Shahper Richter

• University of Auckland

While numerous case studies highlight the transformative potential of Augmented Reality (AR) across various industries, its adoption has consistently lagged behind expectations, hindered by the lack of actionable recommendations to address its implementation obstacles effectively. Drawing on insights from 24 AR experts, this study identifies key ob...

AI advancements in higher education have reshaped marketing education, posing challenges for educators in integrating AI into curricula. This integration is essential for aligning with industry advancements and fostering responsible AI utilization among students. The purpose of this study is to provide insights into how marketing educators can inco...

As organizational leaders and employees navigate the new landscape of hybrid work, two additional technological innovations are quickly becoming prevalent: Human-AI Collaboration and new forms of presence in virtual environments recently conceptualized as Metaverse. Whereas both developments are still in early stages, the example of generative AI h...

The shift towards hybrid work, blending remote and in-office activities, has become increasingly popular. Despite the advantages of the hybrid work model, like flexibility and inclusivity, challenges persist, including impacts on team cohesion and blurring boundaries of private and work. Aiming at optimizing hybrid work arrangements across various...

Although there are many exciting case studies of Augmented Reality (AR) use across various industries, adoption rates have been behind expectations since many years. Through 16 in-depth interviews with AR experts from three countries involved in AR projects, the study seeks to uncover the obstacles they encountered in AR implementation, as well as...

We begin this conceptual paper, by outlining three recent developments in the context of the changing the nature of work: (1) the increasing proportion of remote work, (2) the quickly expanding use of (generative) AI applications, and (3) the growing advancements in virtual world technologies and platforms. We argue that the synthesis of these deve...

Fueled by recent technological developments and reinvigorated through the hype around the Metaverse concept, virtual worlds are becoming increasingly popular as platforms for social interaction, entertainment, and commerce. This study applies transaction cost theory to explore smart contracts' potential in virtual worlds, specifically Decentraland,...

The Metaverse is not a radical departure. It is an incremental evolution. Previous virtual worlds, like Second Life, have laid the groundwork for the development of the Metaverse by providing valuable insights into virtual environments and social interactions. Studies of these earlier platforms contribute to a more nuanced understanding of what the...

Organizations have been increasingly exploring storytelling as a valuable strategy to engage customers to increase their attention and retention. Social media platforms like Instagram have become essential tools for many brands to use storytelling through influencers. In this study, we explore the narratives constructed by digital influencers, as t...

Mobile health and well-being applications (MHWBAs) provide a means of enhancing the delivery of health care. Ensuring that value is delivered to health care customers (patients) can be a challenge as health initiatives are often supplier-centered and may not take into account patient expectations. In addition, stakeholders including clinicians, cus...

The workplace of the future focuses on how and what work is done, not where and when it is done. Thus, organizations increasingly provide new and innovative information technology (IT) to create the workplace of the future by effectively facilitating digital work. However, digital work means more than just using new, innovative IT. Along with incre...

Purpose With the rapid development and implementation of cutting-edge information technologies in tourism and hospitality, it is necessary to update the progress of technology use in the past 18 years and set up research agenda for future research. By adopting information systems (IS) as a reference discipline, this paper aims to create a literatu...

The voluntary use of private devices by employees without the formal approval of the IT department, commonly termed Shadow IT, is an increasingly widespread phenomenon. In this article, the authors study the role of private smartphones (and related applications like WhatsApp) in knowledge-intensive practices in the manufacturing domain. With an in-...

Manuscript accepted for publication in the "Business Horizons" journal (2020).

The increasing popularity of social media has led many organizations to find new ways of customer engagement. This paper presents an initial pilot study to explore the affordance of social media in engagement processes. By applying the affordance theory and Porter’s process for engagement model, we used a case study approach to examine the case com...

Cyberbullying is omnipresent among all sections of society who have access to the internet. Vast research has been carried out on this topic around the world however there has not been enough research that is New Zealand based. The objective of this research is to identify the characteristics of cyber victims on social media in New Zealand. We scru...

Purpose Marred by complex internal and external pressures, Pakistan's education system struggles to move ahead. This paper uses system dynamics (SD) to analyze this complexity and identifies leverage points and intervention strategies for change. Methodology An SD approach suggests that meaningful understanding comes from building up a big picture...

The Green Prescription (GRx) is a health and wellbeing service that aims to manage the increasing obesity rates in the New Zealand population by providing free advice and support to at-risk patients. We evaluate the GRx service ecosystem using a qualitative approach and applying a value co-creation framework. The resulting mapping allows us to iden...

The implementation of Health Information Systems (HIS) has been heralded as bringing numerous benefits to the healthcare sector. When implementing a HIS, the attitudes of the various users (nurses, doctors, admin people) towards the HIS can be influenced by a number of different factors. User support has proved to be one of the most important ones....

Recent digital advancements, including social software, mobile technologies and augmented reality, offer promising opportunities to empower knowledge workers in their production environment by leveraging their knowledge processes, decision-making skills and social interaction practices. This paper proposes a conceptual framework for empowering work...

Mobile banking has become increasingly important to society; however, not all members of society adopt and/or use it as much as others: older adults, the disabled and lower-income families remain behind in their use and adoption of this service. This finding helped us recognise a research gap and led us to form our primary aim: to understand and ex...

Traditional news outlets are becoming increasingly focused on reporting online events; those that occur on social platforms within the digital world. However, these events are no less important than those occurring in the real-world. For example, national political leaders take to Twitter to express their opinion or rally support, while online repu...

The current wave of digitalization has important implications for manufacturing companies. In this article, we suggest applying the theoretical lens of value co-creation as a comprehensive approach to explore the potential of digitalization trends. We use it to identify the potential of better integrating shop floor workers in the shaping of digita...