Sergio Silva Braga Junior

Sergio Silva Braga Junior
São Paulo State University | Unesp · Câmpus Experimental de Tupã

About

109
Publications
53,667
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
475
Citations

Publications

Publications (109)
Article
Períodos de interrupção de atividades, como a pandemia COVID-19, impactam diretamente diversos setores econômicos, o fluxo de bens, serviços e informações, assim como o abastecimento de suas cadeias. Nesse contexto, o presente artigo tem como objetivo analisar o fluxo de informação na cadeia de abastecimento de pizzarias que atuam em determinado mu...
Article
Purpose This study aims to present consolidated information on blockchain, which seeks to better clarify the concept of blockchain and the associated implications and characteristics. Design/methodology/approach The methodological procedure used was Grounded Theory, based on a Systematic Bibliographic Review on the adoption of blockchain in supply...
Article
Full-text available
Objetivo: Analisar, no contexto brasileiro, o efeito do estilo de vida relacionado à alimentação orgânica na atitude e intenção de compra dos alimentos orgânicos.Método: Foi desenvolvida uma estrutura conceitual, com um constructo de segunda ordem, o estilo de vida relacionado à alimentação orgânica (OFRL), para avaliar seu impacto na atitude e na...
Article
O Brasil possui uma farta produtividade agrícola e com isso, há um crescente uso de defensivos agrícolas, Todavia, muitas vezes, não há o adequado descarte das embalagens vazias deste defensivo, acarretando assim, uma interferência negativa direta no meio ambiente. Em razão de tais fatos, foi implementado a logística reversa, a fim de solucionar o...
Article
Full-text available
A gestão do capital humano tem como desafio fomentar um ambiente competitivo em que a qualidade de vida no trabalho (QVT) e a felicidade das pessoas envolvidas também se manifeste. Por isso, essa pesquisa propõe um modelo que avalia a relação da QVT com a felicidade do trabalhador no setor bancário brasileiro. A pesquisa foi realizada com 1.138 fun...
Article
Full-text available
This article aims to develop a systematic literature review to identify characteristics of greenwashing and understand it is effects on consumer loyalty. There was no clipping of dates for making the state of the art, as the subject is recent and few studies that analyze the effects of the practice are available. There were also no filters for the...
Article
Full-text available
Environmental Education and environmental legislation seek to raise awareness and reflection on social and environmental issues as "environmental citizens." Studies show that the level of environmental awareness of each is directly relational to the degree of environmental perception and that this, directly reflects on the environmental behavior of...
Article
Full-text available
Purpose: The objective of this research was to analyze the willingness to implement reverse logistics in supermarket retail.Methodology: Data were collected on the practice of reverse logistics from 18 supermarkets and using logistic regression to generate a model for evaluating the disposition for such practice.Originality/Relevance: In the litera...
Article
Full-text available
Paper aims The objective of this paper is to evaluate the economic, social, and environmental impacts of logistics activities of a dairy producer located in Brazil. Originality The main contribution is to apply a quantitative approach to assessing sustainable logistics in the milk supply chain, serving as a basis for future work on this theme. Re...
Article
Full-text available
Purpose: The objective of this study is to investigate the dimensions that make up the image of Brazil, specifically in Latin America.Method: A quantitative exploratory research has been carried out through a survey with a sample of 1617 respondents of Mexican, Argentinean, Ecuadorian and Bolivian nationality. Data analysis has been performed using...
Article
Full-text available
O objetivo deste estudo foi analisar a influência da gestão do capital de giro no desempenho econômico e financeiro das empresas do agronegócio brasileiro, a partir das variáveis do Modelo de Fleuriet e dos indicadores de rentabilidade. De natureza descritiva e tendo como universo da pesquisa as empresas listadas na bolsa de valores de São Paulo [B...
Article
Full-text available
Purpose This paper aims to present the fundamental aspects for the development and validation (D&V) of attitudes’ measurement scale, as well as its practical aspects that are not deeply explored in books and manuals. These aspects are the results of a long experience of the authors and arduous learning with errors and mistakes. Design/methodology/...
Article
The aim of the current study is to understand the perceptions of rural producers about the procedure for reverse logistics of empty pesticide packages proposed by Brazilian legislation. The research was conducted in Interior of the State of São Paulo for application to 48 small and medium-sized rural producers. As a result, it was found that produc...
Article
Full-text available
Purpose The purpose of this paper is to analyze the perception of the influence of greenwashing and of attitudes and beliefs in the decisions of purchase of green products in the retail. Design/methodology/approach A quantitative research was carried out by means of a survey with a sample of 880 consumers living in São Paulo city, Brazil, who bu...
Article
Os resíduos sólidos urbanos apresentam constituintes bastante diversos na sua produção e volume e estão relacionados a fatores específicos de cada região, tais como clima, padrão de consumo, estilo de vida, grau de urbanização e industrialização. A influência destes fatores determinam as características físicas dos resíduos produzidos por determina...
Article
O objetivo do presente estudo foi identificar e analisar as interconexões existentes entre a NBR ISO 14001:2015 e a Política Nacional de Resíduos Sólidos, instituída em 2010. Para isso, foi necessário realizar uma revisão das teorias sobre a temática, bem como desenvolver um quadro comparativo identificando as principais interconexões existentes en...
Article
Purpose This study focuses on evaluating relational capability regarding the configuration of a network of technological partners in Brazilian Technology-based Firms (TBFs). Design/methodology/approach The data were collected using an online questionnaire made available to technology-based companies resident in Brazilian Technological Parks. A t...
Article
Full-text available
Environmental sensitivity is present, and this perception on the part of agents (companies and individuals) is high. In this context, retailers have begun to take on new tasks, such as the commitment to reduce the waste they generate and to recycle with the purpose of increasing their responsibility to the final consumer. The aim of this work was t...
Article
A integração das atividades de pesquisa e desenvolvimento (P&D), bem como a multidisciplinaridade dos conhecimentos gerados, contribuem para que as pequenas empresas de base tecnológica (PEBTs) busquem de forma contínua e colaborativa a inovação em seus produtos. Sendo assim, o amadurecimento da capacidade relacional a partir de alianças estratégic...
Article
Full-text available
Globalization and the advent of Information and communication technologies have influenced substantial changes in forms of management. The intense global competitive scenario have generated new forms of competition for the various players. Faced with the unstable and complex environment, organizations need to focus their efforts on shared strategie...
Article
Full-text available
Current analysis evaluates the influence of environmental concern in people´s retail buying behavior of green products. The purpose was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a sample...
Article
Pautado no aumento do consumo e nas mudanças dos hábitos que alteram os processos de extração, produção, distribuição e geração de resíduos, a presente pesquisa teve como objetivo analisar o modelo de gestão de resíduos em um frigorífico no Estado de São Paulo e sua importância no contexto regional da unidade analisada. Neste sentido, foi realizado...
Article
Full-text available
Among the waste generated by retail, the plastic bag, which has its main use for the transportation of products, is a constant component of household waste and negatively impacts the environment. In this context, Municipal Law 15,374 prohibited the free distribution of plastic bags in the city of São Paulo / Brazil, as of April 2015, and brought as...
Article
A Educação Ambiental, que se tornou Lei no Brasil em 1999, busca por meio da reflexão e conscientização sobre as questões socioambientais transformar os estudantes em “cidadãos ambientais”. Estudos demonstram que o nível de conscientização ambiental de cada indivíduo está diretamente relacionado ao grau de percepção ambiental e que este, reflete di...
Article
Full-text available
Esta pesquisa tem por objetivo avaliar a influência das atitudes e desejos sobre self-expandido e este sobre o comportamento do consumidor na comunidade de marca Harley-Davidson. A relevância deste estudo aponta para o fato de que as comunidades de marca representam papel fundamental de estudo para a área de marketing no Brasil, pois oferecem condi...
Article
Full-text available
A compra de terras rurais nacionais, especialmente com a participação de estrangeiros no comando de empresas brasileiras, é questão controversa, notadamente por envolver o debate acerca de importantes estratégias econômicas e, sobretudo, de segurança e soberania nacional. O tema está atualmente normatizado especialmente pelas leis federais 4.504/64...
Article
Full-text available
Resumo: O objetivo do presente trabalho foi de analisar o resultado financeiro alcançado com a prática da logística reversa, dado pelo descarte de papelão e plástico, no varejo supermercadista, considerando receitas e custos que incorrem nesta atividade. Para tanto, o descarte de plástico e papelão feito por uma rede de supermercados, com 22 lojas,...
Article
Full-text available
In addition to environmental performance, supply chain management is increasingly important in business context. Thus, companies started to give more importance to the management of by-products and the proper disposal of waste generated. In this sense, the objective of the study was to analyze the waste management in a maintenance workshop for heav...
Article
Full-text available
Este estudio pretende analizar si los pequeños y medianos productores agrícolas del Estado de São Paulo, en la región Alta Paulista donde predomina la agricultura con un uso considerable de plaguicidas, practican la logística inversa de envases vacíos de plaguicidas. Atendiendo a las disposiciones legales y discusiones de investigadores, se realizó...
Article
A Lei nº 11.101, de 9 de novembro de 2005, que regula a recuperação judicial, a extrajudicial e a falência do empresário e da sociedade empresária, tem por objetivo viabilizar a superação da crise econômico-financeira do devedor, a fim de permitir a manutenção da fonte produtora, do emprego dos trabalhadores e dos interesses dos credores. Entretant...
Article
This paper aims to provide information for assessing the performance of R&D project portfolios of the Bioenergy Research Program (BIOEN) of São Paulo Research Foundation (FAPESP). The projects evaluation is developed using methodologies for support on multiple-criteria decision processes. In this research, it was performed the construction, adaptat...
Article
Full-text available
A operação e a gestão efetivas de um aterro sanitário são essenciais para que os resíduos sólidos encaminhados sejam adequadamente acomodados na fase de destinação final, priorizando-se, com isso, a proteção à saúde pública e ao meio ambiente. Nesse contexto, o presente trabalho pretende avaliar, tecnicamente, a acomodação dos resíduos sólidos urba...
Article
Full-text available
Given the global economic context, most luxury brands are investing on the growth of so-called “emerging markets”, such as Brazil, Russia, India and China (BRICs), so that new metropolitan areas emerge as recognized centers of luxury consumption. In this perspective, the term consumption not only means a relationship of exchange, but also a system...
Article
Full-text available
The aim of this study was to investigate the influence of the perception of greenwashing in the beliefs, attitudes and the perceived benefits by consumers to green products at retail facing the social control exerted by advertising. Study Design: For the verification of the proposed objective, an exploratory research was conducted within a quantita...
Article
O artigo objetiva conhecer como funciona a logistica reversa das embalagens vazias de agrotoxicos no interior do estado de Sao Paulo, mais precisamente no municipio de Tupa e circunvizinhancas. Tratou-se de entender o funcionamento pratico dessa logistica reversa diante das determinacoes da legislacao vigente, identificando-se a responsabilidade im...
Article
Full-text available
O objetivo deste trabalho e propor uma estrutura descritiva de como os nucleos de inovacao tecnologica (NIT’s) gerenciam a cooperacao universidade-empresa. Para tanto, foi realizada uma pesquisa qualitativa descritiva e como metodo utilizou-se o estudo de multiplos casos, no qual foram pesquisados onze NIT’s. Os resultados obtidos indicaram a exist...
Article
Full-text available
A discussão sobre o consumo verde e, consequentemente sobre os produtos verdes oferecidos no varejo atrai a atenção do consumidor quanto ao seu estilo de consumo. Contudo, é importante saber se o consumidor está ou não indiferente (cético) ao tema em questão. Sendo assim, a presente pesquisa busca saber: Será que o ceticismo produz efeito mediador...
Article
Full-text available
The objective of this study was to analyze the waste management in a maintenance workshop for heavy vehicles. To achieve this, purpose a study in the state of São Paulo - Brazil was conducted in a maintenance workshop for heavy vehicles providing services for the major plants of this sector in the region. Data were collected over a period of 18 mon...
Article
Full-text available
O objetivo com a presente pesquisa foi avaliar a relação da preocupação ambiental do consumidor com sua efetiva declaração de compra de produtos verdes no varejo. Orientado por uma linha de pesquisa que busca explicar o fato de o comportamento ter como precedente a intenção e não a atitude, foi avaliado se a preocupação dos consumidores com o meio...
Article
Full-text available
The purpose of this research was to analyze the reverse logistics practices carried out by supermarkets in the western region of the state of Sao Paulo and quantify the volume of waste that are no longer discarded in the environment. To achieve the proposed objective was conducted a field survey in three supermarkets, with direct observation over a...
Article
Full-text available
The aim of this study was to analyze the influence of greenwshing in consumer awareness for green consumption in retail. Under this approach was evaluated if the greenwashing confuses consumers about what is to be green consumption and if it relies on green consumption. For the verification of the objective proposed by this work, an exploratory sur...
Article
Full-text available
. This article aims to check how farmers in the city of Tupa-SP, are fulfilling their liability under the law, as the reverse logistics of empty containers of pesticides. Based on documentary research, to understand the determination of the legislation, and literature on reverse logistics, a field research was carried out with application of a ques...
Article
Full-text available
Este estudo tem como finalidade prover insumos para a avaliacao do desempenho de carteiras de projetos de P&D do Programa de Pesquisa em Bioenergia (BIOEN), da Fundacao de Amparo a Pesquisa do Estado de Sao Paulo (FAPESP), utilizando metodos de pesquisa de apoio aos processos de decisao multicriterio em avaliacao de projetos. E preciso uma combinac...
Article
Full-text available
Current paper analyzes the interference of skepticism and environmental concern in people´s awareness with regard to purchase intention and purchase declaration for green products on the grocery retail. A survey with 905 people was conducted in which the moderating effect of skepticism between purchase intention and purchase declaration could be pe...
Article
Full-text available
O presente artigo procurou verificar como as revendas e as Centrais de Coleta participam na logística reversa das embalagens vazias de agrotóxicos. Com base em pesquisa documental e bibliográfica, para compreender a determinação da legislação para a implementação da logística reversa, foi realizada uma pesquisa de campo com aplicação de questionári...
Chapter
Full-text available
The sustainability definition is still unclear, and requires more in-depth studies to expand their understandings and their effective implementations. One of the means by which to achieve organizational sustainability presented in literature is the use of the concept of Integrated Management System (IMS). Normative management standards such as ISO...
Article
Full-text available
The present study aims to analyze what is the image that consumers of two member countries of the Andean Community have on Brazil for this purpose an investigation was conducted quantitative in nature, through survey, a sample of 643 respondents from Bolivia and Ecuador. The data analysis was performed using a structural equation model, using the s...
Article
Full-text available
The aim of this research was to analyze and sustainability and social development, intended to determine the correlation between constructs: Ecological Affection (AE), Ecological Concern (PE) and Ecological Knowledge (EC); and buying behavior of green cosmetics (CCCE). In the processing of data on 500 validated questionnaires using Cronbach Alpha c...
Article
Full-text available
Disponível em: O artigo objetivou identificar a percepção de produtores rurais de Tupã/SP sobre a legislação que implantou e regulamenta a logística reversa de embalagens de agrotóxicos, bem como as informações que têm sobre sua obrigação. Buscou-se trazer elementos contidos na legislação e considerações de diversos autores, por meio de pesquisa...
Article
Full-text available
Retail growth is a result of the diversification of departments with the intention to look to consumer's needs and level of demand. Pressed by consumers and by the law, the adoption of environmental preservation practices is becoming stronger among grocery retailers. The objective of this research was to analyse the practices of reverse logistics p...
Article
Full-text available
Nos últimos anos, as empresas têm incorporado ao seu cotidiano e planejamento estratégico, elementos de gestão social e ambiental visando se adequar às novas tendências dos consumidores que passaram a valorizar tais iniciativas na sua avaliação de produtos e para se alinhar às novas obrigações legais ligadas às questões ambientais. Com base no cont...
Article
Full-text available
With the purpose to check the environmental behavior of undergraduate students in business administration of Brazilian universities, seeking to understand how future managers observe environmental issues in relation to their professional development. Thus, was carried out a survey of 732 college students in 39 universities. The applied scale was ba...
Article
Com a evolucao das relacoes sociais estabelecidas entre as organizacoes empresariais e a sociedade, especialmente apos a decada de 1980, uma infinidade de terminologias vem, para alem de propor especificidade as suas aplicacoes, causando certos transtornos de entendimento e por vezes sua manipulacao torpe. A seguinte questao foi o elemento norteado...
Article
With the evolution of social relations between business organizations and society, especially after the 1980s, a multitude of terminologies comes in addition to propose specific to their applications, causing some understanding of disorders and sometimes its clumsy handling. The following question was the guiding element of the study: “How corporat...
Article
Full-text available
Current analysis evaluates the influence of environmental concern in people's retail buying behavior of green products. The objective was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a samp...
Article
Full-text available
RESUMO O novo momento da democracia representativa, iniciado a partir da chamada crise da participação civil evocou a busca por alternativas e instrumentos que pudessem aumentar o engajamento cívico e a participação do cidadão. Neste cenário, o controle social sobre o Estado assume papel de destaque por servir de instrumento para a accountability e...
Article
Ecological awareness, environmental protection, social justice and concern for future generations are directly related to the way that companies process their products and services. In this process, the retail growth results in the diversification of the sector in order to meet the needs of consumers and their level of demand. Thus, this research a...