Sevgi Ozkan

Sevgi Ozkan
Brunel University London · Brunel Business School

About

72
Publications
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1,701
Citations

Publications

Publications (72)
Article
Full-text available
Consumer behavior in e-commerce platforms is one of the extensively researched area. Numerous studies in this field assessed consumer online shopping behavior from various aspects. However, literature review showed that most of the conducted studies do not carry out market segmentation analysis while accessing shopping behavior of online consumers....
Article
Full-text available
Consumer behavior in e-commerce platforms is one of the extensively researched area. Numerous studies in this field assessed consumer online shopping behavior from various aspects. However, literature review showed that most of the conducted studies do not carry out market segmentation analysis while accessing shopping behavior of online consumers....
Book
Full-text available
The promise and prospects for mobile technologies in healthcare service delivery—particularly as experienced by patients and other users—are the focus of this forward-looking volume. Its detailed sociotechnical perspective takes in factors influencing patient and provider adoption of technological advances, in addition to the well-known cost and ac...
Article
Full-text available
This study is about determining the different consumer segments in online shopping platforms. Consumer segmentation is a marketing strategy which involves firstly dividing customers into groups based on their underlying characteristics, needs and interests, and then designing and implementing strategies to target them. One of the most common types...
Article
This study is about determining the different consumer segments in online shopping platforms. Consumer segmentation is a marketing strategy which involves firstly dividing customers into groups based on their underlying characteristics, needs and interests, and then designing and implementing strategies to target them. One of the most common types...
Article
Full-text available
Background: Health information technologies have become vital to healthcare services. In that regard, successful use of information technologies in pharmaceutical services is important to manage, control and maintain pharmaceutical transactions, which increase the quality of healthcare delivery. Objective: This study aimed to identify influencing f...
Article
Full-text available
Rapid growth of online shopping activities in recent years has required careful identifications of key factors influencing consumers’ behaviors and attitudes toward online shopping. Identifying critical factors influencing online consumer behavior is very crucial for effective customer relationship management. It is very important that online selle...
Article
Full-text available
B2C e-commerce is one of the fastest growing industries worldwide. A lot of studies were carried out by both scholars and practitioners in order to assess online consumers’ behavioral issues in B2C e-commerce platforms. This paper aims to organize and classify the accumulated literature on B2C e-commerce in order to determine less-researched areas...
Article
Full-text available
Online retailers are providing a large amount of products over the Internet for potential customers. Given the opportunity of accessing vast amounts of products online, customers usually encounter difficulties to choose the right product or service for themselves. Obtaining advice from the Internet is both time consuming and most of the time unreli...
Conference Paper
E-öğrenme; eğitim ve öğretimde bilginin, Bilgi ve İletişim Teknolojileri (BİT) yardımıyla dağıtılmasıdır. BİT’in eğitim ve öğretimde etkili bir şekilde kullanılabilmesi için, son kullanıcıların teknoloji ve kullanımına karşı tutumlarının bilinmesi gerekmektedir. Son yıllarda, eğitim alanında bireylerin BİT’leri ve ilgili uygulamaları benimsemeleri...
Conference Paper
Bilgi ve İletişim Teknolojileri (BİT) ve internetin gelişmesi ile BİT eğitim ve öğretimin uygulama yöntemlerinde kullanılmaya başlanmış ve önemli değişiklikleri de beraberinde getirmiş ve e-öğrenme kavramı literatüre geçmiştir. Öğrenme Yönetim Sistemleri (ÖYS) e-öğrenmede alanında yaygın olarak kullanılmaktadır. Bu sistemlerin etkin bir şekilde kul...
Article
Full-text available
This research considers the impact of social engineering security attacks which are noted as taking opportunities for critically exploiting user awareness and behavior. The research proposes in this respect a managerial method in an attempt to enhance or even ensure protection. The aim of this study is to construct a security lifecycle model agains...
Article
Full-text available
This study empirically investigates the factors impacting internet banking (IB) usage by Turkish bank customers. A unique internet banking usage model (IBUM) was developed and validated. The initial proposed model incorporated 10 factors named usefulness, ease of use, control, social influence, compatibility, risk, website features, alliance servic...
Conference Paper
Full-text available
ScienceDirect 2212-0173 © 2014 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Peer-review under responsibility of the Organizing Committee of CENTERIS 2014. Abstract This paper presented a literature review research about health professionals'...
Chapter
Full-text available
Small or Medium-Sized Enterprises (SMEs) constitute a significant portion with in the world economy, especially for developing countries. In this context, the use of information technologies (IT) brought a leverage to gain competitive advantage in the market. In that regard, effective use of IT is vital to maintain successful business operations. S...
Conference Paper
In this study, a systematic review was performed to identify the factors that affect adoption of e-learning systems by end-users. There are different studies in literature that examine factors affecting end-users' e-learning acceptance and adoption. However any single study has not examined existing literature systematically in this context. This s...
Article
In this paper; a comparison has been made among the Articles contained in the ISO/IEC 27001 Standard and the Articles of the Civil Servants Law No 657, which should essentially be complied with by the personnel employed within the bodies of public institutions in Turkey; and efforts have been made in order to emphasize the consistent Articles; and...
Conference Paper
Full-text available
Health Information Systems are becoming an important platform for healthcare services. In this context, Health Recommender Systems (HRS) are presented as complementary tools in decision making processes in healthcare services. Health Recommender Systems increase usability of technologies and reduce information overload in processes. In this paper,...
Article
Purpose ‐ This study is an updated and enhanced version of the study named "Building a methodology to assess the e-government transformation success" presented by Iskender and Özkan in the 18th Americas Conference on Information Systems (AMCIS 2012). The main purpose of this study is to explain the development of the methodology presented in the pr...
Conference Paper
Full-text available
Abstract There have been a number of projects conducted to provide health services by using information technologies in Turkey. The aim of these projects was to establish a platform to serve health services quickly and by the most accurate way. Although such systems provide various functionalities in theory, a new system has always been questioned...
Conference Paper
Banking sector is highly influenced by development of the internet and networking technologies. The considerable number of studies in the field of internet banking acceptance and adoption reflects the importance of this issue for customers, stakeholders and developers of internet banking. The purpose of this study is to present a comprehensive over...
Article
This study analyses the relationship between the e-government transformation success in Turkey and the 18 success factors commonly assumed to be the causes of transformation success in the literature. The study uses a quantitative methodology previously developed by the same researchers, which considers transformation success as the dependent varia...
Chapter
Representing the co-authors’ academic and practitioner background, this chapter provides the most-up-to-date information for an ongoing work on citizen-oriented e-government initiatives. The purpose of this work follows the importance, priority, and necessity of paying attention to citizen side, and aims to improve understanding and better address...
Conference Paper
Full-text available
Increasing use of current and developing information technologies (IT) within business and production processes is a required transformation to survive in the market. However, IT should be well-managed to be adapted by an organization as a whole. This study proposes a new model for the assessment of IT use in organizations. The aim is to assist dec...
Article
The e-Government phenomenon has become more important with the ever increasing number of implementations worldwide. A model explaining the e-Government adoption and the related measurement instrument – a survey – had been developed and validated in this study. In a post Technology Acceptance Model (TAM) approach, theory of planned behavior (TPB) wa...
Article
Full-text available
Despite increased research interest on knowledge transfer in information systems (IS) outsourcing, the field still lacks sound and holistic understanding of the key factors influencing knowledge transfer success. The present paper attempts to provide a synthesis of existing theoretical perspectives and empirical findings related to the factors that...
Article
Full-text available
TUBITAK National Research Institute of Electronics and Cryptology (UEKAE) Department of Information Systems Security makes social engineering attacks to Turkish public agencies within the frame of "Information Security Tests" [19]. This paper will make an analysis of the social engineering tests that have been carried out in several Turkish public...
Article
Full-text available
In this paper, after giving a brief definition of Information Security Management Systems (ISMS), ISO 27001, IT governance and COBIT, pros and cons of implementing only COBIT, implementing only IS0 27001 and implementing both COBIT and ISO 27001 together when governing information security in enterprises will be issued.
Conference Paper
Teknoloji ve uygulamalarının hayatımızda giderek daha fazla yer alması ile kullanıcıların kendilerine sunulan teknoloji ürün veya uygulamalarını benimsemelerini etkileyen faktörler araştırmacıların dikkatini çekmiştir ve çekmeye devam etmektedir. Bu alanda temel olarak kabul edilen Teknoloji Kabul Modeli (TAM- Technology Acceptance Model) ele alına...
Article
In this paper, after giving a brief definition of Information Security Management Systems (ISMS), ISO 27001, IT governance and COBIT, pros and cons of implementing only COBIT, implementing only IS0 27001 and implementing both COBIT and ISO 27001 together when governing information security in enterprises will be issued.
Conference Paper
Full-text available
In Turkey, there have been a number of projects conducted to provide health services by information and communication technologies (ICT). The aim of these projects is to provide health services in the best form and establishing a network among patients and health foundations. Although these systems provide useful functionalities in theory, they hav...
Article
Full-text available
This study aims to develop a model for the user acceptance for implementing the information security standard (i.e. ISO 27001) in Turkish public organizations. The results of the surveys performed in Turkey reveal that the legislation on information security public which organizations have to obey is significantly related with the user acceptance d...
Article
In this case study, a collaborative risk method for information security management has been analyzed considering the common problems encountered during the implementation of ISO standards in eight Turkish public organizations. This proposed risk method has been applied within different public organizations and it has been demonstrated to be effect...
Conference Paper
Full-text available
With the usage of information technologies in education field, e-assessment that uses information technology to assess students learning started to become popular. Web-based testing, a type of e-assessment, seems to have advantages when compared to traditional testing, like costing, reliability, ease of use etc. Although it seems to have advantages...
Conference Paper
Implementation of web-based learning management systems as a supportive tool in higher education has become so popular with the rapid expansion of information technologies. However, users' acceptance is the primary issue to be considered for the successful implementation and management processes of the systems. In this context, this study aims to u...
Conference Paper
Full-text available
Development of a learning management system requires a multidisciplinary approach and comparison of instructors' adoption in different departments towards system use is one of the most important targets to be considered. The purpose of this study is to identify the salient factors related with the instructors' adoption of learning management system...
Conference Paper
The concept of Web 2.0 emerged in 2004 and since then the concept has become so popular. Web 2.0 refers the second generation web development and design. Web 2.0 technologies enhance collaborating, creating, connecting, video and audio sharing and active participation. Leaning Management Systems (LMS) used to support courses synchronously or asynch...
Conference Paper
The factors that affect the user acceptance of technology related products and practices have attracted the attention of researchers. In this study, a technol- ogy acceptance model will be developed via Structural Equation Modeling ap- proach. Technology Acceptance Model (TAM) will be extended in four dif- ferent contexts, i.e. e-government, e-heal...
Conference Paper
Full-text available
While millions of dollars are spent building digital libraries, research findings indicate that millions of potential users may still be ignoring them. Researchers have applied different Technology Acceptance Models to determine the acceptance of Information System (IS). In this research, we recognized the existence of different groups of users of...
Article
Purpose – The emergence of online transactions, enabled through internet media, has led to an increase in the availability of electronic payment (e‐payment) systems. This research aims to investigate, through theoretical constructs (technology acceptance model, theory of reasoned action) and an empirical analysis, the critical factors that may ensu...
Article
"Hospital Information Systems" are designed for improving the health quality of people and for the management of all the hospital's medical and administrative information in order to enable health professionals to perform their jobs effectively and efficiency. However the main problem has been raising that is whether hospital personnel want to use...
Chapter
Although there is limited research and evidence base, it is reasonable to expect that high quality information technology is an integral factor in the success of today’s healthcare sector. However, the healthcare sector is considered to be low level investor in information technology (IT) when compared to other sectors. There are studies that look...
Chapter
Although there is limited research and evidence base, it is reasonable to expect that high quality information technology is an integral factor in the success of today’s healthcare sector. However, the healthcare sector is considered to be low level investor in information technology (IT) when compared to other sectors. There are studies that look...
Article
There has been little research on assessment of learning management systems (LMS) within educational organizations as both a web-based learning system for e-learning and as a supportive tool for blended learning environments. This study proposes a conceptual e-learning assessment model, hexagonal e-learning assessment model (HELAM) suggesting a mul...
Conference Paper
Full-text available
Teaching computer and information literacy subjects to students with diverse backgrounds is an instructional challenge. This study aims to identify the students' attitudes towards a first year computer and information literacy course. Several factors such as student gender and student's department have been taken into consideration in order to unde...
Conference Paper
Full-text available
Today, students acquire basic computer skills at the early stages of their lives through several courses taken at schools before university and social online environments where they can engage with their friends. As a result, students may become more reluctant to attend similar courses in universities. A similar situation has arisen recently with a...
Conference Paper
Full-text available
Research addressing the conceptualization and measurement of learning management systems (LMS) within educational organizations as both a web-based learning system for e-learning and as a supportive tool for blended learning environments is receiving attention, and this research study proposes a conceptual e-learning assessment model, HELAM (Hexago...
Article
Full-text available
Purpose – The purpose of this paper is to demonstrate the importance of undertaking a systemic view of evaluating the success of government to citizen (G2C) services and identifying the salient factors related with citizens' low adoption of G2C services. Design/methodology/approach – The paper adopts a quantitative case perspective and derives a co...
Article
In general, a standard is described as an established norm or a requirement list. Standards can be developed as formal documents to establish uniform engineering and technical criteria. The standardization process may be achieved through an edict or it may involve the formal consensus of technical experts. Today, in the growing global technical mar...
Article
Purpose – The purpose of this paper is to demonstrate the importance of undertaking a systemic view of learning management systems (LMSs) evaluation addressing the conceptualization and measurement of e-learning systems success in higher education. Design/methodology/approach – The paper adopts a quantitative case perspective and derives a conceptu...
Article
Telemedicine is transferring medical data between geographically separated areas. There are many application areas and different technologies can be used. Telemedicine has been used in medicine for many years. However, the use of telemedicine in dentistry is very little. Teledentistry has the potential to be a highly effective mechanism for enhanci...
Article
Full-text available
This research aims to explore the factors relating to e-payment system to be implemented where electronic processes enable the facilitation of online transactions. A secondary analysis revealed six factors which are argued to be 'critical' for customer adoption of these systems. The findings were further augmented by an online survey of 155 respond...
Article
Full-text available
Purpose – This paper aims to introduce a European project CEES to develop a standard for the evaluation of Electronic Government (e-Government) services from a citizen satisfaction perspective. Design/methodology/approach – The aim, objectives, methodology, and deliverables of the project CEES are detailed. Furthermore, the challenges of the develo...
Article
Among the top issues of information systems (IS) management is measuring and improving IS effectiveness. In that, the concept of IS effectiveness is widely accepted throughout IS research as the principle criterion for evaluating information systems. IS effectiveness is defined as the extent to which a given information system actually contributes...
Conference Paper
Although there is limited research and evidence base, it is reasonable to expect that high quality information technology is an integral factor in the success of today's health care sector. However, the health care sector is considered to be low level investor in Information Technology (IT) when compared to other sectors. There are studies that loo...
Article
Full-text available
A considerable amount of research has been conducted on evaluating success of information systems. However, there has been little research addressing the conceptualization and measurement of e- learning systems success within educational organizations. Evaluation of information systems within the growing e-learning sector is currently receiving att...
Article
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of enterprise information management, published by and copyright Emerald. Purpose – The purpose of this paper is to demonstrate the importance of undertaking a systemic view of information systems evaluation...
Article
Full-text available
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in Transforming Government: People, Process and Policy, published by and copyright Emerald Group Publishing Ltd. Purpose – To evaluate issues relating to the implementation of electronic reverse auctions (eRA) within loca...
Article
Full-text available
High quality information technology (IT) support is an integral factor in the success of today's health sector. However, the medical profession is considered to be low level investors in IT when compared to other sectors. Many international comparisons look at the expenditure spent on health IT as a basis for determining how effective the systems a...
Conference Paper
Full-text available
This paper proposes a model for t-Government and highlights the research agenda needed to increase understanding of transformational government and the processes involved in furthering the agenda of the t-Government. In particular, both an operational and a conceptual model for the effective involvement of citizens and businesses in government func...
Article
Full-text available
The effective use of information technology (IT) has the potential to solve problems efficiently, creating significant gains in performance and productivity. The medical sector is considered to be low level investors in IT when compared to other sectors. Many international comparisons look at the sums spent on health IT as a basis for determining h...
Conference Paper
Among the top issues of information systems management is measuring and improving information systems (IS) effectiveness. In that, the concept of IS success is widely accepted throughout IS research as the principle criterion for evaluating information systems. As a powerful communications medium, the Internet is a communication and IS phenomenon t...
Article
Full-text available
While defining or measuring the effectiveness of the information systems (IS) function has proven complicated, further effort on refining IS assessment is essential for the effective management and continuous improvement of both the IS function and the organisation. In addition, an effort to investigate the relationships among the established IS as...
Article
❒ Abstract While defining or measuring the effectiveness of the in- formation systems (IS) function has proven complicated, further effort on refining IS assessment is essential for the effective management and continuous improvement of both the IS function and the organisation. In addition, an effort to investigate the relationships among the esta...
Article
Full-text available
Critical infrastructures are the physical and virtual systems essential to the minimum operations of the economy and the government. Critical Infrastructure Protection (CIP) is a critical agenda item for governments in the developed countries. In these countries, policies and procedures on CIP are already in place and required laws are in action as...
Article
Full-text available
A number of approaches of assessment associated with IS effectiveness have been examined, fundamental guidelines for research in this area have been derived, and a novel model of IS effectiveness has been proposed. A process based assessment method (PB-ISAM) based on the proposed effectiveness model has been elaborated. The new model and the new as...
Article
This paper aims to introduce a European project CEES to develop a standard for the evaluation of Electronic Government (e-Government) services from a citizen satisfaction perspective. Design/methodology/approach - The aim, objectives, methodology, and deliverables of the project CEES are detailed. Furthermore, the challenges of the development of a...

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Projects

Projects (3)
Archived project
Principal Investigator: Dr. Tuğba Taşkaya Temizel IS100 course in METU was developed in terms of student assessment software and course contents. IS100 course aims to make students both computer and information literate.
Archived project
This title incorporates our projects and efforts in mHealth and eHealth use and adoption. We have investigated adoption of health technologies by providers including physicians and pharmacists. One of the main projects is about mHealth application use by physicians was investigated employing mixed method. Behavior theories were used to develop the research model. Data was collected from 200+ physicians in Turkey. We also investigated the use of pharmacy technologies use by pharmacist by a nationwide survey.