Sedigheh Moghavvemi

Sedigheh Moghavvemi
University of Malaya | UM · Faculty of Business and Accountancy

Phd

About

135
Publications
228,531
Reads
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2,246
Citations
Additional affiliations
March 2012 - January 2021
University of Malaya
Position
  • Professor (Associate)

Publications

Publications (135)
Article
Full-text available
One of the features that characterize renewable energy sources is their variability and intermittency. Intermittency covers both the predictable and unpredictable variations of their power outputs and uncertainty in the power availability. To overcome the drawback of intermittency, special design considerations should be taken into account. These a...
Article
An essential precondition for developing countries to engage in the Fourth Industrial Revolution (4IR) is to accelerate the creation and accumulation of firm-level technological capabilities necessary for digital transformation. Through an analysis of secondary data collected from a systematic review of the 4IR literature, we build on Lall's (1992)...
Chapter
Malleability, homogeneity, and transferability are three distinct characteristics of digital technology that allow the continuous evolvement of innovation and the generation of new forms of agency, both within and across processes. Scholars have developed various research directions to theoretically understand digital technology correlative to busi...
Chapter
This chapter will first discuss the impacts of the recent COVID-19 pandemic on the economy, followed by a brief overview of SMEs in Malaysia. Next, it will review the 1997 Asian Financial Crisis by examining the impact it had on Malaysian SMEs, and the elicited policy responses. It will also discuss the impact of the 2007-2008 Financial Crisis on t...
Chapter
Whilst the need for innovation is imperative, it is not clear how to manage its process. This is due to the lack of consensus on what an innovation process should look like, variations in the contexts at which innovation is examined, as well as the variations in the means of developing those models. The challenge in managing innovation mainly revol...
Article
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Purpose This study illustrates the experience of scholar–practitioner collaboration for data-driven decision-making through the problematic of optimizing facility locations and minimizing logistics costs for La Palette Rouge (LPR) of Portugal. Design/methodology/approach The authors used a mixed mixed-method approach involving (1) a quantitative e...
Article
There is a lack of empirical- based models derived from practice to explain the digital innovation process. We investigate how the digital innovation process unfolds in practice. We undertake an exploratory and phenomenological study of twenty-one Malaysian small and medium enterprises (SMEs) in the information and communication technology (ICT) se...
Article
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Digital innovation entails the employment of new technologies to address business issues and to create practices that lead to the achievement of sustainability. It is observed that digital technology alters the individual dimension of the innovation process, allowing for a set of heterogenous actors to become active engagers in the process. A revie...
Article
Asian countries, specifically Thailand, Singapore, Malaysia, and India, are documented as the preferred health tourism destinations among healthcare travelers. Despite the significant increase in global revenue over the last fifteen years, there is still a lack of comprehensive understanding about the factor affecting health tourist satisfaction in...
Chapter
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The emergence of social payment and usage of social apps for buying and selling services and products was considered as threats to the banking industry. The usage of WeChat in China has fundamentally altered the whole digital communication landscape. WeChat has over 1.17 billion users. During the COVID-19 pandemic, WeChat implemented various plans...
Chapter
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Financial literacy is an essential skill, and it is even more critical during economic crises. The COVID-19 pandemic affected the global and domestic economies. While some of its aspects are beyond individual control, financial knowledge can help mitigate the economic crisis, manage income, and help people manage their respective finances. In the p...
Chapter
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Due to the COVID‐19 pandemic, most countries are exposed to unprecedented social problems in the current global situation. According to the official reports, it caused a dramatic increase of 44% in graduates' unemployment rate in Portugal. Moreover, from the human resource point of view, the whole of Europe is expected to face a shortage of 925,000...
Article
The digital transformation process poses a tremendous challenge for developing countries. It implies technological upgrading in contexts in which firms primarily use (often ineffectively) technologies that are characteristic of the Third Industrial Revolution (3IR)—basic automation and information and communication technologies—or are caught in a t...
Article
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The Malaysian market consists of a large consumer-base carrying mobile phones. However, the adoption and proliferation of mobile (m-) payments remain dismal. Evidence from the literature necessitates the need for elucidating the adoption barriers and drivers from multiple perspectives. There has been much research on consumer adoption and usage of...
Article
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Environmental sustainability is receiving serious attention from organizations. Green practices and the use of green technologies such as Light Emitting Diode (LED) among organizations can reduce energy consumption, besides providing numerous benefits to the environment as well as organizations. Using the Belief-Action-Outcome framework, the stakeh...
Article
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Purpose Though halal-related services have been discussed in tourism services literature, exploratory study in this area is not enough, particularly in non-Muslim tourists’ perspectives. This study aims to investigate the impact of non-Muslim tourists’ perceptions of halal products or services on their loyalty of intention for halal tourism destina...
Article
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The adoption of energy-efficient lighting systems such as light-emitting diode (LED) lights is an effective strategy to address global warming and climate change. The adoption of LED light usage is largely shaped by consumer behavior. Understanding the factors that influence consumers’ awareness of the advantages of using LED lights and consumers’...
Article
This study examines the community of inquiry framework, and posited that the hedonic aspect of using technology should be added to the model used to measure the effectiveness of smart classroom. 80 mathematics undergraduates took part in this study, and the subsequently collected data were analysed using SPSS version 25. The multiple regression ana...
Chapter
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A mosque or 'masjid' is the holy house for Muslims. Mosques have recently begun to receive attention from tourists, both Muslim and non-Muslim. Mosque tourism is growing as many mosques have unique architecture and impressive designs as well as heritage and culture that tend to attract tourists. This study aims to identify the factors that motivate...
Article
An individual’s personality and the community in which they are members can undoubtedly shape the way they view tourism. This study examines the role that aspects of community play in fostering residents’ satisfaction with tourism, which ultimately explains support for tourism development. The moderating effects of personality on the relationship b...
Article
This study investigates the significant factors affecting the adoption of light emitting diode lighting among households in Malaysia by conceptualizing and extending the unified theory of acceptance and use of technology through the adaptation of price value and the anticipated emotions of pride and guilt within the model. This study used the parti...
Article
This paper assesses whether societal culture moderates the relationship between human resource management (HRM) practices and organizational performance. Drawing on matched employer–employee data from 387 organizations and 7187 employees in 14 countries, our findings show a positive relationship between HRM practices combined in High-Performance Wo...
Preprint
BACKGROUND The rise of social media in health domain render it a viable alternative channel for the promotion health behaviour. Among the social media platforms, Facebook is perceived as an influential factor that contribute to positive health behaviour. Literatures outlined that social interaction on Facebook seems relevant towards the promotion o...
Article
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This study aims to identify the factors influencing the readiness and acceptance of mobile payment applications. The study is performed using the survey method. Quantitative data analysis are used to measure the relationship between the perceived usefulness, perceived ease of use, and perceived security on the readiness of Malaysian in using mobile...
Article
Full-text available
This study aims to identify the factors influencing the readiness and acceptance of mobile payment applications. The study is performed using the survey method. Quantitative data analysis are used to measure the relationship between the perceived usefulness, perceived ease of use, and perceived security on the readiness of Malaysian in using mobile...
Article
Full-text available
This study aims to identify the factors influencing the readiness and acceptance of mobile payment applications. The study is performed using the survey method. Quantitative data analysis are used to measure the relationship between the perceived usefulness, perceived ease of use, and perceived security on the readiness of Malaysian in using mobile...
Article
Smart classroom is a technology-based learning that is proposed as a solution to increase the capabilities of students. This mode of teaching and learning make the education system more attractive and interactive, in addition to help educators to develop an engaging session. The objective of this study is to determine the effect of smart classrooms...
Article
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The integration of new technologies, pedagogical approaches, and new learning spaces are changing the very nature of education. Smart schools have been proposed as a solution to increase the capabilities of the students in the era of ICT. The aim of this study is to determine the effectiveness of smart classrooms among mathematics undergraduates. T...
Article
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The purpose of this study is to explore the dimensions of service quality and test an integrative model to study the influence of service quality, image, and trust on customer loyalty in the Malaysian banking sector. In this study, the service quality model is enhanced to improve the bank’s image. Structural Equation Modelling (SEM) was used to tes...
Article
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Purpose Many studies have examined the influence of travel motivation on destination preferences; however, little is known about Muslim tourists’ leisure travel behaviour. This study aims to examine the influence of travel motivation on destination preferences using the moderating effect of religiosity from the perspective of Iranian and Malay Musl...
Article
Research that focuses on regional tourists in Malaysia is scarce in literature. This study examined the influence of travel motivations; economic, nature, and cultural aspects on tourists' loyalty intention in the context of Langkawi Island, Malaysia. A total of 200 fully answered questionnaires were collected from ASEAN tourists on the island usin...
Chapter
Full-text available
The rise of the Internet and social media has fundamentally changed individual decision- making and shopping behavior,; from how customers communicate, and learn about different products and services, to how they shop (Darley, Blankson, and Luethge 2010; Kim and Lennon 2008). Recently a more sophisticated view of the way customers engaged with bran...
Chapter
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Gastronomy is one the main aspects of tourism which drives people to travel to particular destinations (Ryu and Jang 2006; Seo, Yun, and Kim 2017) to seek uncommon or extraordinary gastronomic experience. Gastronomy is perceived as a representative of territories and culture in tourism. Gastronomic tourism not only adds value in terms of destinatio...
Article
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The impact of structural changes as well as breaks on oil price fluctuations is studied in this article. There are a few channels, such as domestic prices and inflation, that cause the effect of oil price to pass through the economy. The higher crude oil price is immediately followed by the increase in oil products such as gasoline and heating oil....
Article
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This study examines inbound tourists' satisfaction with dental care services received and their loyalty intention. We purposively selected 12 private dental clinics in Kuala Lumpur, Selangor, Melaka and Penang, and distributed questionnaires within each clinic using convenience sampling. Based on 196 dental tourists sampled, the analysis results sh...
Article
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Manuscript type: Research paper Research aims: This paper aims to examine the relationship between Islamic religiosity and preferences towards Islamic tourism products and services. This paper also compares Islamic tourism product and service preferences between Iranian and Malay university students. Design/Methodology/Approach: Using the online su...
Article
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Purpose The purpose of this paper is to identify the mediating effect of fan-page followers’ engagement activities and moderating role of followers’ demographic profile and trust level on their purchase intention. Design/methodology/approach This study utilised the customer engagement behaviour and consumer involvement theory as a foundation to ex...
Article
Purpose The purpose of this paper is to present brief YouTube life stories to learn about how extensive users experience YouTube use and manage (or fail to manage) their use. It also explores the consequences of different types of extensive use. Design/methodology/approach In this paper, a biographical approach was used. Nine students who used Y...
Chapter
The role of eco-innovation in sustainability has been recognised by researchers in the field; however, studies identifying the key dimensions of eco-innovation and determining the status of eco-innovation practices have been lacking. This research aimed to identify the dimensions of key eco-innovation activities and the status of eco-innovation imp...
Article
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Purpose Foreign and local banks in Malaysia are competing in terms of skilled staff, innovative products and services, rendering quality services and customer satisfaction. The purpose of this paper is to examine the overall service quality and customer satisfaction of both foreign and local banks. Design/methodology/approach The data used to te...
Article
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This paper explores compulsive use of YouTube by university students and investigates how the uses and gratifications perspective and the personality perspective work together to explain compulsive use of the social medium. It compares the effects of motivation to use YouTube for information with motivation to use the platform for entertainment, an...
Article
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This paper explored the effect of trust and perceived reciprocal benefit on students’ knowledge sharing via Facebook and on students’ academic performance and reputation. The research model was tested using 170 undergraduate students in Malaysia via structural equation modeling. The results show that trust and perceived reciprocal benefit are two s...
Article
Taking into account the importance of using video and visual objects for teaching, some universities utilize YouTube as a complementary teaching tool. This work analyses students' perspectives on the usage of YouTube for learning, their corresponding usage patterns, and associated factors prompting them to use YouTube. We interviewed 30 students, a...
Article
Full-text available
The main aim of the study is to identify the mediating effect of fan-page followers’ engagement activities and moderating role of followers’ demographic profile and trust level on their purchase intention. This study utilized the Customer Engagement Behaviour (CEB) and Consumer Involvement theory as a foundation to explore the impact of variables....
Article
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This study has examined the effect of trust and religiosity on Islamic medical tourists' attitudes, and consequently, satisfaction by considering age, gender, and education as moderators. A survey was undertaken of 227 Muslim medical tourists who had been treated in Islamic hospitals in Iran, and the data were analysed using partial least squares t...
Conference Paper
Full-text available
Research focusing on regional tourists in Malaysia is rare. This study examined the influence of travel motivation - economic motivation, nature appreciation, and cultural motivation - on tourists’ loyalty intention. We collected 200 questionnaires from ASEAN tourists in Langkawi using a purposive sampling technique, and analysed the data using lin...
Article
Full-text available
Learning is an intentional activity, with several factors affecting students’ intention to use new learning technology. Researchers have investigated technology acceptance in different contexts by developing various theories/models and testing them by a number of means. Although most theories/models developed have been examined through regression o...
Article
Full-text available
Social media channels admirable route for promotion close relationships with customers. One specific way to do this is to create brand fanpage on social networking sites. Companies can publish brand posts (containing images, texts, videos, information and other contents) on their brand fanpage. Consumers can become fans of these brand fanpages and...
Article
Purpose This paper aims to examine challenges and prospects of the Malaysian Islamic medical tourism sector and suggests strategies to leverage the strengths and opportunities as well as overcome the weaknesses and threats. Design/methodology/approach A series of semi-structured interviews were conducted with the Islamic hospital managers. Infor...
Article
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Research on utilising social networks for teaching and learning is relatively scarce in the context of information systems. There is far more emphasis on studying the usage of social networks towards fulfilling individuals’ basic social needs. This study uses the unified theory of acceptance and use of technology (UTAUT2) to analyse students’ inten...
Article
Full-text available
Purpose The purpose of this paper is to examine the dimensions of service quality (SERVQUAL) from the perspective of the customers and its relationships with perceived overall SERVQUAL in retail banking and also investigate the relationships between perceived overall SERVQUAL and customer trust, customer satisfaction, and bank reputation. Design/m...
Article
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Theoretical perspectives from the field of entrepreneurship can be used to examine entrepreneurs’ intention to use IT innovations. This study collected 412 completed survey responses from entrepreneurs and used structural equation modelling to test the proposed technology acceptance decision model. The results showed the significant effect of perce...
Conference Paper
Social media offers a quick route for promoting close relationships with customers. One specific way to do this is to create brand fanpages on social networking sites. Companies can publish brand posts (containing images, texts, videos, information, and other contents) on their respective brand fanpages. Consumers can become users of these brand fa...
Article
Full-text available
The increasing number of vehicles and drivers have led to a marked increase in travel time expenditure (TTE), congestion, demand for fossil fuels, and adverse environmental impacts. Improving energy efficiency in the transportation sector, public awareness of the behavior of the people vis-à-vis energy efficiency, implementing policies that encoura...
Conference Paper
Research on the impact of social media users’ engagement action on purchase intention still remains in its infancy. It is necessary for a company to gauge whether or not its efforts to stimulate user activity on its fan pages are successful in generating output. The main aim of this study is to identify the impact of users’ engagement actions of fa...
Conference Paper
Full-text available
One of the supreme way of directly connecting with consumers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products information and publish regular postings on these pages. Customers will reply differently to these postings. In defining the effectiveness of social networking sites, marketers...
Conference Paper
Full-text available
One of the supreme way of directly connecting with consumers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products information and publish regular postings on these pages. Customers will reply differently to these postings. In defining the effectiveness of social networking sites, marketers...
Conference Paper
Full-text available
Increasingly, consumers use social media as a vehicle for pre-purchase information gathering and post purchase experience sharing. Although existing social media research provides some valuable insights, it is relatively lacking in theory based research on the basic mechanisms through which desired brand goals are achieved. Value creation in online...
Conference Paper
Full-text available
One of the most prominent way of connecting with customers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products contents and publish regularly postings on these pages. Customers will respond differently to these postings. In determining the efficiency of social networking sites, marketers a...