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Saurabh Kumar Dixit

Saurabh Kumar Dixit
North - Eastern Hill University · Department of Tourism and Hotel Management

Doctor of Philosophy

About

45
Publications
9,193
Reads
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276
Citations
Citations since 2016
44 Research Items
276 Citations
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2016201720182019202020212022020406080100
2016201720182019202020212022020406080100
Introduction
Saurabh Kumar Dixit, Ph. D. is an Associate Professor and founding Head of the Department of Tourism and Hotel Management, North - Eastern Hill University, Shillong, India.His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing in hospitality and tourism contexts. He has eleven books to his credit including The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism (2017) and The Routledge Handbook of Gastronomic Tourism (2019) published from Taylor and Francis Publishers, UK. Presently he is editing The Routledge Handbook of Tourism Experience Management and Marketing (RHTEMM) and Tourism in Asian Cities to be published in 2020.His detailed profile can be seen at https://www.routledge.com/authors/i15903-saurabh-dixit
Additional affiliations
April 2013 - July 2019
North - Eastern Hill University
Position
  • Professor (Associate)

Publications

Publications (45)
Article
Purpose This study aims to find out the influence of green practices used by the five-star hotels on the guest’s online hotel assessment and their revisit intentions. It also evaluated how the use of green practices by the hotels influenced the guest’s willingness to pay a premium price. Apart from the conventional hotel service attributes, this st...
Article
Purpose This paper aims to gain insight into Kongthong village, popularly known as the “whistling village,” a low-key rural tourism destination that has often gone under the radar. As an upcoming rural tourism destination, mothers here create a unique tune for their children, ensuring their identity remains unique. This is because the residents of...
Article
Purpose This study aims to identify the product attributes that influence customer satisfaction related to AI-enabled products with a strong forecast of growth. This study is very timely as the market for AI-based smart home products is still at a nascent stage in emerging economies (Vaishali Dar, 2021). Adding evidence to literature on the experie...
Article
Purpose The present study analyses Khasi Food as an ethnic food to be promoted as a tourism product encouraging tourists to visit Meghalaya, India. The food tourists are primarily motivated to eat Khasi Food to provide authentic ethnic food experiences. Therefore, the purpose of the paper is to explore the willingness of tourists to eat ethnic food...
Chapter
This study aims to determine whether the branded luxury guestroom amenities provided in five-star hotels of Delhi influence the guest's hotel purchase decisions. It also identified the amenities which are found to be most and least influential in affecting the guest's hotel selection and purchase behaviour. The study was conducted in the three upsc...
Article
This study examines the dimensions of wine-experienscape that influence customer satisfaction. Using the framework of experienscape, the dimensions for wine tourism was explored. The data was collected from TripAdvisor for Indian wineries. Results indicate that the Sensory dimension and Natural dimension of wine-experienscape increase the likelihoo...
Article
Academic research in tourism and hospitality sector adds value directly to the way the industry grows and develops. Scholars in this area struggle with the pressures to publish in high ranking journals. The present study attempts to help doctoral students and tourism educators in identifying emerging themes in the tourism and hospitality arising ou...
Chapter
This chapter examines the intersection of food and tourism to offer a conceptual framework to understand gastronomic tourism. Food and other gastronomic activities have been acknowledged by governments, business, and academics as an integral part of the tourism package, and they serve as a means of differentiation for destinations. Food and tourism...
Article
Full-text available
Recently nostalgia has received attention from academic researchers for increasing destination attractiveness and tourist footfalls. Despite increasing interests in food tourism, little research exists regarding gastro-nostalgia to motivate tourists for visiting gastro-festivals. The current study identifies six potential dimensions of gastro-nosta...
Article
Studies based on online textual data are increasingly used in the hospitality sector to gain better consumer insights. Using text mining of TripAdvisor reviews and mapping it to hard and soft attributes of SERVQUAL dimensions, this research attempts to identify service quality characteristics that influence the customers' online ratings of hotels....
Article
Full-text available
Although the land of NorthEast India has enormous tourism potentials, still very few responses mark the land as 'Paradise unexplored' in the tourism map of the country. The splendid natural resources, diversified tribal communities with ethnic traditions and more importantly their indigenous cultural practices and events throughout the year enrich...
Article
This study intends to identify and evaluate the preference of tea varieties among the foreign tourists in India. The significant aspects which resulted in the selection of these tea varieties demarcating their importance as a destination attraction are also briefly discussed. A structured survey instrument was used for data collection from 279 inbo...
Chapter
The onset of the experience economy has resulted into differentiated patterns of consumption, especially in hospitality and tourism. Tourists now travel more in search of the novel experiences, validation of their personality and in realization of their self-worth. Travelers’ gastronomic experiences are multi-faceted and influential on many levels...
Chapter
This chapter displays and discusses different aspects of experience and how theories have conceptualized the different aspects. Experience can generally be defined as something that happens in peoples’ minds. It is determined by external stimuli and elaborated upon through the mental awareness that people have from earlier motivational experiences,...
Chapter
This paper will aim to suggest a value co-creation framework by examining the prospects of employing augmented and virtual reality into the visitor experience at the popular heritage sites of New Delhi. It will also suggest that the vigorous application of augmented and virtual reality in the heritage sites can contribute to the value co-creation f...
Book
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple re...
Chapter
Full-text available
As a global industry, tourism is predominantly driven by experience. Tourism experience is a psychological aspect of the individuals or the group of stakeholders associated with the industry. Among the stakeholders Guests and Hosts are treated as the principal actors as their experience influences the tourism industry the most. This chapter concept...
Article
Tourism is one of the fastest-growing industries contributing enormously to the Indian economy. The Indians civilization and culture inherits the tradition of Atithi Devo Bhava (The Guest is like God) from the time immemorial. Tourism in India is fairly rich and diverse in terms of its attractions and resources though the body of knowledge of touri...
Chapter
Full-text available
‘India lives in its villages.’ Mahatma Gandhi The important assets in rural tourism are village or countryside, in which India is quite rich and diversified. In a country of 74 percent of rural population residing over seven million villages the rural tourism is a fast-growing concept providing ample opportunities in destination development, promot...
Article
Full-text available
In tourism industry the administrator or Government and local community plays equal role in development of destinations, services and overall tourism progression. This paper focuses on the development aspects of tourism and the parties involved in the process. Government as the top level or administrator contributes in policy formation, fund grant...
Article
Consumer behavior includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty and other behavioral intentions toward the organizations’ products and services. Consumer behavior in hospitality and tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention...
Chapter
Food has evolved from a basic form of survival to an expression of unique travel experience. The cultural beliefs and traditions of Meghalaya, a north-eastern state of India, are highlighted by the Khasi food. Because of this, people from outside Meghalaya are often intrigued and attracted towards it. Therefore, the chapter aims to identify the cul...
Chapter
The future economic growth rate and employment generation capacity of any nation depend on the knowledge and skill of its local workforce. In India, the tourism and hospitality industry continues to experience a critical shortage of a qualified and skilled workforce. Currently, only 2.3% of the Indian workforce has undergone skills training, result...
Article
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Book
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue acr...
Chapter
Due to its intangible nature, hospitality business finds it difficult to market its services. Past customer experiences are one of the best strategies that allow some quantification of the quality of the product. Word of mouth has been a key part of every effective marketing strategy for hospitality businesses. It is widely recognized that word of...
Chapter
The aim of this chapter is to analyse the different forms of business alliance used globally as an expansion strategy in the hospitality industry. The chapter illustrates this issue by presenting a case study on the expansion strategy and strategic alliances implemented by the Oberoi Group of Hotels, India. Partnering hospitality companies should en...

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Project (1)
Project
It will be an edited volume comprising of the chapters relating to the vivid dimensions of Gastronomic tourism