Saurabh Bajpai

• PhD, M.Phl,M.B.A,L.L.B, M.A B-Ed,
• Associate Professor at Babu Banarasi Das University Lucknow

Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh

Purpose-The article suggests an approach to the assessment of the efficiency of work with suppliers In the course of couple of years, improvements in the insurance sector have brought about a major change in the manner the business is directed. Customer servicing today has become the focal point of insurance companies. customer satisfaction is seen...

PERFORMANCE OF INDIAN INSURANCE INDUSTRY- “A CASE OF LIFE INSURANCE CORPORATION OF INDIA”

A Study on Customer Satisfaction of Life Insurance Company of Indian Comparison to ICICI Pru within Lucknow Region

STUDY OF FACTORS AFFECTING CUSTOMERS PREFERENCE TOWARDS INVESTMENT IN LIFE INSURANCE POLICIES.

In today's rapidly evolving marketing landscape, the convergence of influencer marketing and technology is transforming how consumers engage with brands. This chapter critically examines the impact of influencer marketing technologies on contemporary marketing strategies. Influencer identification, campaign optimization, and new trends, such as aug...

The notion of a circular economy has gained traction as a substitute for the antiquated linear model, especially in emerging nations like India. This chapter examines the challenges, possibilities, legislative frameworks, technological advancements, socioeconomic effects, and future prospects of establishing a circular economy in India. By dissecti...

Blue wind energy combines offshore wind energy with cutting-edge technology, addressing sustainability in urbanization. This chapter investigates its application, focusing on integrating blue wind energy, AI, and IoT for smart energy management. Urgently needed due to urban energy demand and environmental concerns, conventional methods fall short....

The purpose of this chapter is to illustrate the State Bank of India's (the nation's central bank) involvement in advancing green banking practices in day-to-day operations. India has been dealing with severe environmental problems despite having lower per capita CO2 emissions than the rest of the world. The State Bank of India (SBP) released the g...

Project management is a tool that entrepreneurs can use to execute their business strategies. Project management involves defining goals, devising strategies to achieve those goals, and prioritizing actions to execute those strategies. This can help entrepreneurs: Set clear goals Manage resources better Minimize risks Ensure efficient delivery of p...

The purpose of this chapter is to illustrate the State Bank of India's (the nation's central bank) involvement in advancing green banking practices in day-to-day operations. India has been dealing with severe environmental problems despite having lower per capita CO2 emissions than the rest of the world. The State Bank of India (SBP) released the g...

Religious tourism is a significant sector of the tourism business, and understanding what drives for this type of travel might help one better grasp what it's like to be a visitor in this region. The current study attempts to identify the driving forces for future pilgrimage tourism in Ayodhya. Understanding the complicated and varied factors that...

The focus of Sustainable Development Goal is to provide opportunities for lifelong learning and equip individuals with practical skills through high-quality technical and vocational education. This study delves into the connection between vocational education and economic development and growth in India, with a focus on employment, capital formatio...

The focus of Sustainable Development Goal is to provide opportunities for lifelong learning and equip individuals with practical skills through high-quality technical and vocational education.This study delves into the connection between vocational education and economic development and growth in India, with a focus on employment, capital formation...

The significance of training in enhancing employees' confidence and job performance is widely recognized. It is a crucial process for human resource development and achieving organizational objectives. This study aimed to investigate the key factors related to the purpose and impact of training and development on job performance among company execu...

The significance of training in enhancing employees' confidence and job performance is widely recognized. It is a crucial process for human resource development and achieving organizational objectives. This study aimed to investigate the key factors related to the purpose and impact of training and development on job performance among company execu...

The study evaluates whether or not Life insurance products and services of LIC meet or exceed consumer expectations in light of its business goals and strategies. The study was restricted to Lucknow city. The paper attempt to study the Customer satisfaction from services of LIC. In a couple of years, improvements in the insurance sector have brough...

Insurance companies are unique-most of their interactions with customers happen through an agent. In effect, a chunk of technology investment goes into improving agent experience. Insurers have developed systems to advise agents on products tailored for specific customers, depending on their history with the insurer and income band. Bajaj Allianz L...

Marketing Strategies adopted by Insurance companies

Gaining Insight into The Management of Payment and Settlement Systems in India: Critical Review and Challenges

Educational Innovation for Learner and Institution Success

Health insurance sector in India has gained huge escalations since liberalization due to introduction of private health care financers, increase in health consciousness among all sections of the society, increase in income of the households, price and service competition between health insurers and absence of bureaucratic attitude in health insuran...

STRESS AND ITS IMPACT ON EMPLOYEES PRODUCTIVITY IN PRIVATE BANKS OF LUCKNOW, U.P

The sub-urban market is one of the best opportunities that FMCG companies trying to cash now a days and the companies tries to put their effort to get the best results from these companies. For any of the common family in these areas a major portion of the monthly budget of each household is reserved for FMCG products. The amount of these products...

The role of Green marketing effect and causes

Changes in marketing practices of life insurance business

Recent Trends in Marketing strategies of life insurance insurance corporation of India

The Securities and Exchange Board of India (Mutual Funds) Regulation, 1993 defines a mutual fund “a fund established in the form of a trust by a sponsor, to raise monies by the trustees through the sale of units to the, public, under one or more schemes, for investing in securities in accordance with these regulations” A mutual fund is a common poo...

CRM entails all aspects of interaction a company has with its customer, whether it is sales or service related. It even uses technology to streamline processes that impact customer loyalty, service delivery and quality management. Today, businesses are facing an aggressive competition and they have to make Efforts to survive in a competitive and un...

Retail Marketing - Challenges For Organized and Unorganized Sectors