Seokhoon Ahn

Seokhoon Ahn
Texas State University | TxSt · Department of Communication Studies



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Publications (11)
Extant research has yet to uncover whether cultural differences exist in reactions to family member illness and how observed differences may be explained theoretically. The current project examines the impact of cultural worldview on health assessment and behavior—using inclusive measures capturing a range of health promoting activities—when a fami...
This study demonstrates that NVivo, a popular research tool for content analysis, produces biased Cohen’s kappa as it calculates the reliability statistic at the character level, which is unsuitable for most content-analytic studies adopting a higher unit of analysis (e.g., sentence, paragraph). Based on empirical data and a statistical simulation,...
Adopting Nisbett’s theory of analytic and holistic thinking, the current study examines cultural influence on perceptions about the health benefits of holistic foods and nutritional elements. Consistent with the theory, Korean older adults (n = 84) tended to believe that consuming whole, natural foods (e.g., honey, aloe vera, green tea) is more hel...
Politeness is tactical behavior designed to address face wants and promote a supportive atmosphere. As a means of social influence, it has been examined from normative, rationalist, and discursive perspectives.
We examined the cultural influence on perceived body weight and the level of health practices at a national and individual level. At a national level, we found that Japanese women (n = 80) overestimate body weight more than Korean (n = 82) and American (n = 63) women. At an individual level, individuals with interdependent self-construal were more...
This study examines contributing factors of alcohol misuse among college students in South Korea and the U.S. Exploratory factor analyses (EFA) on measurements of alcohol expectancy, alcohol efficacy, and accommodation resulted in social and personal causes for alcohol misuse. Social causes alone predicted alcohol misuse for both countries. Social...
This study offers an Eastern alternative to the Western perspective that is fundamentally disjunctive in its approach to culture and communication. Inspired by Cartesian dualism and Hegelian dialectics, most Western theories subscribe to the concept of cultural divides that separate two different, often opposing, cultural premises, such as individu...


Cited By


Projects (3)
I’m working with colleagues on a cross cultural comparison of East Asian Countries. We are assessing cognitive relativity in China, Korea, and Japan.