Sebastian Martin

Fachhochschule Oberösterreich | fh-ooe · Department für Gesundheit und Soziales

The ongoing COVID-19 pandemic triggered a global crisis affecting the work and partially the existence of businesses, governments, administrations and nonprofit organizations (NPOs). The latter not only faced severe challenges themselves, but also play(ed) a major role in fighting the pandemic, especially those offering services in social and healt...

While Austrian social and healthcare service nonprofit organizations (NPOs) are key performers in the COVID-19 pandemic, we also notice their vulnerability in terms of struggling with this disruptive extreme context. The particularity of disruptive extreme contexts is that organizations commonly can neither anticipate them, nor prepare specific cou...

Cardiovascular disease is the leading cause of mortality. In Austria, the disease is responsible for nearly 36% of the total deaths in 2020. Continuous cardiovascular health promotion and disease prevention become increasingly important. Events might offer an effective way to foster such cardiovascular health promotion towards the entire family. Ho...

Health information plays a significant role in the health behavior of individuals. Word-of-mouth (WOM) is essential in this context. In recent years, new forms of online communication have greatly expanded the possibilities for seeking information and, in consequence, significantly changed communication behavior. Similarly, the doctor-patient relat...

Vertrauen ist für Nonprofit-Organisationen (NPO) essentiell. Eine international verbreitete vertrauensbildende Maßnahme sind Spendengütesiegel, mit deren Hilfe viele spendensammelnde NPO versuchen, den steigenden Forderungen ihrer Stakeholder nach Transparenz, Professionalität und Rechenschaftslegung zu begegnen. Der Beitrag präsentiert ausgewählte...

Der Beitrag bietet einen kompakten Einblick in erste Erkenntnisse einer explorativen Studie zu aktuellen Herausforderungen der Covid-19-Pandemie für Nonprofit-Organisationen (NPO). Auf Basis von Leitfaden-Interviews mit Führungskräften großer sozialer NPO in (Ober-) Österreich wird aufgezeigt, welche Herausforderungen die Pandemie im Zeitverlauf mi...

Relevance & Research Question: The coronavirus crisis is accompanied by an immense corona media hype. Unfortunately, conflicting information also circulated from people who were actually managing the crisis (e.g. regarding a curfew, positive benefit of face masks). This might have created insecurity about the credibility of information around the p...

Several accountability clubs and watchdogs issue charity labels for stimulating charitable giving, but research on the impact of such seals of approval built on certification systems is still narrow and contradictory. Based on signaling theory and theory of perceived risk, we develop a framework matching means of signaling trustworthiness by charit...

Darstellung wesentlicher Herausforderungen der COVID 19 Pandemie für soziale NPO mit Fokus auf Oberösterreich.

Purpose The purpose of this paper is to investigate the influence of external factors on the Facebook dialogue. As both weather and point in time substantially. As both weather and point in time substantially influence people’s lives, it can be assumed that both factors may also affect communication on Facebook. To the best of the authors’ knowledg...

Purpose: In times of scarce public funding, organisations that receive public funds face increasing pressure to legitimise themselves. Thus, museums must also legitimise themselves to receive public funds. They have to demonstrate that they provide a valuable contribution to society. Is the preservation of cultural goods a sufficient benefit for so...

Patients frequently use Facebook for health-related reasons, like seeking of information or the recommendation of practitioners or hospitals. In this way, Facebook provides a powerful communication platform for electronic word-of-mouth (eWOM). Hospitals increasingly use Facebook to positively influence the perception of their brand reputation and p...

Gastvortrag

(Online first; link to this article: https://doi.org/10.1080/20479700.2019.1681154 ) Abstract: Increasingly, patients expect to be able to co-determine their medical providers and treatments. Such a participative role requires access to comprehensible information, which might often be gained through recommendations. Current research analyze recomm...

We address two research questions: 1) In what sense are motivation and satisficing strategies influencing substantial results of social-media surveys? 2) In what way do substantial research results differ due to various approaches for accessing the field?

The procurement of blood is an essential challenge of today's health care. Current studies emphasize the influence of word-of-mouth (WOM) on health care behavior, including blood donation. Still, there exists no study which systematically investigates how WOM affects the behavior of blood donors. Therefore, this paper aims to contribute to this lac...

The survey research community currently has reservations about online data collection. Still, online surveys and especially social media-based survey research are increasingly becoming a central part of market research as well as of some pockets of social science research (see Keusch, 2015), particularly for researchers who are thematically rooted...

The Healthy Cities Network (HCN) of the WHO seems to be an effective approach to introduce innovative ideas into the healthcare sector. It is a knowledge-based network and at the same time a learning network. Within literature, communication is carved out as an essential precondition for such organisational learning. Still, there exists no study th...

Purpose A growing amount of German and Austrian utilities create own Facebook accounts to communicate with their stakeholders. Whereas existing studies describe how utility companies are currently using Facebook, to the best of the authors’ knowledge, there exists no study which focuses on the actual expectations of Facebook users. Nevertheless, a...

As the leading social media tool, Facebook is increasingly becoming an important channel for two-sided stakeholder communication in the energy sector. Even though public utilities more and more all relying on such virtual communication, little is known regarding the communication-related factors and their interdependencies. This study aims to reduc...

An important source of health information is word of mouth (WOM). Nevertheless, a model describing WOM in the health care sector does not exist. The aim of this paper is to contribute to research by providing concrete suggestions for a model of word of mouth in the health care sector. A conceptual framework comprising the theory of cognitive disson...

Purpose German, Austrian and Swiss utilities are confronted with radical changes in the European energy sector. A dialogue between the utility companies and their various groups of stakeholders is gaining importance. Increasingly, utilities create their own Facebook presence enabling such a dialogue. Still, to the best of the author’s knowledge the...

Health care is a tremendously expensive service that deeply impacts the daily life of individuals. It has become crucial to understand all the factors that influence the usage of these services. Word-of-mouth (WOM) is such a factor, because it strongly affects the health behavior. A research gap exists when it comes to the analysis of the current s...

In the case of public utilities, the development of stakeholder communication through Facebook is not focused in the existing body of literature. Yet, it is especially these developments that are essential for scholars and practitioners as they highlight the way stakeholder communication in the energy sector will change. The aim of this paper is to...

Purpose – This paper aims to provide an in-depth evaluation of how German and Austrian utilities use Facebook to engage stakeholders, including a look at the objectives pursued with the use of Facebook, addressed stakeholders as well as the provided information. German and Austrian utility companies are confronted with serious changes in the Europe...

International Research Society for Public Management Conference 2015, University of Birmingham, Vereinigtes Königreich von Großbritannien und Nordirland

International Research Society for Public Management Conference 2014, Ottawa, Kanada