Serkan Güneş

Gazi University · Department of Industrial Design (Architecture)

This paper explores how specific products transcend their utilitarian purposes, evoking profound consumer fascination. These objects, characterized by an elusive quality surpassing practicality, acquire deeper meaning and allure. At the core is the concept of the sacred, intertwining the ordinary with the extraordinary, resonating profoundly on a p...

A limited number of children receive proper physical education between the ages of 0-6 which is the main period for children to learn fundamental movement skills (FMS). In contrast to physical education opportunities, most of the children have access to neighborhood playgrounds. Proper interventions and improvements to playground designs may be the...

ZET Tasarım alanının temel amacı nesnel gerçeklik ile yüzleşmek, varlık hakkında hakikatleri keşfetmek ve kurgusal yeni hakikatleri içerdikleri yeni olanaklar dahilinde tesis etmektir. Tüm tasarım süreçleri gerçekliğin birer taklidi, temsili veya hakikat önermesi vasfında sunumu halindedir. Tasarım faaliyeti hakikati arayış sırasında dili ile kurma...

Article Info Abstract With the growth of e-commerce, consumer reviews are becoming more widely available and influential. These valuable online product reviews (OPR) show any product issues and contain unique and hidden user information fragments that designers can use in decision-making. OPRs are often unstructured, massive, disorganized, and high...

In terms of defining and implementing new and innovative ideas, creativity and entrepreneurship are inextricably linked. In this context, creativity and entrepreneurship inevitably form sub-functions of each other in terms of performance. Because both concepts are carried out in uncertain and dynamic situations, their qualities mutually complement...

In the current stage of neoliberal capitalism, a mutually beneficial relationship exists between the user and the design within the societal image universe. This has created issues for users, such as perpetuating the tension between desire and satisfaction, leading to an insatiable desire and sustained engagement with the product. In Lacanian psych...

The diversity of religious products, potential customers, and overall turnover consistently attract capitalist production's attention. The provision of services and goods for the maintenance of spirituality and its sustainability constitutes the simplest, the most common, the most general, and the most natural relationship between religious systems...

Tasarım çalışmalarında ürünün başarısını anlayabilmek amacıyla kullanıcı değerlendirmelerine ulaşmak büyük önem taşır. Kullanıcının beğenisini yorumlamak, kullanıcının ürünlere sıfatlar ve puanlar vermesi ile ölçülebilir. Bu çalışma beğeni odaklı ürün tasarımı araştırmalarında, estetik beğeniye dair sıfatların oluşturulması ve değerlendirilmesi içi...

In the era of Big Data, with the advances in e-commerce, users, rather than producers, tend to pioneer to express to-be-improved product features with online product reviews. Although there are many conventional methods for determining users' opinions about available products, these methods are costly, non-voluntary, applied with a limited group, a...

Tasarım alanının temel amacı nesnel gerçeklik ile yüzleşmek, varlık hakkında hakikatleri keşfetmek ve kurgusal yeni hakikatleri içerdikleri yeni olanaklar dahilinde tesis etmektir. Tüm tasarım süreçleri gerçekliğin birer taklidi, temsili veya hakikat önermesi vasfında sunumu halindedir. Tasarım faaliyeti hakikati arayış sırasında dili ile kurmaca b...

Persona literature, which has rich content, has long been one of the dominant and popular topics in design. In the literature, which focuses on persona production and its use in the design process, there are hardly any ethical discussions about the philosophical principles of persona production. This article explains the general ethical approach to...

Yer Altında Yaşam, TOKİ Haber Dergisi ,141, 46-49.

Due to their birth at the same time interval, according to the generation theories based on the idea that the individuals who were exposed to the same social, historical, and cultural events and thus have common experiences, similar attitudes to similar thoughts and behaviors, nowadays five generations, which are the Silent Generation, Baby Boomer,...

nsanın insan için tasarladığı tasarlama sürecinde bazı bireysel, toplumsal ve kültürel değerleri cisimleştirdiği ürünler ihtiyaç karşılama işlevlerinin yanı sıra arzu tatminine yönelik iletişimsel birer aygıttır. Bu karmaşık durum bilen özne ile bilinen nesne arasındaki bağıntıya ilişkin sorular ortaya çıkarmaktadır. Tarihsel sürece bakıldığında po...

In this paper, we propose an approach to establish a relationship between creativity in design and institutionalized democracy types according to individual ontology and the quality and nature of Representation. In this context, the paper addresses how design can be a natural right and how the capitalist system dulls this right. This paper also exa...

Identifying and analysing large amounts of online product reviews (OPR) have become a critical challenge for product design due to their valuable and insightful content. Despite the potential of the OPRs, designers cannot benefit from this opportunity because the analysis of the interpretations requires knowledge of different areas. This study prop...

Participatory design as one of the current approaches in the design research emerged with the demand for democracy at the intersection of the political agenda of the period and the dissemination of the technological infrastructure at workplaces. The participatory approach, first included in the design processes of the information systems, continued...

Overdesign threatens businesses as an inevitable reality. One of the biggest causes of this pathology is the lack of information about the market and the process. In this paper, first, we aimed to discuss design knowledge in terms of New Ontology approach by focusing on inevitable and limited ontological assumptions in the design process and incomp...

All being has something that shows itself even if one does not see it. Daily objects that exist may be seen as just the things that one uses. However, being for usage is only a form of data, not a form of being. Seeing that being will be possible only by communicating with possible things in the being in a way that complies with its ontic structure...

Türkiye’de endüstri ürünleri tasarımı eğitimi veren bölümlerin kuruluş aşamasında farklı kurum ve alanlardan gelen, kurumda yerleşik ve transfer öğretim elemanlarının önemli rol oynadığı ve kurumsal aidiyet duygusuyla bağlı oldukları gelenekleri gittikleri kuruma taşıdıkları kabulü ile bölümlerin insan kaynağının değişiminin, bölümlerin kültürleşmi...

Modern zamanların bir uzmanlığı olarak resmileşen tasarım, bağlam olarak da bu zamanların modernist bilimsel paradigmalarından etkilenmiştir. Bu konuda kendi yolunu bulmaya çalışan tasarım diğer disiplinlerden beslenmiş, bu disiplinlerin kendilerine has bilgi ve yöntem çalışmalarını benimseyerek pratiğinde bu yaklaşımlara yer vermiştir. Ancak kendi...

ZET Mesleki terminoloji, hem meslek içi özelleşmiş bilginin üretimi ve sunumu hem de gerek eğitim sürecinin gerekse pratiğe dayalı uzman paylaşımının etkin ve özel iç iletişimi için esastır. Mesleki terminolojide yaşanan problemler mana (maksat) ile lafız (söyleyiş) farkı oluşmasına, amaçlanan tartışma eksenin oturamamasına, anlam olarak ittifak ed...

Most studies of globalization tend to focus on global economic and political issues, however, globalization is also having a significant impact on local cultures habits and traditions and forces them to planned uniformity by its products and services. Global products are one of the main outputs of the global economy and thanks to the perfectly orga...

The design literature shows that explanations on ontology were made mostly in terms of subjective idealism, and in order to do this, references were constantly provided to Heidegger, who came from the Neo-Kantian tradition. Unlike from subjective idealism, in this paper, we aimed to discuss design knowledge in terms of Nicolai Hartmann's objective...

The main purpose of the study is to determine how transforming power of IOT may affect the unique system of knowledge of the industrial design field in terms of legitimacy, practice, and education. The investigation is based on the larger question of whether IOT functions as transducer on jurisdictional boundaries of field and how the new tasks and...

Gösterişçi tüketim, tüketimin diğer insanlar tarafından beğeni kazanması ve takdir görmesi üzerine kurulmuş, hedonizme dayalı bir tüketim şeklidir. Gösterişçi tüketimi yönlendiren unsurlar olarak değişen ihtiyaçlar, artan mal ve hizmet çeşitliliği, takdir ve sosyal statü kazanma arzusu, gelir seviyesinin artması ve ani gelir artışları, çevrenin değ...

It is inevitable that there is a radical economic and social change in the process of Industry 4.0 in which human power is less and less needed in production. It is observed that knowledge and creativity based employment and competition have increased with the decrease of labor costs in this process. The fact that creativity has become an important...

Against limited world resources, infinite human needs, rapid population growth, over-urbanization, industrialization and excessive consumption of resources caused the destruction of nature which began to become obvious from the end of the 20th century. As a result, people, communities and states have begun to take environmental measures with this c...

Majority of products or services in market have been resembled each other. The companies chosen to be on safe environment have become a second version of someone else, a karaoke company. This just provides a temporary holding in market. Especially small and medium-sized enterprises have to create marginal solutions to have competetive advantages ag...

In this study, the universality that has emerged as a result of globalization and how the aesthetic perceptions and feelings are affected product designs is discussed. Together with, at what points the universal aesthetic perceptions and feelings are merged and separated are also considered. The design is a bridge that passes into the unknown to co...

Companies need to be involved in activities that create high added value to compete in global markets. With the increasing competition and technological developments, acknowledging that design is such a value-adding activity is crucial for companies. Input-output analyzes, part of Hirschman models which is predominant in unbalanced growth theory, i...

education, the schools supporting the development of these institutions have differed. Each institution has the individual geographical location, external stakeholder awareness, the traditions of the institution, the perspective of the umbrella organization, similar tendency of human resource so it caused that each department has its own distinctiv...

This article utilizes the newly proposed nonparametric causality-in-quantiles test to examine the predictability of mean and variance of changes in gold prices based on inflation for G7 countries. The causality-in-quantiles approach permits us to test for not only causality in mean but also causality in variance. We start our investigation by utili...

Laminated composite wooden construction elements were produced with 7 layers of Scots pine (Pinus sylvestris L.). Fiberglass wire mesh and aluminum wire mesh, which were used as reinforcement materials, were pressed with polyvinyl acetate (PVAc) and polyurethane-type adhesives between each Scots pine layer. The highest bonding strength values were...

The conception of digitalization has gained importance for the field of product design due to the developments in the fields of CAD/CAM over the last decades. Improvements in 3D printing technology have become an essential part of today's product design practice and education. In product design studio courses, products developed by traditional desi...

The notion of “design thinking” can be regarded as a way of thinking that consists of both divergent and convergent phases. As a creative problem solving methodology, it first defines the problem with a human-centered perspective and then analyzes all the aspects of the problem as a part of a whole. This approach can be applied in all fields, inclu...

Design is a phenomenon that supplies continuity; starting from the existence of mankind up to the present has been passing and constant change is ongoing. People, starting out with a sense of needed products have begun to design. Designing stage throughout time, starting with the abstract and the concrete from the area as we get product designs in...

The notion of “design thinking” can be regarded as a way of thinking that consists of both divergent and convergent phases. As a creative problem solving methodology, it first defines the problem with a human-centered perspective and then analyzes all the aspects of the problem as a part of a whole. This approach can be applied in all fields, i...

In history of states and societies, there are milestones that fundamentally alters their future. Whereas victories, innovations and scientific advances lead to prosperity and happiness in society, factors like epidemics, natural disasters, moral corruption or wars which will be focused on study cause grief, turmoil, and collapse. The major transfor...

The institution of Akhism which emerged 13th century in Anatolia not only guided commercial life but also regulated socio-cultural life of Turks for centuries. Design ethics resemble Akhism principles in many aspects, especially in terms of people-oriented approach.While Industrial Design is a commercial activity based on human benefit, Akhism purp...

Design is a phenomenon that supplies continuity; starting from the existence of mankind up to the present has been passing and constant change is ongoing. People, starting out with a sense of needed products have begun to design. Designing stage throughout time, starting with the abstract and the concrete from the area as we get product designs in...

The notion of “design thinking” can be regarded as a way of thinking that consists of both divergent and convergent phases. As a creative problem solving methodology, it first defines the problem with a human-centered perspective and then analyzes all the aspects of the problem as a part of a whole. This approach can be applied in all fields, i...

The institution of Akhism which emerged 13th century in Anatolia not only guided commercial life but also regulated socio-cultural life of Turks for centuries. Design ethics resemble Akhism principles in many aspects, especially in terms of people-oriented approach.While Industrial Design is a commercial activity based on human benefit, Akhism purp...

In history of states and societies, there are milestones that fundamentally alters their future. Whereas victories, innovations and scientific advances lead to prosperity and happiness in society, factors like epidemics, natural disasters, moral corruption or wars which will be focused on study cause grief, turmoil, and collapse. The major transfor...

The institution of Akhism which emerged 13th century in Anatolia not only guided commercial life but also regulated socio-cultural life of Turks for centuries. Design ethics resemble Akhism principles in many aspects, especially in terms of people-oriented approach.While Industrial Design is a commercial activity based on human benefit, Akhism purp...

INNOVATION AND INDUSTRIAL DESIGN IN THE NEW NORMAL PARADIGM Abstract This article is an attempt to investigate alternating innovation concept according to contemporary business models in the light of The New Normal paradigm. In the economy, cyclical changes causes the rise of new business models. Successful models continue to live thought the chang...

Design entrepreneurship is about producing and marketing the intellectual properties of a viable concept in terms assuming risks, financing and managing. So this study is about a discussion on building entrepreneurship skills in design education. With the changing role of the designer, the study supports the idea that teaching initiative entreprene...

Industrial design is a tool for economic goals. To achieve these goals, the skills of designers should be developed and they need to be able to understand at least basics of economics and to undertake thought models on cost-benefit analysis in the decision-making. Although designer's contribution in the economy is widely acknowledged, in design ins...

Z Tarımda yüksek ihracatı yakalamak, azami katma değere ulaşmak ancak tarım üretimindeki artışın nitelikli işlenmiş gıda ürünleri verecek tarıma dayalı sanayi imkânı ile mümkündür. Refah seviyesindeki artışla beraber işlenmiş gıda ürünlerinde tasarım kavramı önem kazanmaya başlamış, gıda ürününün istenen özellikte sunulması ve satın alma tercihine...

zet Teknolojinin (üretim yapısının) ekonomik bir olumsuzluk yaratmadan çevreyi bozulmadan alıkoyması ekonominin temel paradokslarından birisini yaratmaktadır Jevons Etkisine göre herhangi doğal bir kaynağın verimliliğindeki artış ona olan talebi azaltmamakta; aksine çoğu zaman ucuzlama sebebiyle arttırmakta bu durum ise doğaya zarar vermeksizin eko...

zet Refah seviyesinde artışla talep yönünde değişiklikler olmuş, tüketici üretimde aktif rol oynamaya başlamıştır. Literatürde tüketici katkılı üretim ve tasarımın üründe değer artışı yarattığı vurgulanmakta, bunun için uygulanan farklı modeller sunulmaktadır. Bu çalışmada bu modellerden birkaçı tanıtılacak, modellerin gerekçeleri emek, mülkiyet il...

Teknoloji ve elektronik iletişim alanındaki gelişmeler, düşünülen her fikrin sanal olarak yaratılabilmesini ve hatta dijital olanın fiziki olarak üretilebilmesini ve bireylerin sanal olarak sınırsız sayıda ortaklık kurabilmesini mümkün kılmıştır. Teknolojilerin ucuzlaması ile ortaya çıkan erişebilirlik imkânı tasarım profesyonelleri kadar bu alana...

Türk Çay Kültürü ve Ürünleri. Drinktech, 77, 58-68. Türk gündelik hayatında önemli bir yer tutan çay, Türklerin hayatına geç girmesine karşın gerek sosyal hayatın ritüellerinde gerekse yarattığı kültür ile vazgeçilmez bir değer haline gelmiştir. Türklerin çay ile tanışması konusunda farklı tarihler bulunsa da çayın bir tarım bitkisi olarak ele alın...

Türk Çay Kültürü. TSE Standard Ekonomik ve Teknik Dergi, 607, 66-70.

115 Öz Toplumun bir organizma şeklinde tasviri zaman içinde birçok düşünür tarafından yapılmış ancak organizma-nın varlığı için ihtiyaç duyulan sinir sisteminin tam anlamı ile teşkili ancak enformasyon teknolojilerindeki gelişme ile mümkün olmuştur. Aracısız iletişim ile ar-tan etkileşim çeşitliği sayesinde toplumun bilgi üretme, işleme ve karar ve...

This paper aims to present the challenges of medical devices industry SMEs in OSTIM/Ankara and to explore how small firms invest in design expertise to develop new products. The research reported here stems from design perspectives of a medical device SME operating in OSTIM and the empirical basis of the study focused particularly on the use of sel...

ZET 20. yy boyunca toplumlar gelişmişlik seviyelerine uygun olarak otomobil kavramı ile tanışmış, bu icat toplumların yaşamında ve kültüründe muazzam etkiler bırakmıştır. Otomobilin verdiği özgürlük ve imkânlar kent yapılarından, beşeri ilişkilerin tekrardan tesisine kadar toplumları yeniden yapılandırmıştır. Bu çalışmada otomobil kavramının Türk t...

E-commerce has changed how consumer buys in variety and has made it easier for them to find. As variety of products to improve consumer surplus, researchers propose a new type of distribution; The Long Tail. In this study, to examine the Long Tail in non-digitals, a field study conducted in Turkey's best-known on-line store. The results does not fi...

Many design research uses several comparative methods to compare and contrast products or brand images among user attitudes, purchasing decisions, ergonomics, functionality and other design related issues. With the development of computer technology, design researchers became capable to several statistical software packages. These software packages...

Industrial design is a tool for economic goals. To achieve these goals, the skills of designers should be developed and they need to be able to understand at least basics of economics and to undertake thought models on cost-benefit analysis in the decision-making. Although designer's contribution in the economy is widely acknowledged, in design ins...

Design entrepreneurship is about producing and marketing the intellectual properties of a viable concept in terms assuming risks, financing and managing. So this study is about a discussion on building entrepreneurship skills in design education. With the changing role of the designer, the study supports the idea that teaching initiative entreprene...

ZET Ürün tasarımı, yaratıcılığın ortaya çıkarılması, tasarım fikirlerinin inşası, alternatiflerinin değerlendirmesi, sunulması ve nihayetinde üretimi için farklı düzey ve teknikte görsel sunum olanaklarını kullanmaktadır. Bu görseller, tasarımcının kendi dünyası, diğer tasarımcılar, müşteriler ve kullanıcılarla iletişim sağladığı kadar fikrin anlaş...

zet Değer yaratmanın yenilik için stratejik anlam kazanması, bu alana yönelik farklı yenilik modellerinin ortaya çıkmasını sağlamıştır. Geleneksel olarak firma içinde yaratılan değerler, artık pazarda yaratılmaktadır. Bu haliyle tüketici değer yaratmanın önemli bir öğesi haline gelmiştir. Dolayısıyla, bugün, yenilik sistemlerinin odak noktası tekno...

Yaygın teknolojilerin işletmeler için erişebilir maliyetlere gerilemesi, birçok küresel işletmeyi teknoloji anlamında eşit düzeye getirmiştir. Bu durum, işletmeleri rekabetçi konumlarını sürdürebilmek için ya radikal teknolojik değişmelere zorlamakta ya da enformasyon teknolojilerinin sağladığı diğer kolaylıklardan faydalanmaya yönlendirmektedir. B...

Ambalaj Tasarımı ve Farklılık. TSE Standard Ekonomik ve Teknik Dergi, 588, 76-78.

In general terms, this study examines Turkish tea culture and its peripheral anonymous design products in parallel with the development of local culture. Tea consumption rapidly became irreplaceable value and a symbol of hospitality in Turkish culture despite the absence of fundamental past as in local coffee consumption. This beverage quickly harm...

For most companies, the main problem concerning new product development is integrating industrial design process in NPD. Although its definition and scope is not noticed fully, increasing importance of design for company is a fact and there are respectable amount of different practices to create a structure for design in the company to support and...

zet Bu yazıda tasarım ve insan ilişkisi, iktisat biliminin birey kabulleri üzerinden ele alınmıştır. İktisat tarihi boyunca öne sürülen birey ontolojileri, klasik ve neo-klasik iktisadın temel varsayımı olan iktisadi adam ve bu birey modeline karşı oluşturulan diğer modeller, tüketim kavramı altında incelenmiştir. Bu modellerin her biri insan tabia...

In this study sui generis characteristic of Turkish way of thinking in creative process was investigated under the topic of Turkish Mind. This study aim to provide first, a critical review of the rudiments on mind and innovation related to society. Later section will focus on the concept of entrepreneurship and its development that evaluated accord...

zet Silah olgusu insanlığın varoluşundan bu yana saldırmanın ve korunmanın dolayısıyla; yaşamayı sürdürmenin temel araçlarından birisi olarak karşımıza çıkıyor. Medeniyet kavramı ve devletler silah üzerine inşa ediliyor, bekası silah ile korunuyor ve gerekli koşullar oluştuğunda silah vasıtası ile yayılıyor. Güvenlik, huzur ve tehditler için silahl...