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Serena Iacobucci is an European PhD in Behavioral Economics and currently works as Postdoctoral researcher at the Department of Neuroscience & Imaging, Università degli Studi G. d'Annunzio Chieti e Pescara. Serena does research in Behavioral Economics and Linguistics, Disclosure Language and transparency in Native Advertising. She's now working on the use of Bullshit Language, sensitivity to BS language as predictor of fake content receptivity, and inoculative/nudging strategies against it.
March 2019 - present
Católica Porto business School
- Visiting Scholar
Deep fakes are highly realistic AI-generated fake videos of real people doing or saying things they have actually never done nor said in real life. Being the latest frontier of fake news, deep fakes are becoming a widespread threat within the current digital environment. Both digital practitioners and institutions are joining forces in order to tac...
Many brands are now working on Instagram to promote, showcase their products and services, and benefit from the potentialities of Influencer Marketing. A detailed investigation of the effects of Instagram influencer advertising on the influencer-related outcomes is thus becoming urgent. The present study addresses a conceptual model in which the fi...
Organizational identification (OI) has increasingly attracted scholarly attention as a key factor in understanding organizational processes and in fostering efficient human resource (HR) management. Available evidence shows that organizational ethical climate crucially predicts OI, a key determinant of both employees' attitudes and behaviors. In th...
Since the publication of Pennycook, Cheyne, Barr, Koehler, and Fugelsang’s (2015) paper on the reception of pseudo-profound bullshit, the concept of bullshit (BS) receptivity has slowly gained interest as an individual characteristic of people with the tendency to be overly receptive of and sensitive to fake claims. This paper seeks to identify and...
Chatbots represent a viable interaction layer between online retailers and customers, however, when it comes to online purchases in the form of conversational commerce, customers’ resistance could turn out to be a big challenge for marketers. This study provides a deeper understanding of how consumers perceive chatbots and their intention to use th...
Our choice to read and review “Calling bullshit. The art of skepticism in a data-driven world” was prompted by awareness that there has never been a time in which all sort of data—and the way it can easily be created, shaped, manipulated, accessed, shared, and boosted to a viral extent—has played such a crucial role in our lives and in our society....
The Federal Trade Commission stated that any kind of endorsement or promotion on Instagram should be clearly and conspicuously disclosed in order to avoid users’ deceptions. Albeit the compulsoriness of this measure is still unclear, Instagram has introduced a branded content tool for paid sponsorship disclosure that clearly states the presence of...
Artificial intelligence (AI) has captured great interest across different marketing, advertising and social media communication in recent years. We want to contributes to this emerging research trend by examining AI technologies in these fields via a behavioral lens.
Our aim is to help practitioners in properly disclosing persuasive the persuasive intent of covert forms of Advertising on Social Media, especially Instagram. We aim to find better way to disclose Native Advertising in order to protect consumers from being deceived without negatively impacting Brands' Reputations.