Shahrin Nasir

Universiti Teknologi MARA | UiTM · Malaysia Institute of Transport (MITRANS)

Airline service quality (AIRQUAL) is an important element for all service providers especially in the airline industry. It derives from the popular service quality (SERVQUAL) model and appear as a medium for gauging customers’ satisfaction towards the services offered to them during the service encounter. Most airlines worldwide, understood the nec...

Airline service quality (AIRQUAL) is an important element for all service providers especially in the airline industry. It derives from the popular service quality (SERVQUAL) model and appear as a medium for gauging cus- tomers’ satisfaction towards the services offered to them during the service encounter. Most airlines worldwide, understood the n...

The documentation of truck drivers shortage issues have been reported since 1998 in the United states. It seems to be an ongoing topic without a solid solution as every years truck operators are reporting the same issues and researcher developed a frequent report to monitor this issue. Malaysia trucking industry faced the same issues. According to...

The commitment to manage vast construction of highway projects has driven to the green highway concept development. This paper aims to identify the awareness of the green highway concept by prevailing common terminology of green highway among highway project stakeholders. A preliminary study was conducted with on-site personnel from highway concess...

The aim of this study is to develop a framework of halal air cargo logistics regional hub operations in a view of specifically on export and import of halal products in air cargo terminal. The method used in this conceptual paper is based from literature reviews from journal articles, theses proceedings and conferences, books and online news which...

In view of the vast economic potential of the global Halal industry, Malaysia has formulated a plan to strategize Halal industries as a new sector that shall contribute to its economic growth and position herself as the Global Halal Hub under the Third Industrial Master Plan (2006-2020) and Malaysia Eleventh Plan (2016-2020). However, Malaysia expo...

Lean management is an important part of lean thinking where the main focus of lean organization is to minimize wastes. Many organizations on a lean journey fail to apply lean in a holistic manner. Usually, these organizations start by applying tools without proper guidance and leadership that result in the company cannot move to the next level. Thi...

Since the advent of globalisation, advertisers are faced with a dilemma regarding whether to standardise or localise their advertising strategy. Both strategies present advantages and disadvantages, and the decision is strongly influenced by culture. This paper examines the impact of culture on international advertising from an ad content perspecti...

The concept of market orientation has received attention because of its conceptual and practical values. In general, market orientation focus on customer orientation, competitor orientation, and inter-functional coordination to achieve organizational success. Thus, it is assumed the practices of market orientation will lead the organization into ma...