mechanisms in the c...
Chapter
Considering the speed at which new digital technologies are evolving, it is the aim of this paper to assess the impact of multidimensionality of literacy on intention to use digital technologies. An empirical research, using antecedent factors of adoption, is executed to investigate the relationships between factors influencing digital immigrants a...
Article
The rapid-pace development in mobile technology offers tremendous opportunities for both the public and private sector in healthcare domain. Unlike other forms of communications, e.g., the Internet, increasingly ubiquitous use of mobile technology and devices allow mobile health and wellness applications to have a greater impact on how care is deli...
Article
Full-text available
In this article, we focus on mobile wellness and health-related applications from the perspective of the level of imprecision present in the data used in the recommendation systems. We propose a general fuzzy optimization model based on chanced constrained optimization to design recommendation systems that can take into consideration (i) the imprec...
Conference Paper
Digital technology has forced entrepreneurs to reconsider their business models (BMs). Although research on entrepreneurial intention and business models is gaining attention, there is still a large knowledge gap on both fields. In this paper, we specifically address the impact of digitalization on business model innovation (BMI). Based on data col...
Article
The growing popularity of mobile technologies and applications, lead many companies to develop relations with consumers through mobile applications. Therefore, it is important to understand how to design applications based on consumer preferences. This research seeks to understand which features of mobile applications stimulate consumer engagement...
Article
The rapid-pace development in mobile technology offers tremendous opportunities for both the public and private sector in healthcare domain. Unlike other forms of communications, e.g., the Internet, increasingly ubiquitous use of mobile technology and devices allow mobile health and wellness applications to have a greater impact on how care is deli...
Article
SMEs are faced with new business opportunities through online channels, i.e., electronic commerce and mobile commerce. The model by which they create and capture value is challenged, making the adoption of a business model that fits the organisation a crucial strategic decision. The purpose of this paper is to study value creating activities taken...
Article
Current research on social media focus on perceptions, behavioural intention, usage, and seldom take value systems into account. Values are expected to impact behaviour directly or indirectly via intervening constructs, for example, attitude. This paper explores, starting from the Theory of Trying, how value systems impact the digital natives’ inte...
Article
Full-text available
Existing literature on control in software development context considers only the principal-agency relationship between controller and controlee. However, the principal-agency relationship cannot be assumed between ecosystems leader and partners, which are independent organizations. This paper aims to study the critical role played by inter-organiz...
Article
Smartphones are finding their way into our daily lives. This paper examines the domestication of smartphones by looking at how the way we use mobile applications affects our everyday routines. Data is collected through an innovative quantitative mixed-method approach, combining log data from smartphones and survey (perception) data. We find that th...
Article
This paper focuses on multi-attribute design problems in which several quantitative and/or qualitative attributes are simultaneously involved. Preference elicitation methods dealing with decision-makers’ preferences are often employed to solve such problems. The present paper proposes a conceptual framework that considers preference elicitation as...
Conference Paper
Full-text available
Mobile applications and specifically wellness applications are used increasingly by different age-segments of the general population. This is facilitated by the large amount of data collected through various built-in sensors in the smartphone or other mobile devises, e.g. smart watches. Young-elderly cohort (60-75 year old individual) is probably o...
Conference Paper
Full-text available
The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main...
Article
The advancement in mobile technology and the increasing number of aging people have given rise to a need for better understanding on how mobile (smart) phones can be used to the advantage of the aging populations. The benefits of mobile technology and its merits to individuals have been phenomenal, while young-elderly (aged 60-75), an important seg...