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Scott John Edgett

Scott John Edgett
Stage-Gate International

PhD

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58
Publications
121,172
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7,916
Citations
Citations since 2016
0 Research Items
2479 Citations
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20162017201820192020202120220100200300400
20162017201820192020202120220100200300400

Publications

Publications (58)
Chapter
Introduction Portfolio Management Defined Challenges to Good Portfolio Management Practices Four Main Goals in Portfolio Management How Do You Measure Up? The Habits of Good Portfolio Practices Warning Signs That You May Be Having Portfolio Problems Developing a Strategic and Tactical Portfolio Management Overview Defining Strategic Buckets Tactica...
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OVERVIEW: Most firms now use some form of idea-to-launch process such as a Stage-Gate® system. The question is: Do these processes really work? And what are the elements of a best-in-class idea-to-launch system that really make a difference? A second and related question concerns the governance of the idea-to-launch model. Sadly there is a lack of...
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Many companies lack a clearly articulated and well-communicated product innovation and technology strategy. Such a strategy is essential and is strongly linked to positive performance in product innovation. A framework for developing a product innovation strategy is presented, and the various steps of strategy development are described, from best-p...
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Many companies lack a clearly articulated and well-communicated product innovation and technology strategy. Such a strategy is essential and is strongly linked to positive performance in product innovation. A framework for developing a product innovation strategy is presented, and the various steps of strategy development are described, from best-p...
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OVERVIEW: Recent evidence suggests that productivity in new product development (NPD) is declining; that is, we are seeing less output (measured in terms of impact on the business) for the same relative spending level. This article outlines seven practices or principles which, according to studies of NPD practices and performance, will increase NPD...
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Ideation for product innovation: What are the best methods? Robert G. Cooper and Scott J. Edgett Surprisingly little research has been done evaluating the burgeoning number of techniques used in the front end of the innovation process, namely “ideation”, where ideas come into the funnel before they are weeded out and evaluated. Our two authors, Bo...
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This first of three articles reports the results of the most recent American Productivity and Quality Center study on performance and best practices in new product development. Performance results achieved on a number of NPD metrics are reported first, followed by a set of Best Performing businesses, wha t these businesses ha ve in common and—most...
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The new product process by which firms drive new product projects from inception through to commercialization, and the methods, practices and tactics embedded within that process, are the focus of this final of three articles reporting the results of the recent American Productivity and Quality Center study on performance and best practices in new...
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Most new product development efforts suffer from serious resource deficiencies across all business functions, and many of the symptoms that beset NPD can be traced directly to this resource crunch. The underlying causes of this crunch are a preoccupation with short-term financial performance, reluctance to kill projects (and the resulting lack of f...
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Portfolio management for product innovation – picking the right set of development projects – is critical to new product success. This article reports on the new product portfolio practices and performance of a large sample of firms in North America. Reasons why portfolio management is important are identified, followed by the relative popularity o...
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Now that most companies have implemented a systematic new product process to drive projects from idea to launch, the best-practice companies are improving their processes to make them both faster and more effective. With breakthrough ideas and home-run projects in short supply, some companies are adding a Discovery stage to the front end of the pro...
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Full-text available
OVERVIEW: Now that most companies have implemented a systematic new product process to drive projects from idea to launch, the best-practice companies are improving their processes to make them both faster and more effective. With breakthrough ideas and home-run projects in short supply, some companies are adding a Discovery stage to the front end...
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Portfolio Management – Fundamental to New Product Success R G Cooper, S.J. Edgett and E.J. Kleinschmidt Note: This is a chapter in the PDMA handbook. More recent handbooks have been published, and also there are more recent article on the topic by us. Google 'Robert G. Cooper' and check webpage. Intro to Handbook Chapter: There are two ways for a...
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Picking the New Product Winners: There are a series of articles on this topic of portfolio management and selecting winning new-product projects for investment. See web-page www.bobcooper.ca (click bottom right) - no charge for download. Also the book Winning at New Products 5th edition (paperback on Amazon)
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Most companies' development portfolios suffer from: too many projects for the limited resources available; ineffective project prioritization; Go/Kill decisions made in the absence of solid information; and too many minor projects in the portfolio. The end result is poor performance: low-impact projects; too long to get to market; and higher-than-a...
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Some of the findings of an extensive investigation into how businesses manage their research and development and new product portfolios are presented, including how satisfied management is with their portfolio management practices, and the portfolio results achieved in these businesses. An exploratory study was undertaken to gain insights into indu...
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R&D portfolio management is a challenging task for most executives. The findings of this study suggest that although many companies are struggling with portfolio management, some organizations are achieving better results in terms of six portfolio performance metrics. Top performers indicated better results on alignment with objectives and strategy...
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A study of portfolio management practices in industry reveals three goals: maximizing the value of the portfolio, achieving the right balance and mix of projects, and linking the portfolio to the business s strategy. This first of two articles provides examples of portfolio methods used to achieve the first two goals. Maximizing the portfolio's val...
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Full-text available
A study of portfolio management practices in industry reveals three goals: maximizing the value of the portfolio, achieving the right balance and mix of projects, and linking the portfolio to the business's strategy. This first of two articles provides examples of portfolio methods used to achieve the first two goals. Maximizing the portfolio's val...
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Addresses the issue of measuring the success of new products in a service environment by examining a number of measures under the three broad categories of customer satisfaction, quality and performance. Reports on the perceived effectiveness of different measurement approaches by benchmarking techniques currently in use in the financial services i...
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The ability to manage effectively the development process for new financial services is becoming increasingly more important as change continues to rule the external environment in which institutions must compete. This article profiles three analytical approaches for assessing the criteria that contribute to successful product development practices...
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Addresses the issue of measuring the success of new products in a service environment by examining a number of measures under the three broad categories of customer satisfaction, quality and performance. Reports on the perceived effectiveness of different measurement approaches by benchmarking techniques currently in use in the financial services i...
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The attention of senior executives in the financial services industry is increasingly being focused on how well the new product development process is working within their institutions. This focus on product development results from the combined pressures of increased competition, a rapidly changing marketplace, new technology, and new and pending...
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During the past decade, the health services sector has experienced a period of rapid change that has resulted in the creation of a large number of new services. This article advocates the use of a service development matrix as a planning aid for senior managers seeking to attract additional revenue through the development of new services. By strate...
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This article presents the results of a study on the competitive orientations of three types of professional service firms: advertising agencies, market research agencies and management consultants. Similarities as well as some differences in orientations were identified among the three groups. Advertising agencies were found to have the strongest c...
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One commonly overlooked feature in many universities' promotional efforts is the faculty club. A university can accrue many benefits from a viable faculty club. In order to be viable, a faculty club must cater to the needs of its patrons. Marketing research techniques similar to those used in the private sector can be used to determine those needs....
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Although the service sector has gained increasing importance in our economy, very little attention has been paid to how firms actually develop new services. Reports on an investigation into how new retail services are developed in the financial service sector. The authors, by comparing successful and unsuccessful new services, have been able to dev...
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Despite previous comparisons of success and unsuccessful new products, an important question remains unaddressed: What separates very successful new service products from the ordinary? Robert Cooper, Christopher Easingwood, Scott Edgett, Elko Kleinschmidt, and Chris Storey obtained data on 173 new financial services and identified three performance...
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Recent changes in the financial services industry have placed unprecedented pressure on senior managers to develop and launch new services. Presents the results of a study into the development activities of new financial services through a comparison of successful and unsuccessful new services. It was discovered that the development activities are...
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Today's British building societies face intense competition in the marketing of financial services to consumers, and accordingly the risks attached to new product failure are high. Nevertheless, a study of these financial institutions demonstrates an alarming lack of strategic planning in their attempts to gain larger shares of an increasingly vola...
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There is a large and rapidly growing body of literature on the marketing of services. Much of this literature has focused on the four unique characteristics that distinguish services from products, namely intangibility, inseparability, heterogeneity and perishability. This article siummarises this discussion, examines each of these traits in turn a...
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Focuses on the selection by students of their preferred universities as an example of a high involvement consumer decision process in a service organization setting. Provides a cross-cultural comparison between undergraduates in two medium-sized Canadian and Scottish universities, describing the affective and cognitive involvement of the two groups...
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Effective portfolio management is vital to successful product innovation. Portfolio management is about making strategic choices—which markets, products, and technologies our business will invest in. It is about resource allocation—how you will spend your scarce engineering, R&D, and marketing resources. It focuses on project selection—on which new...
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Implications for the promotion of universities are drawn from a study of 380 undergraduates from a mid-sized Cana- dian university. The paper demonstrates that involvement is a useful basis for segmentation, even in an ostensibly "high involvement" situation, by providing guidance as to the type of mformation used by students in sdecting a universi...
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The success of failure of a new product is an issue of continuing concern to management in the 1990s. Little research, however, has been conducted on this issue from a British perspective. In this article, Scott Edgett, David Shipley and Giles Forbes report the findings of an investigation into success and failure in Japanese- and British-owned fir...
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Marketing research firms, consulting companies and advertising agencies are service organizations frequently sought out by small firms seeking strategic and marketing advice. This study demonstrates, however, that there are significant size-related differences among these three types of service organizations in their own strategic and marketing ori...
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Channel performance is determined by effectiveness in meeting customer needs. This rests largely within the choice of channel design. However, little research has examined the relative effectiveness of alternative channels. This study compares the performance of two channel designs in meeting customer sourcing criteria for industrial rebuy products...
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The personal financial services market is currently experiencing a period of turbulence as the industry adapts to changes in the environment. This in turn has forced many of these institutions to consider a more innovative approach in their operations. A survey was conducted to investigate how one subset of this industry, building societies, are me...
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New product development is an important aspect of service marketing. Information, however, is sparse on the actual development processes that are used by service firms to develop these new products. Utilizing a case study approach this article traces the development of a new service for a major UK based financial institution. Through an in‐depth ex...
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The combined environmental effects of technological change, increasing competition, new legislation and increasingly demanding consumers have created pressure within the financial services industry for change. One outcome has been a proliferation of new products in the marketplace. This research explores new product development within one subset of...
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The marketing environment for the financial services industry in the UK is experiencing a period of rapid change. How building societies are preparing to meet the demands of the 1990s is shown by examining the level to which the marketing concept has been adopted, and the extent to which various marketing techniques are being used. Based on empiric...
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Full-text available
Part I. Tackles the processes involved in the discovery stage of managing technological innovations. Details of how an idea capture and handling scheme works; Significance of customers to the management of technological innovations; Importance of developing alternative future scenarios to industrial research.

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