Seda Arslan

• Iskenderun Technical University

In the contemporary business landscape, advancements in artificial intelligence and robotics are rapidly transforming industries, including air transportation. Although the demand for human resources may diminish with technological progress, the necessity for skilled personnel remains critical. The air transportation sector, in particular, relies h...

Nowadays, rapid development in information technologies has been experienced in the aviation industry as in other industries. This development has affected both passengers and airlines in different aspects. The use of information technologies enables passengers to carry out flight-related transactions more easily and quickly, without place and time...

Günümüzde birçok sektörde, akıllı telefon ve mobil uygulamaların, kişisel ve ticari amaçlı kullanım oranı oldukça yükselmiştir. Havayolu işletmeleri, yolcularıyla etkileşim kurmak ve yolcuların hizmet deneyimlerini geliştirmek için mobil uygulamalar tasarlamakta ve onların kullanımına sunmaktadır. Bu çalışmanın amacı, yolcuların havayolu işletmeler...

In recent years, it has been seen that airlines have given importance to environmentalist applications during their service process. Finding out the passenger attitudes toward these activities is important for airlines in order to shape their green marketing activities. Studies related to the passenger attitudes towards green airlines are relativel...

Purpose – In recent years, social networks have been extensively used by both individuals and companies. In particular, prior to the purchase of services, customers may be able to decide to buy by considering the messages posted in social networks. Therefore, it is very important to know how effective these messages on pre-purchase decisions of the...

In the aviation sector of our country, especially with the rapid developments since 2003, many people have started to prefer the airline on their travels. Due to time and speed advantages, passengers with children have also preferred aviation services more. Passengers with children may have different needs and expectations compared to other passeng...

Many airlines have introduced Self-Service Technologies (SST) and encouraged their passengers to use these technologies more. Because of the increasing importance of SST, it has been searched by consideringY-Generation passengers who use the new technologies intensively. In this survey, questionnaries were applied to the participants both online an...

The encouragements of Turkish government for aviation industry in 2003 have paved the way for private airlines to enter the market. Through the increasing number of airlines and the rivalry between them, especially low-cost carriers have started to give transportation service with cheaper ticket prices. According to The International Air Transporta...

Businesses in aviation industry, where fierce competition has been encountered, have had to pay more attention to their relationships with the environment to increase their market share and to survive. In this context, enterprises have started to focus on corporate social responsibility (CSR) applications to provide sustainability in terms of envir...

The rapid development in international trade has directly affected the air transport industry. Therefore, the number of passengers and the amount of cargo carried are increasing every year. Especially for long distance travels, passengers tend to prefer air transport. So, effective security applications at airports such as security processes, the c...

Nowadays, along with the rapid developments in the field of social media technology, marketing plans and activities of companies have started to redefine accordingly. By means o f social media sites, co mpanies are now able to get in contact with different types of customers and by this means, they are able to determine their requests and needs, re...

ZET Türkiye'de son yıllarda, havayolunu kullanan yolcu sayısı artmıştır. Bu duruma paralel olarak, havayolu işletmeleri yoğun rekabetle karşı karşıya kalmıştır. Bu yüzden yeni müşteri kazanmak, müşterileri elde tutmak ve sadık müşteriler oluşturmak havayolu işletmeleri için daha da önemli hale gelmiştir. Dolayısıyla bu çalışmada, müşteri sadakatini...

With the start of the use of internet technologies in all areas of human life, customers have gravitated to perform many processes associated with customer products or services on companies' websites and this led to a change in the customer profile. Today's customers are not willing to just get the cheapest products or services through the website,...

In recent years, the development rate of aviation industry in Turkey has ascended faster than the rate of the worldaviation industry. The number of airlines has been increasing with the supports of Turkish government to vitalizethe aviation sector. Therefore, for airline companies, understanding passenger expectations, satisfaction andloyalty relat...

Rapid development in Internet and Information Technologies on the world and Turkey affects the consumers directly and by using these technologies intensively, there has been high amount of changes in consumers’ demands. With the changed consumer profile, keeping up with the changed conditions has been a necessity for the airline companies as the ot...

Of late years in Turkey, the number of passengers who prefers air transportation has been increasing expeditiously. In that case, understanding the wants, satisfaction levels and complaining behaviors of passengers has been obligatory for airline companies. Therefore in this study, Turkish passengers' complaining behaviors and Turkish-oriented airl...

This research primarily aimed to illustrate the national differences of passengers regarding their perceptions ofTurkish airport safety. Secondly, airport safety perceptions by some other consumer characteristics such asdemographics, flight characteristics, fairness perception and satisfaction from airport services were tried to berevealed.The rese...

The air transportation industry in Turkey is developing rapidly in recent years. In paralel with this development, the number of airline companies and passengers are increasing drastically. Thus, searching and understanding the expectations of passengers in airline services are getting importance for airline companies.This study measures and compar...