Sebastian Brockhaus

• Doctor of Philosophy
• Professor (Assistant) at Cleveland State University

Purpose This research explores the concept of omnichannel fulfillment steering (OFS) and demonstrates how retailers can influence a consumer’s fulfillment decisions through commonly used financial incentives such as discounts, credits and the opportunity to avoid home delivery fees. Design/methodology/approach We present insights from two theoreti...

Purpose Sustainability continues to be put forth as a strategic priority. However, sustainability efforts are often deemphasized for short-term profitability. This study explores the nuances in managerial decision-making related to adopting sustainability initiatives within food supply chains in an emerging economy. We identify a complex interactio...

This special issue aims to support future-proofing supply chain education—ensuring that the education we offer meets the needs of our students today as well as their future employers tomorrow. Specifically, this issue offers approaches to instructional methods and design that can help educators better respond to the growing need to develop future s...

Purpose Despite over 30 years of focus on supply chain collaboration, companies continue to struggle to achieve collaborative advantage. To better understand why some companies are able to collaborate for competitive advantage and others can't, the authors explore how managerial commitment enables collaborative capabilities. Design/methodology/app...

Purpose The purpose of this paper is to explore how big-picture sustainability strategies are translated into tangible product development efforts. The authors assert that most sustainable products currently remain confined to niche markets and do not permeate the mainstream. The authors propose that there is a missing link between strategic sustai...

Purpose Supplier codes of conduct (CoC) are the primary mechanism companies use to drive corporate social responsibility (CSR) upstream in their supply chains. Companies have traditionally used CoC to tackle systemic social issues (e.g. forced labor, wages and working conditions). More recently, CoC have included environmental concerns (e.g. waste...

Purpose Since the emergence of e-commerce uprooted traditional brick-and-mortar retail in the early 2000s, many retailers have reacted by first independently servicing both the online and in-store channels (multichannel retailing) and subsequently integrating both channels to provide a seamless front-end customer interface (omnichannel retailing)....

In 2016, the United Nations put forward 17 Sustainable Development Goals (SDG) that aim at securing global sustainable development on the economic, social, and environmental level. The SDG include such diverse goals as limiting climate change or establishing decent working conditions and are meant to function as a political agenda with a horizon of...

Purpose The purpose of this paper is to evaluate how service perceptions influence customer views of the authenticity of corporate sustainability claims. The goal of this paper is to help supply chain decision-makers better understand boundary conditions in order to design more enduring and impactful sustainability programs. Design/methodology/ap...

Why do some companies gain image benefits from sustainability investments and others do not? The extant literature posits that consumer perceptions of authenticity influence reactions to a company’s sustainability efforts. Thus, consumers’ preconceived notions about a firm may influence the firm’s return on sustainability investments. Through behav...

Developing more sustainable products provides an opportunity to address wasteful consumption practices. Yet, despite their best efforts to improve product sustainability, many companies admit to lacking a comprehensive sustainability strategy. Further, they have only limited insights into their consumers' expectations towards product sustainability...

Consistently bringing sustainable products to market is a preeminent challenge to effectively pursuing the triple bottom line. As most companies lack the know-how and resources to develop and launch sustainable products, they are dependent on trading partners. Resource Integration and Resource Dependence Theory posit that reliance on external tradi...

Corporate sustainability is often articulated as a top strategic priority, equal in importance to corporate social and financial objectives. Companies have, however, struggled to implement profitable sustainability programs. Therefore, the objective of this manuscript is to evaluate the impediments to the design and adoption of viable corporate sus...

Bioplastics play an increasingly important role for consumer products. These new materials might increase product sustainability but they are currently confined to niche markets. While research has gained important insight into the technical challenges, few studies to date explore the behavioral aspects for product developers as they move to employ...

Purpose – Regulatory pressure, consumer awareness, and the quest for competitive advantage place sustainable products in today’s decision-making spotlight. The purpose of this paper is to explore supply chain dynamics as they relate to sustainable product programs and to empirically develop a framework to align efforts across the supply chain to br...

Nachhaltigkeit ist für die Gestaltung unternehmerischer Prozesse und Produkte zu einem Megatrend geworden. Im Kontext der Konsumgüterindustrie erscheint es insbesondere wünschenswert, Nachhaltigkeit als Eigenschaft von Konsumgütern zu etablieren. Was dieser von verschiedenen Stakeholdern geäußerte Wunsch allerdings konkret für die Praxis der Produk...

Die Idee der Nachhaltigkeit hat im vergangenen Jahrzehnt einen rasanten Aufstieg erlebt. Heute hat sie als langfristiges Gleichgewicht ökologischer, ökonomischer und sozialer Aspekte Eingang in die Strategieformulierung einer Vielzahl von Unternehmen gefunden: unabhängig von Branche oder Größe wird Nachhaltigkeit zu einer zentralen unternehmerische...

Kurzfassung Die Verwendung von Biokunststoffen kann Möglichkeiten bieten, die Nachhaltigkeit von Produkten zu verbessern. In der Praxis ist jedoch zu beobachten, dass diese von Produktentwicklern nur zögerlich eingesetzt werden. Der vorliegende Beitrag diskutiert in diesem Kontext die Ergebnisse einer qualitativen Studie in der Konsumgüterindustrie...

Aufgrund seiner Mehrdimensionalität und Abnutzung als Marketingfloskel lässt sich die Verwendung des Begriffs Nachhaltigkeit im öffentlichen Diskurs als uneinheitlich bis missbräuchlich charakterisieren. Vor diesem Hintergrund wird in der vorliegenden Studie untersucht, auf welche Weise Nachhaltigkeit Eingang in die Entwicklungspraxis von Konsumgüt...

Despite sustained interest in relational capabilities, researchers know relatively little about the process through which companies instill collaborative capabilities to achieve differential performance. Collaboration is essential since many resources and routines including knowledge, technology, and innovation reside outside the firm. The firm’s n...

Sustainability becomes increasingly important for all business areas. When it comes to the development of sustainable products it is necessary to have a clear understanding of what makes a product sustainable. Such a definition has not emerged yet; this calls for taking a different angle when approaching the problem. This paper presents the results...

The findings from an inductive study conducted in the United States and Europe focused on sustainability implementation efforts across supply chains are reported. In particular, the study focuses on developing a better understanding of: “how do companies involve other members of their supply chain into their sustainability efforts?” Building upon t...