Sebastian Molinillo

University of Malaga | UMA · Business Management

Este texto contribuye al desarrollo de un modelo de organización que posibilite la relación entre los diferentes agentes sociales, económicos y políticos para la revitalización de áreas urbanas. La problemática se analiza desde la perspectiva de la actividad comercial minorista pero se consideran aspectos diversos relacionados con las áreas urbanas...

Purpose – The purpose of this study is to understand whether the spectator’s emotional attachment to esports’ players is key for the sponsoring brand’s outcomes. A theoretical model based on the attachment, social influence and brand communities’ literature is proposed. Design/methodology/approach – Data were collected through an online survey from...

The aim of this study is to understand how the dimensions of esports streaming viewers’ customer experience influence their intentions to buy brands produced by sponsors, both directly and through the mediating effect of their identification with players and teams. Data were collected through an online survey of 396 regular esports viewers in Spain...

While the literature on esports is growing exponentially, little work has been undertaken into understanding the reasons that lead viewers to buy sponsored products and demonstrate engaged and loyal behaviours towards players and brands. Based on social identity theory, this work explores the effects of viewers' identification with players/teams an...

En los últimos años se ha observado como las entidades financieras han incrementado sus servicios a través de los canales digitales, reduciendo o dificultando el acceso a los mismos en las sucursales. Este proceso ha puesto en riesgo de exclusión de los servicios financieros a las personas mayores de 65 años, con dificultad para acceder a ellos por...

Purpose The aims of this study are to explore how the experience of “visiting” a destination in a virtual reality (VR) technology environment influences destination image and visit intentions and to evaluate the moderating effects of the immersion level of the technology, destination familiarity and VR sickness. Design/methodology/approach An empi...

The aim of this research is to analyse the factors that influence users' willingness to travel on an autonomous bus (AB). This analysis adopted a mixed-methods approach. The findings indicated that the main antecedents of willingness to travel on an AB are perceived behavioural control, attitude and subjective norms, while the effect of personal in...

Voice assistants (VAs), such as Alexa, Siri, and Google Assistant, are instruments increasingly used by consumers to perform daily tasks. The objectives of the present study are to examine the antecedents of consumers' continuance intention to use VAs and the moderating effects of personal innovativeness and experience. Based on behavioral reasonin...

This study aims to examine how values (i.e., individual and social values) influence customer engagement after managing a service failure in the thermal spa hotel context, and the mediating roles of perceived justice and brand experience. The data was collected from a survey of guests of luxury thermal spa hotels in Portugal, and the research model...

In service settings, chatbots frequently are associated with substandard care, depersonalization, and linguistic misunderstandings. Drawing on assemblage theory (i.e., the examination of how heterogeneous parts, through their ongoing interaction, create an emergent whole with new capacities that the parts themselves do not have), the authors invest...

The number of tourist arrivals nearly trebled (+172%) in the period from January to July 2022 compared to the same period in 2021, during the COVID-19 pandemic, according to data published by the UNWTO’s Barometer, which effectively amounts to 60% recovery on pre-pandemic levels (UNWTO, 2022). This is a very positive sign for a sector key for the e...

The 'contactless' culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change in museum tourism. Contactless behaviours have forced European museums to reconfigure and strengthen their digital communication and market...

Este capítulo analiza la investigación científica publicada sobre la personalidad de la marca en la industria turística en los últimos 16 años (2006-2021), con un total de 110 artículos, a partir de los datos recogidos en la base de datos de Scopus. A pesar de que la personalidad de la marca en la industria turística ha suscitado un progresivo inte...

This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical model based on behavioural reasoning theory (BRT). The results demonstrated the important influence of positive attitudes and obje...

This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s brand equity model, which is popular in tourism. The data were collected in Indonesia ( n = 250) and the United Kingdom ( n = 246). The results confirm validity and hierarchical structure of the destination brand equity model. The destination...

Este estudio analiza el uso de las estrategias de marketing online por parte de las Organizaciones Gestoras de Destinos Turísticos de los países del Mediterráneo, para promocionar sus destinos y la influencia que pueda tener esta práctica en la dominancia del destino turístico. Para este propósito, se obtuvo el índice de calidad y el uso de las est...

This research explores the drivers of customer engagement behavior with mobile commerce applications (m-commerce apps), using the stimulus (S), organism (O), and response (R) framework. Customer engagement is conceptualized through four dimensions: co-developing, influencing, augmenting, and mobilizing behavior. The proposed model was tested using...

Technological developments are changing how users pay for goods and services. In the context of the COVID-19 (coronavirus disease 2019) pandemic, new payment systems have been established to reduce contact between buyer and seller. In addition to the pandemic, the future is payment processing is also uncertain due to the new EU security regulations...

The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four constructs: enduring culture involvement, destination brand identification, destination brand reputation and destination brand attac...

Retailer mobile applications are one of the principal retail purchase and information search channels. Customer experience is key to retail app success. However, its dimensions and impact on retailer performance have been the subject of only a limited number of studies. This research builds on existing customer retail app experience literature by c...

Digital strategy alignment is a dominant concern for today’s managers and information systems researchers. Yet research in this area remains fragmented, particularly on the digital strategy alignment of small and medium-sized enterprises (SMEs), which is concerning owing to their value to European economies. Employing dynamic capabilities as an ana...

Purpose-Drawing on the self-determination theory, the assemblage theory and customer experience literature, this paper aims to develop a framework to understand motivational customer experiences with chatbots. Design/methodology/approach-This paper uses a multimethod approach to examine the interaction between individuals and airlines' chatbots....

Purpose The aim of this study is to analyze the drivers of health consciousness related to millennials’ organic food consumption and the impact of health consciousness on millennials’ willingness to pay premium through a cross-cultural study. Design/methodology/approach A comparative analysis was conducted in two countries (Brazil vs Spain). Based...

Purpose This paper aims to explore tourist perceived value and attachment to intelligent voice assistants (IVAs) as antecedents of the quality of the human–IVA relationship in the hospitality domain. This research also examines the moderating role of psychological factors (self-esteem) and knowledge factors (past experience and technology expertise...

This research aims to analyse the complexity of the factors that influence intentions to use advanced mobile applications (apps) based on smart technologies like beacons in which tourists can access information through their smartphones while visiting a museum based in the localization. A total of 542 individuals participated in an experiment. An a...

The purpose of this study is to analyze the effects of online brand community (OBC) engagement on strategic aspects for the brand supporting the community. A total of 628 valid responses were collected through a self-administered questionnaire. The authors tested the proposed model using structural equation modeling. The results show that OBC engag...

Peer-to-peer (P2P) mobile payment is a mobile banking service with major growth potential. We contribute to the body of knowledge on technology adoption by proposing a conceptual model based on the theory of reasoned action, extended with additional mobile payment constructs identified in the literature review. The results show that usefulness, sub...

Drawing on the stimulus-organism-response (SOR) framework, a model is tested that improves the understanding of customer loyalty toward social commerce websites. The results showed that: information and service quality are key antecedents of perceived value, whereas rewards and recognition, and customization are non-significant. Perceived value is...

Purpose This study aims to investigate the role of destination brand stereotypes in predicting destination brand attachment (DBA). Design/methodology/approach Using survey data from 612 Indonesian respondents, the conceptual framework is tested by applying structural equation modeling analysis. Findings The results show that the four components o...

This study aims to explain the mechanism by which user experience with retailer applications could lead to loyalty toward retailers. The data were collected through a survey in Indonesia (n = 717). The results support the positive impact of customer experience (i.e., sensorial experiential state, affective experiential state, interactivity, and rel...

The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypot...

The purpose of this chapter is to discuss critically, based on a review of recent literature on the topic, the challenges faced by urban tourism destinations with regards to eTourism and new technologies.

While research into customer engagement receives much attention, few studies have examined why consumers engage in social commerce and the resulting consequences for companies. This study explores the influence of social support and community factors on customer engagement and the subsequent effects on customer loyalty toward social commerce websit...

The adoption of electric vehicles (EVs) by consumers is regarded as a key strategic goal for the reduction in transport-related air pollution levels. Although sales of EVs continue to rise year on year, generally, the attainment of the strategic goals set by various governments for the adoption of EVs remains a distant target. The purpose of this s...

Purpose The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC members. Design/methodology/approach The research model was assessed using data from a sample of 628 OBC users using partial least squar...

The purpose of this study is to analyze the effect of the performance of a cause-related marketing action on consumer loyalty by a company. In addition, the study explores the moderating effect of the publicizing medium. The proposed theoretical model was tested based on data gathered from a face-to-face questionnaire completed by 421 respondents l...

The retention rate of mobile game players is one of the subjects that spark most interest in the industry, as many abandon the games only a few hours after downloading them. This study examines the antecedents of loyalty towards mobile games from the perspective of perceived value and explores the moderating effect of intensity of playing. The resu...

Although mobile applications (apps) are now widespread, to date few studies have considered the effects that app use has on loyalty towards the retailer. This study aims to explore the impact of affective and cognitive app experiences on loyalty towards retailers. A theoretical model, validated empirically with data from a survey using partial leas...

Even though concepts such as brand experience and online brand credibility are critical in destination marketing strategies, there have been no previous studies that have analyzed their relationships and influence on tourists' behavioral intentions. This paper develops a multimethod approach using a projective technique, an online experiment, and a...

Purpose The purpose of this paper is to test the influence of branded premiums or branded free gifts (e.g. a free of charge suitcase of a well-recognised brand) on tourism destination promotion. Specifically, the impact of brand name and price value of a branded premium on promoting a tourism destination was examined. Design/methodology/approach T...

This paper examines the antecedents of millennials' organic food purchasing. A conceptual framework, based on product characteristics, and consumers' concerns and consciousness, is proposed. Data collection was conducted through a survey in two culturally and socioeconomically distinct countries (Brazil vs. Spain) to increase the robustness and gen...

Consumers increasingly prefer to use mobile phones to surf the internet and make purchases. Mobile applications are also being more used in the area of trade between consumers. This study seeks to understand how satisfaction is generated in the context of consumer-to-consumer (C2C) commerce via mobile applications for buying and selling secondhand...

Some public transportation companies have begun to develop mobile applications that facilitate the accessibility to their services for people with visual impairments. Nevertheless, despite their importance, up until now, very few studies have analyzed the particular characteristics and needs of this segment of the population in order to adapt the d...

En este capítulo se analiza el equipamiento informático de los hogares andaluces y su evolución en el tiempo, pudiendo evaluar la implantación de la base estructural de estas tecnologías. De forma más específica, se profundiza en instrumentos como el ordenador y la tablet, los videojuegos e Internet. Todos ellos junto con el teléfono móvil forman p...

Se propone un modelo conceptual que es evaluado con datos procedentes de una encuesta a una muestra de 336 consumidores. Los datos fueron analizados mediante un modelo de ecuaciones estructurales por el método de mínimos cuadrados. Los resultados muestran que la sinceridad del personal de un restaurante influye en la sinceridad del cliente y en su...

In the last few decades, world citizens have substantially increased the consumption of organic food products. The purpose of this paper is to analyze the Millenials’ purchase intention of organic food in the emerging market of Brazil that can guide future perspectives and actions regarding the improvement of service in this industry in that region...

With the development of new shared transportation services, changes are occurring in the habitual consumption of these kinds of services, and it is expected that this trend will continue in the coming years. Given the rise of public bicycle-sharing systems (PBSS) and the increase in their use as a new mode of transportation in many cities, it is co...

The growth in the use of online platforms in the sharing economy is generating great interest in the scientific community. This study seeks to discover what causes travelers to use ridesharing platforms. A theoretical model of causal relationships, evaluated with data collected in an online survey, using partial least squares structural equation mo...

Internal combustion engine vehicles are a key source contributing to urban air pollution. In order to reduce noxious emissions and reliance on fossil fuels, governments and the automobile industry have started promoting the adoption of electro mobility (EM) options over the last few years, albeit with limited success in terms of market penetration....

Purpose This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend restaurants while travelling. Design/methodology/approach The research model was assessed with data from a sample of 439 Spanish tourists using partial least squares structura...

Article available free to download until 6 August 2019 at: https://authors.elsevier.com/a/1ZEuMy5jOZE9d This research applies a unique conceptual model and methodology incorporating popularity, commitment, and virality to measure the social media engagement with residents and visitors of smart cities and how they communicate ‘smart’ elements and...

Brand personality is a key concept in marketing that can be used to create competitive differentiation. Two of the most relevant dimensions of brand personality for academics and practitioners are responsible and active. However, only few studies examine these two personalities, particularly their relationship with prominent marketing constructs. T...

(Manuscript available at https://authors.elsevier.com/c/1YqEu3SU~VaAVN). This research is a pioneering study into peer-to-peer mobile payment (P2PM-pay) systems' adoption. It proposes a behavioral model of the use of P2PM-pay systems and identifies the key antecedents of the customer's intention to use. Using a two-stage approach, the research mode...

Free access at https://authors.elsevier.com/c/1YiW27sySzrBU0. Prior studies have established the importance of the theory of planned behaviour (TPB) in predicting travellers' intentions and behaviours. However, recent research advocates that individuals' mindsets provide an important framework for understanding their behaviour. The relationship bet...

Free access: https://www.tandfonline.com/eprint/XTff2bpWJH6vasFeeSfx/full?target=10.1080/15568318.2019.1576812 The factors that influence the adoption of bicycle sharing as part of an urban multimodal public transport network are important for creating a less car dependent lifestyle and more sustainable mobility. This study analyses the socio-demog...

Free access at https://www.emeraldinsight.com/eprint/XZ9RfcjwaFMrQjwv4mIB/full This study aims to develop a measurement model to help hotels manage their reputation within the context of online reviews and ratings platforms and evaluate the impact of this reputation management on the benefits derived by the hotels, as perceived by their managers....

The aim of this study is to introduce a Consumer-Based Brand Performance Model (CBBPM) to measure brand success. The CBBPM consists of four critical constructs—brand equity, brand trust, brand satisfaction, and brand loyalty—and is applied across different product categories and brands. In total, 881 consumers participated in the survey, and a stru...

Free access at https://rdcu.be/bjmPB The present study intends to show how collectivism as a cultural dimension influences pro-environmental behavior, as well as attitude toward renewable energies (biomass and solar). It is expected that the higher is the level of a society’s collectivism, the greater will be its concern for the environment. We co...

This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, an...

There is growing interest in our society in making payments using mobile phones as an alternative to using cash, checks or credit cards. The objective of this study is to analyze the status of Near Field Communication (NFC) mobile payment systems in public transportation, as well as the factors that affect users' intentions to continue using said s...

La adopción de sistemas de pago mediante teléfonos móviles está cambiando los sistemas de venta de billetes para el uso del transporte público urbano colectivo. El presente estudio tiene como objetivo analizar la influencia de posibles factores antecedentes de la intención de continuar usando el sistema de pago móvil NFC en dicho medio de transport...

Las investigaciones acerca del compromiso y la lealtad del consumidor han conformado un incipiente campo de estudio en los últimos años, aunque son escasos los trabajos que estudian su generación y efectos en páginas web de comercio social. Este trabajo identifica distintas variables relacionales (confianza, satisfacción, impulso a la comunidad y e...

Previous research has started to show the importance of consumers’ stereotypes for companies and their brands. However, there has been little research into what predicts these consumers’ stereotypes. This study contributes to the literature by testing aesthetic and self-expressiveness benefits as potential antecedents of consumers’ stereotypes towa...

Background: Municipal solid waste treatment plants are industrial facilities with important occupational health and safety issues. Hence, a risk assessment system would be very useful to help workers to cope successfully with complexity when they are under pressure situations, such as loss of control or failures of the system safety. In recent yea...

Purpose The purpose of this paper is to empirically examine the factors that influence the acceptance and use of mobile casual games. Design/methodology/approach A theoretical model is proposed based on the theory of reasonable action, the uses and gratifications theory, the network externalities (NEs) paradigm and the human–computer interaction l...

Digital technologies have dramatically changed the organisation and marketing environments. Whether this presents an opportunity or a challenge for small and medium organisations depends on how these organisations approach it, strategically. Specifically, organisations that are guided by a combination of market, learning and entrepreneurial orienta...

This study examines the influence of social presence, interactions (student-student and teacher-student) and emotional engagement on active learning within the context of social web-based collaborative learning (SWBCL). In order to accomplish this objective, an empirical study was conducted with 416 students from two universities, organized into gr...

Universities are increasingly developing methodologies in which students use social media to interact with their classmates, maximize students’ learning and their adaptation to the job world. However, little is known about the antecedents of attitude and its influence in this environment. The aim of this study is to explore some of the antecedents...

The existing literature mainly analyses user intention to practice social commerce on social networking sites, but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums, reviews). This research aims to identify the antecedents to social commerce intention for traditional e-commerce sites where...

Despite the growth of mobile phone use in travel planning, the number of tourists that adopt mobile payments (m-payments) is not high. As tourist trust in m-payment has been identifi ed as an essential factor in m-transaction behaviour, this study contributes with a segmentation and a characterization of tourists based on their trust in m-payments....

The online platforms (i.e., websites and social media) of Destination Management Organizations (DMOs) are among the most useful tools for building and promoting a destination image (DI). However, the associated effects on the DI have not been sufficiently studied and prior research has not assessed the influences of involvement on the DI formation...

Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGCReviews (UGC-R). Based on data from a survey of 335 hotels, this article validates a 32-item UGC-Re...

The recent economic downturn has forced the tourism industry to focus their attention on attracting domestic tourists to cultural attractions, which are considered to be one of the most prominent attributes of tourist destinations. This paper studies 10 different types of cultural tourist attraction based on a survey of 4223 residents of Andalusia,...

En este estudio se analiza la influencia de la responsabilidad social corporativa (RSC) en la intención de compra. Los datos se recogieron mediante una encuesta personal realizada a 235 personas y fueron analizados mediante un modelo de ecuaciones estructurales. Los resultados muestran relaciones positivas entre las dimensiones económica y social c...

Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies evaluating how these different sources influence the d...