Sergio Moreno-Gil

Sergio Moreno-Gil
Universidad de Las Palmas de Gran Canaria | ULPGC · Instituto Universitario de Turismo y Desarrollo Económico Sostenible (Tides)

PhD

About

64
Publications
66,851
Reads
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1,723
Citations
Citations since 2016
31 Research Items
1346 Citations
2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
Additional affiliations
March 2016 - present
The University of Calgary
Position
  • Professor
Description
  • 14.03.2016 - 31.08.2016 17.06.2015 - 24.08.2015 09.07.2007 -l 28.07.2007 08.09.2004 -l 25.02.2005
January 2013 - January 2016
Universidad de Las Palmas de Gran Canaria
Position
  • Tourism Marketing Director

Publications

Publications (64)
Article
Purpose The main research questions addressed by this study focus on Subjective Well-Being (SWB) and to what extent the individual's SWB relates to the individual's need for personal growth. Specific interest is devoted to the effects of intentions (to have personal goals) and behavior (to achieve personal goals). Design/methodology/approach Can S...
Presentation
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Entrevista proyecto Emotur
Chapter
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The sharing economy is at the centre of current debates involving new technologies, sustainability, big data and stakeholder engagement. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field.
Chapter
This paper analyses the image that European tourists have about a destination (Canary Islands), in order to identify keywords that describe the tourist destination through the free elicitation methodology. A Computer-Aided Web Interview (CAWI) was used to conduct the research in 19 European countries, where through the free elicitation methodology,...
Article
El propósito de este estudio es examinar como contribuyen los distintos tipos de riesgos (terrorismo, accidente, delincuencia, salud, catástrofes) a los que se enfrenta los turistas a la percepción de riesgo final sobre los destinos. Asimismo, el trabajo analiza el efecto moderador del destino en las relaciones causales establecidas entre los tipos...
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It is my privilege to serve as founding editor of our new journal, Tourism and Hospitality, and my pleasure to welcome you to its pages [...]
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The current importance of tourism in Latin American countries highlights the need to review tourism research in this region. This article analyzes the contributions made by researchers affiliated to Latin American institutions in academic journals specialized in tourism and published in Latin America. Seven main journals published in Portuguese and...
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The sharing economy continues to develop in the tourism sector as a convenient - and even personalised - choice in the search for more authentic experiences by tourists with a wide range of disposable incomes (Paulauskaite et al., 2017). This breakthrough innovation has changed the tourism ecosystem as well as tourism destinations at all levels. Ne...
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Purpose The purpose of this study resides in a better understanding of the relationship between the use of traditional operators, online travel agencies, such as Booking.com and Expedia, comparators, tour operators and traditional travel agencies, airlines, new non-tourist companies like Google and the use of sharing economy platforms to obtain inf...
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There is currently a growing concern about the consequences of tourism activity on the environment. In this regards, sustainable management is understood as a key element that can help destination marketing organizations (DMOs) to improve a tourist destination’s competitiveness. This study provides some clues about the best way to develop the image...
Article
El presente ensayo o pieza de revisión es un intento de brindar al lector una lectura holística del problema de la imagen y su disociación respecto a la marca o proceso de construcción de marca. Centrados en la industria hotelera (producto alojativo), la propuesta sugiere dos asuntos significativos. Por un lado, existe una necesidad de introducir n...
Article
Purpose Examination of the image projected through photographs used in marketing materials can enable managers to identify opportunities for creating differentiated positioning in the marketplace. However, the impact of image projected through photographs has not received much attention in academic literature. This paper aims to establish a methodo...
Article
The present study aims to provide a deeper understanding of the image of museums, differentiating between perceptions of Visitors (residents and tourists) and Directors in the museums of a sun and beach tourism destination – Gran Canaria (Canary Islands, Spain). This study analyses the overall image, the cognitive image, and the affective image. Th...
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This paper analyses the use of the main e-tourism platforms by European tourists. A computer-aided Web interview (CAWI) was used to conduct the research in 19 European countries: Germany, Austria, Belgium, Denmark, Spain, Finland, France, Holland, Ireland, Italy, Norway, Poland, Portugal, Russia, Sweden, Switzerland, Luxemburg, Czech Republic, and...
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Tourism is the main industry in many islands around the world. Islands connect with each other and with mainland markets in a complex system of relations of competition and cooperation (coopetition). This article analyses islands’ cooperation strategies through the management of brand architecture and how visits to one island can influence visits t...
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The globalization of markets has led destination marketing organizations to question whether their marketing strategies should appeal to cultural convergence or divergence, both in the media to be used (information sources) and in the content to be communicated (related to travel motivations). The purpose of this study is to investigate the “cultur...
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The aim of this study is to identify spending patterns of tourists in relation to the leisure activities performed throughout their day-by-day stay at the destination. Using the methodology of social network analysis (SNA), a tourists–activities bipartite network was identified following a pattern known as core–periphery. The effect of this structu...
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The aim of this article is to quantify the impact of tour operators' marketing strategies on the price of sun and beach package holidays. The published information of 15 tourist destinations in Spain, Turkey, Egypt, Malta, and Cyprus, was examined from a hedonic price perspective. The analysis included 5789 holiday packages advertised in the brochu...
Chapter
Many brands exist within the tourism industry. Territorial brands exist at local, regional, national, and supranational level where they overlap and are interrelated. Therefore, it is necessary that tourist destinations develop and manage their brands to obtain a strong differentiated position in the competitive market. This study analyzed relation...
Article
Tourism loyalty is a key topic that has been covered in literature mainly from a very homogenous perspective. This study analyses horizontal loyalty (consumer's loyalty divided among several destinations), and explains the background factors that affect this behaviour (cognitive, affective and overall destination image; information sources; motivat...
Article
Full-text available
Making the right impression is paramount to succeed in today’s very competitive market, where photographs have acquired a prominent role in doing so. The evaluation and analysis of destination image have been tackled mainly from the perspective of the tourists’ perceptions. However, the projected image of destinations has received limited attention...
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Purpose This study seeks to better understand museums’ image. The study examined the influence of visitors’ socio-demographic (gender, social class), tripographic (party group, previous experience with the museum, and timing of the decision to visit the museum), and geographic characteristics (national – international visitors), on the different c...
Chapter
Many brands exist within the tourism industry. Territorial brands exist at local, regional, national, and supranational level where they overlap and are interrelated. Therefore, it is necessary that tourist destinations develop and manage their brands to obtain a strong differentiated position in the competitive market. This study analyzed relation...
Article
The present study aims to provide greater insight into the trends affecting traditional travel agencies and propose strategies to improve their competitiveness. This research develops a qualitative study with three complementary steps: (1) focus groups were held with the main travel agency segments (corporate and holidays), to analyze their motivat...
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Self-contained and serviced apartments (SCSAs) are a primary offering at some destinations. To improve offerings for this type of accommodation, and consequently the competitiveness of the destination, understanding the direct or composite variables (i.e., dimensions that determine the image of SCSAs and the variables’ effect on the overall image o...
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This paper develops a novel methodology for estimating the value of destination image, which incorporates two principal advantages over the methods used to date. First, it allows tourism destination image to be assessed in economic terms, so a formal cost–benefit analysis can be executed to ascertain whether or not a specific marketing action shoul...
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Rapid technological change is leading to the introduction of new ways of providing services in the tourism industry. However, the human factor is also key in providing satisfaction to visitors. This article evaluates the preferences of visitors for different service designs at tourist information offices (TIOs). The methodology used is discrete cho...
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RESUMEN El artículo realiza una profunda revisión teórica de un término de creciente interés: la experiencia. Se aborda la comprensión de las dimensiones de la experiencia turística, cómo analizarlas, y cómo desarrollar y comunicar una experiencia turística, presentado especial atención a la marca y los eventos como paradigma promocional de la mism...
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Iberoamérica desempeña un papel clave en el panorama turístico mundial, sin embargo,existe una carencia de análisis sobre las investigaciones que los académicos e instituciones de estos países realizan sobre turismo. Este trabajo trata de cubrir este vacío analizando la contribución realizada, y su evolución, por aquellos investigadores afiliados a...
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Accommodation image has been scarcely researched in the literature and is worthy of further investigation. Moreover, to date, no previous studies have analysed non-hotel accommodation image, even when this type of accommodation is the primary offer of some tourist destinations and plays a critical role in the overall perception of the destination....
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Tourism destinations are increasingly concerned about global climate change and considering to become involved in the adoption of mitigation policies that reduce global emissions. On the other hand, behavioral sciences have shown that consumers’ choices may be significantly influenced by the way that they are framed. In this article, we test the im...
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Considerando la creciente importancia del turismo en México y el papel protagonista que este país desempeña en el panorama turístico internacional, es notoria la necesidad de analizar la investigación turística que los investigadores e instituciones de este país realizan en el ámbito turístico. El presente artículo analiza la contribución realizada...
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A tourist accommodation's image of is crucial for success in the market. However, until now no attention has been placed on analysis of the image of non-traditional tourist accommodations (such as apartments, condominiums, villas, bungalows etc.), despite their importance in Latin America and Spain. The goal of this study is to better understand th...
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En este artículo se analiza la imagen de un destino turístico, siendo este un tema crítico para el éxito del mismo. El artículo desarrolla una amplia revisión teórica con un trabajo empírico que permite comprender mejor los factores que influyen en dicha imagen y las motivaciones del destino. La imagen es analizada desde un enfoque multidimensional...
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Considerando a crescente importância do turismo em Portugal e o papel central que esse setor desempenha na economia, é evidente a necessidade de analisar os pesquisadores de turismo e instituições de pesquisa no país feito no turismo. Este artigo analisa a contribuição desses pesquisadores afiliados a instituições portuguesas em revistas acadêmicas...
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Es incuestionable la importancia que el turismo ostenta en España y el papel protagonista que este país desempeña en el panorama turístico internacional. Este hecho hace patente la necesidad de analizar la investigación turística que los investigadores e instituciones de este país realizan en el ámbito turístico. El presente artículo analiza la con...
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Gay tourism is seen as an attractive business opportunity for many destinations. However, there is a lack of research at identifying the resources necessary for success in this type of tourism. This work is aimed at filling this gap by using the premises of the resource based view and transfers them to the analysis of territories to identify the va...
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El presente trabajo desarrolla una nueva metodología de valoración de la imagen de des- tinos que incorpora dos principales ventajas sobre los métodos empleados hasta ahora: (1) permite disociar la imagen de un lugar geográfico (destino), de la imagen del usuario con la experiencia vacacional objetiva en dicho destino; diferenciando así entre la me...
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The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canad...
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This study examines the destination image of South America among young North American students through the lens of a historic movie with controversial content. The results of the study reveal that South America is perceived as an affordable ecotourism destination, with emphasis on the nature, cultural and heritage attributes of the region. It is al...
Article
This contribution is part of the debate on the study of tourism experience by focusing the analysis on museums. The work offers a model for the analysis of different types of image of the museum, the overall image, the emotional image and cognitive image. The survey also aims to investigate the differences between the perception of visitors and man...
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This study seeks to provide a deeper understanding of the image formation process as it relates to museums with a view to comparing and contrasting tourists and residents as the two main target segments for this high-quality attraction. This study theoretically develops and empirically tests a measurement model of the museum image formation process...
Book
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El turismo rural, desde su establecimiento en las décadas de los noventa del siglo Pasado, ha ido evolucionando progresivamente y, en la actualidad, se enfrenta al interesante reto de pasar de ser oferta alojativa en el medio rural a ser un eje primordial que aglutine gran parte de las actividades económicas que se desarrollan en el medio rural. Pa...
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The objective of this work is to clarify the role of self-congruity, understood as congruity between tourists’ self-concept and the image of a destination, in their choice of it. The empirical research finds that the greater the agreement between a destination’s image and one’s self-concept, the greater the tendency for the tourist to visit that pl...
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La presente investigación pretende analizar las organizaciones regionales de turismo, centrándose en el caso de «Abruzzo Promozione Turismo», organización que gestiona y promociona el turismo en la Región Abruzzo (Italia), debido al reciente cambio en la legislación italiana que amplia de forma importante las competencias de estas organizaciones. E...
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This article analyzes two crucial aspects of services marketing, service recovery and customer loyalty, and their influence on perceived service quality. SERVQUAL was used as the instrument for measuring service quality, and hotel customers in Spain made up the sample. The application of factor analysis highlights a clear distinction between tangib...
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This paper understands the consumer recycling behaviour and deals with the study of the models of response in consumers¿ recycling attitudes and behaviour due to the application of promotion techniques: (1) reward technique described as giving a gift to the participants in a promotion program within a lottery and (2) commitment by group leader tech...
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En Gran Canaria, el turismo representa el motor económico y de desarrollo de la isla. Este trabajo de investigación se ha centrado en analizar la imagen del destino turístico de Gran Canaria. La imagen es un elemento crucial para el éxito de un destino, de modo que alcanzar una imagen potente y favorable es una condición necesaria para el desarroll...
Article
Today's travel agency is the most important tourist intermediary but is going through a difficult situation, in both its structure and its core business. In this wide descriptive study, the Spanish outgoing travel agency industry as a whole has been analysed. The empirical work, using data gathered from leisure travellers' perceptions, provides inf...
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El presente trabajo analiza el nivel de satisfacción de los clientes que viajan por medio de un paquete turístico ofertado por un turoperador. Se estudian los diferentes servicios relacionados con las actividades de ocio y el proceso de disfrute del tiempo libre en el destino; disponiéndose así de la satisfacción obtenida respecto a los principales...

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Projects

Projects (7)
Project
Archived project
This call for papers invites for the International Journal of Tourism Cities invites papers which engage with the Sharing Economy in the following topics (indicative but not exhaustive themes): • New marketing strategies and promotion techniques by city marketing organizations (DMOs) • New business models in cities • Controversial issues of the sharing economy in tourism • City gentrification • Impacts of sharing-economy providers on urban tourism • Changes in tourism perception and residents’ attitudes toward tourism • Sharing economy and destination images • New tourism destination planning processes • The impact of the sharing economy on residents’ and tourists’ quality of life and destination experiences • Regulation of the sharing economy in destinations • The impact of the sharing economy on employees’ profiles and conditions • Experiences in destinations under the sharing economy • Special interest tourism (film tourism, sport tourism, etc.) and the sharing economy • Corporate social responsibility (CSR), sustainability and the sharing economy • Implications of the sharing economy on tourists’ experiences and behavior (search for authenticity, loyalty, etc.).