Selcuk Burak Hasiloglu

Selcuk Burak Hasiloglu
Pamukkale University · Management Information Systems

About

62
Publications
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324
Citations
Citations since 2017
23 Research Items
242 Citations
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201720182019202020212022202301020304050
201720182019202020212022202301020304050

Publications

Publications (62)
Article
The reflection of public values (PVs) could be monitored through some indicators, like institutional social media tools. The measurement of how PVs are reflected over local social media accounts is of great importance. Studies in the relevant literature are mainly focusing on the benefits of social media presence, drivers, or barriers or attitudes...
Article
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Abstract There are many scientific studies on shyness in the international arena, especially in the discipline of psychology. However, it can be said that such an important issue is almost never addressed in terms of consumer behaviour. The overall aim of this research is to develop a measurement tool that can be used for research in the field of c...
Article
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Özet Utangaçlık gün geçtikçe evrenselleşmekte, aynı düzeyde olmasa da her kültürde farklı şekillerde tezahür etmektedir. Doğal olarak utangaçlık faktörünün tüketici satın alma kararı üzerindeki etkisi de farklı kültürlere göre değişkenlik gösterebilir. Bu çalışmada seçilen Kırgız tüketicilerin, utangaçlık durumuna göre çevrimiçi alışveriş eğilimler...
Article
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Abstract Shyness is becoming universal day by day, and it appears in different forms in every culture, though not in the same level. Naturally, the impact of the shyness factor on the consumer purchasing decision may also vary from a culture to another. In this study, it is aimed to evaluate the tendency of Kyrgyz consumers to shop via the Internet...
Book
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Sosyal Yardımlaşma, dayanışma ve birlikte iş yapma fikrine dayalı olan kooperatifler, günümüzde özellikle kırsalda verimliliği artırıp maliyetleri azaltmakta ve güç birliği ile yeni yatırımlar yaparak önemli ekonomik faaliyetler yaratmaktadır. Bu ekonomik faaliyetler kırsal kalkınmayı sağlamakta ve kooperatiflerin bulunduğu bölgelerde sosyo-ekonomi...
Article
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Son yıllarda Müslüman tüketicilerin, turizm faaliyetlerine artan ilgileri ve bu doğrultuda dini yaşayışa uygun turistik ürün arayışları helal turizm kavramını ortaya çıkarmıştır. Helal turizm kavramı tüm dünyada ve Türkiye’de artan bir ilgi ile karşı karşıya olduğu da açıktır. Bu çalışma Müslüman turizm tüketicilerinin helal konseptli otel işletmel...
Article
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Purpose – The purpose of this study is to find the most effective objects used in Ramadan TV ads of banks operated in Turkey and to determine superiority of the objects among these ads. Design/methodology/approach – This research examines used objects in bank TV advertisements for the month of Ramadan by applying content analysis and fuzzy logic me...
Article
This study aims to contribute to making customer satisfaction measurement more efficient in the mobile phone sector. For this purpose, data were collected from 3,342 mobile phone users living in five different cities in Turkey. A self-administered questionnaire was used in this study. Five different surveys were used, with the same questions but wi...
Article
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In green marketing, it is crucial for businesses to decide first to whether the environmental benefits of the product or its individual benefits should be emphasized. Knowing the environmental behaviors of those who prefer these products in their daily lives will also help to classify the consumers. In this research, the relationship between ecocen...
Conference Paper
Full-text available
Hasiloglu, S.B. (2018) "The fifth element of digital marketing mix: 5.P Positiveness", 4th International symposium on new trends in social science (IV. Uluslararası sosyal bilimlerde yeni yönelimler sempozyumu), 06-07 July 2018, Tallin, Estonia, Abstract Book, 77. The marketing mix is a marketing-oriented strategic factor that firms use to reach c...
Article
Full-text available
Fiziksel mağazadan yapılan alışverişler ile İnternet üzerinden yapılan alışverişler birçok açıdan farklılık gösterir. Genel olarak bu farklılıklar hem müşteriler hem de firmalar için neredeyse tüm sürece (satın alma öncesi, satın alma esnası ve satın alma sonrası) yayılmıştır. Bu araştırmada öncelikle algılanan risk ve risk azaltma öncülleri ile gü...
Article
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EVALUATING WEB SITES OF HALAL CONCEPT HOTELS IN TURKEY IN TERMS OF HALAL CONCEPT FACTORS Halal tourism accepts growing interest both in terms of economic and academic in the world and Turkey. Halal tourism can be defined as producing and serving tourism product and services in the light of Islamic teachings. According to Global Muslim Travel 2015...
Conference Paper
Full-text available
Today, mass mobile marketing and advertising are beginning to lose their positions and personalized (individualized) mobile marketing has started to dominate as a new way of marketing strategy, because expert systems, as a subsection of artificial intelligence, are able to help sending personalized messages to thousands of customers taking into the...
Article
Full-text available
Today, mass mobile marketing and advertising are beginning to lose their positions and personalized (individualized) mobile marketing has started to dominate as a new way of marketing strategy, because expert systems, as a subsection of artificial intelligence, are able to help sending personalized messages to thousands of customers taking into the...
Article
Full-text available
Nowadays, almost every market has an intense competition environment. Naturally, in order to survive in such an environment, decision maker must understand accurately their costumer wants and needs, even must generate individual solutions, not only massive. The way to understand costumers is through determining the factors well that affect purchasi...
Conference Paper
Full-text available
Becoming widespread of Internet increases share of electronic commerce (E-commerce) in the economy each passing day. Therefore, analysis of the behaviors of consumers who are shopping on the Internet has become more important for companies. Consumers have more or less risk perception because of possible problems they may face in the post-shopping....
Conference Paper
Full-text available
Becoming widespread of Internet increases share of electronic commerce (E-commerce) in the economy each passing day. Therefore, analysis of the behaviors of consumers who are shopping on the Internet has become more important for companies. Consumers have more or less risk perception because of possible problems they may face in the post-shopping....
Conference Paper
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zet Beklenen hizmet, algılanan hizmet kalitesinin belirlen-mesinde önemli bir unsurdur. Deneyim, ağızdan ağıza iletişim, kişisel ihtiyaçlar ve işletmenin dışarıdaki ile-tişimi ise tüketicinin hizmete yönelik beklentisini etki-leyen faktörlerdir. Bu çalışmada ilgili faktörlerden de-neyim üzerine odaklanılmış ve hizmete ilişkin beklenti üzerinde geçm...
Article
Full-text available
The marketing searches have been made in Turkey mostly based on convenience sampling. Naturally, it is very difficult to generalize, this kind of studies, is almost impossible where this method has been exercised. The group of interviewee does not have enough representational skills rest of population in convenience sampling. For this reason collec...
Article
Full-text available
The aim of this study is to determine (although not recommended for use in marketing research literature) barrelled statement scale items, which are frequently used in surveys, and to reveal whether the items impact on research findings. In the first part of the study; the current state had been revealed by examining downloaded 455 dissertations fr...
Conference Paper
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Environmental awareness has increased as a result of disruption of the ecological balance. As consumers' concerns about the natural environment have been increasing with each passing day, consumers act environmentally-friendly in developed societies. In fact, environmental awareness is not only for consumers, but also it is important for companies....
Conference Paper
As foreign trade has become more spread, the country of production and even the origin of the raw material used in the production has become an important factor. Mentioning the country of origin on the label of the product dates back to World War-I when “Good product sells itself” understanding is dominant. In this study, the image of country of or...
Article
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In this study, the image of Turkish origin textile products in the UK was evaluated with fuzzy set theory based on the analysis of Denizli, Turkey sample. The base finding is that “subcontract product” image is very high. As a result of calculations based on this image factor, it was determined that towel and bed linen product groups stand out. The...
Article
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Bugün elektronik posta, basit bir iletişim aracından çok daha gelişmiş bir boyuta ulaşmıştır. Elektronik postanın viral pazarlama özelliği, bu duruma verilecek örneklerdendir. Bu çalışmada iletilerek bir virüs gibi yayılan elektronik postanın viral pazarlama özelliğine ait literatüre yer verilmiştir ve bu doğrultuda öneriler geliştirilmiştir. İşlet...
Article
Full-text available
Internet marketing mix is a road map used in determining and realizing the marketing strategies of business administration. With the aim of identifying and evaluating the product, one of the internet marketing mix elements, fuzzy cognitive mapping method is used. Fuzzy cognitive mapping method helps analyze the views and events that are carried on...
Article
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This paper reports the findings of a survey on the use of Information Technology (IT) in crisis management in textile and automotive suppliers industries in Turkey. The survey was sent to 114 Turkish companies with 50 employees or more, resulting in a response rate of 46 %. Statistical analysis of the result demonstrate that although the developmen...
Article
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Many kinds of tools are used in direct marketing applications on the Internet with e-mail and the being the most important among these. On the other hand, the Internet brings some negative factors like spam and virus. Naturally these factors affect direct marketing applications on the Internet negatively. The objective of the present study is to ev...
Article
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The statutes of understanding managers to the crisis factor affecting the firms’ activities, profits, and continuity and the way they were affected from the economic and political crisis occurred during the period of November 2000-February 2001 in agro industries in Sanliurfa province in Turkey were determined in this study. The study was carried o...
Article
In this research, performed on academic staff in the UK, e-mail usage level of bales is determined and indications are achieved about the path to follow in e-mail marketing. In the first part of the applicability of e-mail marketing is analyzed by using the levels of the AIDA model (Attention, Interest, Desire, Action). After, the discrepancies bet...
Article
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The purpose of this study was to investigate the influence of intellectual capital of Turkish automotive supplier industry upon their innovation performance. This study showed that three types of intellectual capital – employee capital, structural capital, and customer capital – had a significantly positive relationship with innovation performance....
Article
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The purpose of this study was to investigate the influence of intellectual capital of Turkish automotive supplier industry upon their innovation performance.This study showed that three types of intellectual capital -employee capital, structural capital, and customer capital- had a significantly positive relationship with innovation performance. Mo...
Article
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Vision and creativity are concepts that are often used interchangeably in today's business world. A vision for the future is vitally important for contemporary business firms, establishing a strategic horizon against which short- and longterm organizational goals and objectives can be measured. Creativity may simply be defined as using the imaginat...
Article
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ZET Đşletmeler, içinde bulunduğu rekabet ortamında etkinliğini artırabilmek için çeşitli faaliyetlerde bulunmaktadır. Daha çok satış yapıp daha çok kazanmak isteyen işletmeler reklam yaparak, ekonomik bir fayda elde etmeye çalışmaktadırlar. Đşletmeler için önemli bir gider kalemi oluşturan reklam harcamalarının etkinlik seviyesi ile aralarındaki il...
Conference Paper
Full-text available
Scales that were utilized in individual studies in the field of marketing research may not be a uniform dimension. This variety may cause some problems for Meta -Analysis. For instance, neither it may be possible to compare these studies nor to integrate studies to increase coverage of the study. The primary aim of this study is to develop a quanti...
Article
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Bilgi Kavramı ve Bilgiye Dayalı Organizasyonlarda Bilgi Sistemleri Yrd.Doç.Dr. Abdullah Karaman Öğr.Gör. Dr. Selçuk Burak Haşıloğlu* ÖZET Bilgi toplumu, bilginin kavramsal ve organizasyon olarak yeniden yapılanmasında önemli rol oynamıştır. Günümüzde bilgi kavramı, daha geniş bir yapıya bürünerek örgütlerin etkili silahı konumuna gelmiştir. Bilgi...
Article
Database marketing is a kind of strategic marketing process that aims at processing the datas of the customers required for gaining new customers and increasing the allegiance of the customers to the company at service sector. In this study besides the research of the applications based on databased marketing at the large accommodation corporations...

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